The latest issue of BarberEVO is OUT NOW! 

The latest issue of BarberEVO NA is OUT NOW! This issue is set to make waves in the industry… bringing you exclusive content from the best barbers in the biz’. BarberEVO has brought together a collection of content from our esteemed columnists and industry leaders, whilst also highlighting those rising stars of the industry – and we have Rey Scott, the leading entrepreneur and founder of My Supply Guy, taking centre stage on our front cover. In our second-last issue of 2024, we are feature everything from interiors and business to hair loss, client comfort and colour. With all of this…and even more – this issue is one to remember! 

IN THIS ISSUE: 

REY SCOTT FOR MY SUPPLY GUY 

In every issue of BarberEVO, our cover star, Rey Scott, AKA My Supply Guy, guides us to three booming barber businesses. Always on the lookout for fresh industry talent to shine a spotlight on – Rey not only supplies the barbering industry with their products and tools, but he also bolsters the heart of the industry… the people that fill it. In this issue, we wanted to do something a little bit different. We wanted to shine that spotlight onto Rey, to let you get to know the man behind it all a little bit better.  

L3VEL3  

Kicking off this edition, we have L3VEL3™ – who are, indeed, taking things to the next level. The brand have always showed up in style, but now they are arriving in color. We caught up with the L3VEL3™, Chrystofer Benson, and the Director of Events & Artists, Hannah Benson, who played instrumental roles in the development of their new color line. Sitting down with the pair, we talked all about how the barbering color game is going to see a major shift in the coming months. 

EVENTS 

Events the last few weeks have been popping off. With Rise of Hair bringing the heat in St Petersburg, FL, in August; the LV Barber Expo hitting the jackpot; and JRL heading to China, alongside their ambassador Squeak the Barber. And we can’t forget the STMNT Summit in our event roundup! Held in the beautiful, bustling city of Barcelona – beacons of contemporary barbering got together in a convergence of creativity, culture and community.  

BARBER OF THE EDITION 

As this editions Barber of Edition, we have John Carmona AKA Titan Barber. Known for striking cuts and colors that challenge conformity and encourage individuality, all whilst running his incredibly successful barbershops – Barber Theory – and being a Wahl Future Maker and a STMNT Social Media Ambassador. 

TEXTURE 

Textured hair is hair of diversity – with curls, coils and waves – and it’s more than just a style. It’s a statement of identity and heritage. For barbers, mastering the art of cutting and styling textured hair is essential. Requiring a unique skillset, tools and understanding, we spoke to industry experts to find out more. With words from Lauren The Legend, Zeke Peters, 360 Jeezy and more, we talk everything from braiding, to trimming, to hair care. 

INTERIORS 

Your surroundings have more of an influence on you than you think… call it the placebo effect, or simply good taste! But what you can never do is underestimate the power of a great barbershop, especially with a great interior. Kicking off our interiors section, we have Josh DeMarco of DAPR who believes that true craftmanship is the key to the most elevated experiences. Then we head over to The Gents Place, who’s Collins furniture helps clients coming back, again and again. Heading across the pond to London, we visited Time barbershop – who talk us through why they believe that taking time to curate an experience is what will take you to the next level. Find all this and more I our interiors section… 

BUSINESS 

Kicking off business, we have Sly Huncho – who sits down to discuss why social media is the boost you need in business. Next up we have our esteemed columnists, Tyler Kelbert and Brandi Lashay, who reveal their secrets to a flourishing barbering business. Fresha also popped by the BarberEVO pages with their friend Thaddeus, discussing how to balance different avenues of your career. Following on, we have many more chats about cash flow, tech, recruitment and, of course, retention – with our columnists, such as, Chico Boom and Angie Perino sharing all the insider secrets.  

BEARDS & ‘TACHE 

Last up, we enter the world of beards and mustaches. Transcending their status as mere facial hair trends, they’ve become powerful symbols of personal style and self-expression. From sleek, sculpted beards, to bold statement making ‘taches – today’s grooming landscape has evolved. In this edition we highlight those at the fore, including 18.21 Man Made, Cédric Johnson Jr. from V’s, grooming expert Michael Ryder, and so much more. Our friends at Wellness Pro even popped by to give their top tips to dealing with those pesky nicks (and, of course, how to avoid them). 

