BarberEVO Magazine

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North America Edition

OUT NOW: North America Issue 17

WELCOME TO THE FIRST BARBEREVO NORTH AMERICA EDITION OF 2021. WE ARE DELIGHTED TO SEE THE BACK OF 2020 AND LOOK FORWARD TO AN EXCITING YEAR AHEAD.

We are committed to continuing to deliver a combination of creative content, inspirational features with the biggest names in the business, and the very best of real-life business advice to ensure we keep everyone rolling in the right direction. 

With that in mind, events and tradeshows are top of our list in this issue as we talk to those in the know. The organisers of the events, that we miss so much, talk about the chances of them going ahead, the challenges they face with staging them in a pandemic and the hopes for the ones that are scheduled for this year.

This issue’s barbershop focus has some cool places featured. Barbers are so proud of their shops, whether they are traditional, cutting edge, minimalist, or are designing with Instagram in mind, the design is so personal, and how you choose to furnish your shop, and the décor you choose, can make or break the visual. We’ve found some knock-out barbershops that have opened their doors to BarberEVO, talked us through their décor decisions, what works for them and what they love about their shops.

A hugely important part of the hair industry right now is how it can be more sustainable. We have spoken to hair professionals who have taken their personal commitment to being eco-friendly and carried it through to their shops and their business practices. Whether you want to commit fully or just make a small change, have a read of our eco feature and see what changes you can make to be a little gentler on the planet. 

Last, but certainly not least, The Barber Authority’s Steve Vilot lets us into some tour secrets as he and his band of elite barbers provide grooming services for international rock starts and the world’s top athletes. It’s a great read, and his commitment to elevating the image of barbering is commendable.

You can order your printed copy of the new edition right here.

Third Bostonian Barbershop in the works

Barbering entrepreneur and Boston native Erik Zaiatz announced this past weekend some exciting news for fans of his incredible Bostonian Barbershop experience.

A third location is planned for his hometown of Hanson, MA. And even better still, it will be in the exact same location his Grandfather had his barbershop in over 70 years ago.

The third Bostonian Barbershop will bring that special Bostonian feel to residents of Hanson, and will no doubt include several nod’s to the days of Don’s Barbershop. We wish Erik and the team every success and look forward to seeing the new shop upon completion.

Check them out on Instagram or Facebook for some exclusive behind the scenes footage of the build out: https://www.facebook.com/bostonianbarbershophanson/

Galesburg kindergartener donates hair at local barbershop

A 6 year old kindergartener from Galesburg, IL, recently donated much of her hair to a charity that can use it to help produce wigs for those without hair due to medical reasons.

The inspirational Delaney Pickrel said, “I did it because I thought it would be cute and I wanted to help kids who didn’t have hair.”

Her sister in law, Raylyn, a stylist for 15 years, who works at Glory Days Corner Barber Shop did the honours. The hair will be donated to Children With Hair Loss – a cause that she loves being able to support.

We salute young Delaney for her awesome gesture, and urge you to also support www.childrenwithhairloss.us if you can!

Leading hair coach Ivan Zoot publishes, “The Professional Haircutter’s Pricing Playbook.”

Ivan Zoot has published his new book, The Professional Haircutter’s Pricing Playbook.

How much should you charge for your haircuts?

When should you raise your haircut price?

How do you raise your haircut price?

In this new book, Ivan provides clear and actionable answers to these and other haircut pricing questions.

This unique workbook format lets you plug-and-play your pricing numbers, creating custom data and planning that is specific to your business. It is like having your own personal coaching session every time you pick up the book.

You can refer back to the book time and time again. Plugging in updated statistics lets you make the next round of pricing decisions with accuracy and confidence. The book grows with you as you build business.

________________

What people are saying about Ivan’s pricing coaching and support:

“Ivan’s coaching on pricing is always spot-on. I have made a lot more money by taking his pricing advice.”   – KW, Illinois

“Pricing issues scare me. Ivan makes the process of setting and increasing haircut prices logical and comfortable. I feel way better about it.”    – TB, North Carolina

_________________

Books are available on the ivanzoot.com website or at amazon.com.

Copies for media inspection (digital pdf) are available upon request.

For more information contact Ivan Zoot at ivanzoot@yahoo.com or call 224.234.4987.

Out now: Issue 16 North America (December/January)

IT’S NEARLY OVER! WE CAN SAY GOODBYE TO 2020 WITH THE HOPE THAT NEXT YEAR THE INDUSTRY WILL BE REFRESHED AND IN BETTER SHAPE TO TAKE ON THE CHALLENGES THAT THE AFTERMATH OF THIS YEAR HAS LEFT US. 

With that in mind, you’ve got to make the most of the opportunities this fantastic career has to offer. Tyrik Jackson, an expert in branding and marketing, talks to us about knowing the difference between both sectors and how best to utilize social media for your own benefit. Up for discussion is also nailing down the right look for your shop and whether going for your own brand products is the way forward. 

