American Crew partnered with celebrity hairstylists Laila Hayani and Kumi Craig to provide sleek and on-theme hair for Succession actors Jeremy Strong and Alexander Skarsgard.

Laila Hayani for Jeremy Strong at Met Gala 2023, by American Crew®

Inspiration: Jeremy’s Met Gala look this year was driven by a classic, clean gentleman’s cut. This hair style has a very precise edge and defined shape which requires just the right amount of product to look polished without weighing it down. Using American Crew Fiber Cream, Grooming Cream, and Alternator allowed us to achieve the exact result we were looking for and prepare Jeremy for the red carpet,” states celebrity groomer, Laila Hayani. 

Look Breakdown

1. To begin styling the look, I worked a pea-sized amount of American Crew® Fiber™ Cream into the top of Jeremy’s clean, damp hair which helped to thicken the hair and add flexibility and control.
2. Then, I applied a fingertip amount of American Crew® Grooming Cream and manipulated his hair to the natural direction of his hair grain; I used American Crew® Grooming Cream for high shine, to provide conditioning elements, and repel moisture to keep his style intact for the remainder of the night. 
3. Next, I lightly diffused the hair on a cool setting to dry it in place. Once fully dry, I spritzed a light amount of American Crew® Alternator Finishing Spray to create additional holding power.
4. For the last step in his red-carpet regimen, I used American Crew® Revitalizing Toner to soothe the skin around the beard and neck area and add a cooling effect for a refreshed feel. I then applied American Crew® All-In-One Face Balm to the neck and around the side of the hair to moisturize the skin and complete this clean, classic look!

Kumi Craig for Alexander Skarsgard at Met Gala 2023, by American Crew®

Inspiration: For Alexander’s MET Gala look this year, I wanted his hair to be stylish, yet effortless and casual, complementing his recent role in Succession. I was able to achieve this by using American Crew Fiber Grooming Foam, Forming Cream, and Grooming Spray, which provided a strong hold for the red carpet without appearing overly primped and polished,” states celebrity groomer, Kumi Craig 

Look Breakdown

1.  To achieve Alexander’s look, I first applied a moderate dosage of American Crew Fiber Grooming Foam to his damp hair to provide heat protection and manageable volume. I then used a diffuser to reduce frizz and enhance the natural texture of the hair.

2.  Then, I finger combed a small amount of American Crew Forming Cream through the hair for a medium hold, natural shine, and added volume.

3.  To finish the look, I blow dried the hair with a diffuser. Once dry, I sprayed a few spritzes of American Crew Grooming Spray to the styled hair to hold everything in place for the long night ahead and provide the hair with a smooth after feel. With buildable coverage, it’s a go-to for touch ups throughout the night if needed.

Celebrity men’s groomer Jessica Ortiz uses Andis tools to get Daniel Ricciardio red carpet ready.

HAIR AND GROOMING BY: Celebrity Men’s Groomer Jessica Ortiz for Andis Company 

TIPS/TECHNIQUE: Using the Andis beSPOKE trimmer, I started by tapering the sideburns and applying the clipper-over-comb technique to remove bulk around the temples.

Then I cleaned up around the ears with the same beSPOKE trimmers; I love their design because it makes detailing around the ears less obstructed.

The trimmer’s close blade allows the freedom of creativity. it can provide a very clean finish or, in my case, a natural shape around the neckline. 

Finally, using the Andis reVITE clippers with the fade blade attachment, I faded the beard to flatter his jawline. The compact size and cordless design make it perfect for on-the-go barbering.

PRODUCTS: Andis reSURGE Shaver ($110), Andis reVITE Clipper ($180), and the Andis beSPOKE Trimmer ($250). You can purchase all Andis Company products from authorized Andis® dealers and at andis.com. To learn more about Andis® Company, follow them on Instagram, TikTok, and Facebook. 

About Andis® Company

Andis® Company is a fourth-generation, family-led business and a market leader in barbering, styling and animal grooming founded in 1922. Its industry-leading clippers, trimmers and styling accessories are used by both professionals and DIYers across the globe.  The #1 preferred brand for textured hair, Andis remains committed to leading the category while ensuring quality, durability and innovation. Andis believes that creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way. To find a local distributor or retailer, call 800-558-9441 or visit www.andis.com.

