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North America News

Gearing Up For BarberCon NYC/NJ

The industry is gearing up for one of the most anticipated shows on the east coast, BarberCon NYC, being held at East Rutherford, NJ on July 17, 2022.

BarberEVO is the proud media partner for BarberCon and tickets are now available for this not to be missed event in the barbering calendar. Be quick, it is selling out fast!

Barbercon is the premier global festival of the barbering community.  Launched in 2016 by Lee Resnick as the live networking event for Barbershopconnect, the first social site exclusively for barbers, Barbercon brings together thousands of high-profile and amateur barbers, cosmetologists, and brands from around the world. 2020 will be the biggest and most dynamic Barbercon to date, including three stages for live hair tutorials and product demonstrations, Barber Battle, an even larger indoor/outdoor Barbercon Marketplace, intimate education classes and workshops, an outdoor festival area, the prestigious Barbercon Awards, and so much more.

New educators are being added to the list to help you elevate your career to the next level by tuning into those in the know.

For more details: go to

IVAN ZOOT wins lifetime achievement award

Booksy, the leader in booking and business technology for the beauty industry, congratulates Ivan Zoot, its Brand Ambassador, on being honored with the Barber Lifetime Achievement Award at the Barber Grammy’s held at the Connecticut Barber Expo in May. 

In addition to working with Booksy, Zoot is President and CEO of Zootcuts, as well as a trainer, coach, mentor, and industry educator with 30+ years of experience. He is also the winner of three Guinness World haircutting records including World’s Fastest Haircut, Most Haircuts in One Hour, and Most Haircuts in 24 Hours. Zoot is also the author of 13 books including the “ClipperGuy Says” series, Be a $100,000 Haircutter and 100X100, 100 New Haircut Clients in 100 Days. Zoots has been an Ambassador for Boosky since 2016.  

“On behalf of the entire Booksy team, we congratulate and celebrate Ivan’s award and many accomplishments. He has been instrumental, through his passion and talent, in helping share our mission and educating savvy beauty pros about our App.  His skills as a barber, educator and leader allow him to engage with all levels of beauty professionals, and especially with the barber community. Well done and well-deserved on this award, Ivan!” commented Dee Hadley, Head of Marketing, Booksy.  

Book anytime, from anywhere, 24/7 with Booksy. Download the Booksy App for free, or visit


Booksy, the leader in booking and business technology for the beauty industry, is delighted to announce that renowned international hairstylist, influencer and educator, Philip Wolf has joined as Brand Ambassador.

For over 25 years, Wolf has built an incredible career in the beauty industry thanks to his unique style and unconventional flair. With over 750,000 followers on Instagram alone, this LA-based stylist is one of the most sought-after names in professional beauty. Wolff has a serious passion for cutting hair and helping other hair artists develop, design and define their own unique style. His enthusiasm for the work he does shines bright and inspires his followers from all over the world.  

To kick off his partnership with Booksy, Philip Wolf will be making his debut for Booksy at the Premiere Orlando Beauty Show, June 5-6th. He will be featured on the mainstage with industry veteran, Alfredo Lewis, and showcasing his unique cuts while educating the crowd about Booksy. 

“We are delighted to have Philip Wolf join the Booksy team and help share our mission to the professional beauty community. His skills as a hair artist, educator and businessperson are exceptional and I know our community will benefit significantly with him on board! His ability to connect with people around the world through social media and through education will help propel our growth in the years to come!” commented Dee Hadley, Head of Marketing, Booksy. “With the help of Philip, Booksy plans to take education to the next level!” 

Book anytime, from anywhere, 24/7 with Booksy. Download the Booksy App for free, or visit 

Date announced for Sacramento Barbers Club Industry Mixer

Build your network at the Sacramento Barbers Club Industry Mixer. Barbers, stylists, aestheticians, nail techs, braiders, make-up artists are invited to come party with the industry on June 4th.  

It’s a free event, sponsored by The Lifestyle Barber and Beauty Supply so grab your party hat and head to Union Nightclub, 112 Pacific St, Roseville CA 95678. 

You can join the Sacramento Barbers club here.

For more details follow the club at @sacramentobarbersclub.


