BarberEVO Magazine

Be part of the Barber EVOlution

North America News

ANDIS® COMPANY LAUNCHES CREATOR SERIES AND DEBUTS ITS FIRST COLLABORATION WITH THE COMPTON COWBOYS

A NEW SERIES THAT BRINGS POSITIVE CHANGE AND BRIDGES GAPS THROUGHOUT VARIOUS COMMUNITIES ACROSS THE COUNTRY 

STURTEVANT, WI (March 2022) — Andis® Company, the leading barbering, styling and animal grooming tools brand dedicated to empowering users to create their way, is excited to announce the launch of its Creator Series.  

This Andis Creator Series highlights brand partnerships with creators that use Andis tools as a vehicle to help drive, inspire and create new opportunities for a more purposeful tomorrow. The series debut focuses on the Compton Cowboys — a collective of lifelong friends on a mission to both uplift their community through mentoring youth in the Los Angeles-area city of Compton, California and highlight the rich legacy of African Americans in equine and western culture. 

“Partnering with the Compton Cowboys encapsulates all that we stand for at Andis,” said Angie Vlasaty Peterson, the company’s Vice President of Marketing. “We are thrilled to highlight Randy Savvy and his crew in our first installment of our Andis Creator Series because they embody everything Andis believes in; family, creativity, community and, of course, a love for grooming. Through our partnership we want to demonstrate how creativity and creative expression can make the world a better place and also motivate and inspire others to create their way.” 

Straight out of Richland Farms, the Compton Cowboys are blazing a new trail, reestablishing horseback riding and animal husbandry as an alternative path. As they say, “Streets raised us. Horses Saved us.” The Compton Cowboys get kids into nature, teach them how to take care of the horses, the land, and themselves.  

“You can tell a lot about a person by how their horse is. We try to make sure the horses are matching our aesthetic as far as being fresh. We love how Andis works for us and the results we get,” said Randy Savvy, Compton Cowboys Co-Founder. “You look good, you feel good, you play good. Our style has definitely positively affected our community in a very impactful way. The fact that we embrace our Compton-ness in our cowboy way, it inspires the city and inspires the youth and the community members to be like, “Man, I’m proud to be from Compton.” 

To view the full length video visit https://andis.com/Community/CreatorSeries 

To keep up with Andis® Company, follow them on Instagram, TikTok and Facebook

Wahl’s ‘Off The Top’ podcast now available on all major streaming platforms

Wahl Professional® has announced that it has now released its ‘Off The Top’ podcast onto all major platforms, giving a wider audience the chance to listen to interviews with educators and rising stars.  

Being a global industry leader means constantly finding new ways to reach new audiences. And it’s in the spirit of connecting with—and serving—their community that Wahl Professional created its “Off the Top” podcast.  

Co-hosted by Aaron Flick, a Senior Marketing Associate for Wahl, and Byrd Mena (@byrdmena), Sharpfade Founder and Wahl Pro’s creative consultant, the podcast had been planned for years, only to be put on hold by the pandemic. 

“We’ve been itching to get this out there,” says Flick. “We wanted to show that Wahl does more than make tools for barbers and stylists. And there’s no better way than to connect with the industry and communities that have supported us for more than 103 years.” 

True to the free-form nature of the industry, there’s also bound to be a little fun and unpredictability in each episode. 

“We go into these podcasts with no script at all so we can have the most organic conversations with our guests,” said Byrd. “It’s literally off the top of our heads.” 

“People ask for ‘A little off the top and short on the sides’ when they go to the barbershop, so that plays into the theme as well,” adds Flick. 

Only the Freshest Cuts 

There are thousands of podcasts out there competing for attention and only 24 hours in a day. How will this new show break through? 

Wahl’s answer is expertise and variety. “Off the Top” features the latest insights, new release information, must-attend events, education and more. There’s really something for everyone, including segments for people interested in industrial design, social media marketing—even pop culture.  

“We want to grow this with segments as time goes on. Right now, we have ‘What’s Inside The Box?’ where we share a surprise with our audience. It can be an unreleased tool, a Sharpfade project or something else,” said Byrd.  

With their deep industry connections, Wahl has developed relationships with legendary artists as well as up-and-coming industry stars they can call on to talk about their life stories and career passions. 

“There are a lot of amazing people out there who are making a major impact not only in their local communities but across the globe,” says Flick. “For instance, I’m really stoked about our episode with Luis Rivera (@elboribarber). He is a phenomenal artist that cuts some of the biggest Latin pop stars and athletes. His story about growth is worth hearing.” 

