BarberEVO Magazine

Be part of the Barber EVOlution

North America Edition

Team Talk: Live with WAHL

Wahl (UK) have launched Team Talk: Live with WAHL, to support the barbering and hairdressing industry, focusing on the teams and individuals behind the salons and shops.

Wahl’s initiative offers salons and shops a free 1 hour, dedicated and personalised session to engage with each other and an industry expert from the WAHL UK Education & Artistic Team. It provides an opportunity to ask questions about the industry, hair cutting techniques, learn about products or seek advice on building your business and your team. Most importantly, it’s a chance to motivate your team and re-connect with each other.

“The idea behind Team Talk is for me and the Wahl team to meet all the wonderful barbers and hairdressers in this difficult time of Lockdown. The goal is to share some knowledge, raise a smile and feel united together!” Says Simon Shaw, WAHL Global Artistic Director.

Wahl’s Team Talk hopes to help you re-energise, re-focus and re-connect with your team.  Each session will be tailored to your team and completely personal. The sessions also offer an opportunity to motivate your team, re-energise and feel good about the future. As well, Team Talks will provide free advice and education from industry experts on haircuts and techniques, tool maintenance, industry insights and business improvements.

Applications: To find out more and apply for a Team Talk Live with WAHL, head to WAHL.CO.UK. Media enquiries: Nicola.Barnes@wahl.co.uk | 01227 744327

Bearded Goat opens new location

The Bearded Goat, from Washington entrepreneurs Eric Renfro, Jon Dodson, and Scott Parker, is opening its third location, at the Village at Shirlington. It will be located 4150 Campbell Ave.

“The Village at Shirlington is the ideal location for Bearded Goat Barber to open its third location,” writes co-founder Scott Parker in a press release. “Having opened our first shop in Ballston in 2019, and our second location in Navy Yard in Washington, DC this year, we are focused on neighborhoods that are future-focused, while retaining a certain charm.”

The barber shop will, of course, adhere to strict CDC guidelines, according to the release.

This includes santaizing workspaces, tools, chairs, capes, and waiting areas in between all visits. Masks are also required to be worn at all times by both patrons and employees, through the entire grooming experience.

The first Bearded Goat Barber location opened in Ballston about two years ago. It temporarily shut down last March due to the pandemic and reopened in May with new safety and health guidelines in place. The second location recently opened in Navy Yard in Southeast D.C.

The upscale barber shop is a partnership between two barbers, Renfro and Dodson, who were previously working at Clarendon’s Hendrick Barbershop, and serial local entrepreneur Parker.

Boston Barber in Freak Scissor Accident

If ever there was a health and safety warning to take heed of, it’s this! A Boston area barber is lucky to be alive after he fell onto the scissors he was holding at work.

The freak accident happened on February 12. Surveillance footage provided by Boston Barber Co. shows Steve Silva slip and fall onto the scissors he was holding and accidentally stab himself in the chest. The image shown here is Steve, seconds before his fall.

According to Boston Barber Co. owner Rob Dello Russo, Silva required open heart surgery and is currently in the ICU, but he is expected to make a full recovery.

“The entire Boston Barber Co. is grateful for the fast actions of emergency responders,” Russo wrote in an email to Boston 25 News. “Steve’s doctors have told him he was extremely lucky he was able to get to hospital as fast as he did, or it could have had a different outcome.”

Russo added that Silva had just returned to work after being laid-off for portions of the last year due to the pandemic.

A GoFundMe fundraiser has been set up for Silva to cover medical expenses and his time off of work. So far, more than $17,000 has been raised.

OUT NOW: North America Issue 17

WELCOME TO THE FIRST BARBEREVO NORTH AMERICA EDITION OF 2021. WE ARE DELIGHTED TO SEE THE BACK OF 2020 AND LOOK FORWARD TO AN EXCITING YEAR AHEAD.

We are committed to continuing to deliver a combination of creative content, inspirational features with the biggest names in the business, and the very best of real-life business advice to ensure we keep everyone rolling in the right direction. 

With that in mind, events and tradeshows are top of our list in this issue as we talk to those in the know. The organisers of the events, that we miss so much, talk about the chances of them going ahead, the challenges they face with staging them in a pandemic and the hopes for the ones that are scheduled for this year.

This issue’s barbershop focus has some cool places featured. Barbers are so proud of their shops, whether they are traditional, cutting edge, minimalist, or are designing with Instagram in mind, the design is so personal, and how you choose to furnish your shop, and the décor you choose, can make or break the visual. We’ve found some knock-out barbershops that have opened their doors to BarberEVO, talked us through their décor decisions, what works for them and what they love about their shops.