Taking training to a new level of cool, Marcus Harvey talks to us about his Barber Star Summit. Imagine a cabin in the woods with specialized business training to add to those natural creative talents that barbers already have down. 

This issue’s Barbershop Focus is visually stunning. The Garrison, in Las Vegas, has newly opened and has devoted the entire central bar area of the shop to stocking the best products in the business, which is a massive income generator for them. Check it out. 

We can’t ignore the holiday season, it’s the time of year to get the cash register ringing. There is advice and suggestions on how to end this year on a financial high, ‘cause it’s never too late to start rocking the retail. 

The biggest brands in foil shavers open their toolkits and let us see what’s new to the market and what technology is lifting the performance of these essential tools. 

Finally, we have dedicated a page to our late friend Sam Wall. We remember Sam in better times with a smile on his face surrounded by his friends and peers. He was a true professional, a master of his craft and an inspiration to his peers. Above all he was a great friend and a true gentleman. The industry lost a good one when Sam left us. 

Meet the Judges of the 2021 North American Hairstyling Awards

The Professional Beauty Association is pleased to announce the judging panel for the 2021 North American Hairstyling Awards, which celebrates craftsmanship, creativity, inclusivity, and diversity. 

This year’s judges feature a panel of over 150 of the industry’s most esteemed hairdressers, makeup artists, beauty educators, and experts, including Serge Normant, Danilo, Vernon Francois, Robert Ham, Antoinette Beenders, James Vincent, Shogo Ideguchi, Matty Conrad, Justine Marjan, Eugenia Weston, Sam Brocato, Tracey Hughes, Nicholas French, Robert Lobetta, Tippi Shorter, and more.

NAHA has been the most prestigious professional beauty competition in North America for over 30 years, honoring the salon industry’s top artists – who push the boundaries of skill and creativity. NAHA submissions are judged online, in multiple rounds, by a blind panel of judges. The judging process is completely anonymous with no contact between judges or knowledge of artist names to ensure anonymity and fairness during the judging process. 

This year, NAHA features two new categories, including “Inspiring Salon of the Year” and “Educator of the Year,” as well as the ability for entrants to submit non-exclusive work that may have been previously published in all categories. 

Finalists will be announced on January 14, 2021, and the 2021 NAHA awards ceremony will move back to Las Vegas during the Cosmoprof North America show on June 27th, 2021. NAHA will return to ISSE Long Beach in January 2022. 

For specific category rules and to view the full list and images of NAHA judges, please visit probeauty.org/NAHA. To view 2020 winners and images, please visit https://www.probeauty.org/events-programs/naha/press-portal.

Andis Company welcomes two modern barbering icons to Global Education Team

Andis, a leader in professional tools and education for the barber, beauty and animal grooming industries, has announced Angel Villegas and Jesse Figueroa as additions to its Global Education Team. The two bring their powerful influence on the barbering industry as well as impressive repertoires of industry involvement and innovation to Andis. 

“Beyond their immense skills, Angel and Jesse bring a passion for supporting fellow barbers that is a major asset to the Global Education Team,” said Angie Perino, Andis Global Education Manager. “This determination to see others succeed is vital for maintaining connection across the greater barbering industry, as well as the Latinx barbering community during these challenging times.” 

For nearly 100 years, Andis® Company has been a leader and innovator in the men’s grooming industry with its innovative technology and top-tier educational offerings. Andis recently launched a new Virtual Education program allowing barbers and stylists across the world the opportunity to take in-depth, hands-on classes with Andis’ world-class education team from the comfort of their home. Andis also offers free online educational resources at master-barberschool.com, allowing everyone from expert barbers to beginning at-home users to learn new tips and techniques. These online resources, as well as both new educators’ bilingual abilities, continue to strengthen Andis’ efforts to provide education to professionals across the world. 

Angel Villegas (@angelraws) –– Angel was born in Kissimmee, Florida and graduated cosmetology school in 2010 just two years after graduating high school. Just a year after graduating, Angel won his first competition, then two more the following year. He has gone on to compete and win the titles of various competitions across the United States. 

In 2014, Angel opened his first of now three Raw Cuts Barbershop’s, located in Jacksonville, FL. The shop saw immense success, attracting celebrity clients such as Marcedes Lewis, Aaron Ross and Mac Miller. There is still much to be seen from the barbering boss, as the Angel Raws brand and impact continues to expand. However, one thing is for sure: Angel and his it-factor are a winning combination. 

Jesse Figueroa (@j.figz) –– Originally from Bogota, Colombia, Jesse Figueroa is a master barber and platform artist with more than two decades of experience. After working in several barbershops across Miami starting at age 13, he returned to his hometown to open his own shop, 305 Barbershop, at the age of 19. There, he became one of the first and most influential new wave barbers in the country. 

Jesse has worked with celebrities, musicians, actors and athletes. In 2013, he established his own barber academy in Bogota and has shared his experience with thousands of students who travel from all over the world. He is also a very active member of his community, sharing his craft with vulnerable youth. Jesse specializes in hair art, becoming one of the first artists to create hair portraits, freestyle designs and hair color trends with as a powerful expression. 

