Welcome to styling with character. Developed to keep pace with every individual and their hair – unleashing creativity whatever their energy – Schwarzkopf Professional’s core styling range, has been revamped to fully embrace self-expression and styling crafted ‘your way’. 

OSiS provides hairdressers and their clients with a modern and more intuitive assortment featuring beloved heroes and must-have innovations. Everything is packaged in a new design, yet with the same reliable performance – trusted for over 20 years!

• Modern and intuitive assortment
• Inclusive and unique design 
• More sustainable, with improved recyclability
• Primarily vegan formulas free from animal-derived ingredients (25 out of 28 are vegan)

OSiS – JUST ADD YOU.

The relaunch of Schwarzkopf Professional’s much-loved styling brand, OSiS showcases a campaign featuring the diverse range of individuals that OSiS helps to express – whatever the situation or scenario.

Arguably, hair is the epitome of self-expression and true character – OSiS understands that none of us are one-dimensional – we all hold a trove of identity, style and personality within us, ready to be released. OSiS is a celebration of this unbound character and the products that allow us to create it. From messy to styled, to backcombed, to straight and sleek. 

The concept is simple: this is styling with character; all you need to do is just add you.

OSiS – Packaging Design and Products.

New design. Same performance.

OSiS has a modern and inclusive design that screams character, oozes uniqueness and boasts an irresistible shelf appeal. Each range now sports a stylish matte finish and a fresh colour revamp that allows for easy differentiation between products with relevance to all genders. The original, iconic elements hairdressers and their clients know and love are still prominent, allowing the perfect balance between welcoming new values and staying true to classic nostalgia. 

Product categories and styling assortment at a glance:

OSiS provides a collection of hairstyling products that empower self-expression. It’s time for hairdressers and their clients to further embrace authenticity and creativity through hair – discover styling with character:

SMOOTH & SHINE

• OSiS Flatliner 200ml

Heat Protection Spray – OSiS Flatliner provides heat protection up to 230°C, with proven efficiency. Specially designed for daily use of heated hair appliances.

• OSiS Glow 50ml 

OSiS Glow is an anti-frizz shine serum that combats rough, dull hair without weighing it down.

• OSiS Sparkler 300ml

OSiS Sparkler is a silicone-free shine spray that provides light conditioning and instant shine for frizz-free, glamourous hair. 

• OSiS Super Shield 300ml 

OSiS Super Shield is a multi-purpose protection spray, especially formulated for long hair.

VOLUME & BODY

• OSiS Grip 200ml

OSiS Grip is an extra strong hold mousse that keeps even coarse hair in its place.

• OSiS Hairbody 200ml 

OSiS Hairbody is a light hold volume spray that gives limp hair the illusion of thickness without being sticky or stiff.

• OSiS Air Whip 200ml 

OSiS Air Whip is a flexible, light hold mousse that can be layered to increase hold.

• OSiS Soft Dust 10g

OSiS Soft Dust is a soft volume powder that is especially designed for long hair.

• OSiS Upload 200ml 

OSiS Upload is a light hold, bodifying hair cream that provides the perfect level of manageability for blow-drying – even on porous hair structures – without a hint of crispiness.

• OSiS Pump Up 85ml

OSiS Pump Up is a multi-use paste that works wonders on any hair length, whether you want to enhance texture or increase volume… or both! 

• OSiS Volume Up 300ml 

OSiS Volume Up is a hair boosting volume spray – an instant trouble-shooter if long hair lacks volume, hold and texture.

CURLS & WAVES

• OSiS Bounty Balm 150ml 

OSiS Bounty Balm enhances curls and waves by reducing frizz, whilst adding shine and softness. It also works to tame straight hair too.

• OSiS Tipsy Twirl 300ml 

OSiS Tipsy Twirl is a lightweight curl jelly that enhances natural waves and curls with medium hold.

• OSiS Curl Jam 300ml

OSiS Curl Jam enhances natural curls and coils with light hold, whilst leaving hair hydrated and soft without heaviness.

TEXTURE

• OSiS Dust It 10g

OSiS Dust It is a mattifying hair powder for invincible volume. 

• OSiS Flexwax 85ml

OSiS Flexwax is a strong hold hair wax that provides natural shine and strong definition.

