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OUT NOW: North America Issue 19

Raw Talent

We open this issue up with an incredible story from our cover star, SCurl Ambassador Angel Raws.

Angel tells us about how determination, taking yourself out of your comfort zone, and accepting new opportunities can lead you to positions of power and respect.

We also talk about his position with SCurl, his experiences as an educator, and his advice for young barbers looking to make it big. 

Old Spice

There are few brand names as universally known as Old Spice.

We all remember their advertising campaigns and their signature scents.

A brand that has survived since 1937 is certainly doing something right, but they have gone one further to step up their game— The Old Spice Barbershop in Columbus, Ohio. We talk to Chris Talbott, Senior Brand Director, to learn a little more about Old Spice’s brand-new venture. 

Hair Art

It is no news to barbers that working with hair is an art, but some barbers out there have given that phrase a whole new meaning.

We talk to hair art pros like Los Cut It, John Carmona, Henry Rodriguez and Assyria Gindo, to learn a bit about the skills and techniques required to create their works of art, where they draw their inspiration from, and the tools and products necessary to get the job done. 

Education

In this industry, you don’t just pass your exam and throw away your books. Education is something that is continuous throughout your entire career.

The day you stop learning, is the day you die. In this feature, we spoke to leading educators such as Kevin Nguyen, Alessandro Comai, as well as mentor/mentee duo turned educational team, Zach Ramsay and Cam Mahar, to learn a thing or two, and find out what the best lessons they have learned over the years have been. 

Summer Haircare

We have had a rough year and for many this summer there is only one goal: live your best life.

So, we spoke to Eufora Style Director, Mirza Batanovic for the best tips for barbers and clients on how to get the best summer hair, and how to keep it healthy and protected in those summer elements. 

Essential Scissors

What might seem like an obvious necessity to any barber: the humble scissor and the skillset that goes with it, has seemed to have somehow gotten lost along the way. However, the art of the scissor is back and sharper than ever.

With tips from scissor-work expert Alan Beak, to advice on maintaining your shears from Washi scissors. This feature is jam-packed with helpful tips on how to keep your skills and your tools from going dull. 

Wahl Professional Launch 5 Star Barber Dryer

Wahl Professional Announces Release of New 5 Star Barber Dryer

Equipped with two heat and speed settings, this professional dryer is designed for the busy barber.

May 25, 2021 (Sterling, IL) –  Wahl Professional is excited to announce the release of its newest tool, the 5 Star Barber Dryer. This innovative dryer is created for the barber who wants to take their styling techniques to the next level.

The 5 Star Barber Dryer comes with two heat and speed settings, a cool shot button, two nozzle attachments, a professional rotary motor, and a nine-foot cord that allows barbers to create finished looks in a matter of minutes. When developing the dryer, Wahl was inspired to leverage its leadership and deep experience in the field to create an indispensable tool for professional barbers everywhere. Each performance feature on the dryer plays an essential role in the creative process: Speed for shape control, heat for efficiency and smoothing and the cool shot button for freezing styles into place. With a $99 price tag, this innovative 5 Star Barber Dryer is affordable and available for purchase on Wahl’s website here.

Disruptour Team educator Trevor Moots (@tailorfade) says, “This tool completes Wahl’s arsenal, giving barbers everything, we need to be successful behind the chair. Each tool Wahl creates complements the next.

While regular blow dryers are suitable for medium to long hair, this retro chrome-finished tool is designed for short to medium-length hair. This new dryer is also designed to work with the 1919 Styling and Finishing line, including Wahl educators’ favorites the Matte Control Cream, Fiber Paste, and Firm Hold Gel. As for Trevor Moots, his favorite 1919 product is the Thickening Styling Cream because it gives him shape and control as he blow-dries a client’s hair in place.

Though this dryer was created with the barber in mind, it’s also perfect for hairstylists looking to step up their finished looks on shorter hair. Moots notes that this tool will help hair professionals further express their individual creativity.

The most exciting thing to me is being able to watch what people create and see how this tool will elevate and shape men’s grooming. As artists, this tool will enhance the art of barbering and styling in ways none of us thought possible,” says Moots.

Wahl is always looking for new ways to solve a problem for the barbering and stylist community,” says Senior Marketing Associate, Aaron Flick. “For over 100 years, we have been at the forefront of product innovation and quality tools. We are excited to provide a tool that will assist in creating and perfecting the artists’ finished looks.

