Denman recently donated Jack Dean by Denman barbering kit to a new cohort of barbering learners at Mike Taylor Education in Poole. A general lack of offering for apprenticeships in barbering means that students are forced into a choice between private courses that are often premium priced and can lack real world training or hairdressing college courses that lack a barbering focus. Mike says “These nine students were falling between the cracks when it came to the training on offer. After years of petitioning and a change of local MP, I finally succeeded in securing funding for seven students. They were all worthy applicants and so eager to begin that I couldn’t just select seven, so we are funding two of them ourselves. Denman’s donation of kit means that they have quality tools from the very start.”
These students will take English, maths and wider learning along with their practical skills and Mike’s purpose is to ensure that when they have acquired their VRQ Level 2 they will be workplace ready and an asset to any barbershop who will help them progress further.
One Man. Two Wheels. Over 10,000 miles across 27 countries…
British Gentleman’s Grooming company Captain Fawcett Ltd, is on the road again for the third and final part of theGREAT EXPEDITION 2023.
Richie Finney, founder of the multi-award-winning Norfolk-based lifestyle brand, has embarked on the last leg of a three part solo motorcycle adventure. Beginning in May, during spring and summer Richie completed two action-packed tours through Spain, central Europe and the Nordic and Baltic states. The finale, Part Three, sees him continue his odyssey through the heart of Europe, culminating with a photo finish in Paris in mid-October.
Covering 16,000km across 27 countries, the remarkable ride has proved hugely successful. As well as cementing relationships by sharing great moments in the European barbershop community, it has created the occasion to meet new acquaintances – barbers, customers and distributors alike. The Great Expedition is an unparalleled opportunity to showcase the brand’s multi-award winning Gentleman’s Grooming products to existing and prospective buyers on their home territory. Raising public awareness of the brand through barbershop events, the epic road trip is generating a wealth of shared social media content and enthusiastic coverage in the European press.
Richie Finney (aka Captain Fawcett’s ‘Right Hand Man’) says: “Why Europe? Of course after Brexit we are no longer dealing with a single state (the EU) but 27 individual countries, each with their own nuances and customs requirements, plus others not part of the European Union. Some 78% of our orders go overseas and, furthermore, Captain Fawcett is hugely proud to be named a Department for Business and Trade Export Champion for 4 years running.
I’m taking to the highway because, as tis said ‘the road goes forever on’, but inevitably our time on it is short. The barbershop experience is hands-on. It can’t be replicated through wires and algorithms. The chatter, the laughter, the drinks, the scent of perfume, a massage, a luxurious close shave. Those tangible moments are the antidote to solitude, a tribute to our togetherness. They’re the essence of life itself! So, dear chums, by all means come along and say how do! It’s going to be wild, it’s going to be weird, and it’s going to be one hell of a ride!”
The innovator in the barber industry is crossing over into music, integrating the unique sound of their clippers into a summer soundtrack created by legendary professionals.
STERLING, IL (August 1, 2023) – Did the inventors of the electric hair clipper just drop an album? Sounds like it. Wahl Clipper Corporation, a pioneer in the barber tool industry for over 100 years, dropped six new tracks as part of its new Icons of Wahl campaign.
At the heart of every barbershop is a musical backdrop that sets the tone for the space, the experiences, and the clients. The sound of their iconic clippers and trimmers has always been an omnipresent hum in the background of every haircut. In a bold creative move, Wahl blended these familiar sounds with music that resonates with modern professionals, giving birth to six fresh tracks, each seamlessly incorporating the distinctive sounds of a Wahl tool all while celebrating the unique identity and diversity of industry pros.
Every Wahl clipper has its own distinct vibration, tone, and pitch, creating a symphony of sound that is unmistakable to those who wield these legendary tools. Factor in the variable speeds, swappable blades, along with a variety of different cutting techniques, and you have a rich sonic palette of sounds that have become the hallmark of Wahl products. The Icons of Wahl campaign showcases their line-up of headliner tools, Wahl’s most enduring products, each with its own unique legacy. These tools stand the test of time and have become the cornerstone for modern barbers and stylists. With Wahl’s clippers and trimmers in hand, these professionals elevate their artistry, producing exceptional results that leave a lasting impression on their clients.