• OSiS G. Force 150ml 

OSiS G. Force is a classic, extra strong hold gel to achieve multiple styles.

• OSiS Mess Up 100ml 

OSiS Mess Up is a medium hold, matte paste – the perfect go-to styling product for laid-back, short hair styles.

• OSiS Mighty Matte 100ml 

OSiS Mighty Matte is a strong hold styling cream with a matte finish that keeps even coarse hair in its place.

• OSiS Rock Hard 150ml 

OSiS Rock Hard is an extra strong hold hair glue that doesn’t let you down when creating those demanding styles.

• OSiS Velvet 200ml

OSiS Velvet is a wax-effect, light hold spray, creating soft definition and natural shine.

• OSiS Texture Craft 300ml 

OSiS Texture Craft is a dry texture spray that gives long hair texture, subtle grip and volume.

• OSiS Thrill 100ml 

OSiS Thrill is a shine-enhancing elastic fibre hair gum that accentuates all hair textures. 

HOLD

• OSiS Elastic 300ml, 500ml

OSiS Elastic ensures the right balance between workability and style maintenance.

• OSiS Freeze 300ml, 500ml

OSiS Freeze fixes hair in place all day without flaking.

• OSiS Freeze Pump 200ml 

OSiS Freeze Pump is a fast-drying strong hold styling mist, perfect for defining and fixing curls in place. 

• OSiS Session 100ml, 300ml, 500ml

OSiS Session is an extra strong hold hairspray that allows you to protect and maintain long-lasting styles without compromise. 

2ND DAY

• OSiS Refresh Dust 300ml 

OSiS Refresh Dust is a bodifying dry shampoo that reliably combats greasiness to refresh any style.

OSiS Online, Social and Education.

As a hairdresser’s partner in craft, Schwarzkopf Professional takes a service-centred approach to salon business, which always puts the hairdressers at its heart – providing the education and support needed today, to become the hairdresser you want to be tomorrow. Immerse into the world of OSiS either online through the ASK Education eAcademy – Schwarzkopf Professional’s FREE online training portal: schwarzkopfpro.com/eacademy or join one of the dedicated OSiS Seminars and learn how the latest styles come to life! Explore more: schwarzkopfpro.com/askseminars.

To dive into the full OSiS product portfolio, diverse new looks and exiting styling know-how, tour the Schwarzkopf Professional website: schwarzkopfpro.com/osis – don’t forget to join the digital OSiS community to be inspired and educated with useful tips & tricks and hair how-to’s across all digital platforms, including @SchwarzkopfProUK on Instagram. Plus, participants can also share their brand-new OSiS looks via the #schwarzkopfpro and #OSiS hashtags.

One Man. Two Wheels. Over 10,000 miles across 24 countries… 

On 7^th May Richie Finney, who heads Norfolk-based, multi award-winning gentleman’s grooming company Captain Fawcett, set off on a Great Expedition, an epic solo motorcycle adventure, visiting barbershops across Europe.

Taking place in three sections between May and October 2023, The Great Expedition will see host barbershops inviting customers to a local event showcasing the hugely popular Captain Fawcett brand. As the company founder, Richie Finney, who is known as the Captain’s ‘Right Hand Man’, will highlight the best of British Gentleman’s Grooming expertise in his distinctive anecdotal style. Giving attendees the chance to meet the man behind the business, he’ll share inspirational personal stories about how a humble kitchen experiment became an iconic global brand.

The road trip aims to connect with barbers, clients, distributors and stockists, who in turn will gain local, national and international exposure though Captain Fawcett’s social media, newsletters and special features on the Captain Fawcett website, where a dedicated Great Expedition page will follow the Right Hand Man and his barbershop destinations using a live tracker.

Richie Finney says: “From somewhat humble beginnings in 2010, Captain Fawcett has become an international lifestyle brand, exported to 38 countries with distribution agreements in over 27. As well as winning multiple global awards, we have affiliations with some of the industry’s most celebrated global brand ambassadors. In fact, for four years running, Captain Fawcett has been recognised as a DBT British Export Champion. I have always been a great believer in the importance of real life connection, enormously curious about the world and its people. Which is fortunate because I’ve learned that in-country knowledge is really crucial when building relationships in overseas markets. 

