Dense Hair Experts, the award-winning leader in personalised hair loss treatments, is thrilled to announce the appointment of Stephanie Mason as its new Global Business Consultant. With a stellar track record in business strategy and brand development, Mason will spearhead Dense’s expansion into global distribution, professional salon growth, and cutting-edge educational initiatives.

Stephanie joins at a pivotal moment for Dense, which has already made waves in the haircare industry, trusted by A-list celebrities, elite athletes, and thousands of men and women worldwide. Fresh from winning Gold at Europe’s Transform Awards in the health and wellness category, as well as being named Best Medical-Led Hair Loss Solutions Provider UK 2024, Dense is cementing its position as the market leader in clinically backed, results-driven hair growth solutions.

Expanding Global Reach & Female-Focused Hair Solutions

In her new role, Stephanie will focus on strengthening Dense’s international distribution network, ensuring accessibility to its bespoke, prescription-grade hair loss treatments across global markets. She will also lead Dense’s strategic move into professional salons, giving hairstylists and trichologists the tools to integrate Dense treatments seamlessly into their services.

One of Stephanie’s key priorities will be revolutionising female hair loss care. While Dense has already transformed male hair restoration, she will bring her expertise to address the growing and often-overlooked crisis of female hair thinning and loss. Through targeted consumer and professional outreach, Mason aims to bridge the gap between salon-quality treatments and effective at-home care, ensuring that women struggling with hair loss have access to real, science-backed solutions.

Elevating Education & Industry Expertise

Stephanie will also oversee the development of an advanced education platform, designed to train haircare professionals in Dense’s high-performance, personalised treatment plans. This initiative will equip stylists, dermatologists, and trichologists with the knowledge to deliver unparalleled results, reinforcing Dense’s position as the global leader in medical-led hair restoration.

A Word from the Leadership

“We are absolutely thrilled to welcome Stephanie to the Dense family,” said Ash Hashmi, Co-founder of Dense Hair Experts. “Her expertise in business strategy and brand development is exactly what we need as we take Dense to new heights. With Stephanie’s leadership, we’re confident in our ability to expand our global footprint and continue to set new standards in personalised haircare.”

Stephanie expressed her enthusiasm about joining Dense at such an exciting juncture:

“Dense’s commitment to high-performance, scientifically backed hair growth solutions is truly inspiring. The brand is redefining what it means to treat hair loss with precision and effectiveness, and I am excited to drive its expansion and impact across the globe.”

Why Dense? A Science-Backed, Award-Winning Brand

Dense Hair Experts is not just another haircare brand—it’s a movement. Backed by industry-leading dermatologists and trichologists, Dense’s bespoke hair growth solutions use pharmaceutical-grade actives, botanical and biotechnological extracts, and cutting-edge formulation techniques. Its clinically backed, pill-free approach has already helped over 20,000 men and women regain their hair confidence, and with Mason on board, the future looks even brighter.

For more information on Dense’s award-winning treatments, visit www.densehairexperts.com.

Follow us on Instagram:

📍 @densehairexperts

📍 @stephaniemason

Roger Molina, Sam Villa ArTeam and Master Stylist at Lunatic Fringe @rogermolinahair, has parlayed his famous duagrams (stop motion video and moving diagrams) into his live education. This teaching methodillustrates every step, angle and finish entailed in teaching a cut by projecting a video and visuals onto a screen for a fully immersive experience. See his Wolf Lob here.

“This method shows 3D imagery with aerial perspectives of all elevations and cut lines, so it eliminates guesswork for sectioning and technical approach. Students see every step of the new technique broken down into bite size experiences, before they try it themselves, so it takes a lot of the guess work out of the equation,” says Molina whose is focusing on the “wolf lob” in upcoming classes and shows.

The wolf cut has become a household name in most salons, as well as the lob. The wolf lob is a simple and salon friendly way of creating the elements of both shapes together. “There is a high demand for nongender haircuts…styles that work for whoever wants to wear them and this one sits at a perfect length and style for any face shape and type of client,” adds Moina.

Technical Breakdown for the Wolf Lob

Fringe: Elevate 45° to the opposite side of the nose. Using a diagonal finger angle, cut from chin to lip length with a Sam Villa Classic Series Dry Cutting Shear.

Face Frame: Using guide from corner of fringe, elevate diagonal and forward with diagonal finger angle, and cut inside fingers like a razor while using a scissor.

