BarberEVO Magazine

Be part of the Barber EVOlution

Andrew Brewster

WAHL 5 STAR CORDLESS SENIOR NOW AVAILABLE

The iconic tool barbers and professional stylists have been asking for is officially back and permanently here to stay. When first released in 2018, the Cordless Senior was greatly sought after, but the clipper was only available for a limited time. Now back by popular demand, this heavy-duty tool is designed to have strong cutting power to be able to handle on-scalp fading, clipper-over-comb, and bulk hair removal.

“The Cordless Senior is something you always wished for as a barber but would never believe could happen in a million years,” says Wahl Education and Artistic Team member Garland “G-Whiz” Fox (@thisisgwhiz). “And here it is, the Cordless Senior, the most powerful Wahl cordless clipper hands down.”

The Cordless Senior has a lithium-ion battery that gives the tool a 70+ minute run-time before needing another charge. This clipper comes in a sleek black and gold casing that allows barbers to cut in style while delivering on all the power. The tool comes with three Premium Cutting Guides (1/16” – 3/16”) and with a 5 Star surgical fade blade that allows a higher blade speed. Although lightweight, this iconic clipper has a powerful motor that places it at the forefront of haircutting technology.

“I believe this clipper will continue to be a favorite of our long-time Wahl fans and will attract a new fan base looking for a lot of power in a cordless option,” says Anne Marie Kollias, Wahl Professional’s U.S. Director of Sales and Marketing.

The Cordless Senior retails at $159 and can be found at wahlpro.com for more information

Hair and Barber Council Hold AGM

Following Government being dissolved last November, preceeding the General Election, all APPGs (All Party Parliamentary Groups) were dissolved as well. Now with the new Government being formed, the Hair and Barber Council and BABTAC attended the Palace of Westminster last Wednesday 15th January, where their industry APPG has been reinstated as an official All Party Parliamentary Group.

Following a formal AGM, MPs cross party voted to reinstate the group where John McNally MP and Christina Rees MP were voted in as Co-Chairs. Once the AGM affairs were completed, the council discussed the platform and main strategy for the Hair and Barber Council and BABTAC, was to fast track their campaign to have their current voluntary Act of Parliament amended to mandatory, whilst adding ‘Beauty’ into the body of the Act.

With the AGM completed, there followed a presentation from Tom Chapman and Dan Davies from The Lions Barber Collective on what their charity is doing to support mental health awareness, loneliness and suicide prevention in the barber industry. It was a fascinating presentation, totally supported by the MPs that attended, with many offers of support resulting from the amazing work the Lions are doing for the industry.

OSMO CHARITY HAIR SHOWCASE

 OSMO recently held a Charity Hair Showcase in Middlesbrough in association with one of its customers: Wilkins & Stroud in aid of Zoe’s Place Children’s Hospice. The hospice is a registered children’s charity that provides palliative respite and care to babies and infants. 

Lesley Stitt, OSMO Global Educator was joined by OSMO Brand Ambassadors Heffy Wheeler and Adele Clarke with support from Becky Sutherland from Lush Hair & Beauty and Dan Harrison from Tom Baxter Hair, who all volunteered to take part in the show. 

The night focused on bright, vibrant hair trends; showcasing the OSMO colour portfolio including Color Psycho, IKON and Colour Revive. Using a vivid shade palette pairing across the model looks of black and green, orange and yellow, pink and orange tones with both barbering and hair texturizing techniques being presented to the guests. 

It was a hugely successful night and raised £1525.13 for the hospice. 

“I was so touched by the team as they volunteered their time and travelled from all over the country to take part after I’d mentioned what the show entailed. We’re immensely proud of the team and for the amount of money raised for such an amazing cause,” commented Lesly Stitt, OSMO Global Educator. 

A VERY MERRY CHRISTMAS FOR BEAUTYPRO

BeautyPro are ending the year on a high with two exciting bits of news.

On the 5th December, BeautyPRO were honoured to win SME Business of The Year at the Sussex Business Awards. 

This award reaffirms BeautyPro’s position within the market place as a leading sheet mask brand, with a key focus on innovation and creating result driven products that resonate with their consumers.