“Furthermore, whilst AI may well be fiendishly clever, it cannot replicate the sheer spontaneous joy of simply being human. By its very nature, the traditional barbershop experience is hands-on. As well as sprucing up one’s appearance, having a delightfully relaxing shave or haircut, the barbershop environment is all about having a chat, a laugh, a drink, a hug, a handshake. It’s about the sensual things – scent of perfume, a head massage, a luxurious close shave. These tangible moments of connection combat isolation and celebrate togetherness. They are the stuff of life! 

“We’ve created a fantastic itinerary of Barbershop gatherings, meeting highly esteemed colleagues old and new. I’m enormously excited to be out on the road again seeing chums face-to-face, in real life as it should be – Huzzah!” 

Use the Live Tracker to follow the Right Hand Man as he rides through Europe in real time! 

Tune into Fawcett’s Diary for regular updates from the road… photos, stories and up to the minute mayhem guaranteed!

https://www.captainfawcett.com/pages/the-great-expedition

PART TWO

JUNE/JULY 2023

Amsterdam, Hamburg, Copenhagen, Oslo, Stockholm, Helsinki, Estonia, Latvia, Lithuania, Gdańsk, Berlin, Luxembourg & Antwerp.

PART THREE

SEP/OCT 2023

South Germany, Czech, Hungary, Romania, Bulgaria, Serbia, Croatia, Slovenia, Italy, Switzerland & Paris. 

MR. Barbers are taking on a 100km (62 mile) walk within 24hrs and are hoping to raise as much as possible for Alzheimer’s Research UK.

Alzheimer’s Research UK is the UK’s leading dementia research charity, dedicated to causes, diagnosis, prevention, treatment and cure. Backed by passionate scientists and supporters, they’re challenging the way people think about dementia, uniting the big thinkers in the field and funding the innovative science that will deliver a cure.

Event: Cotswold Way Ultra Challenge 2023, from 24 June 2023 to 25 June 2023

Participants include: Karl Foster, Mark Lovell, Mick Phipps, Jamie Cooper-Hawkins, Mark Price, Ellis Girling, Jacob Gallally and Callum Slater

Donations can be made directly to their fundraising page – https://www.justgiving.com/MRBarbers.

JustGiving sends your donation straight to Alzheimer’s Research UK and
automatically reclaims Gift Aid if you are a UK taxpayer, so your donation is
worth even more.

Thank you for your support!

American Crew partnered with celebrity hairstylists Laila Hayani and Kumi Craig to provide sleek and on-theme hair for Succession actors Jeremy Strong and Alexander Skarsgard.

Laila Hayani for Jeremy Strong at Met Gala 2023, by American Crew®

Inspiration: Jeremy’s Met Gala look this year was driven by a classic, clean gentleman’s cut. This hair style has a very precise edge and defined shape which requires just the right amount of product to look polished without weighing it down. Using American Crew Fiber Cream, Grooming Cream, and Alternator allowed us to achieve the exact result we were looking for and prepare Jeremy for the red carpet,” states celebrity groomer, Laila Hayani. 

Look Breakdown

1. To begin styling the look, I worked a pea-sized amount of American Crew® Fiber™ Cream into the top of Jeremy’s clean, damp hair which helped to thicken the hair and add flexibility and control.
2. Then, I applied a fingertip amount of American Crew® Grooming Cream and manipulated his hair to the natural direction of his hair grain; I used American Crew® Grooming Cream for high shine, to provide conditioning elements, and repel moisture to keep his style intact for the remainder of the night. 
3. Next, I lightly diffused the hair on a cool setting to dry it in place. Once fully dry, I spritzed a light amount of American Crew® Alternator Finishing Spray to create additional holding power.
4. For the last step in his red-carpet regimen, I used American Crew® Revitalizing Toner to soothe the skin around the beard and neck area and add a cooling effect for a refreshed feel. I then applied American Crew® All-In-One Face Balm to the neck and around the side of the hair to moisturize the skin and complete this clean, classic look!