Top: Elevate triangle sections to 90° vertical and cut with a diagonal angle leaving volume to front. Over direction is to center. Stationary guide.

Crown: Using guide from previous section, elevate diagonal to stationary center guide. Finger angle matches head form and point cut short to long.

Nape (internal graduation): Take vertical finger width section, elevate diagonal and remove bulk in bits where it’s thick. Gradually pivot to diagonal elevation and continue technique until the back of ear.

“The fusion of modern and classic haircuts may be the future of haircut progression. The classic will always ground and inspire, but evolution and progression are required to thrive in the salon world today. As a wise chef once said, “a truly modern dish is classic one served with the slightest necessary twist,” concludes Molina.

Molina will be at America’s Beauty Show teaching 1 hour classes, filter by Classroom #14 to view the full schedule here.

Saturday April 5th

11:00am On-Point Cutting and Styling Textures (with Jesse Linares, Teresa Romero and Roger Molina)

3:30pm Gender-Free Haircutting: Creating for All (with Roger Molina, Jamie DiGrazia and Manda Ziegelman)

Sunday April 6th

12:30pm Always Chic: Cutting with Purpose Meets Lived-In Styling (with Jesse Linares, Roger Molina and Justin Michael Parra)

2:00pm Short to Long Haircutting and Finishes (with Jesse Linares, Teresa Romero and Roger Molina)

Monday April 7th

1:00pm Textur & Haircutting: Enhance, Control and Create (with Jesse Linares, Roger Molina and Evie Rivera)

2:30pm Today’s Essentials: Interactive Session (with Jesse Linares, Sam Villa and Roger Molina)

To learn more about Molina or book an in-salon class with him, see here.

Aura Salonware is pleased to announce its first annual Aura BeautySphere Connect event, which will take place at The Standard Spa in Miami Beach, Florida, on May 5, 2025.

This intimate one-day retreat for salon owners is an opportunity to connect, learn, and recharge. Participants will gain insights from industry innovators and experience salon leadership educational sessions and workshops.

Speakers include Cyd Charisse and David Bosscher of Destroy the Hairdresser, Sarai Speer, known as the Platinum Giraffe, Alicia Soulier from Salon Scale, Benjamin Camagna from Currie Hair Skin and Nails, Keri Davis of Keri Davis Consulting, and more.

In addition, Aura’s official networking lunch and experiential cocktail reception allows salon owners to connect with fellow beauty entrepreneurs.
“Aura promises to infuse new energy to salon businesses by providing an industry event that brings together like-minded beauty professionals,” mentioned Aura Salonware Co-founder Jonathan Levine. ”We invite salon owners to come get inspired, share their experiences and best practices, and discover ways to grow their businesses while taking a little time to breathe in the beauty and vibrance of Miami.”

To learn more about Aura BeautySphere Connect or purchase tickets, visit http://aurasalonware.com/beautysphereconnect.

About Aura Salonware
Aura Salonware is the all-in-one salon operations software that modernizes, automates, and innovates the entire salon management experience. With intuitive and dynamic features, this data-driven, cloud-based platform helps salons provide an elevated client experience to increase retention, satisfaction, and revenue.

For more information about
Aura, visit aurasalonware.com.

The latest issue of BarberEVO is OUT NOW!

The latest issue of BarberEVO NA is OUT NOW! As the first official issue of 2025, it’s set to make waves in the industry… bringing you exclusive content from the best barbers out there right now. BarberEVO has brought together a collection of content from our esteemed columnists and industry leaders, whilst also highlighting those rising stars of the industry – and we have the exclusive launch of the BaBylissPRO X Tomb45 clipper in the spotlight on our front cover. In this issue, we feature everything from events and business to hair care, interiors and all the info you need to start 2025 off right. With all of this…and even more – this issue is one to remember!

On the cover BabylissPRO X Tomb45

It’s the collab you never knew you needed, and the one we have all been waiting for. Legendary professional barber tool brand, BaBylissPRO have joined forces with the revolutionary education and product brand, Tomb45, to create a tool range like no other, including a Clipper, Trimmer, wireless charging pad, and Professional Nano Light Ionic Dryer. And this edition… it’s our cover story. Flick through to find everything you need to know, here in BarberEVO.