Rascals’ Owner and Founder, Sam Bentham, has just been announced as the newest Fresha Ambassador. The #1 Salon Software for booking, analytics, payments and more, has supported Sam through his journey from barber apprentice, to barbershop owner and entrepreneur. Sam spoke to BarberEVO about why he is Fresha’s #1 fan.

“I mean, I’ve been using Fresha before it was called Fresha,” chuckled Sam Bentham. “It just feels pretty full circle to be a Fresha Ambassador now.”

Sam is the owner and founder of the Newcastle barbershops Rascals, haircare line of the same name – and the newly announced Fresha Ambassador. Sam set up his urban city-scape style barbershop in Newcastle in 2018 and Rascals’ second location at the end of 2023 – Sam feels like his career has catapulted. Whilst this type of constant career evolution would bring some people a certain degree of stress, Sam told us he “loves it.”

Smiling, Sam said: “It’s funny, Fresha has been with me throughout my career. When I was just starting out, I got involved with Fresha because it was free, at the time. I’ve stuck with it for the entire time I’ve owned Rascals because it’s just so user-friendly. For me, it’s the perfect application – having two locations; with any other service, I would have to have two subscriptions. With Fresha, I’m able to integrate both stores into the one app. Having access to information about everything going on in my barbershops – from my stock levels to my staff’s commission – on one app, it’s made everything go so much smoother.”

The barber and entrepreneur, who is originally from North Tyneside in Newcastle, spoke to us whilst in the middle of a move to Manchester. While telling us about his plans to leave his barbershops in a managerial capacity, to set up a studio in the Rainy City and focus on creating digital barbering content, he noted that this is where Fresha comes in handy.

He said: “I have an amazing team at both Rascals stores, but I know that because they are such busy stores, the load will sometimes get overwhelming. It’s great to know that even if I’ll be away from the stores, I’ll be able to take on some of that weight. One of my favourite features on Fresha, is the add-on called Team Pay. I’m able to monitor the attendance and hours worked with the clocking in and out time sheets. I can track their commission, wages and tips – and pay it out. All from the app – wherever I am. Before Team Pay was developed, I used to have to sit on a Saturday afternoon and work everything out myself. So, it’s really allowed me to maximise my time and focus on different branches of my career.”

“I mean, there’s a greater benefit to it too, for owners. Before this feature came out, I used to have all of this money paid into my business account and send it out from there, which meant I was taxed on it all. With Fresha, because it’s all paid out via them and the business wallet feature, I’ve ended up saving nearly half my VAT bill, which I can then reinvest into my business,” Sam said.

The young creative, whilst “always having a business mindset,” didn’t always have the barbering bug – but it seemed there was always something trying to reel him in. When he was a child, Sam’s mum worked in a hairdresser – where Sam admittedly “loved the sound of the hair being cut.” After leaving high school, Sam studied Aerospace Engineering at college. Only lasting a year, he dropped out with no clear plan. With more free time on his hands, Sam began modelling hairstyles for his friend, who was undertaking a hairdresser apprenticeship. Fascinated by the colors and styles, Sam decided to make the move into the barbering world.

Sam said: “As soon as I figured out that I was going to give barbering a go, I knew I wanted to have my own shop. I’m someone who likes to do it my own way. When I was working for other barbers, I would always observe their space and visualise what I’d do with it. It’s the same with Rascals hair products. I’d be styling people’s hair and thinking about what ingredient could enhance the formula – even how I could make the packaging look better. So, I knew I had to start it up.”

The entrepreneur notes that launching the Rascals range in the summer of 2023 is one of two “real career highlights,” which reminds him of “just how far” he has come. Opening his second location of Rascals soon after the launch of his product line also gave the budding businessman a huge boost.

“It was so exciting opening the second Rascals. It lets me know I’m doing something right,” Sam nodded, before continuing. “I’m trying to do something different at Rascals. I’m trying to create something that is in between a barbershop and a salon. So, I use a lot of scissor work with a super in-depth consultation. I don’t want it to be your typical barbershop.”

Sam acknowledges that for some clients, this new-wave style of barbershop can feel intimidating. At Rascals, he makes it a priority to have his clients feel comfortable from the get-go.

