BarberEVO Magazine

Be part of the Barber EVOlution

Laura Davidson

Wahl Barber of the Year 2023 Applications are Open

Calling all barbers! Do you want to level up your career? It’s time to prove it as entries are now open:

The renowned Wahl British Barber of the Year competition is also coming to Barber Connect for the first time ever!

Now is your chance to celebrate your skills and show the industry how you deserve a place among the UK’s most talented barbers. This acclaimed competition gives you the chance to showcase your talents, receive recognition from industry experts, and become an ambassador for quality barbering in the UK. 

Not only will you get to lift the prestigious Wahl British Barber of the Year trophy, but you will also:

  • Be fully kitted out with a prize bundle of Wahl tools worth over £1,000
  • Get a year of free mentoring from our very own Wahl Global Artistic Director, Simon Shaw and his team.
  • Get the chance to join us on stage at shows throughout the year. 
  • Have the chance to land a lucrative spot on the Wahl Artistic Team

“Winning WAHL British Barber of the Year was the best thing to happen in my career for me personally,” says Carl Taylor, Wahl British Barber of the Year 2019. 

How To Enter 

To enter, you’ve just got to tell us why you believe you are worthy of the title Wahl British Barber of the Year. We want to hear how you plan to take the barbering world by storm, tell us about your ambitions for the future, as well as your most impressive achievements. You will need to submit up to three images showcasing your best work as a barber – make sure these are the best possible representation of your abilities. We want to be impressed!

The entry deadline is May 31st 2023, with 4 lucky finalists then battling it out in a LIVE Final on the Wahl stage at Barber Connect on Sunday 11th June 2023.

Wahl want to celebrate and recognise your hard work we see every day; one lucky person will be crowned Wahl British Barber of the Year 2023… will it be you? Enter the competition here:

Phorest Reveals Winners of Highly Coveted Client Experience Award

Phorest’s highly sought after Client Experience Award is back for an eighth year. Awarded to salons who have maintained an average customer rating of four and five stars, from a minimum of 60 online reviews for 12 consecutive months ( 1st March 2022 – 28th February 2023).

It’s no secret that a high standard of customer service is key in the success of running any barbershop. From building personal relationships with clients to going above and beyond, it truly can have a significant impact and Phorest salons are no stranger to reaping the benefits from this. 

Phorest Salon Software is used by over 155,000 hair, beauty and clinic professionals worldwide, freeing teams up to focus on their passion and business success. More creativity. Less admin. Known globally for providing the best salon marketing tools, Phorest touches every point of the salon experience, from custom salon apps, online bookings and inventory control to e-commerce and payments.

The Client Experience Award is a true testament to all the hard work salons put in their business. Ronan Perceval, CEO of Phorest, said: “Beauty businesses who receive the annual award should be incredibly proud of this achievement. It’s a true reflection of who they are, their team and the level of service they provide.

From everyone at Phorest, a huge congratulations to all the winners! With economic uncertainties and the cost of living crisis across many regions, we know that this last year has not been the easiest for many businesses so to walk away with this award truly shows the hard work, dedication and passion you have for your shop and customers”. 

In addition to the Client Experience Award, Phorest also offers the five-year award, a special recognition for those salons who have won for five consecutive years, maintaining a strong suite of customer reviews.

Trend Alert: Spring Pastels for Men

Award winning men’s hairdresser, Jim Shaw, shared his comments on this season’s pastel hair colour trends for men.

With us now in spring, pastels are one of the biggest trends we are seeing this season. Pastels come back on trend year after year in springtime. However for 2023, pastels have a more contemporary and stylish update! Below are some of my favourite, current and on-trend ways for male clients to wear pastels this year…

Match pastel tone to natural shade

I love to cut my clients’ hair right down at the sides, revealing their natural hair colour, and then bleach and tone the top, longer section of hair. This creates a super cool and quirky contrast. I particularly love this look with a steel grey tone on the top or a blue. This is a great way for male clients to update their look with colour without opting for too much of a bold/statement hue.