IN THE CHAIR & ONE TO WATCH

This edition, we’re in the chair with… Bonez Da Goat AKA Corey Jamel Sturkey. From humble beginnings to becoming an LV3 educator, Bones’ journey is a testament to resilience, faith, and the transformative power of a craft. We also speak to Eric Hernandez to discuss his stratospheric rise in the barbering industry. From pushing boundaries, to his A-list clientele – this is why Eric is the one to watch. We also speak to Cal Newsome from across the pond in the UK – so you can learn more about this barber abroad.

NEW YEAR

You know we had to do it! Delving into 2025 trends… it’s a must if you want to continue to grow your business throughout the year. In this feature, we chat to some of the biggest and best barbers in the game, including Liz Avalos, Matty Conrad and Marcus Harvey, to get their insight on what’s to come. We also get into the colors that you need to be using in the barbershop with L3VEL 3’s Chrystofer and Hannah Benson – who have come along and joined the BarberEVO crew as columnists.

EVENTS

Kicking off our events section, we look back at EVO events of 2024 – our year in pictures. Next, we’re joined by the man behind some of the largest barbering events in the US, Jay Majors. Talking through the process behind it all, he’s planning for success. We also sat down with photographer Richard Monsieurs to get his top tips. Featuring words from our columnist, Byrd Mena, as well as a look into our EVO On The Road event in Glasgow, UK, and more.

BUSINESS

Introducing… not one, not two, but THREE brand new columnists – our business section is set to have you shook. With Barber Doza creator, Matthew Mendoza; BaBylissPRO educator, Dayna Gamba; and the Popular Nobody himself, John Mosley – we’re getting into it all. Business growth, pricing in the barbershop, and managing your business – it’s everything you need to hit the ground running.

INTERIORS

Kicking off our interiors section, we have Buffalo Co – where an elevated space isn’t just about aesthetics: it’s about crafting an environment that feels welcoming, where every detail matters. At the heart of their carefully curated interiors are Keller chairs, known for their unmatched comfort, durability, and sleek design. Heading across the pond to London, we visited R.W Wolf Barbershop – who talk us through why they believe that taking time to curate an experience is what will take you to the next level. Find all this and more in our interiors section…

HAIRCARE

In haircare, we hit the ground running with Brittany Caldaza. Talking hair health, client education, product regimens and more… Brittany gets into the nitty gritty. We also chat with a trichologist and show you some of the top hair loss solutions on the market, before delving into the world of styling – where Las Vegas-based barber and stylist, Jaqueline, shares her tips on creating a styling and haircare routine with clients for our readers.

The latest issue of BarberEVO is OUT NOW! 

As the last issue of 2024, and the first issue of 2025 – this edition is looking to the future, with a sense of optimism and, of course, innovation. Pulling together a collection of exclusive content from our esteemed columnists and industry titans – and the best barbers in the biz’ – we’re helping you to kick off your year right! With Brosh in the spotlight on our front cover… this issue is set to be the one that gives edge. Featuring everything from Winter and New Year Styling, Business, and Tech, to Interiors, Advanced Techniques and Hygiene – we’re bringing the heat this season! With all of this… and even more, this issue is one to remember!

COVER

In this issue, we have the iconic Brosh Educator and Ambassador, and Mr Brothers Cut Club Founder Tomoya Nishimori taking the cover with Brosh. The Japanese brand is renowned for their uniquely Japanese take on Americana-style barbering. Combining classic iconography, with contemporary quality – Brosh are blowing up the barbering scene. In the cover piece we delve into our Barber of the Edition, Tomoya Nishimori’s story. Discussing his journey to become a celebrated figure in the global barbering community. In this piece, we also look into his pivotal role as Ambassador and Educator for Asia’s No.1 grooming brand – Brosh.

WINTER

Welcoming us into winter, we have San Diego barber, Ro Silva, talking trends that have evolved into staples. We also have the ultimate festive gift guide from 18.21 Man Made – thanks to the brilliant barbershop Scissors & Scotch. Our esteemed columnists, Tyler Kelbert and Byrd Mena also join us, talking winter wellness and goal setting. We also take a look back over American Crew’s 2024, with our columnist Phoenix Thomson.

RISING STAR

Chico Boom, as always, is bringing the BOOM! And in this edition, he’s also us bringing our Rising Star’s. Talking mentorship, building a career with longevity – and always paving a path for those yet to come, Chico’s column this month is one radiating positivity. He also takes the time to introduce us to our rising stars, Cherry the Barber and DJ Cut It.