The Icons of Wahl campaign features legendary professionals, including Rick Morin, Fernando Ibánez, Garland Fox, Kristi Faulkner, Nieves, and Arisa Thomas, each paired with the headlining Wahl tool that has played a pivotal role in shaping their careers. Wahl enlisted producer John Ferreria to craft original songs that merge the rhythms of their favorite tools with the genres that inspire them:
01. Rock the Look – Rick Morin feat. Wahl Senior® (80’s Rock)
03. Style Standards – Garland Fox feat. Wahl Legend® (Jazz)
04. El Cabello – Fernando Ibánez feat. Wahl Super Taper® (Latin)
05. Fine Tune – Nieves feat. Detailer® Li (Alt Hip-Hop)
06. Fur Sure – Arisa Thomas feat. KM10® (Easy Pop)
Garrett McGuire, Wahl’s Global Brand Director, explained the thought process behind the inventive blending of tool vibrations with music, stating, “The buzz of Wahl tools has always been music to my ears, and I know barbers and stylists will immediately recognize each tool’s unique rhythm and vibration within these new songs. We are passionate about celebrating the essence of their craft in a way that resonates, with music being such a large part of the barbershop or salon experience, and feel inspired and energized in this industry they cherish.”
The Icons of Wahl campaign is a genre-blurring crossover for barber professionals and music enthusiasts alike, with custom music tracks available for download and sharing on various social media platforms. As part of the campaign, the entire Icons of Wahl line, including the Senior, the Legend, the Magic Clip, the Super Taper, the KM10, and the Detailer Li, is now available for purchase at wahlpro.com.
The original Icons of Wahl songs can be enjoyed on YouTube, Facebook, Instagram, TikTok, and can be downloaded from wahlpro.com/icons.
Barber of the Edition: Jessie Perez Gil Barbershop of the Edition: Blind Barber Chicago Newcomer of the Edition: Elliot Thomas, The Spot Academy EVO in the City Location: San Francisco EVO Abroad Location: Switzerland Diary of a CEO: Aston LaFon, 18.21 ManMade Behind-the-Scenes Photoshoot: Purcy Chair
Everything you need to know about 2024 style is HERE.
Featuring trend predictions from STMNT’s Jōvan Figueroa, American Crew’s Phoenix Thomson, Andis’ Angie Perino, Pamela Reyes, Taylor Leven and Jason Rios, too. Including insight to color, style, cuts, design, texture, and protective styling.
GROOMING
Shaving and skincare make for the perfect relaxation experience in a shop. Learn how to maximize on sales and revenue using grooming services.
Featuring advice from Jay Cruz, J. Harris Barber, Danilo Alfonso, Joseph Macdonald and more.
EDITORIAL
Expect big names in the editorial world in this feature. Byrd Mena is one of our new columnists and gives you the tools you need to do justice to your creativity and design photoshoots that showcase your skill AND look cool.
Also spotlighted are Carlos A. Trista, who covers freestyling on competition stages; Edwin Cruz Delgado, who speaks about the best products. Angel Marcano also looks at the power of color and pattern to boost your creative streak. And the one and only Byrd Mena tells you what you need to do to get your work notices.
TOOL FOCUS: ELECTRICALS
The biggest names in electricals are here: Cocco Hair Pro, Bevel, Tomb45, Panasonic, BaBylissPRO, Andis, and Wahl share their most exciting releases. This is where you find out what tools are going to up your game this year.
We hope you enjoy this issue! You can order your print copy here.
Marketing is key to your barbershop’s success, and finding easy-to-use tools that can boost client engagement while saving your business time and money can be a gamechanger. To help barbers build and launch end-to-end email and text message campaigns from scratch, Fresha just added a campaign builder to its suite of marketing tools.
With a simple drag-and-drop system, you can create content, segment your audience, schedule email sends, and reach out to your clients with text messages. Not only will all those elements help you keep your clients informed, but you can do it all quickly, right from your phone, tablet or computer.