As Wahl continues to lead the industry with high-quality products, innovation doesn’t stop there. Along with creating tools, the clipper manufacturer also places a great emphasis on high-quality education. Whether the education is focused on proper tool techniques, retail business, or even how to create editorial looks, Wahl has something for every level of barber and stylist.

To learn more on how to use the 5 Star Barber Dryer click here to see Trevor Moots give an instructional how-to video on how to use the dryer correctly to create quality, finished looks. The product is now available for purchase on Wahl’s website here. For more information about Wahl Professional, visit the website at WahlPro.com or follow them on Instagram (@wahlpro).

Vintage-style Diesel Barbershop opens at Cityline

A new vintage-themed Diesel Barbershop opened in April at CityLine, Richardson. The business, located at 1150 State St., Ste. 170, Richardson, is described as “part barbershop, part salon, part old school record store, part mechanics garage and part vintage arcade,” according to a news release. The local franchise is owned by brothers Spencer and Garrett Watkins.

“We knew we wanted to open our new franchise somewhere that was well-populated and exuded excitement, and CityLine fits those qualities perfectly,” Garrett Watkins said in a statement.

“With great restaurants and really cool live events, there’s always something going on at CityLine, and it’s definitely a place we want to be. We are excited for the opportunity to bring our barbershop to this area of Richardson.”

In addition to haircuts, the shop will offer shampoo service, scalp massage, hot-towel face treatment, back of the neck shave and relaxing shoulder massage, among other services.

www.dieselbarbershop.com/location/cityline

Barber Returns To Work After Freak Scissor Accident

The Boston barber who accidentally stabbed himself with scissors in February has recovered from his injuries and returned to work.

Steve Silva, who cuts hair at Boston Barber Co. on Beacon Hill. said: “I’m happy to be back, it’s good to see my customers and everyone I work with.”

Silva, 30, who lives in Wilmington, was cutting a customer’s hair at the barber shop on Feb. 12 when he slipped and fell on his scissors.

“The floor was a little wet from me spraying the kid’s hair…and my foot went off the mat and kind of slid away.”

Trying to break his fall, he landed heavily on the pair of shears he was holding, and the scissors plunged into his chest.

At first “I didn’t know I stabbed myself,” he said. “It didn’t hurt too much.”

Silva was bleeding heavily, and his co-worker Sarah Santiago rushed over to help him.

“Sarah, she grabbed paper towels and put pressure on it,” he said. “My customer laid me down.”

Silva said he could have died because the scissors “punctured the sack that your heart sits in” and if they “went in any further, I would’ve actually hit my heart muscle.”

Silva had to undergo open heart surgery at Massachusetts General Hospital. He spent about a week in the hospital (at one point, he was in the intensive care unit) and it took him about a month and a half to recover from his injury.

Silva is now back to working at Boston Barber Co. three days a week.

Silva said he was grateful to Robert Dello Russo, the owner of Boston Barber Co., for being so supportive and for helping him out while he recovered from the accident. “He texted me every day,” he said.

He’s also thankful to everyone who donated to the GoFundMe fundraising campaign that was created on his behalf, and for all the well wishes and messages of encouragement that he’s received.

“I’m just grateful for the support,” he said.

Making a STMNT

As featured in the April edition of BarberEVO North America

Looking to rewrite the standards of grooming and fuelled by the knowledge and artistry from leading barbers, the STMNT brand looks to go beyond the product. We caught up with the co-creators of STMNT to find out a little more about what their brand has to offer.

The STMNT brand is a product of the collaboration between some of the industry’s most innovative and cutting-edge artists: LA based, Julius Cvesar and Sofie Pok, as well as Miguel Gutierrez aka Nomad, from Liverpool, UK. Between the three, they have more than 50 years’ experience in the barbering industry, as well as a wealth of knowledge in hair education, visual arts, fashion and editorial.

We asked the group, how did STMNT come to be?

Miguel said: “STMNT was born out of a vision between three creators who all hold the same standards yet have completely different styles to add into the mix. We originally got started after being approached and slowly realized a dream team was being created, that’s when we all got onboard and decided to fully immerse ourselves into developed the brand to what it’s become. Our whole direction was to become a grooming brand that was performance driven, bold and premium in packaging, fragrance and ingredients.”