BUSINESS

Kicking off business, we have Rob Hopper joining us from his bustling barbershop, The Commodore. With four locations, Rob Hopper is a great example of a great example for BarberEVO readers to boost their business. Also featured are Floyd’s 99, who take a look back at their year; V’s Barbershop, who are celebrating 25 years; and Rolda Ambassador, Jorge Massas. We also sat down with the inspirational Fred Helou, CEO and Founder of Vagaro, to learn more about his story to world-renowned businessman. Don’t forget – we also have all the latest in the world of tech!

INTERIORS

Our Barbershop of the Edition is the stunning Low Ear Barbershop in NYC, led by Mari De Monte. The beautiful shop is inspired by the Japanese Hi-Fi aesthetic and is the culmination of Mari’s purposeful career. We also stop by the barbershops, Mane Studio and Symmetry to chat with Shah the Barber and Kenna Taylor about their subsequent styles… and how Keller helped them along the way. We also learned about RR Head Labs, who don’t only have a pretty face (thanks to Collins) – but also a powerful story, where founder James Repenning ensures that his barbers are creating art with a purpose.

ADVANCED TECHNIQUES

Next up, we have L3VEL3 bringing color craziness to our Advanced Technique feature. The brand talked all things color, design, and the all-important products that you need to bring your vision to life. We also sat down with Igor Sadurskii, who revealed all his secrets when it comes to using his coveted Heiniger clippers. Also in this section, we touch upon SMP and perming.

HYGIENE AND SANITATION

Closing out this edition, we have Andis’ Angie Perino talking clipper hygiene in the barbershop. We also have Wellness Pro delivering their top tips for how you can keep your entire barbershop sparkling clean – and WHY you need to. UK-based celebrity barber, Mark Maciver, [JP1] also offered his advice, taking from his own personal experience in the barbershop.

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 The Professional Beauty Association (PBA), whose mission is to advocate and fight for the rights and professionalism of the beauty industry, is urgently seeking donations for the Disaster Relief Fund as thousands of industry professionals are impacted by the devastating destruction of Hurricane Milton directly on the heels of Hurricane Helene. 

The PBA Disaster Relief Fund provides emergency relief to beauty industry professionals to pay for essential items such as clothing, food, bills and supplies during times of natural disaster. The fund is supported by generous donations from industry professionals and businesses and has distributed more than $2.5 million to help industry professionals get back on their feet following catastrophic disaster. 100% of donations go directly to those in need. All licensed industry professionals are eligible to apply, and PBA members may receive up to twice the regular amount of emergency relief funding. 

“In the wake of Hurricanes Milton and Helene we are completely overwhelmed with applications for emergency assistance,” shares Rachel Molepske, PBA Director of Leadership Operations & Charitable Programs. “Our industry professionals are suffering and we must help. We are making an urgent plea for donations to help those affected.” 

DRF applicants continue to share heartbreaking stories of how Hurricanes Milton and Helene have impacted their livelihood: 

“Everything in the salon is damaged. It is catastrophic. Everything I have worked hard for has been destroyed in the blink of an eye.” 

“Most roads were completely washed away, power is expected to be out for weeks, and my income has gone to nothing at this point.” 

“I don’t have a place to live at the moment and there are estimates of not having water restored for several weeks to several months from now.” 

Please help beauty industry professionals get the support they desperately need! Please DONATE and spread the word. 

PBA would like to thank the generous sponsors who have already committed significant contributions to DRF: 

● Andrew Gomez Dream Foundation/Paul Mitchell Schools – $25,000 

● K18 – $25,000 

● L’Oreal – $15,000 

● SalonCentric – $15,000 

● JPMS – $10,000 

● MY SALON Suite – $10,000 

● Henkel – $10,000 

Donations of any size are appreciated and needed. For more information, or to apply 

The latest issue of BarberEVO is OUT NOW! 

The latest issue of BarberEVO NA is OUT NOW! This issue is set to make waves in the industry… bringing you exclusive content from the best barbers in the biz’. BarberEVO has brought together a collection of content from our esteemed columnists and industry leaders, whilst also highlighting those rising stars of the industry – and we have Rey Scott, the leading entrepreneur and founder of My Supply Guy, taking centre stage on our front cover. In our second-last issue of 2024, we are feature everything from interiors and business to hair loss, client comfort and colour. With all of this…and even more – this issue is one to remember! 

