BarberEVO Magazine
Be part of the Barber EVOlution
Why not share the love? Jay @realjaythebarber, founder and CEO of EZ-Blade Shaving Products takes his clippers to a NY park and cuts a stranger’s hair while striking up a great conversation with Lupmon. Exactly what barbers are doing all over the nation every day. Good work Jay!
Booksy – the beauty industry’s leading booking and business app – has announced Jose Schnekenburger as its new Senior Creative Marketing Manager for the company! Schnekenburger will be responsible for the ideation and creation of the brand’s campaigns across market sectors and the overall vision for the brand look, feel, and tone for the U.S. market. With his extensive wealth of knowledge and experience, Jose hopes to help build the Booksy brand for those seeking a new, innovative way of growing their business and making it easier for clients to find them.
As a licensed cosmetology educator and barber for the past 20 years, Schnekenburger hopes to bring the Booksy brand to the next level with his background and vision. Following his passion in the beauty and barber industry with a visionary standpoint for brands, he’s held roles in nearly every facet – from education and sales, to brand development and creative direction. Schnekenburger previously worked with Pivot Point International, Schwarzkopf, his own professional brand Lock & Loaded Men’s Grooming, and his latest project of creative director/curator for @unitedbyshorthair.
Booksy is the leading scheduling and business app for the beauty industry that is designed to make lives simpler and much more efficient. The cloud-based app easily connects beauty industry service providers with customers. Booksy not only allows for convenient 24/7 online appointment booking for clients but is also a comprehensive business management tool for beauty businesses of all sizes.
“I, and the entire Booksy team, is delighted to have Jose as our new Senior Creative Marketing Manager. He has been an important and pro-active member of the Booksy marketing team. I look forward to his ongoing contributions in his new role as the company continues to expand our brand presence within the professional beauty industry and with consumers,” commented Dee Hadley, Head of Marketing Booksy U.S.
Download the Booksy App for free, or visit Booksy.com
Booksy, the leader in booking and business technology for the beauty industry, has recently unveiled their new 2022 marketing campaign, “Get Discovered”.
Get Discovered is actually a love story and campaign dedicated to helping beauty professionals find their forever clients through the #1 beauty booking marketplace – Booksy. Just like online dating, any barbershop, beauty pro, salon, or spa can create a snappy, enticing profile, upload amazing work that best reflects their talents, and market themselves to find the right client matches in their area.
Get Discovered also focuses on highlighting one of many things that Booksy does best … connecting people via the Booksy Marketplace. Rather than be another run-of the mill, “all-in-one” booking solution, Boosky shifts the conversation. Powerful marketing and business management tools empower Providers to do more, and the Marketplace is the place where it all happens.
The Booksy Marketplace allows providers the opportunity to find more of their ideal clients (not just cute calendar features) and retain them. Who wouldn’t love that!
The Provider’s journey to getting discovered is as simple as these 5 steps:
Did you know about 68% of beauty professionals are looking for ideas and tools to optimize their business, be more effective and acquire new clients! Booksy can help with all of that.
“Booksy‘s vision and goal is to establish itself as the top marketplace where beauty professionals and providers can discover new clients and keep them returning while promoting their talents. We want our users to thrive business-wise and provide the tools they need to accomplish that in a meaningful, robust, yet easy way. Through the Get Discovered campaign, we are looking to reach new beauty professionals and businesses and underscore our significant and unique advantages in the market,” commented Dee Hadley, Head of Marketing, Booksy.
Book anytime, from anywhere. Who wouldn’t want to Get Discovered through Booksy?
Garden has been a staple in the hair industry for more than fifty years, with the sole purpose of providing stylists with high quality, innovative, & cutting-edge salon tools. Over the years there has been a rise in dedicated artisan barbershops and a demand for brushes unique to styling men’s and short hair.
Olivia Garden is excited to introduce a new line of high-quality tools designed specifically for barbers – the OG Barber™ Collection.
