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North America News

EVO attends America’s Beauty Show!

This past weekend (Sat Apr 9 – Monday, Apr 11) the SalonEVO and BarberEVO team packed their bags and took off to Chicago to attend the 99th annual America’s Beauty Show put on by Cosmetologists Chicago.

Beauty professionals, from barbers, cosmetologists, and beauty and skincare experts gathered for a weekend full of education, inspiration, demonstrations, networking, and of course, a little bit of fun too!

This year, EVO took their booth to the next level, offering attendees a unique opportunity at being on the coveted front cover of SalonEVO, with an incredible life-size, interactive, walk-in front cover photobooth. The EVO booth was also the spot to be if you wanted to learn from amazing educators, such as Miguel Rosas from Wahl Pro and Lici Febo from Andis who both performed live demos to an inspired audience.

The EVO front cover photo booth was graced by many of North America’s leading hair and beauty lights, such as the Ulta Beauty Pro Team, with Nick Stenson and Anna Manukyan, Danielle Keasling, David Lopez and Michelle O’Connor. As well as educators like the effervescent Kristin Kaide, Queen of the South, Nieves Almaraz and many, many more!

The team also had the enormous privilege of attending the 10th Annual Beauty Changes Lives Experience, which was an incredible night of fun, inspiration and education, bursting with industry icons all keen to support this wonderful charitable cause.

Thanks to all who stopped by and said hello! Until next year at ABS!

TruFades rolls out incredible community program

Barbershops are truly the heart of the community and none more so than TRU Fades in Richmond, VA. They have introduced an apprenticeship program that is beneficial to the participants and the community as a whole. 

The program has been approved to perform free haircuts for the less fortunate, apprentices perform these services allowing for regular practice while providing a public service that is in great need. 

Now the program has been rolled out throughout the state and in do so will introduce so many more opportunities.  

Here is a little background about TRU Fades and the program it has created. 

Perry, also known as P Lee, opened TRUFades Barbershop on January 29th, 2022. The ethos here is ‘Each One, Teach One’, which means that the barbers teach and improve one another. In other words, within the shop, ‘iron sharpens iron’. 

The apprentices begin performing the services of barbering and grooming all over the state within the community for the most in need. This is also giving the apprentices an opportunity to practise and also grow their own skillset. P Lee has expanded on this idea by evolving it into a regular program, with various locations in Richmond, and with plans of increasing the number of apprentices, clients, and venues in the upcoming months. 

This program also caters to those who are not able to afford basic necessities, let alone personal grooming. During the events of the program, those that participate are not only provided with a free haircut but are also given a free meal and a safe place to be at peace.  

This program takes care of a major concern for apprentices, and that is not having an established clientele. With this program, not only are they providing an excellent service to their community, but they are also gaining experience and confidence in their abilities. 

In the words of “Each one, Teach one” hopefully barbershops all over will follow suit and use this program to give an expedited path to success for future barbers, as well as bringing our communities together and making them stronger. 

If you as a barbershop owner or barber would like to get involved with the program, please contact P Lee at Trufades_by_plee

NAHA winners announced!

Many congratulations to the newly announced winners of this year’s NAHA awards.  

The North American Hairstyling Awards is the most prestigious professional beauty competition in North America, and honors the salon industry’s top artists.  

The winners are:  

Avant Garde: Migena Furxhi 
Barber of the year: Navin Ramgoolam 
Editorial stylist of the year: Shirley Gordon 
Educator of the year: John Mosley 
Haircolor: Sean Godard 
Haircutting: Reno Prezio 
Hairstylist of the Year: Cassie Carey 
Inspiring salon of the year: Steller Hair Company 
Makeup artist of the year: Jalia Pettis 
Master hairstylist of the year: Ruth Roche 
Student hairstylist of the year: Ali Talamantes 
Styling and finishing: Robin LaChance 
Team of the year: Ulta Beauty Design Team 
Texture: Jamal Edmonds 
#NAHAMOMENT2022: Kim Rivka Elbaz 

GET ready FOR NAHA 2023 

ENTRY OPEN JUNE 6 – SEPTEMBER 14, 2022 

The North American Hairstyling Awards is the most prestigious professional beauty competition in North America and honors the salon industry’s top artists – who push the boundaries of skill and creativity. 
 
For over 30 years, thousands of talented artists have used NAHA as a platform to showcase their work to win a coveted NAHA award. 

