John Paul Mitchell Systems (JPMS) is expanding
their network of professional artists with the launch of their new Pro Partners program, an ongoing collaboration with prominent influencer hairdressers known for their passion and advocacy of JPMS products.

These skilled professionals will contribute to JPMS’s
educational curriculum and digital strategies, showcasing their artistry in haircutting, styling, and color. Utilizing platforms from social reels to live events, JPMS Pro Partners will share their expertise and exclusive content with fellow hairdressers and beauty enthusiasts while announcing new launches, highlighting favorite products, and providing insider tips and inspiration.

The program will kick off with three well-known hairdresser influencers: Janae Miller (@janaeraquelmiller), Lisa Giles (@lifeoflisag), and Wesley Palmer (@wesdoeshair).

More partners will be added to the roster as the program evolves.

“We are excited to launch the Pro Partners program and continue fostering meaningful collaborations with leading influencers in the hairdressing community. By teaming up with such passionate and skilled professionals, we aim to not only showcase the exceptional quality and versatility of JPMS products but also to empower hairdressers everywhere with top-tier education and inspiration.”

Tania Kingsrud, Executive Vice President of Global Marketing at John Paul Mitchell Systems.

The Pro Partners program will focus on ongoing content creation, complementing the existing Creator Club, which collaborates with a diverse group of hairdressers to produce specific, short-term content for new launches and activations. Together, these programs will broaden the awareness of JPMS brands among hairdressers and beauty aficionados while drawing attention to the high performance of JPMS products.

The new pro influencers join a distinguished team of hairdressers and educators led by Artistic Director of Professional Hair Color Colin Caruso (@colincaruso), celebrity stylist and Artistic Director Paula Peralta (@thepaulaperalta), NAHA Award winner and Artistic
Director Stephen Moody (@hairmoody) and 2x Emmy Award-winning Editorial Director Noogie Thai (@noogiethai). Additionally, newly appointed JPMS Artistic Ambassadors, Orlando Rodriguez (@theorlandosalon), Heather Walter (@heatherjwalter), and Chelsea Shields (@abstracthairartistry) will also play a pivotal role in driving artistry, innovation and education with the professional community.

About the JPMS Pro Partners:

Janae Miller – @janaeraquelmiller, Houston, TX. Specialty: Blonding & balayage on textured
hair.

Janae Miller is a blonding expert with over a decade of experience specializing in blondes and balayage on textured hair. With a keen eye for detail and a deep
understanding of hair chemistry, she creates seamless, dimensional blondes while prioritizing hair health and integrity. Having serviced over 3,000 clients, Janae has
refined her techniques to deliver customized blonding transformations that enhance natural beauty. Her expertise extends to corrective color, high-lift blonding, and advanced balayage techniques, ensuring each client achieves their ideal shade with long-lasting results. Her work has gained widespread recognition, with her techniques frequently shared and admired across social media.

Lisa Giles – @lifeoflisag, Orange County, CA. Specialty: Color corrections.

Lisa Giles is a self-made hairstylist turned CEO with 13 years of experience, fiercely committed to empowering stylists to build their own success from the ground up—just as she did. Through her experience as a professional educator and leading stylist teams
at Fashion Week, Lisa recognized the need for a new way to train stylists. This led her to create Straight Out of Cosmo, the first educational app for hairstylists. In addition to her entrepreneurial ventures, Lisa is a color correction expert, with expertise in cutting, styling and treatments that bring unmatched creativity and precision to every client.

Wesley Palmer – @wesdoeshair, Houston, TX. Specialty: Cutting & Color.

With over 15 years behind the chair and 12 years as an educator, Wesley Palmer has built a career traveling the world as an international educator, leading transformative classes and captivating audiences at the industry’s most prestigious events. Trained at the renowned Paul Mitchell Academy, Wesley’s expertise spans color, cutting, and advanced techniques, making him a versatile and sought-after force in the industry. He has held key artistic and leadership roles with top global hair brands, driving innovation and elevating professional education.

About John Paul Mitchell Systems:
John Paul Mitchell Systems, a top manufacturer of professional hair care products, has been serving the professional beauty industry for 45 years. The company produces salon-quality hair care, hair color and styling tools through a family of brands including Paul Mitchell, Paul Mitchell Tools, Paul Mitchell Professional Hair Color, Neuro, Tea Tree, Awapuhi Wild Ginger, and MITCH. JPMS has a strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally.