Kumi Craig for Alexander Skarsgard at Met Gala 2023, by American Crew®

Inspiration: For Alexander’s MET Gala look this year, I wanted his hair to be stylish, yet effortless and casual, complementing his recent role in Succession. I was able to achieve this by using American Crew Fiber Grooming Foam, Forming Cream, and Grooming Spray, which provided a strong hold for the red carpet without appearing overly primped and polished,” states celebrity groomer, Kumi Craig 

Look Breakdown

1.  To achieve Alexander’s look, I first applied a moderate dosage of American Crew Fiber Grooming Foam to his damp hair to provide heat protection and manageable volume. I then used a diffuser to reduce frizz and enhance the natural texture of the hair.

2.  Then, I finger combed a small amount of American Crew Forming Cream through the hair for a medium hold, natural shine, and added volume.

3.  To finish the look, I blow dried the hair with a diffuser. Once dry, I sprayed a few spritzes of American Crew Grooming Spray to the styled hair to hold everything in place for the long night ahead and provide the hair with a smooth after feel. With buildable coverage, it’s a go-to for touch ups throughout the night if needed.

This Father’s Day Happy Paul invites fathers to cleanse, exfoliate and moisturise their way to becoming THE DADDY OF FACE CARE. The collection features three award-winning, mood lifting Bright Spice infused favourites – Facial Cleanser, Face Scrub and Moisturiser.

Top notes: bergamot, spearmint, lemon, eucalyptus, pink peppercorn, cinnamon bark Mid notes: frankincense, petitgrain, rosemary, jasmine
Base notes: cedarwood, vetivert, sandalwood, musks.

Facial Cleanser

This light, gentle cleanser containing plant-derived ingredients helps skin feel softer, smoother and calmer.

Face Scrub

A light creamy formula of crushed white rice combined with finely ground bamboo powder gently exfoliates and unclogs pores, removing oil, dirt and dead skin cells without irritation.

Moisturiser

A skin quenching, hard-working hydrator with moisturising organic shea and cocoa butter, sunflower seed oil and soothing aloe vera leaf juice.

As always, Happy Paul is on a mission to support mental health through a smile. 10% of profits from the collection will be donated to the UK charity Families Need Fathers (https://fnf.org.uk/) – offering information, advice and support services for parents on how to do the best for their children.

Happy Paul products are suitable for vegans, not tested on animals and proudly made in UK.

Happy Paul is available through selected salon, spa, barbers and other independent outlets, as well as online. Spa partners include: Champneys Resort, Chewton Glenn, Eden Hall.

Created by a not-so-happy-Paul [Gerrard], a life-long sufferer of depression himself, Happy Paul hopes to change an ‘all or nothing’ approach to wellness by developing products that encourage simple, rewarding acts of self care. Gerrard wants the benefits of Happy Paul to be positively felt, simply to make users feel happy.

Celebrity men’s groomer Jessica Ortiz uses Andis tools to get Daniel Ricciardio red carpet ready.

HAIR AND GROOMING BY: Celebrity Men’s Groomer Jessica Ortiz for Andis Company 

TIPS/TECHNIQUE: Using the Andis beSPOKE trimmer, I started by tapering the sideburns and applying the clipper-over-comb technique to remove bulk around the temples.

Then I cleaned up around the ears with the same beSPOKE trimmers; I love their design because it makes detailing around the ears less obstructed.

The trimmer’s close blade allows the freedom of creativity. it can provide a very clean finish or, in my case, a natural shape around the neckline. 

Finally, using the Andis reVITE clippers with the fade blade attachment, I faded the beard to flatter his jawline. The compact size and cordless design make it perfect for on-the-go barbering.

PRODUCTS: Andis reSURGE Shaver ($110), Andis reVITE Clipper ($180), and the Andis beSPOKE Trimmer ($250). You can purchase all Andis Company products from authorized Andis® dealers and at andis.com. To learn more about Andis® Company, follow them on Instagram, TikTok, and Facebook. 

About Andis® Company

Andis® Company is a fourth-generation, family-led business and a market leader in barbering, styling and animal grooming founded in 1922. Its industry-leading clippers, trimmers and styling accessories are used by both professionals and DIYers across the globe.  The #1 preferred brand for textured hair, Andis remains committed to leading the category while ensuring quality, durability and innovation. Andis believes that creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way. To find a local distributor or retailer, call 800-558-9441 or visit www.andis.com.

