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OUT NOW: BarberEVO North America Issue #31 – June / July 2023

In the past couple of months, we have been overloaded with inspiration and passion fromattending events like Premiere Anaheim, NAHA, ABS, CT Barber Expo, and the Barber Grammys in these last couple of months. From interviews on the NAHA red carpet to showcasing our iconic photo booth at ABS, and interviewing industry legends in our EVOmedia zone, you can say the team are a little star-struck. 

In this issue, you can check out EVO’s thoughts, reviews, and all the fun we had in this issue. We also offer some sage advice from BaByliss experts onhow to excel as a platform artist.

Grooming is simply about taking care of oneself and personal aesthetic. But as barbers, it’s your job to help your clients embark on their grooming journey and to give them an elevatedand luxurious experience. We talk to grooming experts such as the folk at House ofHandsome, Michelle Mitchell, Elliot Chester, Chico Boom and so many more.

Next, we talk about education. We kick off the feature with Rodrick Samuels, the NAHA Educator of the Year and Director of Hair Lab Detroit Barber School. We also share our experience of attending the ribbon cutting of the Wahl Barber Academy in Chicago. And wetalk to so many inspiring educators who are helping lead the next generation of barbers.

Finally, we deep dive into all things tech. We start by sharing the story behind Shearshare, an innovative app thatcan help any barbershop owner… some even call it ‘HairBNB’! We also speak to 12Pell, the barber shop of Generation Z – leading the industry forward through tech.

We hope you enjoy this issue! Order your beautifully presented print copy here.

Schwarzkopf Professional Relaunches OSiS – A Modern and More Intuitive Styling Assortment Featuring Beloved Hair Heroes and Must-Have Innovations…

Welcome to styling with character. Developed to keep pace with every individual and their hair – unleashing creativity whatever their energy – Schwarzkopf Professional’s core styling range, has been revamped to fully embrace self-expression and styling crafted ‘your way’. 

OSiS provides hairdressers and their clients with a modern and more intuitive assortment featuring beloved heroes and must-have innovations. Everything is packaged in a new design, yet with the same reliable performance – trusted for over 20 years!

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  • Modern and intuitive assortment
  • Inclusive and unique design 
  • More sustainable, with improved recyclability
  • Primarily vegan formulas free from animal-derived ingredients (25 out of 28 are vegan)

OSiS – JUST ADD YOU.

The relaunch of Schwarzkopf Professional’s much-loved styling brand, OSiS showcases a campaign featuring the diverse range of individuals that OSiS helps to express – whatever the situation or scenario.

Arguably, hair is the epitome of self-expression and true character – OSiS understands that none of us are one-dimensional – we all hold a trove of identity, style and personality within us, ready to be released. OSiS is a celebration of this unbound character and the products that allow us to create it. From messy to styled, to backcombed, to straight and sleek. 

The concept is simple: this is styling with character; all you need to do is just add you.

OSiS – Packaging Design and Products.

New design. Same performance.

OSiS has a modern and inclusive design that screams character, oozes uniqueness and boasts an irresistible shelf appeal. Each range now sports a stylish matte finish and a fresh colour revamp that allows for easy differentiation between products with relevance to all genders. The original, iconic elements hairdressers and their clients know and love are still prominent, allowing the perfect balance between welcoming new values and staying true to classic nostalgia. 

Product categories and styling assortment at a glance:

OSiS provides a collection of hairstyling products that empower self-expression. It’s time for hairdressers and their clients to further embrace authenticity and creativity through hair – discover styling with character:

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SMOOTH & SHINE

  • OSiS Flatliner 200ml

Heat Protection Spray – OSiS Flatliner provides heat protection up to 230°C, with proven efficiency. Specially designed for daily use of heated hair appliances.

  • OSiS Glow 50ml 

OSiS Glow is an anti-frizz shine serum that combats rough, dull hair without weighing it down.

  • OSiS Sparkler 300ml

OSiS Sparkler is a silicone-free shine spray that provides light conditioning and instant shine for frizz-free, glamourous hair. 

  • OSiS Super Shield 300ml 

OSiS Super Shield is a multi-purpose protection spray, especially formulated for long hair.