For more information, visit us at paulmitchell.com | @paulmitchellpro | @paulmitchell.

Come experience LOCAL INDUSTRY VIVID EXPERIENCE CHICAGO – the official afterparty of AMERICA’S BEAUTY SHOW: L.I.V.E.312

Come join the EVO team, as well as the Chrystofer Benson Collective, at Joe’s Live for an immersive night of music, creativity, artistry, and major BRAND GIVEAWAYS.

Get ready to experience an unforgettable evening filled with live performances from talented artists from local chicago artists to some of the top artists in our industry.

Entry is FREE for all attendees of ABS, but make sure to REGISTER HERE to secure your spot. The room will fill up fast! Door open at 6:00pm

Following last year’s incredible line up of industry icons and local talent, the 2025 line up for L.I.V.E312 has finally been announced, and it is going to be a night to beat! Featuring names such as Jacob Khan, John Mosely, Yakuza Barber, Jamie Digrazia, and many more!

The L.I.V.E.312 lineup is HERE! Check out some of our incredible artists taking the stage.
The full lineup:
@angiesapanaro
@beautyby_sabs
@c.jimenez24
@cathartic_vanity
@chan.made_
@chelcutz
@cherrythebarber_
@chico.the_barber1
@corey_nt99
@coryhoffmanhair
@drasticartbarbering
@erinhensleycolor
@Esthersbraids
@gretacoston
@hair.and.nina
@hairbylacyeg
@irapopesage
@itsmrjladner
@jacobhkhan
@benmicahwhite
@jamiedigrazia
@justbhair
@karinestyliste
@los_cut_it
@loso_rivera
@mandaziegelman
@mannyblesshands
@mattholderpro
@milkyfadez
@negrito_the_barber
@nujackofallfades
@papiblendzz
@popular_nobody
@presleypoe
@rogermolinahair
@rolandoaqui
@squirrel_cutz94
@styledbymitzy
@successaddict
@tara.tonsorial
@taylormade_46
@thebeautyvvitch
@therealjoeyblades
@twincutz_ceo
@willyhyde
@yakuzabarber

Norfolk-based gentleman’s grooming brand Captain Fawcett is proud to announce his ‘Bianco Classico‘ Beard Butter has WON the category for ‘Men’s Grooming Products & Accessories’ at the prestigious Cosmoprof Worldwide Bologna 2025 Awards.

The Cosmoprof Awards, in partnership with BEAUTYSTREAMS, celebrate excellence in the global cosmetics industry. Chosen from over 800 products, just 3 finalists make it though the judging process in each category.

Richie Finney MBE, founder of Captain Fawcett says: “To win from over 800 entries in the renowned ‘Oscars of Beauty’ is a truly remarkable achievement. Not least because up against the world’s biggest players, Captain Fawcett has won with a genuine small batch product, handmade here at Captain Fawcett HQ in Norfolk. So a special mention to the fantastic McCavity’s Crew, Terry, Ginni & Yolante, who actually make and package ‘Bianco Classico’ Beard Butter in situ in Norfolk, UK. In truth, there are very few companies who can claim to make their own products in house. Simply magnificent!

“A huge thank you to all involved, especially Bottega della Barba, the Captain’s superb distributors in Italy.

“It is a huge honour for Captain Fawcett to be a winner, standing tall amid the beauty and grooming industry’s world leaders. The Cosmoprof Awards are highly competitive, with impressive innovations from all across the world, so to win such acclaim is testament to the ambition and hard work of the whole Captain Fawcett team. Evivva!”

Products are independently judged on category criteria including Innovation, Creativity, Packaging & Design, Product Benefits, Ethics and User Experience.

Captain Fawcett’s ‘Bianco Classico’ is crafted for all hair types. Complementing the award-winning Beard Butter, the range includes a Moustache Wax and Purple toning Shampoo, crafted to highlight the brilliant gleam of silver, grey, blond and bleached hair.

Joanna Vital, Captain Fawcett’s Commercial Director, joined global industry leaders at the The Grande Soirée Cosmoprof & Cosmopack Awards Ceremony in Bologna, Italy on Friday 21st March.