The OG Barber Collections provides a wide range of high-quality enhanced tools exclusive to men’s grooming. This new collection includes paddle and round brushes featuring ceramic + ionic technology with ion charged bristles to help hydrate the cuticle, eliminate frizz, flyaways and add shine to hair.
The collection is available in two different designs for varied usage:
“Olivia Garden has been creating innovative tools for the professional salon industry for over fifty years and it is about time we entered the barber space,” said Anne Maza, Co-Owner of Olivia Garden. “We created the OG Barber Collection with valuable features that assist barbers in getting the job done with ease and comfort every time.”
Each brush is uniquely designed with a timeless tortoise shell effect that will look slightly different on each brush.
Both designs offer an ergonomic handle design that is non-slip, suitable for all hand sizes, great for easy rotation and entirely snag-free with a retractable sectioning pick.
All brushes will be available at select Olivia Garden retailers, as well as on www.oliviagarden.com.
For more information about Olivia Garden, visit www.oliviagarden.com or follow them on Instagram and Facebook.
This past weekend (Sat Apr 9 – Monday, Apr 11) the SalonEVO and BarberEVO team packed their bags and took off to Chicago to attend the 99th annual America’s Beauty Show put on by Cosmetologists Chicago.
Beauty professionals, from barbers, cosmetologists, and beauty and skincare experts gathered for a weekend full of education, inspiration, demonstrations, networking, and of course, a little bit of fun too!
This year, EVO took their booth to the next level, offering attendees a unique opportunity at being on the coveted front cover of SalonEVO, with an incredible life-size, interactive, walk-in front cover photobooth. The EVO booth was also the spot to be if you wanted to learn from amazing educators, such as Miguel Rosas from Wahl Pro and Lici Febo from Andis who both performed live demos to an inspired audience.
The EVO front cover photo booth was graced by many of North America’s leading hair and beauty lights, such as the Ulta Beauty Pro Team, with Nick Stenson and Anna Manukyan, Danielle Keasling, David Lopez and Michelle O’Connor. As well as educators like the effervescent Kristin Kaide, Queen of the South, Nieves Almaraz and many, many more!
The team also had the enormous privilege of attending the 10th Annual Beauty Changes Lives Experience, which was an incredible night of fun, inspiration and education, bursting with industry icons all keen to support this wonderful charitable cause.
Thanks to all who stopped by and said hello! Until next year at ABS!
Barbershops are truly the heart of the community and none more so than TRU Fades in Richmond, VA. They have introduced an apprenticeship program that is beneficial to the participants and the community as a whole.
The program has been approved to perform free haircuts for the less fortunate, apprentices perform these services allowing for regular practice while providing a public service that is in great need.
Now the program has been rolled out throughout the state and in do so will introduce so many more opportunities.
Here is a little background about TRU Fades and the program it has created.
Perry, also known as P Lee, opened TRUFades Barbershop on January 29th, 2022. The ethos here is ‘Each One, Teach One’, which means that the barbers teach and improve one another. In other words, within the shop, ‘iron sharpens iron’.
The apprentices begin performing the services of barbering and grooming all over the state within the community for the most in need. This is also giving the apprentices an opportunity to practise and also grow their own skillset. P Lee has expanded on this idea by evolving it into a regular program, with various locations in Richmond, and with plans of increasing the number of apprentices, clients, and venues in the upcoming months.
This program also caters to those who are not able to afford basic necessities, let alone personal grooming. During the events of the program, those that participate are not only provided with a free haircut but are also given a free meal and a safe place to be at peace.
This program takes care of a major concern for apprentices, and that is not having an established clientele. With this program, not only are they providing an excellent service to their community, but they are also gaining experience and confidence in their abilities.
In the words of “Each one, Teach one” hopefully barbershops all over will follow suit and use this program to give an expedited path to success for future barbers, as well as bringing our communities together and making them stronger.
