Here’s how Danny Smith, owner of BarberSmiths, uses Fresha to manage his three bustling barber shops across London.
Danny opened his first BarberSmiths in Angel, North London, with the aim to create a traditional barbershop with a warm atmosphere and highly skilled barbers. All at an affordable price. Now open in Shoreditch and Marylebone, too, Danny’s brand is ever growing.
BarberSmiths have been using Fresha as their chosen software to help keep track of the day-to-day running of the studios, and help the business continue to grow. With over 100,000 partner venues in more than 120 countries, Fresha’s software simplifies business operations and has a spread of features so business owners can tap into marketing, payment processing and have their own place on the Fresha marketplace.
Fresha sat down with him to talk about what it’s like being a business owner, and how he’s found working with their software to grow his barbershop into what it is today.
“I started the business about five years ago. We grew very quickly in Angel, which allowed us to open another studio in Shoreditch. And then Marylebone. I was inspired by being in London in general and seeing all the lovely barber shops. I wanted to be a part of it.”
“What makes BarberSmiths different is the incredible atmosphere, and the very high-end service. It’s our premium service that remains at an affordable price.”
Fresha asked Danny about his experience opening his own business, and if he had any advice for anyone starting out as a business owner. “The best way to learn is to throw yourself in at the deep end.”
After falling in love with barbering and London, Danny opened BarberSmith with only three years’ experience working in the industry. So, it wasn’t all smooth running when Danny decided to make the jump. “I found that there was a lot I didn’t know. I probably went into it slightly too quickly: but sometimes that’s the best way to learn.”
His favourite part of being a small business owner is the community he became a part of as soon as he opened his first studio. “There are people I’ll speak to on a daily basis,” he tells Fresha, “whether that’s the 90-year-old woman who’s lived here for years, or maybe someone new to the area. You tend to build relationships with so many people.”
What made him the proudest, though, is the fact that his clients just keep coming back. “I can walk into every store and see first-hand that clients are coming in and keep coming in. Not just for the brand, but for the barbers themselves.”
As Danny began to look into opening his other studios, he realised that running BarberSmiths across London was going to be a challenge and he needed software that was going to be able to keep up with his business as it grew. “I chose Fresha because I realised it was super simple to use.
“I heard about Fresha through my sister, who’s a hairdresser. Her salon has been using it since they opened,” Danny told Fresha. “And once I started using it, I haven’t looked back. And it’s been a very nice partnership because I have been able to grow my business as Fresha has grown too.”
Fresha gives business owners the chance to see everything that’s going on even when they have multiple shops. It saves them time and allows their team to have a little more independence. Fresha Reporting and insights also allows Danny to keep an eye on “the finer details of the business” which means he can use that time he saves investing in the business, rather than spending his whole working week trying to keep track of everything.
“Each barber has their own profile which allows them to look after their own schedule. And they can make edits when needed. So, I have more freedom to concentrate on other things within the business.
“My favourite feature is the retention rate: each individual barber has their own, so every month you can see what percentage people are running at. And I look at my own retention rate and male sure that I’m keeping the standard as high as possible.”
Danny adds another of his favourite features: the ability to set up cancellation and no-show policies to either ask for an upfront payment or charge a client’s card on file when they don’t show up. “Before the no-show feature, we had a lot of issues with people not letting us know when they were going to turn up and we lost money. The feature allowed us to be able to charge people for not letting us know within a certain timeframe.
“I would 100% recommend Fresha to anybody in barbering or anybody in the beauty industry. It’s been superb and it’s helped me sort of grow from the bottom to where I am now.”
If you want results like these for your business, check out what the Fresha, the world’s #1 online booking platform for barbershops can do for your business.
About Fresha
Fresha is the world’s #1 beauty and wellness marketplace powered by all-in-one free business software with integrated payments. With over 100,000 partner venues in more than 120 countries, Fresha simplifies business operations and enhances customer experiences.
To learn more, visit fresha.com, download Fresha on the App Store and
Google Play, or follow Fresha on Instagram and Facebook.