IN THIS ISSUE: 

REY SCOTT FOR MY SUPPLY GUY 

In every issue of BarberEVO, our cover star, Rey Scott, AKA My Supply Guy, guides us to three booming barber businesses. Always on the lookout for fresh industry talent to shine a spotlight on – Rey not only supplies the barbering industry with their products and tools, but he also bolsters the heart of the industry… the people that fill it. In this issue, we wanted to do something a little bit different. We wanted to shine that spotlight onto Rey, to let you get to know the man behind it all a little bit better.  

L3VEL3  

Kicking off this edition, we have L3VEL3™ – who are, indeed, taking things to the next level. The brand have always showed up in style, but now they are arriving in color. We caught up with the L3VEL3™, Chrystofer Benson, and the Director of Events & Artists, Hannah Benson, who played instrumental roles in the development of their new color line. Sitting down with the pair, we talked all about how the barbering color game is going to see a major shift in the coming months. 

EVENTS 

Events the last few weeks have been popping off. With Rise of Hair bringing the heat in St Petersburg, FL, in August; the LV Barber Expo hitting the jackpot; and JRL heading to China, alongside their ambassador Squeak the Barber. And we can’t forget the STMNT Summit in our event roundup! Held in the beautiful, bustling city of Barcelona – beacons of contemporary barbering got together in a convergence of creativity, culture and community.  

BARBER OF THE EDITION 

As this editions Barber of Edition, we have John Carmona AKA Titan Barber. Known for striking cuts and colors that challenge conformity and encourage individuality, all whilst running his incredibly successful barbershops – Barber Theory – and being a Wahl Future Maker and a STMNT Social Media Ambassador. 

TEXTURE 

Textured hair is hair of diversity – with curls, coils and waves – and it’s more than just a style. It’s a statement of identity and heritage. For barbers, mastering the art of cutting and styling textured hair is essential. Requiring a unique skillset, tools and understanding, we spoke to industry experts to find out more. With words from Lauren The Legend, Zeke Peters, 360 Jeezy and more, we talk everything from braiding, to trimming, to hair care. 

INTERIORS 

Your surroundings have more of an influence on you than you think… call it the placebo effect, or simply good taste! But what you can never do is underestimate the power of a great barbershop, especially with a great interior. Kicking off our interiors section, we have Josh DeMarco of DAPR who believes that true craftmanship is the key to the most elevated experiences. Then we head over to The Gents Place, who’s Collins furniture helps clients coming back, again and again. Heading across the pond to London, we visited Time barbershop – who talk us through why they believe that taking time to curate an experience is what will take you to the next level. Find all this and more I our interiors section… 

BUSINESS 

Kicking off business, we have Sly Huncho – who sits down to discuss why social media is the boost you need in business. Next up we have our esteemed columnists, Tyler Kelbert and Brandi Lashay, who reveal their secrets to a flourishing barbering business. Fresha also popped by the BarberEVO pages with their friend Thaddeus, discussing how to balance different avenues of your career. Following on, we have many more chats about cash flow, tech, recruitment and, of course, retention – with our columnists, such as, Chico Boom and Angie Perino sharing all the insider secrets.  

BEARDS & ‘TACHE 

Last up, we enter the world of beards and mustaches. Transcending their status as mere facial hair trends, they’ve become powerful symbols of personal style and self-expression. From sleek, sculpted beards, to bold statement making ‘taches – today’s grooming landscape has evolved. In this edition we highlight those at the fore, including 18.21 Man Made, Cédric Johnson Jr. from V’s, grooming expert Michael Ryder, and so much more. Our friends at Wellness Pro even popped by to give their top tips to dealing with those pesky nicks (and, of course, how to avoid them). 

Rascals’ Owner and Founder, Sam Bentham, has just been announced as the newest Fresha Ambassador. The #1 Salon Software for booking, analytics, payments and more, has supported Sam through his journey from barber apprentice, to barbershop owner and entrepreneur. Sam spoke to BarberEVO about why he is Fresha’s #1 fan.

“I mean, I’ve been using Fresha before it was called Fresha,” chuckled Sam Bentham. “It just feels pretty full circle to be a Fresha Ambassador now.”

Sam is the owner and founder of the Newcastle barbershops Rascals, haircare line of the same name – and the newly announced Fresha Ambassador. Sam set up his urban city-scape style barbershop in Newcastle in 2018 and Rascals’ second location at the end of 2023 – Sam feels like his career has catapulted. Whilst this type of constant career evolution would bring some people a certain degree of stress, Sam told us he “loves it.”