If you as a barbershop owner or barber would like to get involved with the program, please contact P Lee at Trufades_by_plee
Many congratulations to the newly announced winners of this year’s NAHA awards.
The North American Hairstyling Awards is the most prestigious professional beauty competition in North America, and honors the salon industry’s top artists.
Avant Garde: Migena Furxhi
Barber of the year: Navin Ramgoolam
Editorial stylist of the year: Shirley Gordon
Educator of the year: John Mosley
Haircolor: Sean Godard
Haircutting: Reno Prezio
Hairstylist of the Year: Cassie Carey
Inspiring salon of the year: Steller Hair Company
Makeup artist of the year: Jalia Pettis
Master hairstylist of the year: Ruth Roche
Student hairstylist of the year: Ali Talamantes
Styling and finishing: Robin LaChance
Team of the year: Ulta Beauty Design Team
Texture: Jamal Edmonds
#NAHAMOMENT2022: Kim Rivka Elbaz
ENTRY OPEN JUNE 6 – SEPTEMBER 14, 2022
The North American Hairstyling Awards is the most prestigious professional beauty competition in North America and honors the salon industry’s top artists – who push the boundaries of skill and creativity.
For over 30 years, thousands of talented artists have used NAHA as a platform to showcase their work to win a coveted NAHA award.
To enter click here.
Something incredible has opened in LA. The Bike Shop MOTO opened it’s doors in April. Yes, it’s a barbershop, but it’s so much more. The concept is based on the London strategy of The Bike Shed Moto, the LA location has a full restaurant, café, bar and lounge, multi-brand retail emporium with multiple concessions for gear, apparel, top brands and motorcycle sales, private dining, private members bar and mezzanines, the Paint Shop tattoo studio, event space and galleries AND the Parts and Labour Barbershop.
With on-site parking for more than 100 motorcycles all set in a building that was built in 1945, it is based in the heart of the LA Arts District.
UK barber, Paul Hewitt, a consultant on the project, said: “It’s an incredible space, combining all the owner’s passion projects under one roof, motorcycles, tattooing, barbering and great food. It’s huge, with a dedicated retail space, mezzanine platform to overlook the whole location, and it is open to members and non-members.”
The owners of the new LA location, Vikki and Dutch Van Someren, said: “We are incredibly happy and excited to announce that the Bike Shed Los Angeles is now open.
“After years of hard work, not helped by two years of global chaos, and countless messages from excited members of our community asking when we’ll be open, we are incredibly proud of the final results, and cannot wait to welcome you to your new LA home.”
Parts & Labour Barbers LA are looking for more passionate and driven fully licensed barbers to join their team. All enquiries please email: Dutch@thebiksshed.cc
BIKE SHED MOTO, 1580 Industrial Street, Arts District DTLA. Follow the progress here.
As the world’s No.1 and fastest growing subscription-free salon software for hair, barbering, beauty, spa and wellness, Fresha’s exponential growth is being accelerated through a series of capital investments, the development of leading-edge technology, and the introduction of innovative features tailored to the needs of its partners in the beauty industry, and consumers.
With 60,000 partners and 200,000 professionals in 120 countries now managing their businesses with Fresha, and with over 450 million appointments already processed, Fresha has revealed how it joined forces with Huda Kattan – founder of self-made cosmetics empire Huda Beauty and chairwoman of HB Investments – to create one of the most powerful partnerships in the global beauty industry.
As one of the world’s most successful beauty entrepreneurs, Huda has built a multi-billion-dollar cosmetics brand by sharing her passion for beauty on Instagram, amassing an fanbase of over 50M loyal followers. Recognising the huge potential for Fresha as salons and spas increasingly move their businesses online, Huda commented: “I’ve witnessed the positive impact Fresha has for beauty entrepreneurs first-hand. The company is a force for good in the rapidly expanding community of beauty professionals around the world. By making top business software accessible without any subscription fees, Fresha lets professionals focus on what they do best – offering great experiences for their customers.”