To enter click here.

LA location of The Bike Shed Moto is now open!

Something incredible has opened in LA. The Bike Shop MOTO opened it’s doors in April. Yes, it’s a barbershop, but it’s so much more. The concept is based on the London strategy of The Bike Shed Moto, the LA location has a full restaurant, café, bar and lounge, multi-brand retail emporium with multiple concessions for gear, apparel, top brands and motorcycle sales, private dining, private members bar and mezzanines, the Paint Shop tattoo studio, event space and galleries AND the Parts and Labour Barbershop.  

With on-site parking for more than 100 motorcycles all set in a building that was built in 1945, it is based in the heart of the LA Arts District. 

 

UK barber, Paul Hewitt, a consultant on the project, said: “It’s an incredible space, combining all the owner’s passion projects under one roof, motorcycles, tattooing, barbering and great food. It’s huge, with a dedicated retail space, mezzanine platform to overlook the whole location, and it is open to members and non-members.” 

The owners of the new LA location, Vikki and Dutch Van Someren, said: “We are incredibly happy and excited to announce that the Bike Shed Los Angeles is now open.⁠ 
“After years of hard work, not helped by two years of global chaos, and countless messages from excited members of our community asking when we’ll be open, we are incredibly proud of the final results, and cannot wait to welcome you to your new LA home.” 

Parts & Labour Barbers LA are looking for more passionate and driven fully licensed barbers to join their team. All enquiries please email: Dutch@thebiksshed.cc 

BIKE SHED MOTO, 1580 Industrial Street, Arts District DTLA. Follow the progress here.

Fresha attracts new investment

Fresha reveals how beauty tycoon Huda Kattan had the vision to invest in its world leading booking platform for hair, beauty and wellness businesses.  

As the world’s No.1 and fastest growing subscription-free salon software for hair, barbering, beauty, spa and wellness, Fresha’s exponential growth is being accelerated through a series of capital investments, the development of leading-edge technology, and the introduction of innovative features tailored to the needs of its partners in the beauty industry, and consumers.  

Fresha and Huda Kattan – a powerful partnership in the global beauty industry 

With 60,000 partners and 200,000 professionals in 120 countries now managing their businesses with Fresha, and with over 450 million appointments already processed, Fresha has revealed how it joined forces with Huda Kattan – founder of self-made cosmetics empire Huda Beauty and chairwoman of HB Investments – to create one of the most powerful partnerships in the global beauty industry. 

As one of the world’s most successful beauty entrepreneurs, Huda has built a multi-billion-dollar cosmetics brand by sharing her passion for beauty on Instagram, amassing an fanbase of over 50M loyal followers. Recognising the huge potential for Fresha as salons and spas increasingly move their businesses online, Huda commented: “I’ve witnessed the positive impact Fresha has for beauty entrepreneurs first-hand. The company is a force for good in the rapidly expanding community of beauty professionals around the world. By making top business software accessible without any subscription fees, Fresha lets professionals focus on what they do best – offering great experiences for their customers.”   

Fresha website and app – driving business growth 

With consumers using the Fresha website and app to discover hair, beauty and wellness businesses in their area, tens of millions of appointments are being booked and paid for online every month. As an end-to-end software solution for businesses and consumers, Fresha is driving growth for its partners by providing their clients with a seamless online booking and payment experience, and attracting new clients via Fresha marketplace. Now, Fresha is also providing an intuitive e-commerce solution for its partners, and a positive online shopping experience for consumers with the launch of Fresha Store.  

Fresha Founder and CEO William Zeqiri says. “There are plenty of exciting opportunities for Fresha to work in close partnership with Huda Kattan and her team, particularly in the ecommerce space. The beauty industry is on the verge of a major transition to online, and we are leading the way with free software for salons, barbershops and spas around the world. Our online bookings and automated marketing tools, with mobile apps and direct integrations to Instagram, Facebook and Google are bringing local businesses much closer to where customers increasingly are; online”.  

Fresha Co-Founder Nick Miller agrees adding: “Huda’s wealth of industry experience and passion for beauty, along with her inspirational story of entrepreneurship make her the perfect fit for Fresha. We’re thrilled to be working with Huda and her team on new ways to leverage technology and unlock real value for beauty professionals and customers around the globe.” 