“It’s about being greeted with a smile,” he said. “It’s about making the effort to give your client that good quality advice, to ensure your client feels listened to. I believe that’s one of the reasons we have such great customer retention rates. We’re able to focus on the service and really engage – a lot of that is because we have Fresha to deal with those important, but honestly, time-consuming tasks. We’re able to create that service that keeps our customers coming back.”

The latest issue of BarberEVO is OUT NOW! 

IN THIS ISSUE: 

REY SCOTT FOR MY SUPPLY GUY 

In every issue of BarberEVO, our cover star, Rey Scott, AKA My Supply Guy, guides us to three booming barber businesses. Always on the lookout for fresh industry talent to shine a spotlight on – Rey not only supplies the barbering industry with their products and tools, but he also bolsters the heart of the industry… the people that fill it. In this issue, we wanted to do something a little bit different. We wanted to shine that spotlight onto Rey, to let you get to know the man behind it all a little bit better.  

L3VEL3  

Kicking off this edition, we have L3VEL3™ – who are, indeed, taking things to the next level. The brand have always showed up in style, but now they are arriving in color. We caught up with the L3VEL3™, Chrystofer Benson, and the Director of Events & Artists, Hannah Benson, who played instrumental roles in the development of their new color line. Sitting down with the pair, we talked all about how the barbering color game is going to see a major shift in the coming months. 

EVENTS 

Events the last few weeks have been popping off. With Rise of Hair bringing the heat in St Petersburg, FL, in August; the LV Barber Expo hitting the jackpot; and JRL heading to China, alongside their ambassador Squeak the Barber. And we can’t forget the STMNT Summit in our event roundup! Held in the beautiful, bustling city of Barcelona – beacons of contemporary barbering got together in a convergence of creativity, culture and community.  

BARBER OF THE EDITION 

As this editions Barber of Edition, we have John Carmona AKA Titan Barber. Known for striking cuts and colors that challenge conformity and encourage individuality, all whilst running his incredibly successful barbershops – Barber Theory – and being a Wahl Future Maker and a STMNT Social Media Ambassador. 

TEXTURE 

Textured hair is hair of diversity – with curls, coils and waves – and it’s more than just a style. It’s a statement of identity and heritage. For barbers, mastering the art of cutting and styling textured hair is essential. Requiring a unique skillset, tools and understanding, we spoke to industry experts to find out more. With words from Lauren The Legend, Zeke Peters, 360 Jeezy and more, we talk everything from braiding, to trimming, to hair care. 

INTERIORS 

Your surroundings have more of an influence on you than you think… call it the placebo effect, or simply good taste! But what you can never do is underestimate the power of a great barbershop, especially with a great interior. Kicking off our interiors section, we have Josh DeMarco of DAPR who believes that true craftmanship is the key to the most elevated experiences. Then we head over to The Gents Place, who’s Collins furniture helps clients coming back, again and again. Heading across the pond to London, we visited Time barbershop – who talk us through why they believe that taking time to curate an experience is what will take you to the next level. Find all this and more I our interiors section… 

BUSINESS 

Kicking off business, we have Sly Huncho – who sits down to discuss why social media is the boost you need in business. Next up we have our esteemed columnists, Tyler Kelbert and Brandi Lashay, who reveal their secrets to a flourishing barbering business. Fresha also popped by the BarberEVO pages with their friend Thaddeus, discussing how to balance different avenues of your career. Following on, we have many more chats about cash flow, tech, recruitment and, of course, retention – with our columnists, such as, Chico Boom and Angie Perino sharing all the insider secrets.  

BEARDS & ‘TACHE 

Last up, we enter the world of beards and mustaches. Transcending their status as mere facial hair trends, they’ve become powerful symbols of personal style and self-expression. From sleek, sculpted beards, to bold statement making ‘taches – today’s grooming landscape has evolved. In this edition we highlight those at the fore, including 18.21 Man Made, Cédric Johnson Jr. from V’s, grooming expert Michael Ryder, and so much more. Our friends at Wellness Pro even popped by to give their top tips to dealing with those pesky nicks (and, of course, how to avoid them). 

In the past couple of months, we have been overloaded with inspiration and passion fromattending events like Premiere Anaheim, NAHA, ABS, CT Barber Expo, and the Barber Grammys in these last couple of months. From interviews on the NAHA red carpet to showcasing our iconic photo booth at ABS, and interviewing industry legends in our EVOmedia zone, you can say the team are a little star-struck. 