The second piece of news is that this year BeautyPro have decided to support those less fortunate than themselves by donating to the homeless charity ‘Crisis’ instead of corporate cards and gifts. Their donation to Crisis this year will provide 70 people with food, warmth, company and support this Christmas.

HBO’S THE SHOP RETURNS ON SATURDAY

An all-new edition of the acclaimed unscripted series THE SHOP: UNINTERRUPTED from HBO Sports and UNINTERRUPTED premieres SATURDAY, DECEMBER 14 (10:00 p.m. ET/PT) on HBO. Starring LeBron James, Maverick Carter and a diverse lineup highlighted by actor and producer Will Smith, six-time MLB All-Star pitcher CC Sabathia, stand-up comedian and actor Martin Lawrence, rapper, songwriter and activist Chance The Rapper and marketing executive Paul Rivera.

The series is also available on HBO NOW, HBO GO, HBO On Demand and partners’ streaming platforms.

HBO Sports is collaborating with UNINTERRUPTED to present this innovative, unscripted series. Presented periodically throughout the year, the show offers unfiltered conversation and debate between a unique ensemble of some of the biggest names in sport and entertainment. The Dec. 14 show was filmed in Los Angeles.

BarberPRO teams up with Look Good Feel Better

In 2020, BARBER PRO is teaming up with cancer support charity Look Good Feel Better to curate a limited-edition gift set, containing a selection of their award-winning BARBER PRO sheet masks.

Look Good Feel Better run confidence Workshops providing attendees with valuable skills and techniques to better manage the side effects of cancer treatment, using appropriate products to care for their skin and help promote wellbeing during all stages of treatment.

The Workshops provide women, men and young adults going through treatment a welcoming and relaxed environment where they can openly discuss their experiences and challenges.

The gift set contains a collection of sheet masks for face and eyes that are enriched with powerful ingredients offering anti-ageing benefits.

1 x BARBER PRO CBD Oil Mask
1 x BARBER PRO Post Shave Cooling Mask
2 x BARBER PRO Under Eye Mask


For every sale of this gift set, BARBER PRO will donate 10% of the RRP (£1.50) to Look Good Feel Better. Their goal is to raise £30,000 for the charity by the end of 2020.

The limited-edition box will officially launch in January 2020 and will be supported with a full 360 marketing plan to raise as much awareness and money for the charity. The gift set will be available from all leading wholesalers and from www.beautypro.com/trade

Barberology Unveils Revamped Barbershop

BARBEROLOGY, the award-winning Midlands-based barber group, has unveiled a revamped and extended interior to its first-born barbershop, launched in 2015. The group, which boasts two experiential barbershops in Birmingham, re-opened its freshly transformed Jewellery Quarter salon in November 2019, following both an extension and extensive renovation. 

The barbershop now boasts a vast 1,700 square foot of space, as well as an attention-grabbing décor rich with original building features sympathetic to the heritage of both the building and location. 

The original building, and the location of the barbershop – Birmingham’s fashionable and historical Jewellery Quarter – provided a rich source of design inspiration in the early stages of the renovation work. The foundations of the salon space have been stripped back to reveal the building’s bold, original features, including exposed brickwork, cool copper piping and visible ceiling beams, and it’s these traditional features – together with tan brown metro tiling on the walls, monochrome mosaic floor tiling and stainless steel backwash basins – that lend the salon the exact industrial element and the precise retro feel that Adam was keen to create.

Traditional Takara Belmont barbershop chairs, in maroon leather, exude a Peaky Blinders’ vibe and complete the barbershop’s design nod to the 1920s – an intentional and clever move, considering it’s the era famously associated with the establishment of the barbershop scene. 

As Barberology Founder and Director, Adam Gore, explains: “When I set about designing the look and feel of Barberology’s revamped Jewellery Quarter location, I wanted to create a place where clients could come and relax. In fact, more than that, I wanted every client to feel like they’d stepped inside their favourite pub, and that’s exactly what I feel we have achieved. We wanted an environment where all the senses come alive, which has been achieved through the devil in the detail within everything from the design and décor to the music, fragrance and artwork. I feel with this interior we have stamped our true vision into Barberology, which will allow us to take the business into a new era in style.”