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North America Edition

BARBEREVO NORTH AMERICA #21 – OUT NOW!

The latest issue of BarberEVO North America is OUT NOW! This issue is headed up Taylor Perry who is front and center of this action-packed 104-page, beautifully presented issue. 

Taylor shares his journey from working 12 hour shifts behind the chair to taking his career to a new level by introducing Scalp Micro Pigmentation to his skillset. And now that he has taken the step to educate this fantastic revenue earning skill, the sky’s the limit. 

ALSO IN THIS ISSUE:

Events are back! And we are loving the energy that has infiltrated the industry now that barbers have had some much-needed creative contact. We feature a review of the CT Barber Expo and look ahead to Fusion Beauty and Barber Expo which is coming up in October.

NAHA announced its winners and we caught up with Nieves Almaraz to talk about picking up the last men’s hairdresser award before it is renamed ‘barber of the year’ category.

BARBERSHOP FURNITURE

Your barbershop says a lot about your brand, and your clientele will judge you on that before they walk in the door. We have a cool feature on barbershop interiors and furniture and talk to the owners of some of the hottest shops in town about their furniture and design choices. Barrelli Barbers with their masculine décor, Floyd’s 99 colorful murals and we enjoy the urban retreat that Dapr Grooming Parlour have created. 

As well as looking at some creative spaces, we talk to the experts about what to think about before you hand over any cash for a barbershop chair, and why buying the best will always be a good investment.

MUSTACHE/BEARDCARE

Where there are beards, there is revenue to be earned. Elevate your beard trims by adding exclusive element to your service. Adding moisturizers, oils, that extra neck massage give license to elevate prices and offer a more luxurious experience. The beardologist, Khristian Santana and Lex Andre of Marvelous Barber Lounge talk us through their exclusive beard and mustache techniques.

Also talking beards is Nasee Yehuda, and Elliott Chester, both talking about making best use of beard and shaving products that they believe in. 

ADVICE

As always, our columnists have their fingers on the pulse of what you need to know. Tyrik Jackson talks insurance, what you need to know and what you really need to make sure you are covered for. Also, we have the talented Whitney Ver Meer talk about following your own path in this industry and the pros and cons of working for someone or taking the leap and going it alone to work on commission. There’s lots of options but finding the right one for you is essential. 

We hope you enjoy this issue! You can order your print copy here 

Laila Hayani Relies On American Crew For Met Gala Grooming

Celebrity Hairstylist Laila Hayani partnered with heritage men’s grooming brand American Crew to style Kit Harington and Dan Levy for the epic Met Gala event!

“Dan’s entire look for the Met Gala is a true statement of art so he decided we needed to take his hair into a direction that complemented and solidified his look as a whole. In order to do so, we decided on a sleek and slicked-back look with an ultra-shine effect. This gave us the opportunity to try something new and to also highlight Dan’s features,” says Laila.

Laila started with clean, wet hair and applied a pea size of the Fiber Grooming Foam as a primer which also added volume. “Dan has naturally curly hair so we blew his hair out straight to achieve the slicked-back hair. This allowed us to manipulate from a straighter texture and avoids too much a of wave once combed back,” says Laila. She then applied a spritz of water to allow the hair to take to gel and to work it into the hair. The hero products for this look are Superglue and the Firm Hold Styling Cream. She mixed the two together and applied a generous amount through the hair to give it the wet look. Once shaped, Laila continued to apply a spritzing of water to continue to comb through it and manipulate the shape before setting the style. She finished by using a diffuser to apply heat and dry the look and to ensure it set into place. Lastly, she spritzed Alternator for shine and to officially set the look. 

Laila noted: “Kit’s hair look was inspired by old Hollywood: classic, polished, sleek yet effortless style, and the goal was to achieve an ultra-sophisticated look.” 