Talking to the team, it is so clear how well the three get along and fit together creatively. Julius said: “I believe we were specifically chosen to co-create STMNT because of our multi-faceted roles as not only leaders within our industry, but with the already diverse background in visual arts, film, photography, fashion, and education. We all are still active barbering professionals with clientele in our chairs, yet we’ve truly brought a whole new perspective to being a well-rounded image consultant. I believe my connection to raw imagery inspired by metropolis cityscape and brutalism, alongside my visual delivery that takes a lot from my genuine love for art and fashion made me a standout artist to collaborate with my two fellow co-creators.”

So, what makes STMNT stand out amongst the crowd?

“The beautiful thing about STMNT is that it can work for the girl on-the-go, the guy getting ready for a formal event, the couple at the gym, or the family on vacation. STMNT promotes individuality and acceptance. Barbering has been known as a male dominated field, but we knew how important it was to build a brand that would serve the stylists, cosmetologists, and barbers all the same” says Sofie.

Miguel added that the brand is completely gender neutral, and all of their products are cocktail-able: “We are truly set far above any barber brand in my view for versatility and range of types of product.”

In terms of creative process, unlike other brands that just stick a well-known name to a product, the STMNT creators were involved in every part of the process.

Julius continued, “In creating STMNT, it was important that myself, Sofie, and Miguel as the professional co-creators not only put our combined knowledge and expertise to use in creating the line, but truly worked in unison with our brand development team’s strength to bring the line to full fruition. The storytelling and vision had to be vividly clear across the board with every department.”

The question on everyone’s minds? What statement are they aiming to make?

STMNT is bold, it is demanding, and it’s the definition of how we all choose to live our lives. We hope to inspire others to find their purpose and share their gifts with the world and to get specific! Stand up for who you are and the changes you are trying to make” said Sofie.

“We are really aiming to rewrite the standards of men’s grooming” adds Miguel. “The industry has been and will always be in a transition state from one thing to the next, but I believe what we’ve created will live on way beyond any other trends currently out there.” 

“When co-creating STMNT, one message (or statement) I really wanted to purvey is that being a barber is more than just a hair service – we are so much more. These products were developed with not only acknowledging the core essentials in product styling with the line, but also innovated new iterations of product attributes that can notably be standout to professionals and clients alike.  Bridging the gap between Barbering and Salon ecosystems, the acknowledgement of gender-neutral aesthetics, and a focus on professional grade to lifestyle driven performance were all key points in making our statement.”

To find out more, read about STMNT in our April edition of BarberEVO North America or go to https://www.stmntgrooming.us/

American Crew Introduces 2021 Collection: HQ

As featured in the April edition of BarberEVO North America

American Crew® has introduced The 2021 Collection: HQ, a trend offering that takes old-school barber techniques to new heights.

This new collection features techniques that fuse clean editorial silhouettes with dramatic, exaggerated shapes. HQ, short for Height Quotient, is inspired by the military crew cut while paying homage to the nineties film and music eras. 

Embodying the perfect harmony between austere aesthetics and solid fundamentals, the curated program consists of six cuts and offers styling options for various hair densities and textures. With a focus on tapered barbered fades, HQ capitalizes on height as a level for disciplines and diverse creative expressions. 

“Men’s style is constantly evolving. By taking a step back from the meticulously groomed look, we are seeing a resurgence of dynamic shapes and texture — and our HQ Collection celebrates just that,” said American Crew Founder David Raccuglia, “HQ is a bold barber-centric collection that allows stylists to adapt any texture or type of hair to achieve the style their client desires. I absolutely love the fact that the shape of a haircut can cross into so many cultures.”

David continued: “Needless to say, our industry has been hit hard by the pandemic with the closures of barbershops, salons and schools. It’s been a challenging year for the Pro community, but their strength and resilience hasn’t kept them down. While their businesses have been shut, they’ve applied themselves to further their learning and precise their techniques – they really are some of the hardest working people out there! As a team, we knew we had to get creative and pivot our educational strategy to support the Pro when they need it the most and HQ has been our creative vehicle for that. We are offering a plethora of digital education with HQ so this is an incredible and very versatile collection that stylists and barbers around the world can utilize to learn new techniques.”

YAH YAH

Highlighting Yah Yah’s incredible texture, this cut features a strong square and tall technical shape throughout the front whilst focusing on a curved silhouette and a blown out, non-textured finish. The razor fade exaggerates a clean blend of skin to hair in the perimeter for strength and scalp exposure. 