Deep toners

Adding an opulent/pearlescent toner is another way for male clients to give their pastel hue an up-to-date finish for 2023. Giving the hair an opulent/pearlescent finish, instead of the ordinary soft pastel, creates a more expensive, luxurious, and high-shine look.  

Follow the seasons

Ashy/silver blondes have been on trend for some time but as we come into the warmer months, we will see hair colours becoming a lot warmer. Now is the time for men to go blonde and if they’re feeling bold and adventurous – try yellow! A pastel yellow/blonde hue can look great when teamed with the right cut. I think this looks particularly stylish with a crew cut. It’s such a fun, playful colour and a perfect match for men with bubbly personalities!

Embrace the rainbow

For those feeling daring and adventurous, pairing two or three pastel tones together is another modern way for male clients to wear their pastel hair for 2023. Teaming shades of blue, pink and green together will create an incredible rainbow-inspired hue that will have heads turning.


What’s the key to keeping pastel hair colour looking its best and long-lasting? Hair care! Clients should be advised to use a good quality, professional shampoo and conditioner that’s for coloured hair. They should also consider using a hair mask once per week to keep their hair in optimum condition and colour sealed in.

Heat styling

Heated styling tools can of course lead to colour fade, so it’s important that clients are aware that should they need to use heated styling, to always protect their hair with a heat protection spray first.

Find Jim on Instagram as @jimshawhair

Andis® Company’s Global Education Team Proud to Welcome Two New Female Barbers

Andis® Company, a leader in professional tools and education for the barber and beauty industry, is excited to introduce Sabra Clark and Brea Retic as the latest additions to its Global Education Team!

Now consisting of 44 educators across four continents, the Global Education Team could not be more thrilled to welcome the two educators and barbershop owners.

Angie Perino, Andis® Global Education Manager, said: “I’m thrilled to add such incredible barbering talent to our roster of global educators.”

She continued: “Not only are Sabra and Brea fantastic advocates for barbering education locally, but, most importantly, they are committed to bettering the next generation of barbers and stylists, no matter where they’re from or what stage in their career.”

Sabra (@Saaabra) was born and raised in San Diego and owns Straight to the Cut Barbershop. She has been fascinated with barbering ever since she was three years old and cut her bangs off after getting a comb tangled in them. She received her barbering license in 2017. 

Sabra is also founder of the SoCal Lady Barber Expo, the Lead Barber Educator for Bellus Academy from 2021-2022, and a six-time award-winning competitive barber. One of her goals is to start a non-profit organisation to empower women and femme people in the barber industry, creating a safe space for all to feel beautiful while developing hair and their craft. Now a part of the Andis team, Sabra will share her mission with a global audience.

Brea (@Breajcuts) made a drastic career change in 2009, moving to Atlanta to attend barbering school. Now the owner of the Brea J Cuts Studio and part of the SalonCentric It Takes a Pro Team, she has taken her calling in stride. Discovering her passion for barbering made her realise it was the perfect field to enjoy flexibility, family time, and a better quality of life. 

Brea is passionate about helping others and is a volunteer for A Different Cut, which helps barbers style young adults and children on the autism spectrum who can find the sensory aspect of getting a haircut overwhelming. Giving barbers the tools to be thoughtful and prepared in a sensorily-sensitive environment, A Different Cut offers as much peace of mind to barbers as it does to their clients.

Brea will be a powerful addition to the Andis team, fostering encouragement and community while sharing her craft. 

For more information about Andis Company or the brand’s educational offerings, visit To keep up with Andis Global Educators, look to #CREATEYOURWAY and follow Andis on InstagramTikTok and Facebook.

Gary Machin Delivers Top-Class Shaving Education with Project Men

The Fellowship for British Hairdressing’s Project Men Team were delighted to spend the day with Gary Machin from RB Training at the RB Training HQ in Stoke on Trend learning all about shaving.

