BarberEVO Magazine

Be part of the Barber EVOlution

Jennifer Paxton

BOOKSY ANNOUNCES LISA FINUCANE AS SENIOR CATEGORY MANAGER

CHICAGO, IL (April 2022) Booksy is delighted to announce Lisa Finucane as new Senior Category Manager for Barbering and Hair Verticals. As a professional hairstylist, Finucane brings 32 years of experience in the beauty industry to her new position at Booksy.

Booksy is the leading scheduling and business app for the beauty industry that is designed to make lives simpler and much more efficient. The cloud-based app easily connects beauty industry service providers with customers. Booksy not only allows for convenient 24/7 online appointment booking for clients but is also a comprehensive business management tool for beauty businesses of all sizes. Currently, Booksy is available in 6 countries and supports over 150 million annualized client appointments.

Beginning her career as a behind the chair stylist, Lisa Finucane went on to various color education and sales roles before beginning her new and exciting opportunity with Booksy in February 2022.In her new role,she is responsible for marketing and expansion within the barbering and hair sectors! She is also responsible for campaigns, trade shows, and ambassador acquisition to help ensure Booksy is the premier choice for beauty professionals nationwide.

Lisa’s previous experience as National Director of Education at Wahl Professional has allowed her to work closely with successful hairdressers, barbers, and salons across the US. Her personal philosophy centers around her belief that the beauty industry is “the best in the world.”  Finucane is proud graduate of Pivot Point International. She is in the home stretch of a lifelong goal of completing a PhD as well. Her research highlighted how barbers present him or herself as an agent of social justice change.

“I am excited to bring my extensive experience and knowledge of the beauty industry to the Booksy team and to be part of the future growth of this amazing technology. I want to thank Dee Hadley, Head of Marketing at Booksy, and the entire management team who have been very supportive as I dive into this new role. I am honored to be working with such talented and creative individuals,” commented Finucane.

EVO attends America’s Beauty Show!

This past weekend (Sat Apr 9 – Monday, Apr 11) the SalonEVO and BarberEVO team packed their bags and took off to Chicago to attend the 99th annual America’s Beauty Show put on by Cosmetologists Chicago.

Beauty professionals, from barbers, cosmetologists, and beauty and skincare experts gathered for a weekend full of education, inspiration, demonstrations, networking, and of course, a little bit of fun too!

This year, EVO took their booth to the next level, offering attendees a unique opportunity at being on the coveted front cover of SalonEVO, with an incredible life-size, interactive, walk-in front cover photobooth. The EVO booth was also the spot to be if you wanted to learn from amazing educators, such as Miguel Rosas from Wahl Pro and Lici Febo from Andis who both performed live demos to an inspired audience.

The EVO front cover photo booth was graced by many of North America’s leading hair and beauty lights, such as the Ulta Beauty Pro Team, with Nick Stenson and Anna Manukyan, Danielle Keasling, David Lopez and Michelle O’Connor. As well as educators like the effervescent Kristin Kaide, Queen of the South, Nieves Almaraz and many, many more!

The team also had the enormous privilege of attending the 10th Annual Beauty Changes Lives Experience, which was an incredible night of fun, inspiration and education, bursting with industry icons all keen to support this wonderful charitable cause.

Thanks to all who stopped by and said hello! Until next year at ABS!

Fellowship Welcomes New President, Robert Eaton

Robert Eaton has been welcomed as the new President for the Fellowship for British Hairdressing at a star-studded event in London.

Ken Picton, who has led the organisation for the past three years, handed over the reigns to British Hairdresser of the Year Robert Eaton in front of industry peers at the President’s Night.

Held at the Brewery in East London, Ken relived some of his favourite times as President – and the challenges brought with the pandemic. But before he could leave there were a few surprises – he brought his Drinks with the President live to the stage with some of his favourite guests including Sally Brooks, Mark Woolley and Michael Douglas, while a video highlighted just some of the things he has implemented during his reign.