She says “Grazie mille, Bologna! Italy has always led the way in style, and no one rocks the ‘silver fox’ look like an Italian man. Captain Fawcett’s Beard Butter was crafted for men who celebrate their age with confidence and sophistication, so to receive this award here is truly a huge honour. Thanks to the incredible Fawcett crew and to our loyal customers who inspire us every day. And to Italy for showing the world how to age with polish and flair! Salute!”

Joanna attended the glittering occasion with Valentino Bergamini, CEO and Founder of Captain Fawcett’s highly esteemed Italian distributor Bottega della Barba on behalf of Richie Finney, who is currently in the USA about to embark on an epic 6 week road trip tour for Captain Fawcett’s Great Expedition 2025. Thanks to Joanna for doing a fantastic job in representing Captain Fawcett at Cosmoprof.

For more information on Captain Fawcett, please visitwww.captainfawcett.com

Fatboy, the hair care brand built for high-performance styling, wasn’t created in a lab or a boardroom, it
was born on the road, in the thick of touring life, where music and hairstyling were equally a part of Tyson Kennedy’s world.

As the lead singer of Grammy-nominated band Steriogram, he spent years performing high-energy shows, sweating through every set, only to find that no styling product could keep up. Hair would fall flat, lose shape or just not hold the way he wanted. So, he started making his own products. Before each tour, he’d mix batches of styling putty on his stovetop, testing and tweaking until he had something that could survive the chaos.

When Steriogram went on hiatus, Tyson took that same passion into New York’s salon scene, refining his formula and selling it to local stylists. Word spread fast, and what began as a home fix became a cult favorite. That original formula became the iconic Perfect Putty, the product that sparked it all. Seeing its growing demand, Tyson took Fatboy from a side project to a full-fledged brand built on performance, creativity and the belief that hairstyling should be expressive.

Fatboy has never been confined by gender; it’s for anyone who wants to own their style. Now, Fatboy is carving out its place as the authority in short
hair styling. Their mission is to reinvent and set trends for short hair styles like mohawks, pixies and shags. Designed to simplify, inspire and push the boundaries of what hairstyling products can do, Fatboy is more than just a brand, it’s a haircare movement.

“I am thrilled to share our unwavering drive for crafting exceptional hair care products tailored towards short hair styling…

…We believe that every individual deserves to express their unique style with confidence, and our mission is to provide the perfect tools to elevate that experience. With Fatboy, short hair has never looked so good.”

Tyson Kennedy, founder of Fatboy.

Fatboy’s haircare range is designed for both stylists
and everyday users.

The line-up includes…

• Perfect Putty (2.6 oz/ $21): The award-winning, industry-disrupting styling staple that started it all. A matte-finish putty with flexible hold for that perfect lived-in texture, finished with subtle notes of green tea for a fresh, clean scent.
• Spray Putty (3.5 oz/ $24): Perfect Putty-in-a-can, now in an easy-to- use spray for simple, weightless application. This award-winning innovative product is perfect for adding that second-day gritty texture.
• Sea Salt Pomade (2.6 oz/ $21): A hybrid formula that fuses pomade with sea salt for a soft, tousled finish with just the right amount of texture. Styling Cream (2.8 oz. / $21): A lightweight, medium-hold styler that adds volume without flaking. Often used as a blow-dry base, it thickens, protects against heat and UV damage, and works on all hair types – free of nasties like sulfates, parabens and anything that doesn’t belong in great hair.
• Volumizing Shampoo (10 oz. / $24) & Volumizing Conditioner (10 oz /$24): A lightweight, clean duo designed to boost volume and nourish without buildup. Infused with rice protein for strength, plus coconut and avocado oils for hydration and shine, it keeps hair fresh and full with every wash. Finished with a serene fragrance of sage and bergamot, complemented by soft floral undertones for a fresh, uplifting scent.

With a line-up that delivers revolutionary styling, and a brand ethos rooted in music, creativity and individuality, Fatboy is redefining what it means to have great hair. Whether you’re a stylist, a performer or
just someone who wants their hair to look as good at 2 AM as it did at 8 AM, Fatboy has you covered. No fluff. No filler. Just game- changing products that work.