The Fellowship’s Project Men education programme is the ultimate education aimed at hairdressers and barbers looking to develop their skills in the ever-growing men’s grooming market. The mentoring programme will open up the world of barbering and hairdressing.

Gary Machin, Director of the Rogers Barber Shops, Founder of RB Training & Chairman of the Barber Council has been a barber for over 30 years.  His recent work has taken him around the globe representing the British Barbers Association as lead educator, judging competitions, educating & supporting major companies.

The Project Men team, alongside Team Leader, Simon Shaw, were delighted to spend the day with Gary learning all about shaving, including the traditional wet shave, the products you should use and the steps you should be taking.

Commenting on the day, Project Team Member, Elettra Guggeri, said, “The day with Gary Machin was absolutely brilliant. I really enjoyed learning how to execute a professional wet shave on a client. He’s been very explicit about the whole process from start to finish. It’s something that I’m looking forward to mastering, which hopefully will broaden my clientele and will get me confident with beards.”


  • Rees Bryla, Sarai Hair & Beauty
  • Thomas Griffin, Nashwhite
  • Kyle Dodson, Beasley’s Beards & Barnets
  • Elettra Guggeri, Richard Ward

Brand Partners: Wahl Professional, Matakki Scissors, Captain Fawcett, BarberEVO, The Barbers Arms, Barber Connect

The Fellowship for British Hairdressing are on Instagram as @fellowshiphair

TrendVision Award 2023 is officially open for entries!

The iconic hairdressing competition, Wella Professionals TrendVision Award 2023, has launched. This contest showcases the greatest men’s and women’s hairdressing creativity in the UK & Ireland: this year new categories and exciting updates make it more desirable than ever before to enter. Max Amen, General Manager UK & Ireland, Wella Company said: “Wella’s TrendVision Award is an industry icon. It is a unique platform which offers all competitors the opportunity to show their skills, grow professionally, partner with legendary artists and unleash their creativity”.  

Entries open on the 17th of April. All successful photographic entries will go straight through to the UK & Ireland Final, which takes place on 25th September 2023 at Magazine London. All categories will compete live at the final, making it a truly memorable event.   

TrendVision Award celebrates innovative colouring techniques, first class cutting skills and inspirational, fashionable hairdressing. This dynamic platform showcases the exceptional Wella colour portfolio.   

Entering TrendVision Award has never been easier, and it’s not just open to those working in a salon. Anyone living or working in the UK or Ireland, including independent stylists, can enter, and you don’t need to be a Wella Professionals account. The exception being XPOSURE Creative Colour, which is exclusive to hairdressing students. Competitors complete an online entry form with a before and after image, then upload both images or a transformational reel to Instagram, making sure the relevant hashtags and tags are included. Images must have been taken in the last 12 months, not previously entered into any industry competitions, and there are no gender-specific limitations for models.  

The 2023 categories are:   

  • Colour Visionary  

End Look Goal: A focus on stunning colour that uses exquisite colour techniques and showcases innovative colouring skills, using a collection of lavender tones ranging from delicate lilac to vibrant purple.   

  • Craft Visionary  

End Look Goal : A focus on cut, colour and styling using colour techniques and placement to achieve striking colour to enhance the precision of the haircut. This is all about the before and after transformation, whilst maintaing condition.   

  • Editorial Look  

End Look Goal: A colour editorial image that delivers an edgy yet balanced editorial hair design, using colour, texture and shape to bring a visual story to life.   

  • XPOSURE Creative Colour  

End Look Goal: Showcase creative colouring that’s perfectly placed to create a strong cut and colour combination. Quality and condition is key, as is suitability to the model or headblock.   

Inspirational mood boards and category criteria can be found on the TrendVision Award website  

Key 2023 dates:  

Photographic Entries open: Monday 17th April.  

Photographic Entries close: Friday 9th June 5pm.  

Photographic Results Announcement: w/c 24th July  

UK & Ireland Final: Monday 25th September, Magazine London.  