Product used: American Crew® Ultra Gliding Shave Oil, Lather Shave Cream, Revitalizing Toner and Prep & Prime Tonic.

ANDREI

Andrei’s silhouette driven cut is a 90’s movies styling journey. Inspired by iconic looks featured in Rocky and Top Gun, and utilizing American Crew Boost Powder for extra volume, the hair is styled using an upward momentum to create the dramatic shape. 

Products used: American Crew® Prep & Prime Tonic and Boost Powder.

VIN

Vin’s structure contains a concave interior to recreate an editorial version of the traditional 50’s flat top. The strong silhouette helps build the exterior, exaggerating the clipper over comb enhanced interior, while the texture and separation results in a structured yet broken finish.

Products used: American Crew® Prep & Prime Tonic, Firm Hold Gel and Molding Clay.

OUT NOW: North America Issue 18

Spring has sprung!

This issue is jam-packed to the brim with creative content, inspirational features, and real-life business advice, and tips from industry leaders. 

Pat Regan 

This issue’s front cover has been graced by godfather of fades, Pat Regan, aka Patty Cuts. We caught up with Pat to chat about his work with highflying UFC and NFL clients, as well as some of his current projects, such as his Signature BaByliss PRO Influencer Collection Trimmer, and his residency weekend in Old Spice’s brand-new brick and mortar barbershop. Pat tell us his inspiring story of how through determination and hard work he found his place in the industry. 

American Crew

American Crew have given us behind the scenes access to their latest collection, titled HQ. A stunning array of dramatic silhouette sand exaggerated shapes inspired by the military crew cut and paying homage to the nineties film and music era. Check out the old-school techniques that feature. 

Styling Tools and Products 

In this issue we take a deep dive into the toolboxes of the industry’s most elite brand ambassadors to find out what tools and products take them from great to greatest.  

We chat to everyone from American Crew All Star Canada Winner, Sandra Perovic, to official NFL Barber Fuss, to hear about what tools and products the most sought-after barbers are using day-to-day. 

We also caught up with Miguel Gutierrez aka Nomad Barber, Julius Cvesar and Sofie Pok, co-creators of their new Grooming Line, STMNT, about how the line started, and what they believe STMNT will bring to the industry. 

Franchising

We focus on franchising this issue as we talk to the most successful barbershop brands that have smashed the process of replicating their shops all over the country. We look at what a franchise offers the franchisee, and the benefits of picking up what is effectively already-made business in a box.

We caught up with Jim Valenzuela of V’s Barbershop, to find out what’s in the secret sauce for not only the expansion, but longevity of a franchise brand, as they approach twenty-two years of success. 

We also catch up some of the largest and most successful franchises in the States: Great Clips and Scissors and Scotch to talk education, business advice, and some of the pros of getting involved in a franchise. 

Shaving

Shaving is what sets barbers apart from the rest. A good shave is measured by more than just the result, it is about the customer experience. As barbers, you need to ensure you have the best techniques, products and tools to give clients that experience unlike any other.  

Columnist Tyrik Jackson gives us a brief history of shaving and the importance of making shaving an experience that brings guests back time after time. 

As well, we also chat with Woody Lovell, founder of the Barbershop Club in LA to chat about how his shop takes the experience of a barbershop shave to new levels. 

Dre Da Barber, educator for Woody’s and Clubman Pinault tells us about the importance of skincare, aftercare and health and safety when it comes to shaving, and making sure you are giving your client the ultimate long term results.

American Crew Introduces The 2021 Collection

HQ A trend offering that takes old-school barber techniques to new heights

American Crew®, the Official Supplier to Men, introduces The 2021 Collection: HQ, a new collection of techniques that fuse clean editorial silhouettes with dramatic, exaggerated shapes. HQ, short for Height Quotient, is inspired by the military crew cut while paying homage to the nineties film and music eras.

 Embodying the perfect harmony between austere aesthetics and solid fundamentals, the curated program consists of six cuts and offers styling options for various hair densities and textures. With a focus on tapered barbered fades, HQ capitalizes on height as a level for disciplines and diverse creative expressions.