The F.A.M.E team presented their first show, Evolution. Alex Cook, Darrel Starkey, Jessica Hau and Lydia Wolfe – a showcase of their skills learnt so far this year, with stunning 5ft colourful ponytails, precision cuts and dynamic shapes.

Ken recalled: “When I took over as President in 2019 we had no idea what was ahead of us. But we have worked hard to modernise the Fellowship for a new era of hairdressing. It’s been a privilege to lead the Fellowship through these turbulent times and I look forward to being part of the future.”

Receiving his regalia, Robert added: “Today is very special for me, when I started my journey in the family business it was about networking and making friends. My whole career has been shaped by the Fellowship; I was part of the 2003 F.A.M.E. Team which was incredibly special and instilled in me the importance of nurturing the next generation. Now, it’s my time to give back and help young people in this industry. I want to work with as many people as possible to evolve the industry and continue the heritage the Fellowship has always had.”

Reuzel techniques on show at Aaron Michael’s barbershop

The team at Aaron Michaels barbershop in Livingstone in Scotland were treated to a morning of education from Reuzel educator, Paul Taylor Clinch @pirate_paulus.

Paul was showing the team some of the expert techniques he has perfected over the years following his training at the world-famous Schorem barbershop in Rotterdam, home of the Reuzel brand.

The team asked him to demonstrate the specifics of side parting placement. Paul spent the morning showing them how he approaches a haircut by using varying shape patterns, and by starting on the top of the head first, perfecting the style and then finishing with the fade, if required.

Finding the baseline, working with precision, how to make the client feel relaxed and the importance of the final silhouette was all discussed.

Paul is a great advocate of letting the head shape and hair dictate the finished style using his experience and knowledge as a barber. Also, he taught the importance of working efficiently.

He finished the session by going through the Reuzel product range he recommended and what particular product to use to get the best hold for the specific style. He encouraged the barbers to use the product in the hair before the blowdry, as there is no point in finishing a cut, then having to misplace the look by adding product later.

Paul finished by showing the silhouette of the pomp he created, saying “This cut was designed based on the style the client asked for, the growth pattern, and the shape of the head.”

Aaron Michaels, owner of the barbershop said: “We were delighted to host Paul here today, I’ve been following his work for some time. We have all learned new techniques, loads of tips and tricks and it has given my team a new level of confidence. It has reiterated some of the techniques they already knew but Paul has explained them in detail showing them exactly why they are doing them and the results they can get.”

The event was part of a Reuzel tour, and the team has visited Rum Barber barbershop in Glasgow the day before to educate on specific techniques as well as Reuzel product use.

UK Squire is Back!

UK, SQUIRE is back! And, with their first-ever exclusive UK tour hosted by @hayden_cassidy! Get in the game with the UK’s most elite barbers. The drinks, food, music & raffles are on SQUIRE– as well as free onsite SQUIRE demos that will show you how to elevate your barbershop. The first five accounts per tour stop to sign up to become SQUIRE users will receive a free 1:1 virtual workshop with Hayden for a Higher Learning session powered by SQUIRE. See you there!

TOUR DATES:

London: March 5th, 8-11pm, Champs’ Barber Shop, @champsbarbers, 17 Riding House St, London W1W 7DY

Sign up for London here

Manchester: March 6th, 3-7pm, Danny & Co. Barber Shop, @dannyandcobarbers, The Barn, 2a Mill St, Uppermill, Saddleworth, OL3 6HT

Sign up for Machester here

Glasgow: March 7th, 3-7pm, Sovereign Grooming, @sovereigngrooming, 38 Renfield Street Glasgow G2 1LU

Sign up for Glasgow here

And pick up your FREE copy of BarberEVO magazine!

Consistency Is The Key To Success!

Simon May of Dapper Dan hair products has put in many hours of hard work in order to enjoy the success he has today with his brand, and over the years, he has learned some invaluable lessons he would like to share on product development in the barbering industry.