The Future Is Fresha 

With New York-based growth equity firm General Atlantic – backers of tech giants such as Facebook, Snapchat and Airbnb – raising $182 million to date and valuing Fresha at over $640 million, Huda Kattan participated through HB Investments, the private investment office of the founders of Huda Beauty. With Huda Kattan as Chairwoman, her sister and President Mona Kattan said: “Fresha is a win-win solution for both customers and service-based businesses. It’s supercharging businesses by allowing them to manage, track and grow in the fastest way possible, all subscription-free. For customers, it’s a simple and easy platform to discover and book services. The potential is limitless.” 

Karan Wats, CEO of HB Investments adds: “Fresha is doing an incredible job and it’s building a phenomenal business. General Atlantic’s investment will accelerate the company’s growth and cement its industry-leading position.” 

Fresha Launches NEW Deposits Feature!

Fresha’s game-changing deposits feature delivers unrivalled income protection for hair, beauty and wellness businesses against late cancellations and no-shows. 

As the most requested feature from its 60,000 hair, beauty and wellness partners, Fresha has now launched its new deposits feature. 

With the issue of no-shows and late cancellations costing salons, barbers, beauty salons and spas many thousands of pounds in lost revenue every year, Fresha Deposits gives partners a new level of protection against loss. As of today, businesses using Fresha can now collect deposits for appointments, with advanced features allowing partners to customise the deposit based on the service being booked, or the client type. Deposit payments are quickly and securely received in advance of appointments, and partners can rest easy, knowing they’re protected if a client cancels or fails to show up at all.  

Simple to use and highly effective, the deposit paid by the client is deducted from their bill following their service, and in the event of a late cancellation or no-show, the deposit is retained by the salon to protect them from a loss of income.  

Fresha CEO and co-founder William Zeqiri says: “Addressing the issue of lost revenue through no-shows and late cancellations is a priority for hair, beauty and wellness businesses, and for us at Fresha. Deposits add another vital layer of protection for our partners in addition to the existing no-show and late cancellation policy features that are already reducing revenue loss by up to 60%. Our new deposits feature further protects our partners from what is a preventable loss of income.” 

Setting up deposits on Fresha couldn’t be easier. When you join Fresha’s free appointment scheduling software and enable Fresha payments you can: 

  • Enable deposits across your entire service menu, or apply deposits to selected services. 
  • Decide how much to charge upfront. You can require clients to pay a partial amount or the full price at the time of booking, with advanced options to customise the amount depending on the service being booked.
  • Decide who pays a deposit. You may require all clients to pay upfront, or apply deposits only to certain groups, such as first-time clients. 

With new feature innovations driving growth and delivering protections for its partners, Fresha co-founder Nick Miller adds: “Fresha has already processed over 250 million appointments, so reducing revenue loss from no-shows and late cancellations makes a huge difference to individual businesses, and the global industry. Deposits will revolutionise how our partners manage this issue, so we’re delighted to make it available.”  

Fresha salon software is transforming the way hair, men’s grooming, beauty, spa and wellness businesses are managing, promoting and protecting their businesses. Join Fresha FREE at https://www.fresha.com/for-business   

ANDIS® COMPANY LAUNCHES CREATOR SERIES AND DEBUTS ITS FIRST COLLABORATION WITH THE COMPTON COWBOYS

A NEW SERIES THAT BRINGS POSITIVE CHANGE AND BRIDGES GAPS THROUGHOUT VARIOUS COMMUNITIES ACROSS THE COUNTRY 

STURTEVANT, WI (March 2022) — Andis® Company, the leading barbering, styling and animal grooming tools brand dedicated to empowering users to create their way, is excited to announce the launch of its Creator Series.  

This Andis Creator Series highlights brand partnerships with creators that use Andis tools as a vehicle to help drive, inspire and create new opportunities for a more purposeful tomorrow. The series debut focuses on the Compton Cowboys — a collective of lifelong friends on a mission to both uplift their community through mentoring youth in the Los Angeles-area city of Compton, California and highlight the rich legacy of African Americans in equine and western culture. 

“Partnering with the Compton Cowboys encapsulates all that we stand for at Andis,” said Angie Vlasaty Peterson, the company’s Vice President of Marketing. “We are thrilled to highlight Randy Savvy and his crew in our first installment of our Andis Creator Series because they embody everything Andis believes in; family, creativity, community and, of course, a love for grooming. Through our partnership we want to demonstrate how creativity and creative expression can make the world a better place and also motivate and inspire others to create their way.” 