In this issue, you can check out EVO’s thoughts, reviews, and all the fun we had in this issue. We also offer some sage advice from BaByliss experts onhow to excel as a platform artist.

Grooming is simply about taking care of oneself and personal aesthetic. But as barbers, it’s your job to help your clients embark on their grooming journey and to give them an elevatedand luxurious experience. We talk to grooming experts such as the folk at House ofHandsome, Michelle Mitchell, Elliot Chester, Chico Boom and so many more.

Next, we talk about education. We kick off the feature with Rodrick Samuels, the NAHA Educator of the Year and Director of Hair Lab Detroit Barber School. We also share our experience of attending the ribbon cutting of the Wahl Barber Academy in Chicago. And wetalk to so many inspiring educators who are helping lead the next generation of barbers.

Finally, we deep dive into all things tech. We start by sharing the story behind Shearshare, an innovative app thatcan help any barbershop owner… some even call it ‘HairBNB’! We also speak to 12Pell, the barber shop of Generation Z – leading the industry forward through tech.

We hope you enjoy this issue! Order your beautifully presented print copy here.

Vernon Jackson began Gifted Program haircuts at Noble Barber and Beauty after ‘hearing so many horror stories’ at other shops, reported the Guardian.

Even on his days off Vernon Jackson goes in to work at his barbershop in Cincinnati – it’s because that’s the day he has set aside to give free haircuts to children with special needs.

The kindness which Jackson offers at his Noble Barber and Beauty shop earned a profile from CBS News this week. Jackson told the network he began his Gifted Program haircuts in 2021 after “hearing so many horror stories that parents were going through with … barbers or stylists having no patience with their [children]” at other shops.

Academic research suggests that the reported lack of patience for parents struggling to buy haircuts for their special needs children poses a real dilemma for them. Studies have shown people typically feel more confident and in control in both social as well as professional settings with good, fresh haircuts.

Jackson resolved to sacrifice his day off and open his shop only to children with special needs who were looking to get a proper cut. And what’s more, he tells the children’s parents that their money’s no good there on those days.

“There [are] no other barbers or stylists in the shop, and I [can] give them the full attention they need,” he said in the CBS News report.

Jackson found that at least some of his off-day clients who are sensitive to unfamiliar environments and sounds find the empty shop comforting. His goal is to get the children acclimated to barbershops in general so they can eventually feel comfortable going in for haircuts when there are other patrons around.

Friends and other benefactors sponsor the haircuts that Jackson gives on his day off through donations to an online GoFundMe campaign, according to what he told CBS.

Gifted Program parents “would pay any amount of money just for their child to be able to have an experience like any other person”, he said to the network. “And at the end of it, I can tell them, ‘It’s covered.’”

Those parents often try to tip Jackson a gratuity, he says, but he tells them: “No, trust me … this is a gift from the community, myself – please receive it.”

Instagram users flood Jackson’s account on the platform with encouragement and compliments whenever he posts videos of him cutting the hair of Gifted Program clients.

“I have happy tears,” one user wrote in the comments of a video that Jackson posted showing him lining a Gifted Program boy up in March. “You are truly doing amazing things.”

Get your copy here!

The newest issue of BarberEVO North America is OUT NOW! We have the latest in product launches, marketing, event updates, and new year trends. Packed full of ace designs and awesome features that give you everything you need to know to reach success in 2023 and beyond.

IN THIS ISSUE

It’s always our pleasure to feature the industry’s biggest brands – keep an eye out for gorgeous shoots and the latest incredible looks from American Crew and JRL’s Victor Lopez collection.

ON THE COVER

As seen on this issue’s front cover we are delighted to announce BaByliss Pro’s Influencer Collection. The latest group of barbers who will be the faces of the limited-edition Influencer Collection are Nicole Renae, Van Da Goat and Andy Authentic. What a line-up!

BaByliss has been busy! We also share the details of BaByliss’ latest set of UV Foil Shavers with new UV-Disinfecting Lid and a host of new technological innovations.

STYLING

The industry’s best and brightest barbers reveal their styling secrets in this special feature. David Marulanda, stylist to sports stars, shares how he has incorporated color into his styling repertoire. 