To complement his naturally wavy, shorter hair for Kit’s Met Gala look, Laila started with damp hair and applied the Fiber Grooming Foam mixed with a small amount of the Fiber Cream. She then air dried it and started to manipulate the look by finger-combing the top to create a slight wave. Once nearly dry, She finished with Medium Hold Spray and small amount of the Fiber set. This prevented a strict hold and allowed for a sustainable flexible effect.”

Products used:

Fiber Grooming Foam – Lightweight, fibrous hair foam that provides long-lasting manageable volume with medium hold and natural shine. Works well with medium to longer length hair. Link to Buy: AmericanCrew.com

Fiber Cream A styling cream that combines flexibility with control gives your hair refined texture and a natural shine finish. For medium hold with natural shine. Link to Buy: Ulta.com

Fiber Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length. For high hold with low shine. Link to Buy: Amazon.com

Medium Hold Spray Gel   Enriched with Sage, Ginseng, and Quillaja, Medium Hold Spray Gel provides a natural look and feel with medium hold. Excellent for blow-drying and hair of all lengths, this product can be used on damp or dry hair.  
Link to Buy: Ulta.com  

Firm Hold Styling Cream A moisturizing formula that tames hair and adds style with low shine and a flexible finish. Washes out easily without leaving residue behind. Provides pliable hold with flexible definition and low shine. 
Link to Buy: Ulta.com

Superglue Create styles never before possible with high hold, high shine and high definition. For extreme hold and shine.
Link to Buy: Ulta.com

Alternator Provides a flexible style that gives you control of your image all day. Makes re-shapeable hair styling possible with the use of your hands. Provides a natural look with medium hold and medium shine.
Link to Buy: Ulta.com

 
 

Last Chance to Enter for NAHA 2022- With Extended Deadline of Sept. 20th.

Worried you missed your chance to enter into the most prestigious awards event in the industry? Well, today is your lucky day, as NAHA has EXTENDED their entry period for 10 extra days, and will be accepting submissions until September 20th, 2021.

Plus, artists who don’t have time to shoot new collections, can submit previously-entered collections via the NAHA Remix category. And, of course, Editorial Stylists can enter their editorial work without shooting anything new.

What’s New in 2022:

  • Men’s Haircutting is now Barbering
  • Texture requires a minimum of three photos that incorporate Coily, Curly, Wavy, or Straight hair
  • Haircolor entries must include the formula and process 

More information about the categories can be found here.

Don’t miss your chance to be part of North America’s Hair Awards! Enter here!

PBA Announce Winners of 2021 NAHA in Las Vegas

The Professional Beauty Association (PBA) announced the winners of the 2021 North American Hairstyling Awards (NAHA). The announcement took place on Sunday, August 29th at their awards ceremony at the Mandalay Bay Resort, Las Vegas, Nevada, during Cosmoprof North America.

NAHA is known as the beauty industry’s most prestigious competition in North America – honoring the top artists and creative talents who have pushed the boundaries of skill and creativity.

NAHA celebrates the industry’s leading talent and features 15 categories of excellence across hair and makeup artistry, including the new Inspiring Salon of the Year and Educator of the Year award categories.

“This was an unprecedented year for NAHA, yet the heightened creativity and sheer artistry represented were among the most impressive in the competition’s history,” shares Nina Daily, PBA’s Executive Director. “The industry rallied to channel energy into groundbreaking innovation and camaraderie, and we couldn’t be prouder of the winners, finalists and everyone who put so much passion and energy into making tonight such a success.”

NAHA 2021 was hosted by A-list celebrity stylist and Living Proof Global Creative Director Michael Shaun Corby and featured artistic presentations by Silas Tsang and the Ulta Beauty Pro Team. The event was live-streamed and available on-demand for those who were not able to attend in person.