Straight out of Richland Farms, the Compton Cowboys are blazing a new trail, reestablishing horseback riding and animal husbandry as an alternative path. As they say, “Streets raised us. Horses Saved us.” The Compton Cowboys get kids into nature, teach them how to take care of the horses, the land, and themselves.  

“You can tell a lot about a person by how their horse is. We try to make sure the horses are matching our aesthetic as far as being fresh. We love how Andis works for us and the results we get,” said Randy Savvy, Compton Cowboys Co-Founder. “You look good, you feel good, you play good. Our style has definitely positively affected our community in a very impactful way. The fact that we embrace our Compton-ness in our cowboy way, it inspires the city and inspires the youth and the community members to be like, “Man, I’m proud to be from Compton.” 

To view the full length video visit https://andis.com/Community/CreatorSeries 

To keep up with Andis® Company, follow them on Instagram, TikTok and Facebook

Wahl’s ‘Off The Top’ podcast now available on all major streaming platforms

Wahl Professional® has announced that it has now released its ‘Off The Top’ podcast onto all major platforms, giving a wider audience the chance to listen to interviews with educators and rising stars.  

Being a global industry leader means constantly finding new ways to reach new audiences. And it’s in the spirit of connecting with—and serving—their community that Wahl Professional created its “Off the Top” podcast.  

Co-hosted by Aaron Flick, a Senior Marketing Associate for Wahl, and Byrd Mena (@byrdmena), Sharpfade Founder and Wahl Pro’s creative consultant, the podcast had been planned for years, only to be put on hold by the pandemic. 

“We’ve been itching to get this out there,” says Flick. “We wanted to show that Wahl does more than make tools for barbers and stylists. And there’s no better way than to connect with the industry and communities that have supported us for more than 103 years.” 

True to the free-form nature of the industry, there’s also bound to be a little fun and unpredictability in each episode. 

“We go into these podcasts with no script at all so we can have the most organic conversations with our guests,” said Byrd. “It’s literally off the top of our heads.” 

“People ask for ‘A little off the top and short on the sides’ when they go to the barbershop, so that plays into the theme as well,” adds Flick. 

Only the Freshest Cuts 

There are thousands of podcasts out there competing for attention and only 24 hours in a day. How will this new show break through? 

Wahl’s answer is expertise and variety. “Off the Top” features the latest insights, new release information, must-attend events, education and more. There’s really something for everyone, including segments for people interested in industrial design, social media marketing—even pop culture.  

“We want to grow this with segments as time goes on. Right now, we have ‘What’s Inside The Box?’ where we share a surprise with our audience. It can be an unreleased tool, a Sharpfade project or something else,” said Byrd.  

With their deep industry connections, Wahl has developed relationships with legendary artists as well as up-and-coming industry stars they can call on to talk about their life stories and career passions. 

“There are a lot of amazing people out there who are making a major impact not only in their local communities but across the globe,” says Flick. “For instance, I’m really stoked about our episode with Luis Rivera (@elboribarber). He is a phenomenal artist that cuts some of the biggest Latin pop stars and athletes. His story about growth is worth hearing.” 

Wahl enthusiasts will also enjoy a “backstage” look into the roles of Wahl employees, tales from its headquarters in Sterling, Illinois, and the latest news about its Fade It Forward® scholarship and mentoring program.  

Ever mindful of how visuals dominate the barbering and styling sector, Wahl posts the podcast across multiple mediums, some including video. 

“The fact we provide video and audio versions through several channels separates us from those who do their podcasts on Instagram Live,” says Byrd. 

Three episodes are out now, with more slated to be released every three to four weeks. 

  • Episode 1 features the new Cordless Legend, a recap of the 2021 Disruptour, Wahl’s Fade it Forward® Program and more. 
  • In Episode 2, This Barber is How Old???, barber prodigy Cam Mahar (@cam.mahar) gives an exclusive interview about his passion for cutting hair,  TikTok insights, and what’s next for his career. 
  • In Episode 3, Changing Careers Later In Life, Wahl educator Tina Sapia (@sapiathebarber) sits down to talk about her transition into barbering later in life, where she finds her inspiration,  TikTok trends and more. 