A hugely important part of the hair industry right now is how it can be more sustainable. We have spoken to hair professionals who have taken their personal commitment to being eco-friendly and carried it through to their shops and their business practices. Whether you want to commit fully or just make a small change, have a read of our eco feature and see what changes you can make to be a little gentler on the planet. 

Last, but certainly not least, The Barber Authority’s Steve Vilot lets us into some tour secrets as he and his band of elite barbers provide grooming services for international rock starts and the world’s top athletes. It’s a great read, and his commitment to elevating the image of barbering is commendable.

You can order your printed copy of the new edition right here.

Third Bostonian Barbershop in the works

Barbering entrepreneur and Boston native Erik Zaiatz announced this past weekend some exciting news for fans of his incredible Bostonian Barbershop experience.

A third location is planned for his hometown of Hanson, MA. And even better still, it will be in the exact same location his Grandfather had his barbershop in over 70 years ago.

The third Bostonian Barbershop will bring that special Bostonian feel to residents of Hanson, and will no doubt include several nod’s to the days of Don’s Barbershop. We wish Erik and the team every success and look forward to seeing the new shop upon completion.

Check them out on Instagram or Facebook for some exclusive behind the scenes footage of the build out: https://www.facebook.com/bostonianbarbershophanson/

Galesburg kindergartener donates hair at local barbershop

A 6 year old kindergartener from Galesburg, IL, recently donated much of her hair to a charity that can use it to help produce wigs for those without hair due to medical reasons.

The inspirational Delaney Pickrel said, “I did it because I thought it would be cute and I wanted to help kids who didn’t have hair.”

Her sister in law, Raylyn, a stylist for 15 years, who works at Glory Days Corner Barber Shop did the honours. The hair will be donated to Children With Hair Loss – a cause that she loves being able to support.

We salute young Delaney for her awesome gesture, and urge you to also support www.childrenwithhairloss.us if you can!

Leading hair coach Ivan Zoot publishes, “The Professional Haircutter’s Pricing Playbook.”

Ivan Zoot has published his new book, The Professional Haircutter’s Pricing Playbook.

How much should you charge for your haircuts?

When should you raise your haircut price?

How do you raise your haircut price?

In this new book, Ivan provides clear and actionable answers to these and other haircut pricing questions.

This unique workbook format lets you plug-and-play your pricing numbers, creating custom data and planning that is specific to your business. It is like having your own personal coaching session every time you pick up the book.

You can refer back to the book time and time again. Plugging in updated statistics lets you make the next round of pricing decisions with accuracy and confidence. The book grows with you as you build business.

________________

What people are saying about Ivan’s pricing coaching and support:

“Ivan’s coaching on pricing is always spot-on. I have made a lot more money by taking his pricing advice.”   – KW, Illinois

“Pricing issues scare me. Ivan makes the process of setting and increasing haircut prices logical and comfortable. I feel way better about it.”    – TB, North Carolina

_________________

Books are available on the ivanzoot.com website or at amazon.com.

Copies for media inspection (digital pdf) are available upon request.

For more information contact Ivan Zoot at ivanzoot@yahoo.com or call 224.234.4987.

Out now: Issue 16 North America (December/January)

IT’S NEARLY OVER! WE CAN SAY GOODBYE TO 2020 WITH THE HOPE THAT NEXT YEAR THE INDUSTRY WILL BE REFRESHED AND IN BETTER SHAPE TO TAKE ON THE CHALLENGES THAT THE AFTERMATH OF THIS YEAR HAS LEFT US. 

With that in mind, you’ve got to make the most of the opportunities this fantastic career has to offer. Tyrik Jackson, an expert in branding and marketing, talks to us about knowing the difference between both sectors and how best to utilize social media for your own benefit. Up for discussion is also nailing down the right look for your shop and whether going for your own brand products is the way forward. 

Taking training to a new level of cool, Marcus Harvey talks to us about his Barber Star Summit. Imagine a cabin in the woods with specialized business training to add to those natural creative talents that barbers already have down. 

This issue’s Barbershop Focus is visually stunning. The Garrison, in Las Vegas, has newly opened and has devoted the entire central bar area of the shop to stocking the best products in the business, which is a massive income generator for them. Check it out. 

We can’t ignore the holiday season, it’s the time of year to get the cash register ringing. There is advice and suggestions on how to end this year on a financial high, ‘cause it’s never too late to start rocking the retail. 

The biggest brands in foil shavers open their toolkits and let us see what’s new to the market and what technology is lifting the performance of these essential tools. 