Andis® Company, a leader in professional tools and education for the barber and beauty industry, is excited to introduce Sabra Clark and Brea Retic as the latest additions to its Global Education Team!

Now consisting of 44 educators across four continents, the Global Education Team could not be more thrilled to welcome the two educators and barbershop owners.

Angie Perino, Andis® Global Education Manager, said: “I’m thrilled to add such incredible barbering talent to our roster of global educators.”

She continued: “Not only are Sabra and Brea fantastic advocates for barbering education locally, but, most importantly, they are committed to bettering the next generation of barbers and stylists, no matter where they’re from or what stage in their career.”

Sabra (@Saaabra) was born and raised in San Diego and owns Straight to the Cut Barbershop. She has been fascinated with barbering ever since she was three years old and cut her bangs off after getting a comb tangled in them. She received her barbering license in 2017. 

Sabra is also founder of the SoCal Lady Barber Expo, the Lead Barber Educator for Bellus Academy from 2021-2022, and a six-time award-winning competitive barber. One of her goals is to start a non-profit organisation to empower women and femme people in the barber industry, creating a safe space for all to feel beautiful while developing hair and their craft. Now a part of the Andis team, Sabra will share her mission with a global audience.

Brea (@Breajcuts) made a drastic career change in 2009, moving to Atlanta to attend barbering school. Now the owner of the Brea J Cuts Studio and part of the SalonCentric It Takes a Pro Team, she has taken her calling in stride. Discovering her passion for barbering made her realise it was the perfect field to enjoy flexibility, family time, and a better quality of life. 

Brea is passionate about helping others and is a volunteer for A Different Cut, which helps barbers style young adults and children on the autism spectrum who can find the sensory aspect of getting a haircut overwhelming. Giving barbers the tools to be thoughtful and prepared in a sensorily-sensitive environment, A Different Cut offers as much peace of mind to barbers as it does to their clients.

Brea will be a powerful addition to the Andis team, fostering encouragement and community while sharing her craft. 

For more information about Andis Company or the brand’s educational offerings, visit andis.com. To keep up with Andis Global Educators, look to #CREATEYOURWAY and follow Andis on Instagram, TikTok and Facebook.

Get your copy here!

The newest issue of BarberEVO North America is OUT NOW! We have the latest in product launches, marketing, event updates, and new year trends. Packed full of ace designs and awesome features that give you everything you need to know to reach success in 2023 and beyond.

IN THIS ISSUE

It’s always our pleasure to feature the industry’s biggest brands – keep an eye out for gorgeous shoots and the latest incredible looks from American Crew and JRL’s Victor Lopez collection.

ON THE COVER

As seen on this issue’s front cover we are delighted to announce BaByliss Pro’s Influencer Collection. The latest group of barbers who will be the faces of the limited-edition Influencer Collection are Nicole Renae, Van Da Goat and Andy Authentic. What a line-up!

BaByliss has been busy! We also share the details of BaByliss’ latest set of UV Foil Shavers with new UV-Disinfecting Lid and a host of new technological innovations.

STYLING

The industry’s best and brightest barbers reveal their styling secrets in this special feature. David Marulanda, stylist to sports stars, shares how he has incorporated color into his styling repertoire. 

STMNT co-creator Julius Caesar, and ambassadors Jovan Figueroa and Zach Ignacio explains the challenges that creating low maintenance, live-in looks throws up. Patrick Butler from Floyd’s 99 tells us why longer hair should be viewed as the barber’s playground of creativity.

FURNITURE AND EQUIPMENT

Investing in comfort should be the priority for your guests and as Sofi Pok explains, choosing Takara Belmont as her chair of comfort has been an awesome decision.   

Grab your copy of the magazine to see Chris (CJ) Foreman talk about his Instagram account that features standout barbershops all across the country – if you need some interiors inspiration, he’s your guy. 