For more information about Andis Company or the brand’s educational offerings, please visit master-barberschool.com or www.andis.com

Angie Perino of Andis Company on EVOLive

Angie Perino, Global Education Manager for Andis Clippers joined our host David Foster on EVOLive, on Monday 9th November, to discuss the new virtual education portal that Andis have launched.

Don’t worry if you missed any of the conversation, you can watch the entire EVOLive at the link below on our YouTube channel!

For more details on the new virtual education portal, please visit: https://barber-and-beauty.andis.com/search?IsFeatured=1

Out Now: Issue 14 North America (August/September)

Hello, stranger! Long time, no-see.

Since we saw you last, the industry has welcomed plenty of changes and made the most of the comeback, different though it may be. And here at BarberEVO, there have been some changes, too. 

Behind the keyboard at the moment is Jenna Robertson, your new Editor. I’m thrilled to join the team at BarberEVO – my incredible predecessor Amy has left some big shoes to fill, but has also left me with a very exciting role to take on. I’m so looking forward to getting to know our community of readers and contributors (who really are the rock stars of the barbering world), and continuing to bring you fresh, inspiring content.

And what a time to join! Our North American comeback issue is as exciting as they come. Our cover star is none other than Layrite legend Donnie Hawley, who shares some pearls of wisdom from his 25 years in the business and tells us the origin of the famous Layrite Deluxe Pomade.  

We also take a look back at our incredible EVOLive series, sharing some of our favorite quotes and insights from barbers, brands and industry leaders, and we find out how other countries are coping post-lockdown, from the UK to the UAE.  

We talk to Director of Education at Barbicide, Leslie Roste, on what the team have been doing during quarantine to support the industry, our columnist and SCurl Ambassador brings us a thought- provoking piece on the Black Lives Matter movement, and a host of leading barbers share their thoughts and advice on how to fix those pesky DIY home haircuts that I’m sure you’ve seen plenty of over the past few weeks! 

Our columnist Kenny Duncan delivers a thought-provoking piece on the Black Lives Matter movement, and why it’s more important than ever for people across the globe to educate themselves on racial injustice.

We’re also looking out for you – while protecting yourselves and your clients is of the utmost importance, it is just as important to look after your own wellbeing, in both body and mind, so we’ve put together advice on how to prioritize your mental and physical wellbeing in these crazy times. 
 
We also delve into retail – an important resource for barbershops keen to claw back some of that lost revenue. You’ll find invaluable advice from Elliott Chester, Sosa and Bona Fide Pomade, who continue to use retail to their advantage. 

It feels great to be on Team EVO, cheering on an industry that is so dynamic and fighting so hard to push through these uncertain times. I hope you enjoy our comeback issue, but in the meantime, stay safe, stay positive, and look forward to brighter days ahead.

Order your copy of Issue 14 here – happy reading!

Gillette – Stepping Up to Help Barbers Across the US

As shops across the United States have begun to reopen, we know you’ll have more to think about than ever before – including how to keep your clients, your staff and yourselves safe.

Personal protective equipment (PPE) can be a major investment and Gillette wants to do its part for the barber community by providing equipment that can help better protect those of you back at work, along with your valued clients.

To help keep the barber community safe as shops are reopening, BarberEVO have teamed up with Gillette to donate 20,000 protective face shields to barbers across the United States.

This is part of a larger relief effort to support workers, relief agencies and communities on the front lines of this pandemic. To date, Gillette has produced and donated more than 300,000 face shields for health care workers in response to the needs during the COVID-19 pandemic.

Lots of barbers across the US have received their face shields already:

“Shoutout to @Gillette for sponsoring our sweet new face shields! Shaves and facials have never been safer!”

Prodigy Salon// @prodigysalon

The Gillette face shields are great…Our clients love them and it gives them peace of mind to come in the shop to get a haircut – thank you!”

Marcus Williams// Marc Republic, Philadelphia, Pennsylvania.

“#Salute to BarberEVO & Gillette for donating these face shields to barbers!”

Sipp the Surgeon// The Art of Barbering, Grand Prairie, Texas.

“The face shields help me out so much by protecting my clients and I from spreading anything around. Knowing I’m protected allows me to be at peace when cutting, I’m not so worried about the virus and I can focus on the haircut and taking care of my clients.”

Josue Morales// Sway Styles, Detroit, Michigan.

“We love the new Gillette face shields! They’re super light and comfortable. Not only are they providing important extra protection for all the barbers, but our clients also appreciate them because it shows we’re taking their safety seriously as well.”

Erik Zaiatz// Bostonian Barbershop, Boston, Massachusetts.

There are limited numbers of face shields remaining! Get yours before they are gone at barberevo.com/faceshieldsforbarbers.

Send us your selfies// Let us know you got your face shields! Tag @gillette & @barberevo.

The best selfies will be featured in an upcoming edition of BarberEVO.