STMNT co-creator Julius Caesar, and ambassadors Jovan Figueroa and Zach Ignacio explains the challenges that creating low maintenance, live-in looks throws up. Patrick Butler from Floyd’s 99 tells us why longer hair should be viewed as the barber’s playground of creativity.

FURNITURE AND EQUIPMENT

Investing in comfort should be the priority for your guests and as Sofi Pok explains, choosing Takara Belmont as her chair of comfort has been an awesome decision.   

Grab your copy of the magazine to see Chris (CJ) Foreman talk about his Instagram account that features standout barbershops all across the country – if you need some interiors inspiration, he’s your guy. 

SUSTAINABILITY

Challenging the throwaway society we have become, Danny Larry, the Salon Chair Guys, talks about how his business provides eco-friendly salon and barbershop equipment repair and maintenance products, with an aim of promoting sustainability in the barbering and beauty industry.

Read how Uplift Provisions Co. has produced a product line that is clean, fresh and perform well – all in the name of producing products that are clean and safe for the skin.

NEWS

As always, you can count on us to give you the latest news in the industry, from event calendars and product launches to business updates and inspirational stories. 

In this issue, we give you the industry updates on the plans for Wahl Clipper Corporation’s Barber Academy, and Elliot Chester’s big-hearted mission to give back to his community by hosting a day of mentoring to give back to kids in the foster care system. Hats off to Mr Chester!

We hope you enjoy this issue! You can order your print copy here.

Captain Fawcett has an outstanding brand identity. As well as creating award-winning gentleman’s grooming products, the writing, design and social media have a unique narrative flair, combining British humour and heritage with a contemporary take on what it means to be a gentleman in the 21st century. 

SO, what’s the secret to creating an iconic brand? Captain Fawcett founder, Richie Finney, spilled the beans… 

The journey began, quite literally, with beans! I was using empty baked bean cans (thoroughly washed!) to blend my own Moustache Wax, intended purely for personal use. My wife, Christine Greenwood, an Emmy & BAFTA award-winning hair and make-up artist, took the wax on set. People loved it but I had no sense of any commercial value. I started with 100 jars, little did I know what wonders would follow! 

Richie shared his top 10 tips for building a brand that is memorable and iconic.

1: Be authentic

25 years in the Sound Department of the British Film Industry gave me an understanding of immersive experience. If you believe in a world from the inside out, you can be true to it without affectation. When an actor is immersed in their character, even if they’re improvising off script, they say what their character would say. So, by living your brand, you can’t really go wrong.

2: Deliver superb customer service

When people are delighted, they talk about it and your customers become your cheerleaders. Word of mouth recommendations are of huge value. 

3: Build a trusted team

Early on, you have complete control but when you expand you need some humility. Find people with skills you don’t have, who really get what you’re doing.

4: Be consistent

Reinforce your brand with repeated images and phrases. Create your own catchphrases, such as ‘Keeping A Stiff Upper Lip Regardless’®. With repetition they’ll become widely recognised. Arguably, that familiarity is when a brand starts to become iconic.

5: Collaborate

Instead of paying influencers, work with colleagues and ambassadors who have a vested interest and genuine belief in your brand. It brings integrity to your relationships and helps extend your customer base.

6: Be philosophical

The stronger your brand identity the more polarising it can be. Some people will be attracted, some repelled. You can’t be all things to all men. To thine own self be true.

7: Blend product branding with aesthetic

Your logo, colour palettes, and tone of voice should be recognisably yours. These might evolve so there’s room for poetic licence! But don’t dilute your core storyline.

8: Utilise social media

Barbers are about the shop, the physical experience. So be what you say you are, and deliver what you promise on social media or you’ll be found out. 

Don’t be afraid to share lows as well as highs. Humans buy from other humans. And stick to platforms you can manage, better to show up consistently on one platform than drive yourself crazy creating content for everything. Social media is a tool, not your master.

9: Quality is king

It has to be a top-quality product. Fancy packaging and a terrible product immediately lose trust. Get the product right, then work on beautiful presentation. Share samples with respected experts in your field and earn their genuine endorsement. Again, it’s about conviction and trust.

10: Have fun!

Profit is but a result of your initial and enduring idea. However, it’s never guaranteed, so make sure you enjoy the ride. Money should not be the motivation although, with a combination of hard work, surrounding yourself with excellent people, a pinch of good luck and an element of success, it may well be the consequence.