SUSTAINABILITY

Challenging the throwaway society we have become, Danny Larry, the Salon Chair Guys, talks about how his business provides eco-friendly salon and barbershop equipment repair and maintenance products, with an aim of promoting sustainability in the barbering and beauty industry.

Read how Uplift Provisions Co. has produced a product line that is clean, fresh and perform well – all in the name of producing products that are clean and safe for the skin.

NEWS

As always, you can count on us to give you the latest news in the industry, from event calendars and product launches to business updates and inspirational stories. 

In this issue, we give you the industry updates on the plans for Wahl Clipper Corporation’s Barber Academy, and Elliot Chester’s big-hearted mission to give back to his community by hosting a day of mentoring to give back to kids in the foster care system. Hats off to Mr Chester!

We hope you enjoy this issue! You can order your print copy here.

Celtics F Jayson Tatum debuted a new colorway for the Jordan Tatum 1s titled “Barbershop,” which draws inspiration for his love of keeping up with his fresh cut. The JT1 “Barbershop” colorway officially releases in April on Nike’s website and in select retailers, but the Celtics forward gave fans a peak of the new shoe recently in a game against the Pacers.

After signing with Jordan in 2019, Tatum finally debuted his first line of signature shoes with the Jumpman brand during 2023 All-Star Weekend, where he wore both the “Zoo” and “Pink Lemonade” colorways in a historic performance during the All-Star Game. The “Barbershop” colorway features a knit-mesh upper in various hues of tan and brown with a black overlay. On both heels is a red Jumpman logo on the shoe’s back straps, which are detailed in red, white, and blue, similar to a barber’s pole you would see outside of a barbershop. The colorway is finished with Tatum’s “JT” logo in gold on both tongues, as well as the shoe’s side. 

A SHOE-IN: In terms of specs, the “Barbershop” colorway is equipped with a reinforced TPU frame and an uncaged Zoom Air unit in red and blue in the midsoles to provide energy return. Other specs includes plate technology in the outsoles that is designed to help with quick transitional movements and supported comfort in the outsoles, making it one of Jordan Brand’s lightest basketball shoes. According to data from Zoomph, Tatum’s social post showcasing the new colorway drew a social value of about $77,000 from close to 2 million impressions online.

New hairstyles and hair trends for women are easy to find, as they’re always emerging online, in magazines and on celebrities. For men’s trending hairstyles are not always as prominent – and they should be! Men’s hair deserves just as much attention as women’s, and that means delivering not only the hottest hair trends, but the best hair products to support them. 

With the help of Samson’s Haircare, an artisanal men’s hair and beard care range and Ethan De Nolf (@denolf), and barber and owner of DeNolf’s Barbershop, we have identified year’s trending men’s hairstyles. 

Messy Crop: Crop top fades have been increasingly trending! The sharp contrast between buzzed sides and longer hair on the top helps any man make a big style statement. One of the best things about this hairstyle is the versatility, no matter what texture hair a man has. Samson’s Haircare Volumizing Matte Powder (1.4 oz. / $19.00) can help you achieve an unstructured, full yet controlled crop. A few quick sprays will help mattify hair, while providing volume, dimension, and texture. 

Grown Out Curls: Men are embracing their natural texture and growing out curls for more styling versatility. Samson’s Haircare Foster the Curl (5 oz. / $26.00) is perfect for curly and textured hairstyles. It nourishes, defines, and holds curls all day long thanks to its low shine, light hold, protein-packed crème. The name Foster the Curl is representative of Samson Haircare founders, Jake Hamlet and Adam Muncy’s passion and advocacy for the foster care system. A portion of the revenues from Foster the Curl will be donated to Foster the Family to provide self-care products for multicultural children entering the foster care system. 

Modernized Mullet: The ‘80s have made a comeback with the modernized mullet haircut. More and more celebrities – men and women – have been rocking this blast from the past look, and Samson’s Haircare Matte Styling Cream (4 oz. / $19.00) can help elevate this edgy hairstyle. Use it to nourish and hold loose, textured hairstyles, but if you’re feeling a more slicked back, sleek look, you can also use it on your towel dried hair, combing it through, for a firm holding, satin finish. 