2021 NAHA Awards Winners:

• Men’s Hairstylist of the Year- Nieves Almaraz

• Avant Garde- Sharie Valcin

• Editorial Stylist of the Year- Danielle Keasling

• Educator of the Year- Sam Villa

• Haircolor- Suzanne Sturm

• Haircutting- Stephen Moody

• Hairstylist of the Year- Silas Tsang

• Inspiring Salon of the Year- Square Colour Salon + Spa

• Makeup Artist of the Year- Nohemi Capetillo

• Master Hairstylist of the Year- Ruth Roche

• #NAHAMoment- Lauren Moser

• Student Hairstylist of the Year- Alisha Kemp

• Styling and Finishing- Nick Stenson

• Team of the Year- Julie Vriesinga

• Texture- Ammon Carver

To watch the awards ceremony on demand, including interviews from the red carpet, please visit https://www.bigmarker.com/professional-beautyassociat/NAHA-2021-Livestream

Last Chance to Enter The Mizutani World Cutting Photo Contest 2021

Celebrating their 100th Anniversary, MIZUTANI is running their World Cutting Photo Contest, with entries open until the 31st of August, 2021.

MIZUTANI announced: “Upon popular request, from all around the world, the World Cutting Photo Contest is back! Show us your passion and creativity! STYLE GOES ON!”

This year the contest will be separated into three categories, with a special prize for each winner. With world-class judges from around the world, such as Bertus and Leen from Shorem Barber in the Netherlands, Josh DeMarco from the DAPR Grooming Parlor in the USA, Julius Caesar, Alan, and Reece Beak from RUGER. Barber in the UK, Whitney VerMeer from USA, and many more huge names.

The categories are:

Classic Men’s Style. In this category, Judges are looking for the best classic cuts, with detail and accuracy.

Men’s Avant-Garde Short Style. Judges are looking for barbers who are willing to break out of their shells and show the most innovative styles.

Ladies Avant-Garde Short Style. Test your limits, and let your creativity fly in this category, creating striking ladies’ short styles. Some of the prizes include a Live Virtual Class at Shorem, MIZUTANI’s Cut Master Set, and an opportunity to appear in Japanese and international barbering magazines.

Don’t miss your chance, entries are open until August 31st! Enter NOW!

Barbers/Stylists Earn Money For Your Opinions!

Would you be interested in making money on the side for your expert opinions as a professional barber?  
Thanks to City Research – a Midwest market research company that conducts extensive research with hair care professionals, you can!

City Research is currently looking for Licensed Barbers to join a 12-month, paid online market research community to discuss hair styling and barbering trends.

If you qualify, you get $25 just for signing up, and can earn up to $100 or more per month (Up to $1,000+ total for 12 months) for successful participation in community studies (surveys, focus groups, product testing, etc.). This is ALL online and your time commitment is voluntary.

If you/someone at your barbershop wants to know more, please take the survey below to see if you qualify.

City Research hopes to work with you on this project!

For more information, click here.

Connecticut Barber Expo X This Weekend (August 14-16, 2021)

The Connecticut Barber Expo X and associated events will take place August 14 – 16th, 2021, and be held at the Mohegan Sun Casino.

Finally, after several reschedulings due to the Covid19 Pandemic, the tenth anniversary of CT Barber EXPO, organised by legendary Jay Majors, has finally arrived. As the official media partner, we at BarberEVO can’t wait to see what this weekend has in store.

On Saturday, August 14, 2021, the Expo will start off with the 2nd Annual International Barber Grammys / Pre-Party from 8:30 PM to 2 AM. This will take place in the Ballroom at Mohegan Sun, in Uncasville, CT. This is a dress to impress, black tie affair.

On Sunday, August 15, 2021, the Educational Seminars will take place from 8:30 AM to 2 PM. The Educational Seminars will be presented by some of the industry’s most respected educators. The Barber Battle and Expo will occur from 2 PM to 9:00 PM.

On Monday, August 16, 2021, the Educational Seminars will take place from 8:30 AM to 2 PM. The Barber Battle and Expo will occur from 2 PM to 7:30 PM.

Sharpen your skillset, and rub arms with some of the biggest barbers, stylists and educators in the industry, such as @ivanzoot, @vicblends, @andyauthentic, @kduncangrooming, @andyfademaster, @lici_ladybarber, @be.lechendary, @v.hugostyles, @micdamiano, @diego_djdgaf, @barber.josh.o.p, @bossiocuts, @iamtyrikjackson, @thebizlawyer, @rumbarber and @cutthroat.mike… Just to name a few!

