Mat Jones, @boneyardcuts_ of Boneyardcuts barbershop in Birkenhead is in the middle of training to take on a mammoth task on November 6^th for Movember, the leading charity dealing with men’s health issues. He plans to do four marathons in one day, back-to-back, in four different disciplines. That’s 26.2 miles on a rower, then a static bike, then a ski erg, and finally bring it home with a full 26.2 miles running the streets… all in the same day.

Mat has always been into fitness, and became a barber five years ago and has just opened his own shop on the Wirral.

“I’ve always trained and exercised so this event, when I got it into my head, was always going to happen. I like to challenge myself mentally as well as physically. I am not sure if anyone has done this before or maybe done something similar. This event was meant to happen last November but due to Covid, we put it back a year, as there was limited access to training facilities.

“Once I had decided on doing it, I thought why not do it for Movember, as I know it is quite big in the barber industry and it’s all about mental health, which after the lockdown there may be more cases than there used to be, so it’s very important to me to get the message across.”

Mat trains six days a week at 6am every morning before work, and sometimes he fits in another session after work in his gym at the barbershop. He also has to fit in spending time with his family and kids.

Mat predicts it should take him between 14-16 hours to complete the task all going well.

Mat’s Movember Four Marathons in One Day:

26.2 mile row on a rowing machine 

26.2 mile bike on a static bike

26.2 mile ski erg 

26.2 mile road run

All will be done in the barbershop, except the road race.

To motivate Mat on his huge challenge, you can donate to his page for Movember HERE.

Eight of the hottest shops in the UK and Ireland have been announced as finalists in the Wahl Barbershop of the Year competition. The finalists are:

Congratulations to:⁠⁠
⁠⁠
Andys Barbershop (the defending champion) @andysbarbers_bicester⁠⁠
Barbertown Worcester @barbertownworcs⁠⁠
EMI Bertea Barbershop Academy @__e.b.b.a__⁠⁠
Huckle the Barber @hucklethebarber⁠⁠
Kendrick’s of Rochford @kendricks_of_rochford⁠⁠
Kesman Male Grooming @kesmanmalegrooming⁠⁠
Parlous Barbers @parlousbarbers⁠⁠
Ruffians Barbers @ruffians⁠⁠
⁠⁠
Simon Shaw said: “Once again, the standard of entries was off the charts. There were so many great shops to choose from. So, a huge thank you to all that entered, you guys are all killing it with your team, the services you offer, the interiors, everything was 👌!”⁠⁠
⁠⁠
Make sure you head to the Wahl stage at Salon international on Sunday 17th October as the winner will be announced at 3pm SHARP!⁠⁠

Best of luck to all the finalists!

The finalists are in! Huge congratulations to the five finalists who have been selected from an incredible standard of entries.

“The standard this year was so high, so we want to thank everyone that took time to enter, you guys were incredible and should be so proud of what you have achieved,” said Simon Shaw, Wahl Professional Global Artistic Director.

Make sure you head to the Wahl stage at Salon International on Sunday October 17^th for the LIVE final at 12pm with the winner announced at 3pm. It’s not to be missed.

The latest issue of BarberEVO North America is OUT NOW! This issue is headed up Taylor Perry who is front and center of this action-packed 104-page, beautifully presented issue. 

Taylor shares his journey from working 12 hour shifts behind the chair to taking his career to a new level by introducing Scalp Micro Pigmentation to his skillset. And now that he has taken the step to educate this fantastic revenue earning skill, the sky’s the limit. 

ALSO IN THIS ISSUE:

Events are back! And we are loving the energy that has infiltrated the industry now that barbers have had some much-needed creative contact. We feature a review of the CT Barber Expo and look ahead to Fusion Beauty and Barber Expo which is coming up in October.

NAHA announced its winners and we caught up with Nieves Almaraz to talk about picking up the last men’s hairdresser award before it is renamed ‘barber of the year’ category.

BARBERSHOP FURNITURE

Your barbershop says a lot about your brand, and your clientele will judge you on that before they walk in the door. We have a cool feature on barbershop interiors and furniture and talk to the owners of some of the hottest shops in town about their furniture and design choices. Barrelli Barbers with their masculine décor, Floyd’s 99 colorful murals and we enjoy the urban retreat that Dapr Grooming Parlour have created. 

As well as looking at some creative spaces, we talk to the experts about what to think about before you hand over any cash for a barbershop chair, and why buying the best will always be a good investment.