All Samson Haircare products are available online at www.samsonshaircare.com. 

ABOUT SAMSON’S HAIRCARE:

Largely embedded in the foster care community, Jake and Adam strive to do everything with good intent and purpose, and their character is built within their hard work and dedication to delivering the best hair care products possible.

Captain Fawcett has an outstanding brand identity. As well as creating award-winning gentleman’s grooming products, the writing, design and social media have a unique narrative flair, combining British humour and heritage with a contemporary take on what it means to be a gentleman in the 21st century. 

SO, what’s the secret to creating an iconic brand? Captain Fawcett founder, Richie Finney, spilled the beans… 

The journey began, quite literally, with beans! I was using empty baked bean cans (thoroughly washed!) to blend my own Moustache Wax, intended purely for personal use. My wife, Christine Greenwood, an Emmy & BAFTA award-winning hair and make-up artist, took the wax on set. People loved it but I had no sense of any commercial value. I started with 100 jars, little did I know what wonders would follow! 

Richie shared his top 10 tips for building a brand that is memorable and iconic.

1: Be authentic

25 years in the Sound Department of the British Film Industry gave me an understanding of immersive experience. If you believe in a world from the inside out, you can be true to it without affectation. When an actor is immersed in their character, even if they’re improvising off script, they say what their character would say. So, by living your brand, you can’t really go wrong.

2: Deliver superb customer service

When people are delighted, they talk about it and your customers become your cheerleaders. Word of mouth recommendations are of huge value. 

3: Build a trusted team

Early on, you have complete control but when you expand you need some humility. Find people with skills you don’t have, who really get what you’re doing.

4: Be consistent

Reinforce your brand with repeated images and phrases. Create your own catchphrases, such as ‘Keeping A Stiff Upper Lip Regardless’®. With repetition they’ll become widely recognised. Arguably, that familiarity is when a brand starts to become iconic.

5: Collaborate

Instead of paying influencers, work with colleagues and ambassadors who have a vested interest and genuine belief in your brand. It brings integrity to your relationships and helps extend your customer base.

6: Be philosophical

The stronger your brand identity the more polarising it can be. Some people will be attracted, some repelled. You can’t be all things to all men. To thine own self be true.

7: Blend product branding with aesthetic

Your logo, colour palettes, and tone of voice should be recognisably yours. These might evolve so there’s room for poetic licence! But don’t dilute your core storyline.

8: Utilise social media

Barbers are about the shop, the physical experience. So be what you say you are, and deliver what you promise on social media or you’ll be found out. 

Don’t be afraid to share lows as well as highs. Humans buy from other humans. And stick to platforms you can manage, better to show up consistently on one platform than drive yourself crazy creating content for everything. Social media is a tool, not your master.

9: Quality is king

It has to be a top-quality product. Fancy packaging and a terrible product immediately lose trust. Get the product right, then work on beautiful presentation. Share samples with respected experts in your field and earn their genuine endorsement. Again, it’s about conviction and trust.

10: Have fun!

Profit is but a result of your initial and enduring idea. However, it’s never guaranteed, so make sure you enjoy the ride. Money should not be the motivation although, with a combination of hard work, surrounding yourself with excellent people, a pinch of good luck and an element of success, it may well be the consequence.

Final tips?

“Enjoy the journey because fuck knows what the destination is.” 

Curious about the legacy of the Captain? Or fancy trying some products? Find out more at captainfawcett.com, the home to a simply delectable range of first-class gentleman’s grooming requisites. 

For wholesale enquiries please email sales@captainfawcett.com & mention BarberEvo for 10% off your first order. 

Benefitting a change is coming scholarship program, this collaboration highlights one of the industry’s top creators and gives kids support for college & vocational programs.

• 

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Andis® Company, a leading manufacturer of barbering and styling tools and education for professional barbers and hair stylists, has joined forces with award-winning barber and educator John Mosley, known professionally as “Popular Nobody,” to launch its most unique collection yet. One of Andis’ leading Global Educators and 2022 NAHA Educator of the Year, John uses his influence to inspire creativity among professionals and this new collaboration, featuring three limited-edition tools, highlights his artistry and encourages others to create their way. 