Smiling, Sam said: “It’s funny, Fresha has been with me throughout my career. When I was just starting out, I got involved with Fresha because it was free, at the time. I’ve stuck with it for the entire time I’ve owned Rascals because it’s just so user-friendly. For me, it’s the perfect application – having two locations; with any other service, I would have to have two subscriptions. With Fresha, I’m able to integrate both stores into the one app. Having access to information about everything going on in my barbershops – from my stock levels to my staff’s commission – on one app, it’s made everything go so much smoother.”

The barber and entrepreneur, who is originally from North Tyneside in Newcastle, spoke to us whilst in the middle of a move to Manchester. While telling us about his plans to leave his barbershops in a managerial capacity, to set up a studio in the Rainy City and focus on creating digital barbering content, he noted that this is where Fresha comes in handy.

He said: “I have an amazing team at both Rascals stores, but I know that because they are such busy stores, the load will sometimes get overwhelming. It’s great to know that even if I’ll be away from the stores, I’ll be able to take on some of that weight. One of my favourite features on Fresha, is the add-on called Team Pay. I’m able to monitor the attendance and hours worked with the clocking in and out time sheets. I can track their commission, wages and tips – and pay it out. All from the app – wherever I am. Before Team Pay was developed, I used to have to sit on a Saturday afternoon and work everything out myself. So, it’s really allowed me to maximise my time and focus on different branches of my career.”

“I mean, there’s a greater benefit to it too, for owners. Before this feature came out, I used to have all of this money paid into my business account and send it out from there, which meant I was taxed on it all. With Fresha, because it’s all paid out via them and the business wallet feature, I’ve ended up saving nearly half my VAT bill, which I can then reinvest into my business,” Sam said.

The young creative, whilst “always having a business mindset,” didn’t always have the barbering bug – but it seemed there was always something trying to reel him in. When he was a child, Sam’s mum worked in a hairdresser – where Sam admittedly “loved the sound of the hair being cut.” After leaving high school, Sam studied Aerospace Engineering at college. Only lasting a year, he dropped out with no clear plan. With more free time on his hands, Sam began modelling hairstyles for his friend, who was undertaking a hairdresser apprenticeship. Fascinated by the colors and styles, Sam decided to make the move into the barbering world.

Sam said: “As soon as I figured out that I was going to give barbering a go, I knew I wanted to have my own shop. I’m someone who likes to do it my own way. When I was working for other barbers, I would always observe their space and visualise what I’d do with it. It’s the same with Rascals hair products. I’d be styling people’s hair and thinking about what ingredient could enhance the formula – even how I could make the packaging look better. So, I knew I had to start it up.”

The entrepreneur notes that launching the Rascals range in the summer of 2023 is one of two “real career highlights,” which reminds him of “just how far” he has come. Opening his second location of Rascals soon after the launch of his product line also gave the budding businessman a huge boost.

“It was so exciting opening the second Rascals. It lets me know I’m doing something right,” Sam nodded, before continuing. “I’m trying to do something different at Rascals. I’m trying to create something that is in between a barbershop and a salon. So, I use a lot of scissor work with a super in-depth consultation. I don’t want it to be your typical barbershop.”

Sam acknowledges that for some clients, this new-wave style of barbershop can feel intimidating. At Rascals, he makes it a priority to have his clients feel comfortable from the get-go.

“It’s about being greeted with a smile,” he said. “It’s about making the effort to give your client that good quality advice, to ensure your client feels listened to. I believe that’s one of the reasons we have such great customer retention rates. We’re able to focus on the service and really engage – a lot of that is because we have Fresha to deal with those important, but honestly, time-consuming tasks. We’re able to create that service that keeps our customers coming back.”

The latest issue of BarberEVO is OUT NOW! 

IN THIS ISSUE: 

REY SCOTT FOR MY SUPPLY GUY 

In every issue of BarberEVO, our cover star, Rey Scott, AKA My Supply Guy, guides us to three booming barber businesses. Always on the lookout for fresh industry talent to shine a spotlight on – Rey not only supplies the barbering industry with their products and tools, but he also bolsters the heart of the industry… the people that fill it. In this issue, we wanted to do something a little bit different. We wanted to shine that spotlight onto Rey, to let you get to know the man behind it all a little bit better.  