Wahl enthusiasts will also enjoy a “backstage” look into the roles of Wahl employees, tales from its headquarters in Sterling, Illinois, and the latest news about its Fade It Forward® scholarship and mentoring program.  

Ever mindful of how visuals dominate the barbering and styling sector, Wahl posts the podcast across multiple mediums, some including video. 

“The fact we provide video and audio versions through several channels separates us from those who do their podcasts on Instagram Live,” says Byrd. 

Three episodes are out now, with more slated to be released every three to four weeks. 

  • Episode 1 features the new Cordless Legend, a recap of the 2021 Disruptour, Wahl’s Fade it Forward® Program and more. 
  • In Episode 2, This Barber is How Old???, barber prodigy Cam Mahar (@cam.mahar) gives an exclusive interview about his passion for cutting hair,  TikTok insights, and what’s next for his career. 
  • In Episode 3, Changing Careers Later In Life, Wahl educator Tina Sapia (@sapiathebarber) sits down to talk about her transition into barbering later in life, where she finds her inspiration,  TikTok trends and more. 

Listeners can stream the podcast on YouTube, Spotify, Apple Podcasts, and Google Podcasts. Suggested topics for upcoming shows are welcome by commenting on the company’s YouTube Page.  

ANDIS ® COMPANY PRESENTS FLUID VOL. 3 FEATURING KEVIN LUCHMUN

NEW EDUCATIONAL STEP-BY-STEP COLLECTION FEATURING 5 VERSATILE LOOKS AVAILABLE ON ANDIS.COM

STURTEVANT, WI (March 2022) – Andis® Company, a leading manufacturer of barbering and grooming tools, announced the debut of its FLUID Vol. 3 Collection led by Andis International Artistic Team Lead, Kevin Luchmun. This educational step-by-step video collection consists of five hairstyles, ranging from a low tapered afro to a modern bowl mullet, giving detailed steps, and guiding barbers and stylists through each look using Andis®cutting tools.

“FLUID Vol. 3 is a collection of five unique haircuts working with all types of textures and various lengths. It draws inspiration from around the world through my travel and doing various shows and seminars,” said Luchmun. “We have worked with a variety of Andis tools to create different haircuts and in each one of these step-by-step videos I’m showing you the techniques to create each specific look.”

Each FLUID Vol. 3 Collection hairstyle has a video tutorial demonstrating Luchmun creating and styling the finished look with Andis tools including: the iconic Gold Master Cordless Clipper, ProFoil Lithium Plus Shaver, and GTX-EXO Trimmer.

Andis International Artistic Team Lead, Kevin Luchmun, is an award-winning London-based barber, stylist, and photographer. He’s renowned for his blend of traditional barbering and high-end men’s hairdressing. During his formative years, he would continuously seek educational opportunities to further hone his craft and rose through the ranks where he held the position of International Art Director for Toni&Guy, heading up their men’s education division. Continuous learning helps drive Kevin towards a clear artistic vision and his technical haircutting skills have led him to become a huge inspiration to the industry and a member of the Andis team.

Barbers and stylists can purchase on-demand access to each FLUID Vol. 3 video directly at andis.com/BarberStylistEducation/VirtualEducation/ (choose the On-Demand Video section to find the collection).

The cost is $50.00 per video, with the first look of the series, The London Crop found at https://andis.com/BarberStylistEducation/VirtualEducationDetail/?EduItemID=1346. The Fluid Vol. 3 Collection videos will be released once per week on Tuesdays throughout the month of March.

For nearly 100 years, Andis Company has been a leader and innovator in the men’s grooming industry with its innovative technology and top-tier educational offerings. And is now offers a new online educational website andis.com/BarberStylistEducation. This one-of-a-kind site features incredible educational resources, including a suite of free, step-by-step video tutorials led by Andis Company’s world-class global educators to help expand skills, and much more.

Sign up for Presley Poe and Friends

Clear your diary for April 2nd and 3rd for Hairdustry Presents: Back To School featuring Presley Poe and Friends! 

Tickets are now on sale for this two-day event offering everything you need to elevate your hair career.  

Hairdustry has partnered with some of the most incredible artists that the industry has to offer, such as @presleypoe, @tailorfade, @leysahairandmakeup, @jacobhkhan, and @queenofthesouth512. 

April 2nd, 2022 will be an epic event featuring live artist demonstrations, social media hacks, and photography tips and tricks. Join in on April 3rd, 2022 for a full day of education, with hands-on and look and learn classes from your favorite artists in the industry. 

Meet Lesley’s friends: 

Pati Plymire: tips and tricks of braiding. 

Jacob Khan: Effortless real life haircutting, 

Trevor Moots: Bridging the gap between barbering and cosmetology. 