The TrendVision Award journey is supported by an incredible online resource hub where all the information and inspiration you need is available, at 

For further information, contact the Wella Events Team at  

Connect with Wella Professional on social media. Instagram @WellaProfessionalsUKI / Facebook @WellaUKI / TikTok @WellaHairUKI #NTVA2023 

OUT NOW: BarberEVO North America Issue #30 – April/May 2023

Get your copy here!

The newest issue of BarberEVO North America is OUT NOW! We have the latest in product launches, marketing, event updates, and new year trends. Packed full of ace designs and awesome features that give you everything you need to know to reach success in 2023 and beyond.


It’s always our pleasure to feature the industry’s biggest brands – keep an eye out for gorgeous shoots and the latest incredible looks from American Crew and JRL’s Victor Lopez collection.


As seen on this issue’s front cover we are delighted to announce BaByliss Pro’s Influencer Collection. The latest group of barbers who will be the faces of the limited-edition Influencer Collection are Nicole Renae, Van Da Goat and Andy Authentic. What a line-up!

BaByliss has been busy! We also share the details of BaByliss’ latest set of UV Foil Shavers with new UV-Disinfecting Lid and a host of new technological innovations.


The industry’s best and brightest barbers reveal their styling secrets in this special feature. David Marulanda, stylist to sports stars, shares how he has incorporated color into his styling repertoire. 

STMNT co-creator Julius Caesar, and ambassadors Jovan Figueroa and Zach Ignacio explains the challenges that creating low maintenance, live-in looks throws up. Patrick Butler from Floyd’s 99 tells us why longer hair should be viewed as the barber’s playground of creativity.


Investing in comfort should be the priority for your guests and as Sofi Pok explains, choosing Takara Belmont as her chair of comfort has been an awesome decision.   

Grab your copy of the magazine to see Chris (CJ) Foreman talk about his Instagram account that features standout barbershops all across the country – if you need some interiors inspiration, he’s your guy. 


Challenging the throwaway society we have become, Danny Larry, the Salon Chair Guys, talks about how his business provides eco-friendly salon and barbershop equipment repair and maintenance products, with an aim of promoting sustainability in the barbering and beauty industry.

Read how Uplift Provisions Co. has produced a product line that is clean, fresh and perform well – all in the name of producing products that are clean and safe for the skin.


As always, you can count on us to give you the latest news in the industry, from event calendars and product launches to business updates and inspirational stories. 

In this issue, we give you the industry updates on the plans for Wahl Clipper Corporation’s Barber Academy, and Elliot Chester’s big-hearted mission to give back to his community by hosting a day of mentoring to give back to kids in the foster care system. Hats off to Mr Chester!

We hope you enjoy this issue! You can order your print copy here.

BaByliss PRO Launch CustomFX in UK

For the first time ever, BaByliss PRO is bringing complete customisation to their hero grooming range in the UK. Introducing CustomFX: three tools with endless possibilities.

Barbers will now be able to take creativity into their own hands like never before, and design their own unique products to fit their signature style – from flashy metals to cool pops of colour.

Tools available for customisation will be BaByliss PRO’s hero grooming range: the Cordless Clipper, Super Motor Skeleton Trimmer and Titanium Foil Shaver.

Each tool is made up from different customisable parts, available in ten different colours, totalling millions of possible combinations, allowing all barbers to add a sense of individuality to their kit. BaByliss PRO also offer a brand new exclusive feature for the UK, taking customisation to the next level with the choice of complimentary personal engraving on each tool.

As well as having full aesthetic control, barbers and stylists now also have the opportunity to select their own blade type to completely suit their needs. New blade types are available for the Super Motor Clipper and the Super Motor Skeleton Trimmer, and includes the popular new Black Graphite Fade Blade.