Welcome to BarberEVO UK & Ireland Issue 38 and EVO’s 101^st magazine – can you believe it? Thank you to everyone who has been along on this journey, subscribing, reading, following, sending in your questions and sharing your wisdom. Where would we be without you?  

We kick off this issue with a feature on Grooming. For some, the word grooming is synonymous with barbering, but for our editor and the team, it’s not just about cutting hair and giving a shave, it is all about the transformative experience you give your clients. We feature a few shops and pros that excel in providing that unparalleled experience, with great technical skill. 

Next, let’s talk about education. There are so many avenues through which barbers can gain education, whether it’s at the beginning of their career, or years into it. In the post-pandemic world, there is now more access to virtual education than ever before. However, nothing can fully replace the efficacy of hands – on education. We cover all the options and their pros and cons in this feature. 

Do you identify as a tech-head, always getting your hands on the latest gear with the most up-to-date technology to make your work and home life easier and more efficient? Or would you say you’re more of a technophobe? Well, regardless of where you fall on this spectrum, there’s no denying the power of technology in this modern world, and if you can learn to embrace it, it can change your life, and your business for the better. 

Finally, to celebrate Pride month, we have a whole feature on Pride and Inclusivity. We talk to folks who are making waves in this industry to close the gender divide and create safe spaces accepting to all, where diversity can be celebrated. 

Also — we are celebrating that @barberevo has reached over 60K followers on Instagram. So, if you’re reading this and you’re not one of that 60K, go check out our page to make sure you are up to date with all of the latest and greatest content!

We hope you enjoy this issue! Order your beautifully presented print copy here. 

Get your copy here!

The newest issue of BarberEVO North America is OUT NOW! We have the latest in product launches, marketing, event updates, and new year trends. Packed full of ace designs and awesome features that give you everything you need to know to reach success in 2023 and beyond.

IN THIS ISSUE

It’s always our pleasure to feature the industry’s biggest brands – keep an eye out for gorgeous shoots and the latest incredible looks from American Crew and JRL’s Victor Lopez collection.

ON THE COVER

As seen on this issue’s front cover we are delighted to announce BaByliss Pro’s Influencer Collection. The latest group of barbers who will be the faces of the limited-edition Influencer Collection are Nicole Renae, Van Da Goat and Andy Authentic. What a line-up!

BaByliss has been busy! We also share the details of BaByliss’ latest set of UV Foil Shavers with new UV-Disinfecting Lid and a host of new technological innovations.

STYLING

The industry’s best and brightest barbers reveal their styling secrets in this special feature. David Marulanda, stylist to sports stars, shares how he has incorporated color into his styling repertoire. 

STMNT co-creator Julius Caesar, and ambassadors Jovan Figueroa and Zach Ignacio explains the challenges that creating low maintenance, live-in looks throws up. Patrick Butler from Floyd’s 99 tells us why longer hair should be viewed as the barber’s playground of creativity.

FURNITURE AND EQUIPMENT

Investing in comfort should be the priority for your guests and as Sofi Pok explains, choosing Takara Belmont as her chair of comfort has been an awesome decision.   

Grab your copy of the magazine to see Chris (CJ) Foreman talk about his Instagram account that features standout barbershops all across the country – if you need some interiors inspiration, he’s your guy. 

SUSTAINABILITY

Challenging the throwaway society we have become, Danny Larry, the Salon Chair Guys, talks about how his business provides eco-friendly salon and barbershop equipment repair and maintenance products, with an aim of promoting sustainability in the barbering and beauty industry.

Read how Uplift Provisions Co. has produced a product line that is clean, fresh and perform well – all in the name of producing products that are clean and safe for the skin.

NEWS

As always, you can count on us to give you the latest news in the industry, from event calendars and product launches to business updates and inspirational stories. 

In this issue, we give you the industry updates on the plans for Wahl Clipper Corporation’s Barber Academy, and Elliot Chester’s big-hearted mission to give back to his community by hosting a day of mentoring to give back to kids in the foster care system. Hats off to Mr Chester!

We hope you enjoy this issue! You can order your print copy here.

For the first time ever, BaByliss PRO is bringing complete customisation to their hero grooming range in the UK. Introducing CustomFX: three tools with endless possibilities.