Simon takes up the story. “The hardest part of product development is knowing when to stop! Dapper Dan’s first offering ‘Matt Paste’ took me 10 years and five different cosmetic labs to perfect. But in reality, the time spent agonising over this exceptional product was as much to do with my own inexperience as it was the difficulty in creating such a unique styling product. 

As the Matt paste was my first product, I wanted it to be everything to everyone. And although we achieved as close to this as humanly possible, as time went on and as the Dapper Dan styling range grew, it became easier to focus in on the unique attributes of each product. Tailoring each development to specific requirements, in order to build a balanced and effective range of grooming products for men. 

Cosmetic product development is all about consistency! The process of development is long and difficult, with many obstacles and disappointments. This is why staying consistent with the brief and objectives from the start is paramount.” 

Simons top tips for product development.

1. Be confident! Remember that you are a professional in your field, and the chemist or company you commission to produce your products don’t have that same level of practical experience.

2. Trust your gut! If you’re talking to a potential cosmetic company about developing a bespoke range of products, Make sure you feel they are suitable from the start and are listening to your unique requirements.

3. Start Small! We all have two or three favourite products that we work with as barbers. Start by developing one or two of these first. You know these products best and you can keep costs down with development fees.

4. Be original! As the barber industry has grown over the past 10 years, so has the amount of men’s grooming brands along with it. Avoid market saturation by developing products and a brand that offers something new.

5. Have Fun! The road to completing a successful development and taking delivery of your first batch of products can be long and hard. I remember looking forward to the early Dapper Dan samples turning up like it was Christmas day. Then testing the products in my shop with my team and involving clients etc was all very exciting. 

Over the past 10 years, Dapper Dan’s global presence has grown exponentially. As has the range of Dapper Dan products.

“Considering we started with just one product, it’s crazy to look at how the brand and range of products has grown and evolved. This is mainly due to Dapper Dan being represented in so many markets around the world. Each one having slightly different hair types and cultural styles.'”

See dapperdanbrand.com

New Dates Announced for NAHA, ISSE and Beacon 2022

Due to the rising number of Covid cases, The Professional Beauty Association (PBA), the largest and most inclusive trade organization representing the entire beauty industry, has made the difficult decision to postpone January events until the spring and summer months. 

NAHA, the most prestigious professional beauty competition and award show in North America, will be shifting to Sunday, April 3 and will remain at the Terrace Theater in Long Beach, CA.

Beacon, the elite student program, will also be shifting to April. It will now take place April 2-3 at the Long Beach Convention Center, where top students from across the nation will come together to learn critical skills to help successfully launch their careers in the beauty industry.

ISSE will also be shifting dates, moving to June 25-26 at the Long Beach Convention Center. ISSE 2022 will feature interactive education from the industry’s top hair, skin, nail, and makeup educators and influencers, unique experiences, along with new and innovative exhibitors.

“While moving dates is not ideal, we felt it was the safest way to move forward for all in attendance,” says Nina Daily, Executive Director of the Professional Beauty Association.

“Protocols will be in place for the new event dates to ensure the continued safety of attendees and exhibitors.”

Previously purchased events tickets will simply transfer to the new dates, or contact isse@csreg.zohodesk.com for refunds and ISSE@probeauty.org for questions. New hotel reservation links will be available in the upcoming weeks for all events.

South Florida Group Starts ‘Books in Barbershop’ Campaign to Promote Literacy

Every day, children in South Florida are finding a passion for reading through an effort to put bookshelves in barbershops. According to The Children’s Trust, studies show that students who master reading are more successful throughout their academic and professional careers.

But, in Miami-Dade County, nearly half of all third-graders fail to read at basic grade level. A program is focused on changing these bleak numbers by exposing children to reading in a place they are likely to visit: the barbershop.

Small wooden shelves are brimming with children’s books like “The Moon Speaks, Itsy Bitsy Spider and Joy to the Worlds.” It’s an idea that’s a cut above the rest sparked by local author and Florida Memorial University professor Jefferson Noel.

