American Crew partnered with celebrity hairstylists Laila Hayani and Kumi Craig to provide sleek and on-theme hair for Succession actors Jeremy Strong and Alexander Skarsgard.

Laila Hayani for Jeremy Strong at Met Gala 2023, by American Crew®

Inspiration: Jeremy’s Met Gala look this year was driven by a classic, clean gentleman’s cut. This hair style has a very precise edge and defined shape which requires just the right amount of product to look polished without weighing it down. Using American Crew Fiber Cream, Grooming Cream, and Alternator allowed us to achieve the exact result we were looking for and prepare Jeremy for the red carpet,” states celebrity groomer, Laila Hayani. 

Look Breakdown

1. To begin styling the look, I worked a pea-sized amount of American Crew® Fiber™ Cream into the top of Jeremy’s clean, damp hair which helped to thicken the hair and add flexibility and control.
2. Then, I applied a fingertip amount of American Crew® Grooming Cream and manipulated his hair to the natural direction of his hair grain; I used American Crew® Grooming Cream for high shine, to provide conditioning elements, and repel moisture to keep his style intact for the remainder of the night. 
3. Next, I lightly diffused the hair on a cool setting to dry it in place. Once fully dry, I spritzed a light amount of American Crew® Alternator Finishing Spray to create additional holding power.
4. For the last step in his red-carpet regimen, I used American Crew® Revitalizing Toner to soothe the skin around the beard and neck area and add a cooling effect for a refreshed feel. I then applied American Crew® All-In-One Face Balm to the neck and around the side of the hair to moisturize the skin and complete this clean, classic look!

Kumi Craig for Alexander Skarsgard at Met Gala 2023, by American Crew®

Inspiration: For Alexander’s MET Gala look this year, I wanted his hair to be stylish, yet effortless and casual, complementing his recent role in Succession. I was able to achieve this by using American Crew Fiber Grooming Foam, Forming Cream, and Grooming Spray, which provided a strong hold for the red carpet without appearing overly primped and polished,” states celebrity groomer, Kumi Craig 

Look Breakdown

1.  To achieve Alexander’s look, I first applied a moderate dosage of American Crew Fiber Grooming Foam to his damp hair to provide heat protection and manageable volume. I then used a diffuser to reduce frizz and enhance the natural texture of the hair.

2.  Then, I finger combed a small amount of American Crew Forming Cream through the hair for a medium hold, natural shine, and added volume.

3.  To finish the look, I blow dried the hair with a diffuser. Once dry, I sprayed a few spritzes of American Crew Grooming Spray to the styled hair to hold everything in place for the long night ahead and provide the hair with a smooth after feel. With buildable coverage, it’s a go-to for touch ups throughout the night if needed.

This Father’s Day Happy Paul invites fathers to cleanse, exfoliate and moisturise their way to becoming THE DADDY OF FACE CARE. The collection features three award-winning, mood lifting Bright Spice infused favourites – Facial Cleanser, Face Scrub and Moisturiser.

Top notes: bergamot, spearmint, lemon, eucalyptus, pink peppercorn, cinnamon bark Mid notes: frankincense, petitgrain, rosemary, jasmine
Base notes: cedarwood, vetivert, sandalwood, musks.

Facial Cleanser

This light, gentle cleanser containing plant-derived ingredients helps skin feel softer, smoother and calmer.

Face Scrub

A light creamy formula of crushed white rice combined with finely ground bamboo powder gently exfoliates and unclogs pores, removing oil, dirt and dead skin cells without irritation.

Moisturiser

A skin quenching, hard-working hydrator with moisturising organic shea and cocoa butter, sunflower seed oil and soothing aloe vera leaf juice.

As always, Happy Paul is on a mission to support mental health through a smile. 10% of profits from the collection will be donated to the UK charity Families Need Fathers (https://fnf.org.uk/) – offering information, advice and support services for parents on how to do the best for their children.

Happy Paul products are suitable for vegans, not tested on animals and proudly made in UK.

Happy Paul is available through selected salon, spa, barbers and other independent outlets, as well as online. Spa partners include: Champneys Resort, Chewton Glenn, Eden Hall.