MUSTACHE/BEARDCARE

Where there are beards, there is revenue to be earned. Elevate your beard trims by adding exclusive element to your service. Adding moisturizers, oils, that extra neck massage give license to elevate prices and offer a more luxurious experience. The beardologist, Khristian Santana and Lex Andre of Marvelous Barber Lounge talk us through their exclusive beard and mustache techniques.

Also talking beards is Nasee Yehuda, and Elliott Chester, both talking about making best use of beard and shaving products that they believe in. 

ADVICE

As always, our columnists have their fingers on the pulse of what you need to know. Tyrik Jackson talks insurance, what you need to know and what you really need to make sure you are covered for. Also, we have the talented Whitney Ver Meer talk about following your own path in this industry and the pros and cons of working for someone or taking the leap and going it alone to work on commission. There’s lots of options but finding the right one for you is essential. 

We hope you enjoy this issue! You can order your print copy here 

Entries are closing soon! Don’t miss out on this amazing opportunity.

Wahl UK want to celebrate and recognise the hard work we all see everyday, so once again they are looking to crown a new Wahl British Barber of the Year.

BarberEVO are thrilled to be the official media partner for this years contest!

To enter, go to the submissions area here and tell Wahl UK why you think you’re worthy of the title Wahl British Barber of the Year. 

Wahl want to hear about your barbering career so far and your ambitions for the future, this is your opportunity to sell yourself. You’ll also need to submit up to 4 images showcasing your best work. Make sure these are the best possible representation of your work, Wahl want to be impressed!

Furthermore, Wahl are also crowning the British Barbershop of the Year.

Do you work in an outstanding barbershop that provides exceptional customer experience?

Do you have a unique environment that sets you apart from every other shop? Are your staff the best in the business?

If this sounds like your barbershop, you’re in with a chance of being crowned Wahl Barbershop of the Year 2021.

For the chance to lift the prestigious Wahl British Barbershop trophy, ENTER your submissions TODAY here.

Finalists will be contacted and provided with further details once entries close on 4th October 2021.

The JVN haircare line is a collaboration between Amyris and Jonathan Van Ness: hairstylist, Emmy-nominated TV personality, New York Times best-selling author and podcaster. Jonathan Van Ness introduced JVN as a haircare line that see all beauty, serves all beauty, and honors the uniqueness in each person.

Before becoming a TV personality, author and podcaster, Jonathan worked as a professional hairstylist between Los Angeles and New York. His role on the hit TV show, Queer Eye, is to help both men and women build hair and skincare routines, and feel empowered by their grooming routines, to feel their most confident self.

The tagline for the JVN is “Come as you are.” Jonathan Van Ness said: “JVN allows everyone that uses it to find their best hair self, feel beautiful, and show the world that they can look better than ever while being confident in their choice to bring clean beauty to their hair.”  With this sentiment in mind, the JVN line is both gender and texture inclusive.

The JVN line also prides itself on having the most innovative and up-to-date ingredients, prioritizing the performance of its products. They have also made efforts to make the line as sustainable as possible, saying@ “We stand as allies with other mission-driven organizations, and find unexpected ways to take care of our community and the planet. JVN products are packaged in infinitely recyclable materials like aluminum and glass.”

For more info, go to jvnhair.com

Last few places left for next week’s two-day course in Limerick featuring Hayden Cassidy. (educators vary depending on location) Sign up now to see a brilliant demonstration each morning and then work on two models both afternoons. Courses are tailored to suit individual needs and Hayden will work with you on whatever area of barbering you want to develop. Ideal for barbers or hairdressers who want to massively improve their barbering ability. This course will take your skillset to the next level, give you new ideas, techniques and a fresh approach.   BELFAST and KILKENNY dates are also available.   The Barber Bash is back in Liverpool on the 7th November. At its fantastic new venue, Content. Brilliant barbers from the UK and Ireland will be on stage presenting fantastic haircuts, it’s going to be amazing.  The atmosphere will be buzzing and the energy will be next level. The lineup is insane with one more HUGE name to announce later this week. Sign up for top-class education, inspiration and socialising.  Tickets are limited, you really don’t want to miss this one!   For more information at  britishbarberbash@gmail.com or alternatively call 07801933780

Celebrity Hairstylist Laila Hayani partnered with heritage men’s grooming brand American Crew to style Kit Harington and Dan Levy for the epic Met Gala event!

“Dan’s entire look for the Met Gala is a true statement of art so he decided we needed to take his hair into a direction that complemented and solidified his look as a whole. In order to do so, we decided on a sleek and slicked-back look with an ultra-shine effect. This gave us the opportunity to try something new and to also highlight Dan’s features,” says Laila.