To learn more about Fatboy, please visit www.fatboyhair.com/

Dense Hair Experts, the award-winning leader in personalised hair loss treatments, is thrilled to announce the appointment of Stephanie Mason as its new Global Business Consultant. With a stellar track record in business strategy and brand development, Mason will spearhead Dense’s expansion into global distribution, professional salon growth, and cutting-edge educational initiatives.

Stephanie joins at a pivotal moment for Dense, which has already made waves in the haircare industry, trusted by A-list celebrities, elite athletes, and thousands of men and women worldwide. Fresh from winning Gold at Europe’s Transform Awards in the health and wellness category, as well as being named Best Medical-Led Hair Loss Solutions Provider UK 2024, Dense is cementing its position as the market leader in clinically backed, results-driven hair growth solutions.

Expanding Global Reach & Female-Focused Hair Solutions

In her new role, Stephanie will focus on strengthening Dense’s international distribution network, ensuring accessibility to its bespoke, prescription-grade hair loss treatments across global markets. She will also lead Dense’s strategic move into professional salons, giving hairstylists and trichologists the tools to integrate Dense treatments seamlessly into their services.

One of Stephanie’s key priorities will be revolutionising female hair loss care. While Dense has already transformed male hair restoration, she will bring her expertise to address the growing and often-overlooked crisis of female hair thinning and loss. Through targeted consumer and professional outreach, Mason aims to bridge the gap between salon-quality treatments and effective at-home care, ensuring that women struggling with hair loss have access to real, science-backed solutions.

Elevating Education & Industry Expertise

Stephanie will also oversee the development of an advanced education platform, designed to train haircare professionals in Dense’s high-performance, personalised treatment plans. This initiative will equip stylists, dermatologists, and trichologists with the knowledge to deliver unparalleled results, reinforcing Dense’s position as the global leader in medical-led hair restoration.

A Word from the Leadership

“We are absolutely thrilled to welcome Stephanie to the Dense family,” said Ash Hashmi, Co-founder of Dense Hair Experts. “Her expertise in business strategy and brand development is exactly what we need as we take Dense to new heights. With Stephanie’s leadership, we’re confident in our ability to expand our global footprint and continue to set new standards in personalised haircare.”

Stephanie expressed her enthusiasm about joining Dense at such an exciting juncture:

“Dense’s commitment to high-performance, scientifically backed hair growth solutions is truly inspiring. The brand is redefining what it means to treat hair loss with precision and effectiveness, and I am excited to drive its expansion and impact across the globe.”

Why Dense? A Science-Backed, Award-Winning Brand

Dense Hair Experts is not just another haircare brand—it’s a movement. Backed by industry-leading dermatologists and trichologists, Dense’s bespoke hair growth solutions use pharmaceutical-grade actives, botanical and biotechnological extracts, and cutting-edge formulation techniques. Its clinically backed, pill-free approach has already helped over 20,000 men and women regain their hair confidence, and with Mason on board, the future looks even brighter.

For more information on Dense’s award-winning treatments, visit www.densehairexperts.com.

Follow us on Instagram:

📍 @densehairexperts

📍 @stephaniemason

Roger Molina, Sam Villa ArTeam and Master Stylist at Lunatic Fringe @rogermolinahair, has parlayed his famous duagrams (stop motion video and moving diagrams) into his live education. This teaching methodillustrates every step, angle and finish entailed in teaching a cut by projecting a video and visuals onto a screen for a fully immersive experience. See his Wolf Lob here.

“This method shows 3D imagery with aerial perspectives of all elevations and cut lines, so it eliminates guesswork for sectioning and technical approach. Students see every step of the new technique broken down into bite size experiences, before they try it themselves, so it takes a lot of the guess work out of the equation,” says Molina whose is focusing on the “wolf lob” in upcoming classes and shows.

The wolf cut has become a household name in most salons, as well as the lob. The wolf lob is a simple and salon friendly way of creating the elements of both shapes together. “There is a high demand for nongender haircuts…styles that work for whoever wants to wear them and this one sits at a perfect length and style for any face shape and type of client,” adds Moina.

Technical Breakdown for the Wolf Lob

Fringe: Elevate 45° to the opposite side of the nose. Using a diagonal finger angle, cut from chin to lip length with a Sam Villa Classic Series Dry Cutting Shear.