Created by a not-so-happy-Paul [Gerrard], a life-long sufferer of depression himself, Happy Paul hopes to change an ‘all or nothing’ approach to wellness by developing products that encourage simple, rewarding acts of self care. Gerrard wants the benefits of Happy Paul to be positively felt, simply to make users feel happy.

Celebrity men’s groomer Jessica Ortiz uses Andis tools to get Daniel Ricciardio red carpet ready.

HAIR AND GROOMING BY: Celebrity Men’s Groomer Jessica Ortiz for Andis Company 

TIPS/TECHNIQUE: Using the Andis beSPOKE trimmer, I started by tapering the sideburns and applying the clipper-over-comb technique to remove bulk around the temples.

Then I cleaned up around the ears with the same beSPOKE trimmers; I love their design because it makes detailing around the ears less obstructed.

The trimmer’s close blade allows the freedom of creativity. it can provide a very clean finish or, in my case, a natural shape around the neckline. 

Finally, using the Andis reVITE clippers with the fade blade attachment, I faded the beard to flatter his jawline. The compact size and cordless design make it perfect for on-the-go barbering.

PRODUCTS: Andis reSURGE Shaver ($110), Andis reVITE Clipper ($180), and the Andis beSPOKE Trimmer ($250). You can purchase all Andis Company products from authorized Andis® dealers and at andis.com. To learn more about Andis® Company, follow them on Instagram, TikTok, and Facebook. 

About Andis® Company

Andis® Company is a fourth-generation, family-led business and a market leader in barbering, styling and animal grooming founded in 1922. Its industry-leading clippers, trimmers and styling accessories are used by both professionals and DIYers across the globe.  The #1 preferred brand for textured hair, Andis remains committed to leading the category while ensuring quality, durability and innovation. Andis believes that creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way. To find a local distributor or retailer, call 800-558-9441 or visit www.andis.com.

Welcome to BarberEVO UK & Ireland Issue 38 and EVO’s 101^st magazine – can you believe it? Thank you to everyone who has been along on this journey, subscribing, reading, following, sending in your questions and sharing your wisdom. Where would we be without you?  

We kick off this issue with a feature on Grooming. For some, the word grooming is synonymous with barbering, but for our editor and the team, it’s not just about cutting hair and giving a shave, it is all about the transformative experience you give your clients. We feature a few shops and pros that excel in providing that unparalleled experience, with great technical skill. 

Next, let’s talk about education. There are so many avenues through which barbers can gain education, whether it’s at the beginning of their career, or years into it. In the post-pandemic world, there is now more access to virtual education than ever before. However, nothing can fully replace the efficacy of hands – on education. We cover all the options and their pros and cons in this feature. 

Do you identify as a tech-head, always getting your hands on the latest gear with the most up-to-date technology to make your work and home life easier and more efficient? Or would you say you’re more of a technophobe? Well, regardless of where you fall on this spectrum, there’s no denying the power of technology in this modern world, and if you can learn to embrace it, it can change your life, and your business for the better. 

Finally, to celebrate Pride month, we have a whole feature on Pride and Inclusivity. We talk to folks who are making waves in this industry to close the gender divide and create safe spaces accepting to all, where diversity can be celebrated. 

Also — we are celebrating that @barberevo has reached over 60K followers on Instagram. So, if you’re reading this and you’re not one of that 60K, go check out our page to make sure you are up to date with all of the latest and greatest content!

We hope you enjoy this issue! Order your beautifully presented print copy here. 

Get your copy here!

The newest issue of BarberEVO North America is OUT NOW! We have the latest in product launches, marketing, event updates, and new year trends. Packed full of ace designs and awesome features that give you everything you need to know to reach success in 2023 and beyond.

IN THIS ISSUE

It’s always our pleasure to feature the industry’s biggest brands – keep an eye out for gorgeous shoots and the latest incredible looks from American Crew and JRL’s Victor Lopez collection.

ON THE COVER

As seen on this issue’s front cover we are delighted to announce BaByliss Pro’s Influencer Collection. The latest group of barbers who will be the faces of the limited-edition Influencer Collection are Nicole Renae, Van Da Goat and Andy Authentic. What a line-up!