Plus, visit BarberEVO at booth 407!

For additional information, please visit www.ctbarberexpo.com.

Tennessee Barbering Industry to Provide Domestic Violence Training

Commencing January 2022, licensed cosmetologists in Tennessee and barbers will be required to undergo specialised training to identify the signs of domestic violence.

State Board of Cosmetology, The Tennessee Department of Commerce and Insurance, and Barber Examiners, are aiming to train more than 50,000 licensed beauty and hair professionals to recognize the markers of abuse, how to respond appropriately and what resources are available to the victim.

“Tennessee’s beauty professionals are caring, compassionate individuals who are committed to ensuring the health and safety of all their customers, but may not know how to respond when confronted with domestic violence,” said Board Executive Director Roxana Gumucio.

He continues “Most domestic violence victims will not report abuse to law enforcement, but they will tell someone with whom they have a long-standing relationship, such as a cosmetologist or barber. Tennessee beauty professionals have a unique position to help identify domestic violence and assist victims.”

Starting January 1st, this new law will come into effect and industry professionals will have to undergo an hour of training, either online or in person – this training is also completely free.

To assist, Barbicide teamed up with YWCA to offer the Shear Haven Domestic Violence Training.

Chase for Barbershop Killer Still Continues

More than a week has passed since after a fatal shooting at a Goose Creek barber shop in South Carolina (USA), police have now reported to say they believe the suspect is still in the vicinity of the area where it all took place.

Goose Creek Police Chief, L.J. Roscoe, told Live 5 News, local new station to the area, on Sunday the department has heard from a person claiming to be an attorney representing the suspect in question, 24-year-old Dominique Jamar Denaro Jefferson. However, said person has not provided proof they are actually representing him.

Jefferson is wanted in connection with the shooting that took place on July 3 shooting at the Cream of the Crop Barbershop, that left 21-year-old Rae’Jay Palmer dead. Investigators have stated that Palmer was at the barbershop getting his hair cut when the suspect, later identified as Jefferson, entered the shop. Jefferson then approached Palmer, this then led to the two of them had a verbal altercation, according to a report.

The report states that the argument escalated into a physical altercation and Palmer tried to run toward the back of the shop, police say this is when he was shot. There was other patrons within the barbershop at the time also, however no one else was harmed during this altercation.

There was a vigil planned in the name of putting a stop to gun violence on Sunday 11th of July, however this was cancelled last minute.

image: https://www.counton2.com/news/local-news/berkeley-county-news/photos-goose-creek-police-department-searching-for-suspect-in-barber-shop-shooting/

Members of Chile Football Club Break Bubble for Barber

Members of the Chile football club have been fined after inviting a barber into their Copa America bubble. This bubble design is to reduce the spread of Coronavirus, and by inviting said barber in they have broken the terms of the bubble – the members have been fined by the Chilean Football Federation (FFC) on Sunday 4th of July.

It has been reported by the FFC that none of the members of the team have tested positive for COVID-19 after the incident, however they acknowledged the error in their judgement in a small statement.

The statement released by the FFC said the following: “recognizes the violation of the health bubble of the squad participating at Copa America, with the unauthorized entry of a barber who, despite his negative PCR test, should not have made contact with the players.”

The statement then concluded “We regret what brought us to this situation and we inform that all members of the squad tested negative for the virus on Saturday”, they did not name any of the Chile team members involved but they did specify that all parties have been fined.

Chile coach Martin Lasarte said that “It was an error, a temerity, but that is over now,” and continued with that the members of his team that done this made “a serious mistake.

Chile is one of four teams that has had to isolate due to COVID outbreaks, the other three being Bolivia, Colombia, and Venezuela. It has also been reported that one of Peru’s Fitness Coaches has tested positive for the virus.

* Information from Reuters and the Associated Press was used in this report