With consumers using the Fresha website and app to discover hair, beauty and wellness businesses in their area, tens of millions of appointments are being booked and paid for online every month. As an end-to-end software solution for businesses and consumers, Fresha is driving growth for its partners by providing their clients with a seamless online booking and payment experience, and attracting new clients via Fresha marketplace. Now, Fresha is also providing an intuitive e-commerce solution for its partners, and a positive online shopping experience for consumers with the launch of Fresha Store.
Fresha Founder and CEO William Zeqiri says. “There are plenty of exciting opportunities for Fresha to work in close partnership with Huda Kattan and her team, particularly in the ecommerce space. The beauty industry is on the verge of a major transition to online, and we are leading the way with free software for salons, barbershops and spas around the world. Our online bookings and automated marketing tools, with mobile apps and direct integrations to Instagram, Facebook and Google are bringing local businesses much closer to where customers increasingly are; online”.
Fresha Co-Founder Nick Miller agrees adding: “Huda’s wealth of industry experience and passion for beauty, along with her inspirational story of entrepreneurship make her the perfect fit for Fresha. We’re thrilled to be working with Huda and her team on new ways to leverage technology and unlock real value for beauty professionals and customers around the globe.”
With New York-based growth equity firm General Atlantic – backers of tech giants such as Facebook, Snapchat and Airbnb – raising $182 million to date and valuing Fresha at over $640 million, Huda Kattan participated through HB Investments, the private investment office of the founders of Huda Beauty. With Huda Kattan as Chairwoman, her sister and President Mona Kattan said: “Fresha is a win-win solution for both customers and service-based businesses. It’s supercharging businesses by allowing them to manage, track and grow in the fastest way possible, all subscription-free. For customers, it’s a simple and easy platform to discover and book services. The potential is limitless.”
Karan Wats, CEO of HB Investments adds: “Fresha is doing an incredible job and it’s building a phenomenal business. General Atlantic’s investment will accelerate the company’s growth and cement its industry-leading position.”
As the most requested feature from its 60,000 hair, beauty and wellness partners, Fresha has now launched its new deposits feature.
With the issue of no-shows and late cancellations costing salons, barbers, beauty salons and spas many thousands of pounds in lost revenue every year, Fresha Deposits gives partners a new level of protection against loss. As of today, businesses using Fresha can now collect deposits for appointments, with advanced features allowing partners to customise the deposit based on the service being booked, or the client type. Deposit payments are quickly and securely received in advance of appointments, and partners can rest easy, knowing they’re protected if a client cancels or fails to show up at all.
Simple to use and highly effective, the deposit paid by the client is deducted from their bill following their service, and in the event of a late cancellation or no-show, the deposit is retained by the salon to protect them from a loss of income.
Fresha CEO and co-founder William Zeqiri says: “Addressing the issue of lost revenue through no-shows and late cancellations is a priority for hair, beauty and wellness businesses, and for us at Fresha. Deposits add another vital layer of protection for our partners in addition to the existing no-show and late cancellation policy features that are already reducing revenue loss by up to 60%. Our new deposits feature further protects our partners from what is a preventable loss of income.”
Setting up deposits on Fresha couldn’t be easier. When you join Fresha’s free appointment scheduling software and enable Fresha payments you can:
With new feature innovations driving growth and delivering protections for its partners, Fresha co-founder Nick Miller adds: “Fresha has already processed over 250 million appointments, so reducing revenue loss from no-shows and late cancellations makes a huge difference to individual businesses, and the global industry. Deposits will revolutionise how our partners manage this issue, so we’re delighted to make it available.”
Fresha salon software is transforming the way hair, men’s grooming, beauty, spa and wellness businesses are managing, promoting and protecting their businesses. Join Fresha FREE at https://www.fresha.com/for-business