“Kicking off our Creative Collab Series with John and his Popular Nobody brand is incredibly exciting. Andis is always looking to inspire and encourage others to create their way, so when we spoke with John about the idea of creating a custom clipper with a common vision to support a great cause, we were excited to bring it to life,” said Angie Vlasaty Peterson, Andis VP of Marketing. “We think people will really love what we’ve done with John and B. Clark Customs.”

Branded with the signature Popular Nobody “Atlas” Gorilla logo and a design based on a one-of-a-kind, hand-painted colorway by B. Clark Customs™, this special-edition release includes custom versions of the Master® Cordless Li Clipper, the Cordless Envy® Li Clipper, and the Slimline® Pro Li Trimmer. Each tool for this collaboration was chosen by John with professional creators in mind. It combines some of Andis’ best-selling tools with the imagination and style of the Popular Nobody brand wrapped using fresh, modern colors, and a surprise black light glow design. Tools in the collection include:

Master Cordless Lithium-Ion Clipper

Andis Company’s most popular professional clipper, The Master Cordless, offers high-speed power, constant speed technology, and an adjustable blade for unbeatable precision that make it perfect for skin-tight fades and tapers. With a 90-minute cordless runtime and a durable aluminum housing, the Master Cordless Clipper delivers premier-quality cuts with the aesthetic edge of Popular Nobody style. 

Cordless Envy Li Adjustable Blade Clipper

With 2 hours of cordless runtime on a 90-minute charge, the super lightweight Cordless Envy Adjustable Blade Clipper is designed with the craft in mind. The lightweight design is ideal for smaller hands and for comfortable all-day use. Decked in a unique Popular Nobody colorway, this clipper embodies creative freedom. 

Slimline Pro Li T-Blade Trimmer

A sleek, lightweight profile and extra-sharp carbon-steel T-blade mean this trimmer was built for ultra-close, precision detailing. The Slimline Pro Trimmer boasts an ergonomic design perfect for controlled outlining, designing and touchups on the neckline. Also showcasing the Popular Nobody graphics, this trimmer completes this incredible, artful set of tools. Dedicated to giving back to his community, John has pledged $10,000 of the proceeds from this collaboration to A Change is Coming, a Texas-based 501c non-profit foundation that provides scholarships to Black and Brown youth. Andis will also be making a matching grant of $10,000 through its Andis Foundation to support the group’s work.

Of the donation, John said: “There comes a point in your career where you realize your success wouldn’t have been possible without someone else helping you. As an Andis Global Educator, I have seen how teaching others to be successful makes a difference. This creative collab with Andis is a great expression of artistry and giving back and A Change Is Coming is the perfect partner to benefit from this project.”

Available while supplies last, these limited-edition tools will be sold separately on the Popular Nobody website. To learn more about Andis® Company, follow them on Instagram, TikTok and Facebook. To keep up to date with John Mosely and Popular Nobody, follow him on Instagram. 

We are inspired by the dreamers and visionaries remaking our world today, because creativity makes the world a better place. We are creators and together we shape the world.For more information, visit the Creative Collaboration page on the Andis website.

About Andis® Company

Andis® Company is a fourth-generation, family-led business and a market leader in barbering, styling and animal grooming founded in 1922. Its industry-leading clippers, trimmers and styling accessories are used by both professionals and DIYers across the globe.  The #1 preferred brand for textured hair, Andis remains committed to leading the category while ensuring quality, durability and innovation. Andis believes that creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way. To find a local distributor or retailer, call 800-558-9441 or visit www.andis.com.

State-of-the-art school to be located in Chicago, IL.

Wahl Clipper Corporation is pleased to announce plans are underway to open the Wahl Barber Academy. This first-of-its-kind barber school is scheduled to open in the Spring in Chicago, IL. 

The Academy is in partnership with Pivot Point Academy which will operate the school and oversee curriculum. The Wahl Barber Academy will continue a legacy of industry firsts by being an elite barbering institution designed to train the next generation of barber professionals.