Final tips?

“Enjoy the journey because fuck knows what the destination is.” 

Curious about the legacy of the Captain? Or fancy trying some products? Find out more at captainfawcett.com, the home to a simply delectable range of first-class gentleman’s grooming requisites. 

For wholesale enquiries please email sales@captainfawcett.com & mention BarberEvo for 10% off your first order. 

Get your copy here!

The newest issue of BarberEVO North America is OUT NOW! We have the latest in product launches, marketing, event updates, and new year trends. Packed full of ace designs and awesome features that give you everything you need to know to reach success in 2023 and beyond.

IN THIS ISSUE

It’s always our pleasure to feature the industry’s biggest brands – keep an eye out for more gorgeous shoots and incredible looks from Wahl, Andis, STMNT, Layrite, JRL, and American Crew.

Not to mention some exciting product announcements and tool guides from 18.21 Man Made Grooming, Gamma+, Captain Fawcett, RED Pro, and Hairskeen.

ON THE COVER

As seen on this issue’s front cover and in the Final Cut, Wahl Professional has just launched their global Future Makers campaign! Wahl Professional brought together the best barbers and stylists from around the world for five days to learn, share and collaborate, and to create inspirational and educational content that will not only unite the global Wahl community but celebrate individuality and differences.

BARBERS TOOLKIT

The industry’s best and brightest barbers and session stylists reveal all in our Barbers Toolkit feature. This is where we take a deep dive into their tool bags to find out what tools and products they use to create incredible looks time after time – whether that’s for clients in their chairs or models in front of their cameras.

Expect sneak peeks from Josh Hawk, Kyle Pemberton, Paul Wilison, Tyler Kelbert and more. Spotlight brand mentions go to Ace High, Hairskeen, Samsons Haicare, and Washi Scossors.

NEW YEAR, NEW TRENDS

We have everything you need to keep on top of trends this year. Our experts are some of the industry’s best barbers – they give great insight to what will be most and least popular in 2023 so you know where to focus your efforts.

Grab your copy of the magazine for intel from Taylor Leven in her trend forecast as well as Frank Soto and Ivan Zoot. 

You’d be a fool to miss out! 

MARKETING

Marketing can seem intimidating, but you’re probably doing the basics already! Social media, Google, apps, and booking platforms like Vagaro are your keys to getting your name out there.

Love it or hate it, we all know how big of an asset social media is in our industry. Marketing expert Shelby Barriball takes us through how to present yourself online – and why Vagaro helps you look your best.

We also want to give a shoutout to our exclusive interviews with both Marvy Marv and Danny Robinson who each help you master the art of marketing. Our columnist Tyrik Jackson also does an in-depth look at how to reach as many people as possible online.

We hope you enjoy this issue! You can order your print copy here.

The Internationally Acclaimed Industry Competition is Back! 

The world of beauty is watching! America’s Beauty Show (ABS) by Cosmetologists Chicago proudly announces the2023 ABS Global Image Awards are back. The deadline to enter has been extended to February 10, 2023. The ABS Global Image Awards celebrates the passion and artistry of professional and emerging stylists in an image and video competition that features professional and student categories. This year’s competition offers participants from across the globe the opportunity to enter their fiercest hair collections and storytelling. Entries are opening in November at AmericasBeautyShow.com.

This incredible international image and now video competition fuels intense creativity and passion for hairdressers, colorists, salon teams, nail technicians, makeup artists, students and more – and it continues to grow year after year in 2023 with a dynamic presentation during America’s Beauty Show on the evening of Saturday, April 15^th.  

The ABS Global Image Awards draws entries from across the globe from talented professionals, emerging stylists and cosmetology students. The winners of the world-wide industry competition will be recognized during America’s Beauty Show in a way that’s never been celebrated before in this prestigious competition.

Now is the time for pros to ignite their passion and begin their most creative preparations in order to enter the 2023 ABS Global Image Awards. There are 9 different professional categories and 2 student categories in this juried industry competition for the best-of-the-best to enter and to share their personal story. All categories are gender neutral.