Face Frame: Using guide from corner of fringe, elevate diagonal and forward with diagonal finger angle, and cut inside fingers like a razor while using a scissor.

Top: Elevate triangle sections to 90° vertical and cut with a diagonal angle leaving volume to front. Over direction is to center. Stationary guide.

Crown: Using guide from previous section, elevate diagonal to stationary center guide. Finger angle matches head form and point cut short to long.

Nape (internal graduation): Take vertical finger width section, elevate diagonal and remove bulk in bits where it’s thick. Gradually pivot to diagonal elevation and continue technique until the back of ear.

“The fusion of modern and classic haircuts may be the future of haircut progression. The classic will always ground and inspire, but evolution and progression are required to thrive in the salon world today. As a wise chef once said, “a truly modern dish is classic one served with the slightest necessary twist,” concludes Molina.

Molina will be at America’s Beauty Show teaching 1 hour classes, filter by Classroom #14 to view the full schedule here.

Saturday April 5th

11:00am On-Point Cutting and Styling Textures (with Jesse Linares, Teresa Romero and Roger Molina)

3:30pm Gender-Free Haircutting: Creating for All (with Roger Molina, Jamie DiGrazia and Manda Ziegelman)

Sunday April 6th

12:30pm Always Chic: Cutting with Purpose Meets Lived-In Styling (with Jesse Linares, Roger Molina and Justin Michael Parra)

2:00pm Short to Long Haircutting and Finishes (with Jesse Linares, Teresa Romero and Roger Molina)

Monday April 7th

1:00pm Textur & Haircutting: Enhance, Control and Create (with Jesse Linares, Roger Molina and Evie Rivera)

2:30pm Today’s Essentials: Interactive Session (with Jesse Linares, Sam Villa and Roger Molina)

To learn more about Molina or book an in-salon class with him, see here.

Aura Salonware is pleased to announce its first annual Aura BeautySphere Connect event, which will take place at The Standard Spa in Miami Beach, Florida, on May 5, 2025.

This intimate one-day retreat for salon owners is an opportunity to connect, learn, and recharge. Participants will gain insights from industry innovators and experience salon leadership educational sessions and workshops.

Speakers include Cyd Charisse and David Bosscher of Destroy the Hairdresser, Sarai Speer, known as the Platinum Giraffe, Alicia Soulier from Salon Scale, Benjamin Camagna from Currie Hair Skin and Nails, Keri Davis of Keri Davis Consulting, and more.

In addition, Aura’s official networking lunch and experiential cocktail reception allows salon owners to connect with fellow beauty entrepreneurs.
“Aura promises to infuse new energy to salon businesses by providing an industry event that brings together like-minded beauty professionals,” mentioned Aura Salonware Co-founder Jonathan Levine. ”We invite salon owners to come get inspired, share their experiences and best practices, and discover ways to grow their businesses while taking a little time to breathe in the beauty and vibrance of Miami.”

To learn more about Aura BeautySphere Connect or purchase tickets, visit http://aurasalonware.com/beautysphereconnect.

About Aura Salonware
Aura Salonware is the all-in-one salon operations software that modernizes, automates, and innovates the entire salon management experience. With intuitive and dynamic features, this data-driven, cloud-based platform helps salons provide an elevated client experience to increase retention, satisfaction, and revenue.

For more information about
Aura, visit aurasalonware.com.

The latest issue of BarberEVO is OUT NOW!

The latest issue of BarberEVO NA is OUT NOW! As the first official issue of 2025, it’s set to make waves in the industry… bringing you exclusive content from the best barbers out there right now. BarberEVO has brought together a collection of content from our esteemed columnists and industry leaders, whilst also highlighting those rising stars of the industry – and we have the exclusive launch of the BaBylissPRO X Tomb45 clipper in the spotlight on our front cover. In this issue, we feature everything from events and business to hair care, interiors and all the info you need to start 2025 off right. With all of this…and even more – this issue is one to remember!

On the cover BabylissPRO X Tomb45

It’s the collab you never knew you needed, and the one we have all been waiting for. Legendary professional barber tool brand, BaBylissPRO have joined forces with the revolutionary education and product brand, Tomb45, to create a tool range like no other, including a Clipper, Trimmer, wireless charging pad, and Professional Nano Light Ionic Dryer. And this edition… it’s our cover story. Flick through to find everything you need to know, here in BarberEVO.