Listeners can stream the podcast on YouTube, Spotify, Apple Podcasts, and Google Podcasts. Suggested topics for upcoming shows are welcome by commenting on the company’s YouTube Page.  

ANDIS ® COMPANY PRESENTS FLUID VOL. 3 FEATURING KEVIN LUCHMUN

NEW EDUCATIONAL STEP-BY-STEP COLLECTION FEATURING 5 VERSATILE LOOKS AVAILABLE ON ANDIS.COM

STURTEVANT, WI (March 2022) – Andis® Company, a leading manufacturer of barbering and grooming tools, announced the debut of its FLUID Vol. 3 Collection led by Andis International Artistic Team Lead, Kevin Luchmun. This educational step-by-step video collection consists of five hairstyles, ranging from a low tapered afro to a modern bowl mullet, giving detailed steps, and guiding barbers and stylists through each look using Andis®cutting tools.

“FLUID Vol. 3 is a collection of five unique haircuts working with all types of textures and various lengths. It draws inspiration from around the world through my travel and doing various shows and seminars,” said Luchmun. “We have worked with a variety of Andis tools to create different haircuts and in each one of these step-by-step videos I’m showing you the techniques to create each specific look.”

Each FLUID Vol. 3 Collection hairstyle has a video tutorial demonstrating Luchmun creating and styling the finished look with Andis tools including: the iconic Gold Master Cordless Clipper, ProFoil Lithium Plus Shaver, and GTX-EXO Trimmer.

Andis International Artistic Team Lead, Kevin Luchmun, is an award-winning London-based barber, stylist, and photographer. He’s renowned for his blend of traditional barbering and high-end men’s hairdressing. During his formative years, he would continuously seek educational opportunities to further hone his craft and rose through the ranks where he held the position of International Art Director for Toni&Guy, heading up their men’s education division. Continuous learning helps drive Kevin towards a clear artistic vision and his technical haircutting skills have led him to become a huge inspiration to the industry and a member of the Andis team.

Barbers and stylists can purchase on-demand access to each FLUID Vol. 3 video directly at andis.com/BarberStylistEducation/VirtualEducation/ (choose the On-Demand Video section to find the collection).

The cost is $50.00 per video, with the first look of the series, The London Crop found at https://andis.com/BarberStylistEducation/VirtualEducationDetail/?EduItemID=1346. The Fluid Vol. 3 Collection videos will be released once per week on Tuesdays throughout the month of March.

For nearly 100 years, Andis Company has been a leader and innovator in the men’s grooming industry with its innovative technology and top-tier educational offerings. And is now offers a new online educational website andis.com/BarberStylistEducation. This one-of-a-kind site features incredible educational resources, including a suite of free, step-by-step video tutorials led by Andis Company’s world-class global educators to help expand skills, and much more.

Sign up for Presley Poe and Friends

Clear your diary for April 2nd and 3rd for Hairdustry Presents: Back To School featuring Presley Poe and Friends! 

Tickets are now on sale for this two-day event offering everything you need to elevate your hair career.  

Hairdustry has partnered with some of the most incredible artists that the industry has to offer, such as @presleypoe, @tailorfade, @leysahairandmakeup, @jacobhkhan, and @queenofthesouth512. 

April 2nd, 2022 will be an epic event featuring live artist demonstrations, social media hacks, and photography tips and tricks. Join in on April 3rd, 2022 for a full day of education, with hands-on and look and learn classes from your favorite artists in the industry. 

Meet Lesley’s friends: 

Pati Plymire: tips and tricks of braiding. 

Jacob Khan: Effortless real life haircutting, 

Trevor Moots: Bridging the gap between barbering and cosmetology. 

Presley Poe: Breaking into vivids: Understanding your color medium and applying them to everyday scenarios. 

Presley Poe: Hustle with heart. 

Leysa Carrillo: Forever curls. 

This incredible event is sponsored by Hairdustry: Your Day Off Podcast, which helps share the industry’s success stories that inspire and educate everyone in the business. And it is also sponsored by Schedulicity, the industry’s most dynamic booking system, a one stop shop for managing your business. 

All classes will take place on Sunday, April 3rd, at The Temple: A Paul Mitchell Partner School 

The Temple: A Paul Mitchell Partner School 
22 West Church Street 
Frederick, MD 21701 

Show tickets are $50.00 and classes are priced individually.  

See www.presleypoeandfriends.com for all prices and further details.