 “Men’s style is constantly evolving. By taking a step back from the meticulously groomed look, we are seeing a resurgence of dynamic shapes and texture—and our HQ Collection celebrates just that,” said American Crew Founder David Raccuglia, “HQ is a bold barber-centric collection that allows stylists to adapt any texture or type of hair to achieve the style their client desires. I absolutely love the fact that the shape of a haircut can cross into so many cultures.”

YAH YAH

Highlighting Yah Yah’s incredible texture, this cut features a strong square and tall technical shape throughout the front whilst focusing on a curved silhouette and a blown out, non-textured finish. The razor fade exaggerates a clean blend of skin to hair in the perimeter for strength and scalp exposure.

Product used: American Crew® Ultra Gliding Shave Oil, Lather Shave Cream, Revitalizing Toner and Prep & Prime Tonic

 ANDREI

Andrei’s silhouette driven cut is a 90’s movies styling journey. Inspired by iconic looks featured in Rocky and Top Gun, and utilizing American Crew Boost Powder for extra volume, the hair is styled using an upward momentum to create the dramatic shape.

Products used: American Crew® Prep & Prime Tonic and Boost Powder

VIN

Vin’s structure contains a concave interior to recreate an editorial version of the traditional 50’s flat top. The strong silhouette helps build the exterior, exaggerating the clipper over comb enhanced interior, while the texture and separation results in a structured yet broken finish.

Products used: American Crew® Prep & Prime Tonic, Firm Hold Gel and Molding Clay

To learn more about the looks from the HQ Collection tune in to the digital launch on March 1st, 2021. Details to be released on @AmericanCrew on Instagram and Facebook, and www.americancrew.com

American Crew is also hosting a Facebook event HQ Collection / 2021 Trend Collection Launch at 4pm UTC www.facebook.com/events/168410511587858/)

PBA Fights To Keep West Virginia Professional

The Professional Beauty Association (PBA), is strongly opposing House Bill 2325 which would deregulate licensing for hair, skin and nail services in West Virginia. This bill has been fast tracked without a thorough understanding of what this means for both the professional beauty industry and consumers.

House Bill 2325 was substituted on February 22 to prevent the Board of Barbers and Cosmetologists from regulating the use, application, or administration, by unlicensed persons whether for compensation or not of hair, nail, skin, and other beauty products that are commonly available as retail, consumer products.

Salons throughout the United States were shut down due to Covid and many are still only open with a reduced capacity due to health and safety. HB 2325 disregards these measures. West Virginia’s phase two reopening plan placed a standard of protocols to re-open and operate safely. As part of the WV reopening plan the following is stated:

It is acknowledged that all services within the [beauty] industry carry some risk in this viral environment due to the nature of the services provided and the inability to maintain social distancing. With that said, licensed or certified professionals have been trained to mitigate these risks significantly through the use of proper infection control standards required by the state regulatory licensing rules and regulations.”

Small businesses in the professional beauty industry are looking for support, especially as they continue to try to recover from the devastating impact of COVID- 19. Licensed beauty professionals’ education and training are more important now than ever as their mandated education allows them to provide a safe salon environment and safe services to clients.  

Instead of supporting the recovery of small beauty businesses, 73% of which are owned by women, House Bill 2325 will ignore training and education that keeps clients safe by allowing anyone that can purchase a beauty product to provide beauty services for compensation. The mandatory training and education that is required in all 50 states for licensed beauty professionals is in place to protect clients from the spread of bacteria and diseases.

Help PBA oppose this bill and take action to send a notice to your legislator*. Visit probeauty.org for more details.

*Please note only West Virginia residents may take action on this alert. The messages are editable and may be changed to reflect your role in opposing the legislation. You may also change the email subject line and we encourage you to do so. Please share this campaign with your friends and family.

Old Spice to open barber shop in Columbus, Ohio

Old Spice, owned by Procter & Gamble, plans to open its own barber shop in Ohio, bringing celebrity hair stylists to Columbus. The brick and mortar barbershop is scheduled to open on March 1, 2021.

Celebrity barbers like Florido, Benjamin Thigpen, Matt Johnston and Pat Regan are scheduled to visit the barbershop for its residency week to shoot videos, lead information sessions and style hair, the news release said.

The shop will also include a content studio to produce hair styling videos for Old Spice’s social media channels and will also carry Old Spice grooming products such as shampoo, hair stylers, deodorant and body wash will be available at the shop.

 The barbershop also plans to include a Brioso roastery and coffee bar also is part of the plan.

pcooley@dispatch.com

@PatrickACooley