“This is giving kids the opportunity to read books while waiting for a cut, then take the book home with them to build their own personal library,” he said.

Noel started Barbershop Speaks five years ago. It’s a group dedicated to encouraging enlightening conversation in the community and in the barbershop.  Since then, the program has expanded to include bookshelves.

“The reaction from the kids and the parents… it’s amazing,” said Dewis Avila, a barber at Cibao Barbershop in North Miami. “Me growing up, I always wanted a bookshelf at the house. We never had a bookshelf at the house. Now that we have it at the barbershop, it’s amazing.”

The project is in partnership with The Children’s Trust “Books for Free” program and the Kiwanis Club. They provide the books that are meant to expose young children to read in a place they are likely to visit.

“In Miami-Dade, right now nearly half of all third-graders are not able to read at a 3rd-grade level – which programs like this is so important,” said Michelle Lopez, media manager for The Children’s Trust.

There are now seven barbershops across Miami-Dade County with these special bookshelves, turning these shops into places of empowerment.

“They say, in the beginning, you are learning to read and then-once you do that and master that you can read to learn. We want to make sure that children have that early foundation,” said Diana Ragbeer Murray from the Kiwanis Club.

PPE Advice From VTCT

Due to the recent announcement from the Government on the compulsory wearing of face coverings, VTCT has released a statement.

“During the course of the pandemic, VTCT has remained steadfast in our advice — one of the best practices for personal protection is to use PPE appropriately.

“This includes the use of face masks, especially due to the nature of the services our practitioners provide, i.e. the close proximity of clients.

“Whilst we are waiting for the main guidance to be updated, the government has published an amendment stating: “Face coverings are legally required indoors in shops, personal care services and public transport in England, from 4am Tuesday 30 November.”

“As outlined in our Infection Prevention Qualifications, we recommend using disposable/single-use face coverings that are changed for each client. It’s important to ensure these are close-fitting, cover both nose and mouth, and avoid touching the face coverings once in place.

“Additionally, do not allow the mask to dangle around the neck and it should be disposed of once it becomes damp. For further information, visit: https://www.vtct.org.uk/coronavirus-latest/.

Further Your Career With Sport Clips

Sport Clips is like no other place, there are sports everywhere, TVs playing all the latest scores, with teams of highly trained staff looking after guests. If you are on the lookout for a new opportunity, Sport Clips are hiring talented stylists and barbers and with 1800 locations to choose from, you’ll find a Sport Clips near you.  

With a culture and environment like no other, there are many reasons that the brand retains some of the most talented stylists and barbers in the business, with great career paths; leadership training and personal development, medical benefits and paid vacation and a relaxed culture, it is an excellent opportunity to further your career.  

We spoke with Frankie Perez who has been with Sport Clips for eight years, and now works in San Diego. “I had a misconception of what Sport Clips was and what they were all about, until my wife introduced me to them. Honestly, I just didn’t feel like I fit in there. I felt like everybody had a certain look, and everybody was a certain way, and I realized real quick that wasn’t the case. I realized that I did fit in there, and there was a place for me there.” 

“When I actually got in there and started to learn all about it, I was like, man this company has everything, everything that you need to succeed, everything that you need to feel welcome, everything that you need to feel part of a family, part of a team. And to be honest, I’ve worked for different franchises, different corporations, and I’ve just never experienced anything like that. So, it was really surprising to me.” 

“The training is incredible, and we are all put through it. It is geared to people that are new to the business all the way to the ones that have been in the business for 25 years. We really invest in our team members and set them up for success. The culture is strong and it’s more of a family environment than a job. We want to see you succeed. We want to see you grow. We want to see you buy that car, that home that you always wanted. We want to see you go on those vacations. So, I think it’s really personalized to each team member.” 

IF YOU ARE INTERESTED IN TAKING THE NEXT STEP, YOU CAN 

SUBMIT AN APPLICATION AT SPORTCLIPSJOBS.COM