BaByliss has been busy! We also share the details of BaByliss’ latest set of UV Foil Shavers with new UV-Disinfecting Lid and a host of new technological innovations.

STYLING

The industry’s best and brightest barbers reveal their styling secrets in this special feature. David Marulanda, stylist to sports stars, shares how he has incorporated color into his styling repertoire. 

STMNT co-creator Julius Caesar, and ambassadors Jovan Figueroa and Zach Ignacio explains the challenges that creating low maintenance, live-in looks throws up. Patrick Butler from Floyd’s 99 tells us why longer hair should be viewed as the barber’s playground of creativity.

FURNITURE AND EQUIPMENT

Investing in comfort should be the priority for your guests and as Sofi Pok explains, choosing Takara Belmont as her chair of comfort has been an awesome decision.   

Grab your copy of the magazine to see Chris (CJ) Foreman talk about his Instagram account that features standout barbershops all across the country – if you need some interiors inspiration, he’s your guy. 

SUSTAINABILITY

Challenging the throwaway society we have become, Danny Larry, the Salon Chair Guys, talks about how his business provides eco-friendly salon and barbershop equipment repair and maintenance products, with an aim of promoting sustainability in the barbering and beauty industry.

Read how Uplift Provisions Co. has produced a product line that is clean, fresh and perform well – all in the name of producing products that are clean and safe for the skin.

NEWS

As always, you can count on us to give you the latest news in the industry, from event calendars and product launches to business updates and inspirational stories. 

In this issue, we give you the industry updates on the plans for Wahl Clipper Corporation’s Barber Academy, and Elliot Chester’s big-hearted mission to give back to his community by hosting a day of mentoring to give back to kids in the foster care system. Hats off to Mr Chester!

We hope you enjoy this issue! You can order your print copy here.

For the first time ever, BaByliss PRO is bringing complete customisation to their hero grooming range in the UK. Introducing CustomFX: three tools with endless possibilities.

Barbers will now be able to take creativity into their own hands like never before, and design their own unique products to fit their signature style – from flashy metals to cool pops of colour.

Tools available for customisation will be BaByliss PRO’s hero grooming range: the Cordless Clipper, Super Motor Skeleton Trimmer and Titanium Foil Shaver.

Each tool is made up from different customisable parts, available in ten different colours, totalling millions of possible combinations, allowing all barbers to add a sense of individuality to their kit. BaByliss PRO also offer a brand new exclusive feature for the UK, taking customisation to the next level with the choice of complimentary personal engraving on each tool.

As well as having full aesthetic control, barbers and stylists now also have the opportunity to select their own blade type to completely suit their needs. New blade types are available for the Super Motor Clipper and the Super Motor Skeleton Trimmer, and includes the popular new Black Graphite Fade Blade.

HOW IT WORKS:

1. Head over to babyliss.com and select which product you would like to customise. Choose from the hero range: the iconic Super Motor Clipper, Skeleton Trimmer or Titanium Foil Shaver
2. Begin your customisation by choosing from ten different colours for each component to create your unique design
3. Add your own personal complimentary engraving to your kit, choosing from five different scaleable fonts
4. Share your creation with the world and use @babylissprouk on your social posts for a chance to be featured

Colours available: black, white, gun metal, gold, rose gold, green, red, blue, purple and pink.

CUSTOMFX CORDLESS SUPER MOTOR CLIPPER

The original hero product, the Cordless Super Motor Clipper, is engineered with power, strength and precision in mind, and has become a popular ‘go-to’ clipper for its high-torque motor and super sharp Japanese steel blades.
RRP £225.00

CUSTOMFX CORDLESS SUPER MOTOR SKELETON TRIMMER

BaByliss PRO’s Skeleton Trimmer is designed for detail, with an exposed extra wide Japanese steel T-blade edge, giving 360 degrees of sight and control when outlining or detailing, and the new zero gap function gives a closer cut than ever before.
RRP £200.00

NEW! CUSTOMFX TITANIUM FOIL SHAVER

The Titanium Foil Shaver is a heavy duty shaver with dual foils designed for precision and blending, in a robust metal design. Hypoallergenic foils give close cut and irritation and bump- free fade finish.
RRP £180.00

This week, telehealth concept, Root Cause Clinical, hosted their first ever online event – The Science of Hair Q&A for all your hair and scalp concerns.