“Education has always been a cornerstone of Wahl’s philosophy. The opening of the Wahl Barber Academy furthers our commitment to providing the educational excellence needed to succeed in the barbering industry,” said Lance Wahl, senior vice president of professional sales & marketing at Wahl Clipper Corporation.

The Wahl Barber Academy will equip future barbers with the skills needed to perform at the industry’s highest levels. With its reputation for developing exceptional new hair and beauty professionals, Wahl found in Pivot Point Academy a partner that matches its commitment to excellence and a shared drive to improve the beauty and barber industry.

“The Wahl Barber Academy was designed to create well-rounded, exceptional barbers. The students will learn hair cutting, shaving, grooming and basic skin care, along with the business skills necessary to prepare them to succeed in the men’s grooming industry,” said Denise Provenzano, managing partner and co-owner of Pivot Point Academy.

Wahl and Pivot Point Academy have assembled a team of leading licensed instructors who demonstrate technical skill and the ability to inspire and motivate students. Provenzano oversees faculty recruitment with Pivot Point Academy’s Master Barber & Lead Educator Ken Washburn and School Director Michelle Lamantia.

The award-winning team at Interworks Architecture is designing the modern-industrial 6,183-square-foot educational space located at 8501 W. Higgins in Chicago near O’Hare Airport, and easily accessed from the CTA blue line.

In addition to offering world-class education for future barbers, the academy will serve as an advanced training center, hosting educational opportunities for industry professionals and Wahl’s global team of educators. Classes will begin in Spring 2023 and guests will be able to schedule hair and grooming appointments with the next generation of leading barber students starting shortly thereafter.

A private grand opening celebration is slated for Friday, April 14, in advance of America’s Beauty Show.

Get your copy here!

The newest issue of BarberEVO North America is OUT NOW! We have the latest in product launches, marketing, event updates, and new year trends. Packed full of ace designs and awesome features that give you everything you need to know to reach success in 2023 and beyond.

IN THIS ISSUE

It’s always our pleasure to feature the industry’s biggest brands – keep an eye out for more gorgeous shoots and incredible looks from Wahl, Andis, STMNT, Layrite, JRL, and American Crew.

Not to mention some exciting product announcements and tool guides from 18.21 Man Made Grooming, Gamma+, Captain Fawcett, RED Pro, and Hairskeen.

ON THE COVER

As seen on this issue’s front cover and in the Final Cut, Wahl Professional has just launched their global Future Makers campaign! Wahl Professional brought together the best barbers and stylists from around the world for five days to learn, share and collaborate, and to create inspirational and educational content that will not only unite the global Wahl community but celebrate individuality and differences.

BARBERS TOOLKIT

The industry’s best and brightest barbers and session stylists reveal all in our Barbers Toolkit feature. This is where we take a deep dive into their tool bags to find out what tools and products they use to create incredible looks time after time – whether that’s for clients in their chairs or models in front of their cameras.

Expect sneak peeks from Josh Hawk, Kyle Pemberton, Paul Wilison, Tyler Kelbert and more. Spotlight brand mentions go to Ace High, Hairskeen, Samsons Haicare, and Washi Scossors.

NEW YEAR, NEW TRENDS

We have everything you need to keep on top of trends this year. Our experts are some of the industry’s best barbers – they give great insight to what will be most and least popular in 2023 so you know where to focus your efforts.

Grab your copy of the magazine for intel from Taylor Leven in her trend forecast as well as Frank Soto and Ivan Zoot. 

You’d be a fool to miss out! 

MARKETING

Marketing can seem intimidating, but you’re probably doing the basics already! Social media, Google, apps, and booking platforms like Vagaro are your keys to getting your name out there.

Love it or hate it, we all know how big of an asset social media is in our industry. Marketing expert Shelby Barriball takes us through how to present yourself online – and why Vagaro helps you look your best.

We also want to give a shoutout to our exclusive interviews with both Marvy Marv and Danny Robinson who each help you master the art of marketing. Our columnist Tyrik Jackson also does an in-depth look at how to reach as many people as possible online.

We hope you enjoy this issue! You can order your print copy here.