This campaign builder is the newest update to Fresha’s subscription-free suite of barbershop management tools, and it enhancestheir already best-in-class platform. Read on to find out how the campaign builder can help you manage and grow your business right now.
Drag-and-drop builder: This new marketing tool is the industry’s most powerful and intuitive drag-and-drop campaign builder. You don’t need specialised marketing knowledge to make it work for you, and it’s built with busy barbershop owners and staff members in mind.
Free template gallery: The email builder comes with a free gallery full of templates you can use to send messages in minutes. Each template can also be edited to match your shop’s branding, so everything you send out is cohesive.
Emails and text messages: The unique, multichannel campaign function lets you reach clients with email-style content via text messages, or shorter, post-appointment thank you messages that’ll make your clients feel valued.
Simple retargeting: With the campaign builder, you can also retarget your messaging to get more value from your campaigns and reach even more people.
Campaign reporting: You can evaluate all of this activity with enhanced reports that’ll give you visibility of your success so far, and help you make decisions about future marketing activity.
Boosted bookings: Fresha Partners who use this suite of marketing tools have seen at least four times their return on investment from email and text message campaigns.
Fresha is constantly innovating, and this is just the latest addition to its end-to-end software. That means there’s always more to come, so you can maximise your time and focus on taking care of your clients. Join the 100,000 businesses globally taking barbershop management and client experience to the next level with Fresha – sign up now on fresha.com/for-business.
This exceptional combo pairs Wahl’s best-selling professional cordless clipper and trimmer in one convenient package.
With an upgraded motor on the clipper, DLC blades, and a sleek design, this duo is set to optimize every barber’s workspace. Offering exceptional quality at an affordable price of just $279 (MSRP), professionals won’t want to miss the chance to elevate their craft and station with this remarkable combo.he 5 Star Cordless Detailer® Li trimmer, in a modern black casing with gold blades and details, boasts a T-Wide blade made from high-carbon steel.
Featuring cutting-edge titanium and DLC coatings, this new blade maintains a lower temperature, resists corrosion, and offers outstanding durability, making it perfect for precise detailing and fine-line trimming. Additionally, the trimmer comes equipped with an enhanced, full-size clipper motor to cut through all hair textures and densities in just one pass.
Matching the sleek black body and gold accents of the trimmer, the 5 Star Cordless Magic Clip® clipper showcases a more powerful motor that effortlessly handles thick, wet, and textured hair, providing exceptional cutting performance. The new titanium and DLC blade surface stays cool and resists corrosion, guaranteeing client comfort and optimal longevity.
Renowned Wahl Professional Educator, Garland “G-Whiz” Fox (@thisisgwhizwahlclippers), expresses enthusiasm for the upgraded Cordless Magic Clip and Detailer Li sold as a combo, as well as the space-saving single cord and the cost-effective price of the Cordless Barber Combo™.
Fox states, “As a professional, maintaining a clean and efficient workstation is essential, and cordless tools are a no-brainer. Having two high-quality tools charging on a single station with just one cord not only saves space but also adds a cool aesthetic touch.”
Barbers and stylists can purchase the 5 Star Cordless Barber Combo™ beginning July 12th for just $279 at wahlpro.com or by visiting their local distributor.
Stephen Farrar, owner of Custom Belmont is joining a band of friends to raise money for the #justicefortommy campaign. Tommy Kneebone was a thriving seven-month-old baby who passed away suddenly. The Kneebone family are raising funds to help cover costs as they strive to obtain justice by challenging the hospital care he received.
Tommy’s father, Josh Kneebone is a barber from Kent who has Strops Barbershop in Crowborough and is a friend of Stephen. Having seen firsthand the devastating effect of losing Tommy, Stephen has decided to raffle off a Takara Belmont Dainty chair to raise funds.
A Takara Belmont Dainty Chair is a much-coveted item to barbers, as it is seen as the pinnacle of quality in barbershop chairs. This is the perfect chance to have this iconic chair in your barbershop for the cost of a £10 donation. They are worth in the region of £1500.00 and he hopes to draw the raffle at the Barber Connect event in June in Telford.