IN THE CHAIR & ONE TO WATCH

This edition, we’re in the chair with… Bonez Da Goat AKA Corey Jamel Sturkey. From humble beginnings to becoming an LV3 educator, Bones’ journey is a testament to resilience, faith, and the transformative power of a craft. We also speak to Eric Hernandez to discuss his stratospheric rise in the barbering industry. From pushing boundaries, to his A-list clientele – this is why Eric is the one to watch. We also speak to Cal Newsome from across the pond in the UK – so you can learn more about this barber abroad.

NEW YEAR

You know we had to do it! Delving into 2025 trends… it’s a must if you want to continue to grow your business throughout the year. In this feature, we chat to some of the biggest and best barbers in the game, including Liz Avalos, Matty Conrad and Marcus Harvey, to get their insight on what’s to come. We also get into the colors that you need to be using in the barbershop with L3VEL 3’s Chrystofer and Hannah Benson – who have come along and joined the BarberEVO crew as columnists.

EVENTS

Kicking off our events section, we look back at EVO events of 2024 – our year in pictures. Next, we’re joined by the man behind some of the largest barbering events in the US, Jay Majors. Talking through the process behind it all, he’s planning for success. We also sat down with photographer Richard Monsieurs to get his top tips. Featuring words from our columnist, Byrd Mena, as well as a look into our EVO On The Road event in Glasgow, UK, and more.

BUSINESS

Introducing… not one, not two, but THREE brand new columnists – our business section is set to have you shook. With Barber Doza creator, Matthew Mendoza; BaBylissPRO educator, Dayna Gamba; and the Popular Nobody himself, John Mosley – we’re getting into it all. Business growth, pricing in the barbershop, and managing your business – it’s everything you need to hit the ground running.

INTERIORS

Kicking off our interiors section, we have Buffalo Co – where an elevated space isn’t just about aesthetics: it’s about crafting an environment that feels welcoming, where every detail matters. At the heart of their carefully curated interiors are Keller chairs, known for their unmatched comfort, durability, and sleek design. Heading across the pond to London, we visited R.W Wolf Barbershop – who talk us through why they believe that taking time to curate an experience is what will take you to the next level. Find all this and more in our interiors section…

HAIRCARE

In haircare, we hit the ground running with Brittany Caldaza. Talking hair health, client education, product regimens and more… Brittany gets into the nitty gritty. We also chat with a trichologist and show you some of the top hair loss solutions on the market, before delving into the world of styling – where Las Vegas-based barber and stylist, Jaqueline, shares her tips on creating a styling and haircare routine with clients for our readers.

The latest issue of BarberEVO is OUT NOW! 

As the last issue of 2024, and the first issue of 2025 – this edition is looking to the future, with a sense of optimism and, of course, innovation. Pulling together a collection of exclusive content from our esteemed columnists and industry titans – and the best barbers in the biz’ – we’re helping you to kick off your year right! With Brosh in the spotlight on our front cover… this issue is set to be the one that gives edge. Featuring everything from Winter and New Year Styling, Business, and Tech, to Interiors, Advanced Techniques and Hygiene – we’re bringing the heat this season! With all of this… and even more, this issue is one to remember!

COVER

In this issue, we have the iconic Brosh Educator and Ambassador, and Mr Brothers Cut Club Founder Tomoya Nishimori taking the cover with Brosh. The Japanese brand is renowned for their uniquely Japanese take on Americana-style barbering. Combining classic iconography, with contemporary quality – Brosh are blowing up the barbering scene. In the cover piece we delve into our Barber of the Edition, Tomoya Nishimori’s story. Discussing his journey to become a celebrated figure in the global barbering community. In this piece, we also look into his pivotal role as Ambassador and Educator for Asia’s No.1 grooming brand – Brosh.

WINTER

Welcoming us into winter, we have San Diego barber, Ro Silva, talking trends that have evolved into staples. We also have the ultimate festive gift guide from 18.21 Man Made – thanks to the brilliant barbershop Scissors & Scotch. Our esteemed columnists, Tyler Kelbert and Byrd Mena also join us, talking winter wellness and goal setting. We also take a look back over American Crew’s 2024, with our columnist Phoenix Thomson.