Laila started with clean, wet hair and applied a pea size of the Fiber Grooming Foam as a primer which also added volume. “Dan has naturally curly hair so we blew his hair out straight to achieve the slicked-back hair. This allowed us to manipulate from a straighter texture and avoids too much a of wave once combed back,” says Laila. She then applied a spritz of water to allow the hair to take to gel and to work it into the hair. The hero products for this look are Superglue and the Firm Hold Styling Cream. She mixed the two together and applied a generous amount through the hair to give it the wet look. Once shaped, Laila continued to apply a spritzing of water to continue to comb through it and manipulate the shape before setting the style. She finished by using a diffuser to apply heat and dry the look and to ensure it set into place. Lastly, she spritzed Alternator for shine and to officially set the look. 

Laila noted: “Kit’s hair look was inspired by old Hollywood: classic, polished, sleek yet effortless style, and the goal was to achieve an ultra-sophisticated look.” 

To complement his naturally wavy, shorter hair for Kit’s Met Gala look, Laila started with damp hair and applied the Fiber Grooming Foam mixed with a small amount of the Fiber Cream. She then air dried it and started to manipulate the look by finger-combing the top to create a slight wave. Once nearly dry, She finished with Medium Hold Spray and small amount of the Fiber set. This prevented a strict hold and allowed for a sustainable flexible effect.”

Products used:

Fiber Grooming Foam – Lightweight, fibrous hair foam that provides long-lasting manageable volume with medium hold and natural shine. Works well with medium to longer length hair. Link to Buy: AmericanCrew.com

Fiber Cream A styling cream that combines flexibility with control gives your hair refined texture and a natural shine finish. For medium hold with natural shine. Link to Buy: Ulta.com

Fiber Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length. For high hold with low shine. Link to Buy: Amazon.com

Medium Hold Spray Gel   Enriched with Sage, Ginseng, and Quillaja, Medium Hold Spray Gel provides a natural look and feel with medium hold. Excellent for blow-drying and hair of all lengths, this product can be used on damp or dry hair.   Link to Buy: Ulta.com   Firm Hold Styling Cream A moisturizing formula that tames hair and adds style with low shine and a flexible finish. Washes out easily without leaving residue behind. Provides pliable hold with flexible definition and low shine.  Link to Buy: Ulta.com Superglue Create styles never before possible with high hold, high shine and high definition. For extreme hold and shine. Link to Buy: Ulta.com Alternator Provides a flexible style that gives you control of your image all day. Makes re-shapeable hair styling possible with the use of your hands. Provides a natural look with medium hold and medium shine. Link to Buy: Ulta.com

A Dublin barber is fundraising in the hope of realising her dream of opening a sensory barbershop, all designed to help those with additional needs.

Emma Doyle is a barber, and a mum of five children, one of which has Asperger’s Syndrome. Emma explained that she knows the challenges that can arise for children and adults with additional needs when it comes to receiving a haircut.

“For a person with additional needs, like autism, who often struggle with the environment of a regular barbers, the noises, small spaces, bright lighting, and fast pace can just be so overwhelming and too much to take,” Said Emma.

“And as for wheelchair users in Dublin, trying to find a barbershop that they can access freely, well, it is nearly impossible.”

In order to open her specially designed barbershop, Emma has set up a Go Fund Me page with the hope that she can create a calming space, with adjustments that can make the process of a haircut totally different for clients. Emma says she hopes to raise enough funds to open a fully equipped sensory sensitive and wheelchair-accessible business.

“I know that it would really make a difference to so many,” she says. “I personally understand what a shop like this would mean to people and their lives, and I fully understand the care and patience that will be needed for this venture.”

To help Emma out with her fundraising, you can donate here.

https://www.gofundme.com/f/help-emma-open-a-disability-friendly-barbers

Worried you missed your chance to enter into the most prestigious awards event in the industry? Well, today is your lucky day, as NAHA has EXTENDED their entry period for 10 extra days, and will be accepting submissions until September 20th, 2021.

Plus, artists who don’t have time to shoot new collections, can submit previously-entered collections via the NAHA Remix category. And, of course, Editorial Stylists can enter their editorial work without shooting anything new.

What’s New in 2022:

• Men’s Haircutting is now Barbering

• Texture requires a minimum of three photos that incorporate Coily, Curly, Wavy, or Straight hair
• Haircolor entries must include the formula and process 

More information about the categories can be found here.

Don’t miss your chance to be part of North America’s Hair Awards! Enter here!