Presley Poe: Breaking into vivids: Understanding your color medium and applying them to everyday scenarios. 

Presley Poe: Hustle with heart. 

Leysa Carrillo: Forever curls. 

This incredible event is sponsored by Hairdustry: Your Day Off Podcast, which helps share the industry’s success stories that inspire and educate everyone in the business. And it is also sponsored by Schedulicity, the industry’s most dynamic booking system, a one stop shop for managing your business. 

All classes will take place on Sunday, April 3rd, at The Temple: A Paul Mitchell Partner School 

The Temple: A Paul Mitchell Partner School 
22 West Church Street 
Frederick, MD 21701 

Show tickets are $50.00 and classes are priced individually.  

See www.presleypoeandfriends.com for all prices and further details.  

Consistency Is The Key To Success!

Simon May of Dapper Dan hair products has put in many hours of hard work in order to enjoy the success he has today with his brand, and over the years, he has learned some invaluable lessons he would like to share on product development in the barbering industry.

Simon takes up the story. “The hardest part of product development is knowing when to stop! Dapper Dan’s first offering ‘Matt Paste’ took me 10 years and five different cosmetic labs to perfect. But in reality, the time spent agonising over this exceptional product was as much to do with my own inexperience as it was the difficulty in creating such a unique styling product. 

As the Matt paste was my first product, I wanted it to be everything to everyone. And although we achieved as close to this as humanly possible, as time went on and as the Dapper Dan styling range grew, it became easier to focus in on the unique attributes of each product. Tailoring each development to specific requirements, in order to build a balanced and effective range of grooming products for men. 

Cosmetic product development is all about consistency! The process of development is long and difficult, with many obstacles and disappointments. This is why staying consistent with the brief and objectives from the start is paramount.” 

Simons top tips for product development.

1. Be confident! Remember that you are a professional in your field, and the chemist or company you commission to produce your products don’t have that same level of practical experience.

2. Trust your gut! If you’re talking to a potential cosmetic company about developing a bespoke range of products, Make sure you feel they are suitable from the start and are listening to your unique requirements.

3. Start Small! We all have two or three favourite products that we work with as barbers. Start by developing one or two of these first. You know these products best and you can keep costs down with development fees.

4. Be original! As the barber industry has grown over the past 10 years, so has the amount of men’s grooming brands along with it. Avoid market saturation by developing products and a brand that offers something new.

5. Have Fun! The road to completing a successful development and taking delivery of your first batch of products can be long and hard. I remember looking forward to the early Dapper Dan samples turning up like it was Christmas day. Then testing the products in my shop with my team and involving clients etc was all very exciting. 

Over the past 10 years, Dapper Dan’s global presence has grown exponentially. As has the range of Dapper Dan products.

“Considering we started with just one product, it’s crazy to look at how the brand and range of products has grown and evolved. This is mainly due to Dapper Dan being represented in so many markets around the world. Each one having slightly different hair types and cultural styles.'”

See dapperdanbrand.com

Anti Broke Barbers Club Starts 2022 Ambassador’s Program

The 2022 ambassador’s program for Anti Broke Barbers has been announced. It is looking for 100 barbers that can help move the brand forward (and look good doing it, of course). 

You could be part of the team educating barbers on how to take their career, service and brand to that elite level. Giving insight on the business of barbering which will help anyone grow as a barber, stylist, business owner or student in one of the most profitable industries to be a part of. 

To apply, just fill in the online form here 

Donations pour in for Hartford barber after a break in

Connecticut barber Peter Tsakiris of Peter’s Unisex Hairstyling in Hartford, has been cutting the hair of local residents for half a century and has reported that a thief stole $10,000 of clipper and razor equipment from his barbershop after a break-in. 

Peter said: “I always felt that I didn’t need an alarm or insurance, but it happens.” News of the incident spread thanks to Johnny Cruz, a local client who posted about it on TikTok. 

The buzz on social media caught the attention of Jay Majors who runs the Connecticut Barber Expo, who said: “Every barber started messaging me. Barbering is nostalgic, it is about history. These are our predecessors, so it hurt my feelings for someone to target someone like that.” Donations started coming into Jay from as far away as Cleveland Ohio, and the result was that Jay collected up thousands of dollars of new equipment and delivered it to Peter to choose from.  

Peter Tsakiris

Tsakiris was able to pick out clippers, disinfectant, aftershave and everything else he needed from the money that was donated.  

Tsakiris, who is a third-generation barber said that some of what was stolen was sentimental. “My father was a barber, and I had some clippers and razors that he has passed down.” To him they were priceless. 