The open Q&A allowed attendees to ask questions to Root Cause Clinical Expert Trichologist and Co-Founder, Wil Fleeson, and Advisory Board Member, Jacky Van Driel-Nguene regarding scalp concerns hair loss. Questions included the condition Platelet-rich plasma (PRP), Cicatricial Alopecia and if the ingredients within many of the commonly known hair loss products and supplements, really work. As well as why Root Cause Clinical can be a beneficial tool to recommend in the salon for both the hairdresser and the client.

Jacky delved deep into the taboo subject of racial bias, discussing the importance that trichologists and hairdressers are able to treat clients equally and are knowledgeable on the different hair types (particularly in regards to curly hair from 2A to 4C). She discussed looking after these hair types and avoiding hair loss and scalp issues by using the appropriate deeply moisturising products and informing clients that should they need to, hairdressers/trichologists should advise clients to stop styling their hair in hairstyles such as braids, weaves and tight ponytails that can cause tension on the hair.

Commenting on the success of the event, Victoria Russell, Co-Founder of Root Cause Clinical said, “We had an amazing interest for our inaugural presentation for Root Cause Clinical and on joining the event, we were delighted to see a great number of attendees from hairdresser to hair loss professionals and clients from the UK and International. We received some fantastic questions and engagement throughout the event and some excellent feedback post-event from attendees who found the session insightful and who left the Zoom with invaluable knowledge from our Trichologists to take back to the salon. We can’t wait to host many more events like this in the future – stay tuned!”

Attendee of the event and Owner of SMART:EST 73, Steven Smart, said, “There is very little direct and constructive information about thinning and loss of hair within the industry generally. The experts on hand gave a great amount of detail and explanation which was a fantastic starting point on learning more about a delicate subject. This is an area of education for a vast majority of our industry, is very much needed. “

https://rootcauseclinical.com/

Hosted on youtube and the Andis Company website, Hayden’s 12 step-by-step tutorials offer easy-to-follow guides on some of the most popular cuts and styles.

 Andis® Company, a leading manufacturer of professional and at-home grooming products has teamed up with Andis Global Educator and renowned barber Hayden Cassidy to provide twelve, in-depth hair-cutting tutorials that can be accessed online. Featuring some of the most popular and timeless hairstyles, these tutorials are shared as part of Andis Company’s commitment to barber and stylist education.

WHO: Hayden Cassidy and Andis Company 

WHAT: 12 haircutting tutorials by renowned barber Hayden Cassidy 

WHERE: The full-length videos will be housed on the Andis website, as well as the official Andis Company YouTube channel for free 

WHEN: The tutorials are available indefinitely as a resource for barbers and at-home stylists.    

To learn more about Andis® Company, follow them on Instagram,TikTok, and Facebook.

Barber of 20+ years, author, speaker and educator, Mark Maciver (AKA @SliderCuts) has just been announced as an official Fresha Brand Ambassador. Already a trailblazer in the industry, Mark has used Fresha’s state of the art and user-friendly platform to enhance his business and find even greater success in the industry. 

As someone who has built his own authentic brand and become a role model and leader in the barbering industry, Mark told us that he isn’t likely to partner or represent just any brand. He said: “I understand the influence that I have in the barber community so want to ensure that the brands I work with are genuine, authentic, and bring real value to barbers lives and businesses. For me, Fresha’s software passed that test. It has incredibly high standards and is a brand I’m happy to put my name behind, and to recommend to my community.” 

For Mark, the barbershop should be a pillar of its community, and he works to ensure that his shop helps his local community thrive and grow. One of the ways he does this is through a youth mentorship scheme. He explained: “We have a handful of local boys who come in every Saturday. We mentor them, pay them for their work, and offer helpful life skills, like teaching them how to do stock counts and counting the till. Giving them responsibility and accountability encourages a higher confidence, helps them think independently, and apply these skills to other aspects of life. We also teach them to cut hair and are here for any other help they need.”