Finally, we have dedicated a page to our late friend Sam Wall. We remember Sam in better times with a smile on his face surrounded by his friends and peers. He was a true professional, a master of his craft and an inspiration to his peers. Above all he was a great friend and a true gentleman. The industry lost a good one when Sam left us. 

Meet the Judges of the 2021 North American Hairstyling Awards

The Professional Beauty Association is pleased to announce the judging panel for the 2021 North American Hairstyling Awards, which celebrates craftsmanship, creativity, inclusivity, and diversity. 

This year’s judges feature a panel of over 150 of the industry’s most esteemed hairdressers, makeup artists, beauty educators, and experts, including Serge Normant, Danilo, Vernon Francois, Robert Ham, Antoinette Beenders, James Vincent, Shogo Ideguchi, Matty Conrad, Justine Marjan, Eugenia Weston, Sam Brocato, Tracey Hughes, Nicholas French, Robert Lobetta, Tippi Shorter, and more.

NAHA has been the most prestigious professional beauty competition in North America for over 30 years, honoring the salon industry’s top artists – who push the boundaries of skill and creativity. NAHA submissions are judged online, in multiple rounds, by a blind panel of judges. The judging process is completely anonymous with no contact between judges or knowledge of artist names to ensure anonymity and fairness during the judging process. 

This year, NAHA features two new categories, including “Inspiring Salon of the Year” and “Educator of the Year,” as well as the ability for entrants to submit non-exclusive work that may have been previously published in all categories. 

Finalists will be announced on January 14, 2021, and the 2021 NAHA awards ceremony will move back to Las Vegas during the Cosmoprof North America show on June 27th, 2021. NAHA will return to ISSE Long Beach in January 2022. 

For specific category rules and to view the full list and images of NAHA judges, please visit probeauty.org/NAHA. To view 2020 winners and images, please visit https://www.probeauty.org/events-programs/naha/press-portal.

Andis Company welcomes two modern barbering icons to Global Education Team

Andis, a leader in professional tools and education for the barber, beauty and animal grooming industries, has announced Angel Villegas and Jesse Figueroa as additions to its Global Education Team. The two bring their powerful influence on the barbering industry as well as impressive repertoires of industry involvement and innovation to Andis. 

“Beyond their immense skills, Angel and Jesse bring a passion for supporting fellow barbers that is a major asset to the Global Education Team,” said Angie Perino, Andis Global Education Manager. “This determination to see others succeed is vital for maintaining connection across the greater barbering industry, as well as the Latinx barbering community during these challenging times.” 

For nearly 100 years, Andis® Company has been a leader and innovator in the men’s grooming industry with its innovative technology and top-tier educational offerings. Andis recently launched a new Virtual Education program allowing barbers and stylists across the world the opportunity to take in-depth, hands-on classes with Andis’ world-class education team from the comfort of their home. Andis also offers free online educational resources at master-barberschool.com, allowing everyone from expert barbers to beginning at-home users to learn new tips and techniques. These online resources, as well as both new educators’ bilingual abilities, continue to strengthen Andis’ efforts to provide education to professionals across the world. 

Angel Villegas (@angelraws) –– Angel was born in Kissimmee, Florida and graduated cosmetology school in 2010 just two years after graduating high school. Just a year after graduating, Angel won his first competition, then two more the following year. He has gone on to compete and win the titles of various competitions across the United States. 

In 2014, Angel opened his first of now three Raw Cuts Barbershop’s, located in Jacksonville, FL. The shop saw immense success, attracting celebrity clients such as Marcedes Lewis, Aaron Ross and Mac Miller. There is still much to be seen from the barbering boss, as the Angel Raws brand and impact continues to expand. However, one thing is for sure: Angel and his it-factor are a winning combination. 

Jesse Figueroa (@j.figz) –– Originally from Bogota, Colombia, Jesse Figueroa is a master barber and platform artist with more than two decades of experience. After working in several barbershops across Miami starting at age 13, he returned to his hometown to open his own shop, 305 Barbershop, at the age of 19. There, he became one of the first and most influential new wave barbers in the country. 

Jesse has worked with celebrities, musicians, actors and athletes. In 2013, he established his own barber academy in Bogota and has shared his experience with thousands of students who travel from all over the world. He is also a very active member of his community, sharing his craft with vulnerable youth. Jesse specializes in hair art, becoming one of the first artists to create hair portraits, freestyle designs and hair color trends with as a powerful expression. 

For more information about Andis Company or the brand’s educational offerings, please visit master-barberschool.com or www.andis.com