Two days shy of his 80th birthday and the barber has received the best birthday wish of all. “I couldn’t be any happier, I had no tools when I walked in this morning and now look around, I got everything I need and more.”  

Gearing up for Talent Beyond The Chair Phase 3

Talent Beyond The Chair is back in full force at the Crown Ridge Banquet Hall, 6909 Camp Bullis Rd. San Antonio, Tx, this weekend, February 6th, 2022. With crowds expected to exceed previous years, TBtC Phase 3 will bring barber, and stylist competitions and the annual My Bloody Valentine Makeup competition.  

Organiser Amber Marie Aguilar said: “Having a business can be hard to achieve and even more difficult to maintain. At TBtC Phase 3, we provide entrepreneurial courses, business management courses, as well as social media training to provide all the tools needed to succeed. This is far from the average expo. Talent Beyond the Chair provides vendors, live entertainment, network opportunities, and so much more.”

She added: “The expo started out as a small idea in 2017, when I had my first show it was a flop but that didn’t stop me. I came back after networking, competing myself, learning how the barber world works, to make my next show amazing. After the pandemic, I realized how important it was to teach our industry how to survive during difficult times so I started my idea for the next expo. My goal for this show is to help the industry grow, learn from national educators such as Tyrik Jackson and John Mosley – two of the biggest names in the industry – as well and myself, because we have been through the struggle, the trial, the error, and we know what to teach to help you succeed. That’s what my show is about, elevating and building your brand, building your business, learn how to survive, not struggle. I want to inspire and have them watch a great barber competition along with our fantasy hair and makeup (My Bloody Valentines Theme) it’s a great mixture of fun, education, and friendly competition.” 

Talent Beyond the Chair Phase 3 is the third annual premiere Barber/Stylist event in South Texas, providing educational guidance partnered with the glamour of a competitor’s focus on showcasing the wonderful reality that is this industry. Talent Beyond the Chair Phase 3 provides outlets for the new entrepreneur to meet celebrity guest barbers, network with fellow business owners, and learn more about what it truly takes to run their business to maximum success. 

For tickets, click here.

Diesel Barbershop partners with Andis Company

Diesel Barbershop has partnered with Andis Company to provide direct offers to all Diesel Barbershop stylists and barbers on its professional line of barbering tools. This new national program will give Diesel employees access to some of the highest quality barbering tools on the market as they create classic and contemporary styles for its diverse customers. 
 
Providing this program to their team members, Diesel Barbershop leadership feels they are setting their staff up for success from day one. In an industry where precision can make the difference between a mediocre haircut and a great one, Diesel Barbershop wants to ensure that they provide the greatest service to their clients. This program will give all Diesel Barbershop barbers and stylists access to quality products at an affordable price, just for being part of the Diesel team.  

“For 100 years, Andis has been delivering superior quality and performance – our team members will now have that tool expertise in the palm of their hand as they create their very best work,” said Sarah Klingensmith, Director of Training and Operations for Diesel Barbershop. 

Diesel Barbershop is part barbershop, part salon, part old school record store, part mechanics garage, part tattoo shop, and part vintage arcade. A man-cave for great haircuts and an amazing overall haircut experience, if you will. It also is a successful franchise business with more than 20 locations across the USA. 
 

www.dieselbarbershop.com/ 
www.andis.com

Goldwell Announces its 2022 Color of the Year: BUBBLEGUM

Working in conjunction with some of the world’s foremost color experts, Goldwell is proud to introduce the 2022 Color of the Year:  BUBBLEGUM. The retro-futuristic pink shade playfully walks the line between vibrant, hot pink and classic pastels, harnessing a bevy of charming dualities that resonates with a diverse audience. 

“We can see that optimism will be a key trend for 2022 and BUBBLEGUM is the perfect emblem for it,” says Jane Boddy, Global Color Expert. “The underlying blue tone adds a freshness that is both progressive and balanced. It merges the playful heart with the clear head to create a color that is versatile but measured.” 

Gone are the days of pink being associated with feminine roots – it is now considered a color that has defined the times. The hue embodies a shift in attitude not only in fashion, beauty and lifestyle, but overall outlook, establishing a newfound level of respect.  

“This playful, inclusive color represents diversity, self-identity, fun and freedom, which is something our stylists couldn’t wait to start replicating in their color formulas,” says John Moroney, Global Creative Director Goldwell. “Striking the unique balance between flirtatious and wholesome, cool and warm, and soft and strong, the dynamic aspects of BUBBLEGUM will infuse the look with a head-turning dramatic effect like no other.” 

BUBBLEGUM Formula with Goldwell Colorance: 

40ml Colorance Core Lotion 
15ml Colorance Pastel Rose 
5ml Colorance Pastel Lavender