Booksy – the beauty industry’s leading booking and business apphas announced Jose Schnekenburger as its new Senior Creative Marketing Manager for the company! Schnekenburger will be responsible for the ideation and creation of the brand’s campaigns across market sectors and the overall vision for the brand look, feel, and tone for the U.S. market. With his extensive wealth of knowledge and experience, Jose hopes to help build the Booksy brand for those seeking a new, innovative way of growing their business and making it easier for clients to find them. 

As a licensed cosmetology educator and barber for the past 20 years, Schnekenburger hopes to bring the Booksy brand to the next level with his background and vision. Following his passion in the beauty and barber industry with a visionary standpoint for brands, he’s held roles in nearly every facet – from education and sales, to brand development and creative direction. Schnekenburger previously worked with Pivot Point International, Schwarzkopf, his own professional brand Lock & Loaded Men’s Grooming, and his latest project of creative director/curator for @unitedbyshorthair.  

Booksy is the leading scheduling and business app for the beauty industry that is designed to make lives simpler and much more efficient. The cloud-based app easily connects beauty industry service providers with customers. Booksy not only allows for convenient 24/7 online appointment booking for clients but is also a comprehensive business management tool for beauty businesses of all sizes.  

“I, and the entire Booksy team, is delighted to have Jose as our new Senior Creative Marketing Manager. He has been an important and pro-active member of the Booksy marketing team. I look forward to his ongoing contributions in his new role as the company continues to expand our brand presence within the professional beauty industry and with consumers,” commented Dee Hadley, Head of Marketing Booksy U.S.  

Download the Booksy App for free, or visit 


Booksy, the leader in booking and business technology for the beauty industry, has recently unveiled their new 2022 marketing campaign, “Get Discovered”. 

Get Discovered is actually a love story and campaign dedicated to helping beauty professionals find their forever clients through the #1 beauty booking marketplace – Booksy. Just like online dating, any barbershop, beauty pro, salon, or spa can create a snappy, enticing profile, upload amazing work that best reflects their talents, and market themselves to find the right client matches in their area.

Get Discovered also focuses on highlighting one of many things that Booksy does best … connecting people via the Booksy Marketplace. Rather than be another run-of the mill, “all-in-one” booking solution, Boosky shifts the conversation. Powerful marketing and business management tools empower Providers to do more, and the Marketplace is the place where it all happens. 

The Booksy Marketplace allows providers the opportunity to find more of their ideal clients (not just cute calendar features) and retain them. Who wouldn’t love that! 

The Provider’s journey to getting discovered is as simple as these 5 steps: 

  1. Create a Profile – share exactly who you are with the world 
  2. Show your Work – create a Portfolio of your best work and showcase your mad skills 
  3. Get Discovered – put yourself and your business on the map to attract the perfect clients 
  4. It’s a Match! – get booked, paid, and re-booked all using Booksy
  5. Long-term Clients – use the built-in Marketing tools to ensure client retention and repeat business 

Did you know about 68% of beauty professionals are looking for ideas and tools to optimize their business, be more effective and acquire new clients! Booksy can help with all of that.  

Booksy‘s vision and goal is to establish itself as the top marketplace where beauty professionals and providers can discover new clients and keep them returning while promoting their talents. We want our users to thrive business-wise and provide the tools they need to accomplish that in a meaningful, robust, yet easy way. Through the Get Discovered campaign, we are looking to reach new beauty professionals and businesses and underscore our significant and unique advantages in the market,” commented Dee Hadley, Head of Marketing, Booksy

Book anytime, from anywhere. Who wouldn’t want to Get Discovered through Booksy

Olivia Garden Expands Its Line With The OG Barber Collection

Unique high-quality brushes designed specifically for barbers 

Garden has been a staple in the hair industry for more than fifty years, with the sole purpose of providing stylists with high quality, innovative, & cutting-edge salon tools. Over the years there has been a rise in dedicated artisan barbershops and a demand for brushes unique to styling men’s and short hair. 

Olivia Garden is excited to introduce a new line of high-quality tools designed specifically for barbers – the OG Barber™ Collection

The OG Barber Collections provides a wide range of high-quality enhanced tools exclusive to men’s grooming. This new collection includes paddle and round brushes featuring ceramic + ionic technology with ion charged bristles to help hydrate the cuticle, eliminate frizz, flyaways and add shine to hair. 