Mark told us that one of the boys he mentors is currently going through his GCSEs, and was struggling in one subject in particular. So, Mark paid for a tutor to help support his mentee to get through this subject. He said: “Paying for the tutor for a few months might cost £700, but if that better grade can help his life forever, then of course it’s worth it. I want to show him that you don’t give up on something just because it’s difficult.” 

Mark believes that more barbershops should be engaging with their communities, giving back, and offering support. He said: “I can’t think of any other sector that has people from all walks of life working harmoniously. In the barbering world, there’s no cloth divide. One day, you could cut the hair of a heavyweight boxing champion, the next a judge, then a lawyer, an accountant, a tradesman, a troubled young kid… You name it! Why not use that diversity to uplift each other?”

So, what stood out to Mark about Fresha, and how does it differ from other platforms? He said: “I went to their office in London and liked that they had strong engineering and customer service teams in one place. It gave me that reassurance that if anything goes wrong, there is a team locally based, right there, ready to help you. Better than being outsourced to a call centre where you can wait hours to speak to someone.”

We asked Mark how he believes this partnership will lead to elevating the Fresha brand. He told us: “Meeting with Fresha’s owner showed me that my thoughts and input will be listened to and considered. He explained how much thought, consideration and testing goes into every feature and element of the Fresha platform, and how much they value the feedback from industry professionals. For me, a software platform like Fresha should be all about making life easier and taking work off barbers’ hands to make their work life easier and more efficient.” 

For Mark, the key to success and growth is being open to new opportunities that spark your creativity. We asked Mark – how can Fresha help unlock potential and allow barbers to take advantage of new opportunities? He said: “Not only does Fresha allow you to better organise your time – which is key to allow you explore new ventures, opportunities and creative ideas – but it also offers so many business resources for free to its users. This can be so inspiring and valuable when it comes to taking the next steps as a barber or business owner. Fresha is so much more than just a software.”

 

Using a premium selection of Andis company’s premium barbering tools, celebrity stylist Anissa Salazar crafts a timeless look for everything everywhere all at once star, Ke Huy Quan.

HAIR BY: Celebrity Stylist Anissa Salazar for Andis Company

TIPS/TECHNIQUE: To achieve this look I began with the Andis reSURGE Shaver for a smooth and clean shave. The titanium plates are flexible and set you up for a tight shave, where the head of the shaver can hug the contour of the face. This amazing feature is key in not missing any straggling hairs!

Next, I began removing bulk quickly using my cordless reVITE Clipper, then trimming with my shears. Afterward, I cleaned up the nape and around the ears using the beSPOKE Trimmer, using a point-cutting motion to take out any additional weight and then using the reSURGE Shaver on the neck and nape for a clean finish. These trimmers are great to get a precise, razor-sharp line.

Then, I prepped the scalp using Tecuane Esperanza Scalp Tonic. This tonic provides instant hydration and acts as a nongreasy primer. I complete the look by blow drying the hair 70% dry using the flat wrapping technique, and round brushing to over-direct in the opposite direction to achieve height and volume. Finally, I polish the look with lightweight and matte pomade! – Anissa Salazar

PRODUCTS: Andis reSURGE Shaver ($110), Andis reVITE Clipper ($200) Andis beSPOKE Trimmer ($250), Tecuane Esperanza Scalp Tonic ($66)

You can purchase all Andis Company products from andis.com, amazon.com, and authorized Andis® dealers. To learn more about Andis® Company, follow them on Instagram, TikTok, and Facebook.

About Andis® Company

Andis® Company is a fourth-generation, family-led business and a market leader in barbering, styling and animal grooming founded in 1922. Its industry-leading clippers, trimmers and styling accessories are used by both professionals and DIYers across the globe. The #1 preferred brand for textured hair, Andis remains committed to leading the category while ensuring quality, durability and innovation. Andis believes that creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way. To find a local distributor or retailer, call 800-558-9441 or visit www.andis.com.