  1. Head over to and select which product you would like to customise. Choose from the hero range: the iconic Super Motor Clipper, Skeleton Trimmer or Titanium Foil Shaver
  2. Begin your customisation by choosing from ten different colours for each component to create your unique design
  3. Add your own personal complimentary engraving to your kit, choosing from five different scaleable fonts
  4. Share your creation with the world and use @babylissprouk on your social posts for a chance to be featured

Colours available: black, white, gun metal, gold, rose gold, green, red, blue, purple and pink.


The original hero product, the Cordless Super Motor Clipper, is engineered with power, strength and precision in mind, and has become a popular ‘go-to’ clipper for its high-torque motor and super sharp Japanese steel blades.
RRP £225.00


BaByliss PRO’s Skeleton Trimmer is designed for detail, with an exposed extra wide Japanese steel T-blade edge, giving 360 degrees of sight and control when outlining or detailing, and the new zero gap function gives a closer cut than ever before.
RRP £200.00


The Titanium Foil Shaver is a heavy duty shaver with dual foils designed for precision and blending, in a robust metal design. Hypoallergenic foils give close cut and irritation and bump- free fade finish.
RRP £180.00

Root Cause Clinical Host Very First Online Event

This week, telehealth concept, Root Cause Clinical, hosted their first ever online event – The Science of Hair Q&A for all your hair and scalp concerns.

The open Q&A allowed attendees to ask questions to Root Cause Clinical Expert Trichologist and Co-Founder, Wil Fleeson, and Advisory Board Member, Jacky Van Driel-Nguene regarding scalp concerns hair loss. Questions included the condition Platelet-rich plasma (PRP), Cicatricial Alopecia and if the ingredients within many of the commonly known hair loss products and supplements, really work. As well as why Root Cause Clinical can be a beneficial tool to recommend in the salon for both the hairdresser and the client.

Jacky delved deep into the taboo subject of racial bias, discussing the importance that trichologists and hairdressers are able to treat clients equally and are knowledgeable on the different hair types (particularly in regards to curly hair from 2A to 4C). She discussed looking after these hair types and avoiding hair loss and scalp issues by using the appropriate deeply moisturising products and informing clients that should they need to, hairdressers/trichologists should advise clients to stop styling their hair in hairstyles such as braids, weaves and tight ponytails that can cause tension on the hair.

Commenting on the success of the event, Victoria Russell, Co-Founder of Root Cause Clinical said, “We had an amazing interest for our inaugural presentation for Root Cause Clinical and on joining the event, we were delighted to see a great number of attendees from hairdresser to hair loss professionals and clients from the UK and International. We received some fantastic questions and engagement throughout the event and some excellent feedback post-event from attendees who found the session insightful and who left the Zoom with invaluable knowledge from our Trichologists to take back to the salon. We can’t wait to host many more events like this in the future – stay tuned!”

Attendee of the event and Owner of SMART:EST 73, Steven Smart, said, “There is very little direct and constructive information about thinning and loss of hair within the industry generally. The experts on hand gave a great amount of detail and explanation which was a fantastic starting point on learning more about a delicate subject. This is an area of education for a vast majority of our industry, is very much needed. “

Andis Company Global Educator, Hayden Cassidy, Debuts Hair Cutting Tutorial Video Series

Hosted on youtube and the Andis Company website, Hayden’s 12 step-by-step tutorials offer easy-to-follow guides on some of the most popular cuts and styles.

 Andis® Company, a leading manufacturer of professional and at-home grooming products has teamed up with Andis Global Educator and renowned barber Hayden Cassidy to provide twelve, in-depth hair-cutting tutorials that can be accessed online. Featuring some of the most popular and timeless hairstyles, these tutorials are shared as part of Andis Company’s commitment to barber and stylist education.

WHO: Hayden Cassidy and Andis Company 

WHAT: 12 haircutting tutorials by renowned barber Hayden Cassidy 

WHERE: The full-length videos will be housed on the Andis website, as well as the official Andis Company YouTube channel for free 

WHEN: The tutorials are available indefinitely as a resource for barbers and at-home stylists.    

To learn more about Andis® Company, follow them on Instagram,TikTok, and Facebook.