The collection is available in two different designs for varied usage: 

  • The OG Barber™ Vented Paddle Brush – Olivia Garden’s classic scalp hugging design massages the scalp with comfortable ball tips allowing barber’s to quickly detangle hair with the ion-charged bristles hydrating the cuticle to add shine. The vented design maximizes airflow for ultra-fast drying so there is never more heat on the hair than necessary! 
  • The OG Barber™ Round Brush – Features a barrel designed for creating shape and volume with Olivia Garden’s high-quality ceramic coating that retains heat evenly, so hair dries faster. The V-shaped bristle design allows for barbers to easily pick up even the shortest hair and control tension. Available in three different sizes, including Small (1”), X-Small (¾”) and XX-Small (½”). 

“Olivia Garden has been creating innovative tools for the professional salon industry for over fifty years and it is about time we entered the barber space,” said Anne Maza, Co-Owner of Olivia Garden. “We created the OG Barber Collection with valuable features that assist barbers in getting the job done with ease and comfort every time.” 

Each brush is uniquely designed with a timeless tortoise shell effect that will look slightly different on each brush. 

Both designs offer an ergonomic handle design that is non-slip, suitable for all hand sizes, great for easy rotation and entirely snag-free with a retractable sectioning pick. 

All brushes will be available at select Olivia Garden retailers, as well as on

For more information about Olivia Garden, visit or follow them on Instagram and Facebook.

EVO attends America’s Beauty Show!

This past weekend (Sat Apr 9 – Monday, Apr 11) the SalonEVO and BarberEVO team packed their bags and took off to Chicago to attend the 99th annual America’s Beauty Show put on by Cosmetologists Chicago.

Beauty professionals, from barbers, cosmetologists, and beauty and skincare experts gathered for a weekend full of education, inspiration, demonstrations, networking, and of course, a little bit of fun too!

This year, EVO took their booth to the next level, offering attendees a unique opportunity at being on the coveted front cover of SalonEVO, with an incredible life-size, interactive, walk-in front cover photobooth. The EVO booth was also the spot to be if you wanted to learn from amazing educators, such as Miguel Rosas from Wahl Pro and Lici Febo from Andis who both performed live demos to an inspired audience.

The EVO front cover photo booth was graced by many of North America’s leading hair and beauty lights, such as the Ulta Beauty Pro Team, with Nick Stenson and Anna Manukyan, Danielle Keasling, David Lopez and Michelle O’Connor. As well as educators like the effervescent Kristin Kaide, Queen of the South, Nieves Almaraz and many, many more!

The team also had the enormous privilege of attending the 10th Annual Beauty Changes Lives Experience, which was an incredible night of fun, inspiration and education, bursting with industry icons all keen to support this wonderful charitable cause.

Thanks to all who stopped by and said hello! Until next year at ABS!

TruFades rolls out incredible community program

Barbershops are truly the heart of the community and none more so than TRU Fades in Richmond, VA. They have introduced an apprenticeship program that is beneficial to the participants and the community as a whole. 

The program has been approved to perform free haircuts for the less fortunate, apprentices perform these services allowing for regular practice while providing a public service that is in great need. 

Now the program has been rolled out throughout the state and in do so will introduce so many more opportunities.  

Here is a little background about TRU Fades and the program it has created. 

Perry, also known as P Lee, opened TRUFades Barbershop on January 29th, 2022. The ethos here is ‘Each One, Teach One’, which means that the barbers teach and improve one another. In other words, within the shop, ‘iron sharpens iron’. 

The apprentices begin performing the services of barbering and grooming all over the state within the community for the most in need. This is also giving the apprentices an opportunity to practise and also grow their own skillset. P Lee has expanded on this idea by evolving it into a regular program, with various locations in Richmond, and with plans of increasing the number of apprentices, clients, and venues in the upcoming months. 

This program also caters to those who are not able to afford basic necessities, let alone personal grooming. During the events of the program, those that participate are not only provided with a free haircut but are also given a free meal and a safe place to be at peace.  

This program takes care of a major concern for apprentices, and that is not having an established clientele. With this program, not only are they providing an excellent service to their community, but they are also gaining experience and confidence in their abilities. 

In the words of “Each one, Teach one” hopefully barbershops all over will follow suit and use this program to give an expedited path to success for future barbers, as well as bringing our communities together and making them stronger. 

If you as a barbershop owner or barber would like to get involved with the program, please contact P Lee at Trufades_by_plee