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The 2023 ABS Global Image Awards categories include:

• Total Transformation
• Collaboration (Professional and Student)
• Full Concept 
• Haircutting
• Texture
• Barbering
• Creative Color
• Makeup Artistry
• Nail Design

“We expect to see tremendous artistry from our extremely talented competitors,” said Karen Gordon, Past President of Cosmetologists Chicago. 

“America’s Beauty Show offers a perfect backdrop to showcase a deeply creative competition at our world-class show. We are thrilled to shine a global spotlight on the originality and talent that resides in the professional beauty industry and for our emerging artists who are students.”

“To all salon professionals, I will say that the ABS Global Image Awards will unleash your inner creativity,” said Mio Sota, past ABS Global Image Award winner. “Don’t be afraid,” added Sota. “There is no right or wrong. Everything you try will either work out great or turn out to be an amazing learning experience!”

Chrystofer Benson, past ABS Global Image Award winner said, “The ABS Global Image Awards is a great platform where you can share your work with the world! It is a positive and encouraging competition that allows global artists to compete and share their work.” Chrystofer encourages all salon professionals to share their work with the world, and that you never know what might happen if you enter.

“Entering helps you to keep in touch with the reason you started doing hair and gets in touch with the passion you have for the hair industry.”In encouraging pros to get involved in the competition, past ABS Global Image Award winner Daniel Rubin notes, “Don’t give up until the miracle happens!”

The ABS Global Image Awards are open to all licensed salon professionals, barbers or the business equivalent where licensure is not required. In addition, there are categories where cosmetology students may compete. The entry process opens November 28, 2022 and closes February 10, 2023. ABS Global Image Awards finalists will be announced on February 24, 2023. The ABS Global Image Awards ceremony is Saturday, April 15, 2023, during America’s Beauty Show!

Complete rules and regulations can be found on AmericasBeautyShow.com.  

Each professional category will offer a single winner an impressive award from America’s Beauty Show to display with pride. In addition to each category winner, one extraordinary submission will be awarded The Leo Passage Gold Trophy Award in honor of the late Pivot Point International founder, and Cosmetologists Chicago member, Leo Passage.

For more information regarding the 2023 ABS Global Image Awards, go to www.AmericasBeautyShow.com.

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The latest issue of BarberEVO North America is OUT NOW.

Get your copy here!

STYLING SUMMER

The latest issue of BarberEVO North America is OUT NOW! This issue is headed up by Barbero Bengie who is front and center of this action-packed 104-page, beautifully presented issue.

Freestyle king Bengie talks about his work with Caliber and why the relationship with the brand has been an enriching experience for him and his career.

ALSO IN THIS ISSUE:

SUMMER

Summer is the time to switch up the cuts and we have a great range of summer trend suggestions that will keep you on point during the summer months. It looks like the crop is standing the test of time and we see what products are the summer heroes.

TEXTURED HAIR

Afro textured hair needs specialized skills to product amazing results and Luster’s SCurl take us through their recommendations to keep afro hair in pristine condition. We also hear from Tyrik Jackson about the benefits of having the skills to cater for any hair type that sits in your chair. Also talking texture, Ivan Zoot gives his thoughts on the appropriate tools to use to help make textured hair behave. Also talking texture is @drizzyxgroomer who has taken his afro textured hair onto the next level.

EDUCATION

Education counts, so says every top barber in the country. It’s the way to make your name in this industry. We had a great talk with the CT Barber Expo educator of the year Danni Avila who has taken his education online for the Hispanic community with ground-breaking success. Also discussing his thoughts on how best to educate the barbershop team is Joe Agnello from City Image Barbers and international educator Kenny Duncan shares how he adapts his education techniques when he is educating from the stage.

We also speak to Allison Cuts, who has recently trained up in SMP to see how that has changed her career and we have a close look at Wahl’s education offering, as well as the in-depth education system that Johnny B’s Haircare offers to its potential ambassadors.

FURNITURE

Barbershop furniture sets the tone of your shop, and we have a great range of choices and options to look over. But first we talk to Rob Hammer who has been capturing the barbershops of yesteryear in his outstanding book ‘The Barbershops of America’ and he has some thoughts on how furniture changes the dynamic. We talk to several barbershops, a couple of them, Honest Barber and Spanky’s, have very distinctive styles, and they tell us what works for their shop ethos.

We hope you enjoy this issue! You can order your print copy here.