L3VEL3  

Kicking off this edition, we have L3VEL3™ – who are, indeed, taking things to the next level. The brand have always showed up in style, but now they are arriving in color. We caught up with the L3VEL3™, Chrystofer Benson, and the Director of Events & Artists, Hannah Benson, who played instrumental roles in the development of their new color line. Sitting down with the pair, we talked all about how the barbering color game is going to see a major shift in the coming months. 

EVENTS 

Events the last few weeks have been popping off. With Rise of Hair bringing the heat in St Petersburg, FL, in August; the LV Barber Expo hitting the jackpot; and JRL heading to China, alongside their ambassador Squeak the Barber. And we can’t forget the STMNT Summit in our event roundup! Held in the beautiful, bustling city of Barcelona – beacons of contemporary barbering got together in a convergence of creativity, culture and community.  

BARBER OF THE EDITION 

As this editions Barber of Edition, we have John Carmona AKA Titan Barber. Known for striking cuts and colors that challenge conformity and encourage individuality, all whilst running his incredibly successful barbershops – Barber Theory – and being a Wahl Future Maker and a STMNT Social Media Ambassador. 

TEXTURE 

Textured hair is hair of diversity – with curls, coils and waves – and it’s more than just a style. It’s a statement of identity and heritage. For barbers, mastering the art of cutting and styling textured hair is essential. Requiring a unique skillset, tools and understanding, we spoke to industry experts to find out more. With words from Lauren The Legend, Zeke Peters, 360 Jeezy and more, we talk everything from braiding, to trimming, to hair care. 

INTERIORS 

Your surroundings have more of an influence on you than you think… call it the placebo effect, or simply good taste! But what you can never do is underestimate the power of a great barbershop, especially with a great interior. Kicking off our interiors section, we have Josh DeMarco of DAPR who believes that true craftmanship is the key to the most elevated experiences. Then we head over to The Gents Place, who’s Collins furniture helps clients coming back, again and again. Heading across the pond to London, we visited Time barbershop – who talk us through why they believe that taking time to curate an experience is what will take you to the next level. Find all this and more I our interiors section… 

BUSINESS 

Kicking off business, we have Sly Huncho – who sits down to discuss why social media is the boost you need in business. Next up we have our esteemed columnists, Tyler Kelbert and Brandi Lashay, who reveal their secrets to a flourishing barbering business. Fresha also popped by the BarberEVO pages with their friend Thaddeus, discussing how to balance different avenues of your career. Following on, we have many more chats about cash flow, tech, recruitment and, of course, retention – with our columnists, such as, Chico Boom and Angie Perino sharing all the insider secrets.  

BEARDS & ‘TACHE 

Last up, we enter the world of beards and mustaches. Transcending their status as mere facial hair trends, they’ve become powerful symbols of personal style and self-expression. From sleek, sculpted beards, to bold statement making ‘taches – today’s grooming landscape has evolved. In this edition we highlight those at the fore, including 18.21 Man Made, Cédric Johnson Jr. from V’s, grooming expert Michael Ryder, and so much more. Our friends at Wellness Pro even popped by to give their top tips to dealing with those pesky nicks (and, of course, how to avoid them). 

In the past couple of months, we have been overloaded with inspiration and passion fromattending events like Premiere Anaheim, NAHA, ABS, CT Barber Expo, and the Barber Grammys in these last couple of months. From interviews on the NAHA red carpet to showcasing our iconic photo booth at ABS, and interviewing industry legends in our EVOmedia zone, you can say the team are a little star-struck. 

In this issue, you can check out EVO’s thoughts, reviews, and all the fun we had in this issue. We also offer some sage advice from BaByliss experts onhow to excel as a platform artist.

Grooming is simply about taking care of oneself and personal aesthetic. But as barbers, it’s your job to help your clients embark on their grooming journey and to give them an elevatedand luxurious experience. We talk to grooming experts such as the folk at House ofHandsome, Michelle Mitchell, Elliot Chester, Chico Boom and so many more.

Next, we talk about education. We kick off the feature with Rodrick Samuels, the NAHA Educator of the Year and Director of Hair Lab Detroit Barber School. We also share our experience of attending the ribbon cutting of the Wahl Barber Academy in Chicago. And wetalk to so many inspiring educators who are helping lead the next generation of barbers.

Finally, we deep dive into all things tech. We start by sharing the story behind Shearshare, an innovative app thatcan help any barbershop owner… some even call it ‘HairBNB’! We also speak to 12Pell, the barber shop of Generation Z – leading the industry forward through tech.

We hope you enjoy this issue! Order your beautifully presented print copy here.