RISING STAR

Chico Boom, as always, is bringing the BOOM! And in this edition, he’s also us bringing our Rising Star’s. Talking mentorship, building a career with longevity – and always paving a path for those yet to come, Chico’s column this month is one radiating positivity. He also takes the time to introduce us to our rising stars, Cherry the Barber and DJ Cut It.

BUSINESS

Kicking off business, we have Rob Hopper joining us from his bustling barbershop, The Commodore. With four locations, Rob Hopper is a great example of a great example for BarberEVO readers to boost their business. Also featured are Floyd’s 99, who take a look back at their year; V’s Barbershop, who are celebrating 25 years; and Rolda Ambassador, Jorge Massas. We also sat down with the inspirational Fred Helou, CEO and Founder of Vagaro, to learn more about his story to world-renowned businessman. Don’t forget – we also have all the latest in the world of tech!

INTERIORS

Our Barbershop of the Edition is the stunning Low Ear Barbershop in NYC, led by Mari De Monte. The beautiful shop is inspired by the Japanese Hi-Fi aesthetic and is the culmination of Mari’s purposeful career. We also stop by the barbershops, Mane Studio and Symmetry to chat with Shah the Barber and Kenna Taylor about their subsequent styles… and how Keller helped them along the way. We also learned about RR Head Labs, who don’t only have a pretty face (thanks to Collins) – but also a powerful story, where founder James Repenning ensures that his barbers are creating art with a purpose.

ADVANCED TECHNIQUES

Next up, we have L3VEL3 bringing color craziness to our Advanced Technique feature. The brand talked all things color, design, and the all-important products that you need to bring your vision to life. We also sat down with Igor Sadurskii, who revealed all his secrets when it comes to using his coveted Heiniger clippers. Also in this section, we touch upon SMP and perming.

HYGIENE AND SANITATION

Closing out this edition, we have Andis’ Angie Perino talking clipper hygiene in the barbershop. We also have Wellness Pro delivering their top tips for how you can keep your entire barbershop sparkling clean – and WHY you need to. UK-based celebrity barber, Mark Maciver, [JP1] also offered his advice, taking from his own personal experience in the barbershop.

---

 The Professional Beauty Association (PBA), whose mission is to advocate and fight for the rights and professionalism of the beauty industry, is urgently seeking donations for the Disaster Relief Fund as thousands of industry professionals are impacted by the devastating destruction of Hurricane Milton directly on the heels of Hurricane Helene. 

The PBA Disaster Relief Fund provides emergency relief to beauty industry professionals to pay for essential items such as clothing, food, bills and supplies during times of natural disaster. The fund is supported by generous donations from industry professionals and businesses and has distributed more than $2.5 million to help industry professionals get back on their feet following catastrophic disaster. 100% of donations go directly to those in need. All licensed industry professionals are eligible to apply, and PBA members may receive up to twice the regular amount of emergency relief funding. 

“In the wake of Hurricanes Milton and Helene we are completely overwhelmed with applications for emergency assistance,” shares Rachel Molepske, PBA Director of Leadership Operations & Charitable Programs. “Our industry professionals are suffering and we must help. We are making an urgent plea for donations to help those affected.” 

DRF applicants continue to share heartbreaking stories of how Hurricanes Milton and Helene have impacted their livelihood: 

“Everything in the salon is damaged. It is catastrophic. Everything I have worked hard for has been destroyed in the blink of an eye.” 

“Most roads were completely washed away, power is expected to be out for weeks, and my income has gone to nothing at this point.” 

“I don’t have a place to live at the moment and there are estimates of not having water restored for several weeks to several months from now.” 

Please help beauty industry professionals get the support they desperately need! Please DONATE and spread the word. 

PBA would like to thank the generous sponsors who have already committed significant contributions to DRF: 

● Andrew Gomez Dream Foundation/Paul Mitchell Schools – $25,000 

● K18 – $25,000 

● L’Oreal – $15,000 

● SalonCentric – $15,000 

● JPMS – $10,000 

● MY SALON Suite – $10,000 

● Henkel – $10,000 

Donations of any size are appreciated and needed. For more information, or to apply