Barbers will now be able to take creativity into their own hands like never before, and design their own unique products to fit their signature style – from flashy metals to cool pops of colour.

Tools available for customisation will be BaByliss PRO’s hero grooming range: the Cordless Clipper, Super Motor Skeleton Trimmer and Titanium Foil Shaver.

Each tool is made up from different customisable parts, available in ten different colours, totalling millions of possible combinations, allowing all barbers to add a sense of individuality to their kit. BaByliss PRO also offer a brand new exclusive feature for the UK, taking customisation to the next level with the choice of complimentary personal engraving on each tool.

As well as having full aesthetic control, barbers and stylists now also have the opportunity to select their own blade type to completely suit their needs. New blade types are available for the Super Motor Clipper and the Super Motor Skeleton Trimmer, and includes the popular new Black Graphite Fade Blade.

HOW IT WORKS:

1. Head over to babyliss.com and select which product you would like to customise. Choose from the hero range: the iconic Super Motor Clipper, Skeleton Trimmer or Titanium Foil Shaver
2. Begin your customisation by choosing from ten different colours for each component to create your unique design
3. Add your own personal complimentary engraving to your kit, choosing from five different scaleable fonts
4. Share your creation with the world and use @babylissprouk on your social posts for a chance to be featured

Colours available: black, white, gun metal, gold, rose gold, green, red, blue, purple and pink.

CUSTOMFX CORDLESS SUPER MOTOR CLIPPER

The original hero product, the Cordless Super Motor Clipper, is engineered with power, strength and precision in mind, and has become a popular ‘go-to’ clipper for its high-torque motor and super sharp Japanese steel blades.
RRP £225.00

CUSTOMFX CORDLESS SUPER MOTOR SKELETON TRIMMER

BaByliss PRO’s Skeleton Trimmer is designed for detail, with an exposed extra wide Japanese steel T-blade edge, giving 360 degrees of sight and control when outlining or detailing, and the new zero gap function gives a closer cut than ever before.
RRP £200.00

NEW! CUSTOMFX TITANIUM FOIL SHAVER

The Titanium Foil Shaver is a heavy duty shaver with dual foils designed for precision and blending, in a robust metal design. Hypoallergenic foils give close cut and irritation and bump- free fade finish.
RRP £180.00

This week, telehealth concept, Root Cause Clinical, hosted their first ever online event – The Science of Hair Q&A for all your hair and scalp concerns.

The open Q&A allowed attendees to ask questions to Root Cause Clinical Expert Trichologist and Co-Founder, Wil Fleeson, and Advisory Board Member, Jacky Van Driel-Nguene regarding scalp concerns hair loss. Questions included the condition Platelet-rich plasma (PRP), Cicatricial Alopecia and if the ingredients within many of the commonly known hair loss products and supplements, really work. As well as why Root Cause Clinical can be a beneficial tool to recommend in the salon for both the hairdresser and the client.

Jacky delved deep into the taboo subject of racial bias, discussing the importance that trichologists and hairdressers are able to treat clients equally and are knowledgeable on the different hair types (particularly in regards to curly hair from 2A to 4C). She discussed looking after these hair types and avoiding hair loss and scalp issues by using the appropriate deeply moisturising products and informing clients that should they need to, hairdressers/trichologists should advise clients to stop styling their hair in hairstyles such as braids, weaves and tight ponytails that can cause tension on the hair.

Commenting on the success of the event, Victoria Russell, Co-Founder of Root Cause Clinical said, “We had an amazing interest for our inaugural presentation for Root Cause Clinical and on joining the event, we were delighted to see a great number of attendees from hairdresser to hair loss professionals and clients from the UK and International. We received some fantastic questions and engagement throughout the event and some excellent feedback post-event from attendees who found the session insightful and who left the Zoom with invaluable knowledge from our Trichologists to take back to the salon. We can’t wait to host many more events like this in the future – stay tuned!”

Attendee of the event and Owner of SMART:EST 73, Steven Smart, said, “There is very little direct and constructive information about thinning and loss of hair within the industry generally. The experts on hand gave a great amount of detail and explanation which was a fantastic starting point on learning more about a delicate subject. This is an area of education for a vast majority of our industry, is very much needed. “

https://rootcauseclinical.com/