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VOLUME & BODY

  • OSiS Grip 200ml

OSiS Grip is an extra strong hold mousse that keeps even coarse hair in its place.

  • OSiS Hairbody 200ml 

OSiS Hairbody is a light hold volume spray that gives limp hair the illusion of thickness without being sticky or stiff.

  • OSiS Air Whip 200ml 

OSiS Air Whip is a flexible, light hold mousse that can be layered to increase hold.

  • OSiS Soft Dust 10g

OSiS Soft Dust is a soft volume powder that is especially designed for long hair.

  • OSiS Upload 200ml 

OSiS Upload is a light hold, bodifying hair cream that provides the perfect level of manageability for blow-drying – even on porous hair structures – without a hint of crispiness.

  • OSiS Pump Up 85ml

OSiS Pump Up is a multi-use paste that works wonders on any hair length, whether you want to enhance texture or increase volume… or both! 

  • OSiS Volume Up 300ml 

OSiS Volume Up is a hair boosting volume spray – an instant trouble-shooter if long hair lacks volume, hold and texture.

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CURLS & WAVES

  • OSiS Bounty Balm 150ml 

OSiS Bounty Balm enhances curls and waves by reducing frizz, whilst adding shine and softness. It also works to tame straight hair too.

  • OSiS Tipsy Twirl 300ml 

OSiS Tipsy Twirl is a lightweight curl jelly that enhances natural waves and curls with medium hold.

  • OSiS Curl Jam 300ml

OSiS Curl Jam enhances natural curls and coils with light hold, whilst leaving hair hydrated and soft without heaviness.

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TEXTURE

  • OSiS Dust It 10g

OSiS Dust It is a mattifying hair powder for invincible volume. 

  • OSiS Flexwax 85ml

OSiS Flexwax is a strong hold hair wax that provides natural shine and strong definition.

  • OSiS G. Force 150ml 

OSiS G. Force is a classic, extra strong hold gel to achieve multiple styles.

  • OSiS Mess Up 100ml 

OSiS Mess Up is a medium hold, matte paste – the perfect go-to styling product for laid-back, short hair styles.

  • OSiS Mighty Matte 100ml 

OSiS Mighty Matte is a strong hold styling cream with a matte finish that keeps even coarse hair in its place.

  • OSiS Rock Hard 150ml 

OSiS Rock Hard is an extra strong hold hair glue that doesn’t let you down when creating those demanding styles.

  • OSiS Velvet 200ml

OSiS Velvet is a wax-effect, light hold spray, creating soft definition and natural shine.

  • OSiS Texture Craft 300ml 

OSiS Texture Craft is a dry texture spray that gives long hair texture, subtle grip and volume.

  • OSiS Thrill 100ml 

OSiS Thrill is a shine-enhancing elastic fibre hair gum that accentuates all hair textures. 

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HOLD

  • OSiS Elastic 300ml, 500ml

OSiS Elastic ensures the right balance between workability and style maintenance.

  • OSiS Freeze 300ml, 500ml

OSiS Freeze fixes hair in place all day without flaking.

  • OSiS Freeze Pump 200ml 

OSiS Freeze Pump is a fast-drying strong hold styling mist, perfect for defining and fixing curls in place. 

  • OSiS Session 100ml, 300ml, 500ml

OSiS Session is an extra strong hold hairspray that allows you to protect and maintain long-lasting styles without compromise. 

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2ND DAY

  • OSiS Refresh Dust 300ml 

OSiS Refresh Dust is a bodifying dry shampoo that reliably combats greasiness to refresh any style.

OSiS Online, Social and Education.

As a hairdresser’s partner in craft, Schwarzkopf Professional takes a service-centred approach to salon business, which always puts the hairdressers at its heart – providing the education and support needed today, to become the hairdresser you want to be tomorrow. Immerse into the world of OSiS either online through the ASK Education eAcademy – Schwarzkopf Professional’s FREE online training portal: schwarzkopfpro.com/eacademy or join one of the dedicated OSiS Seminars and learn how the latest styles come to life! Explore more: schwarzkopfpro.com/askseminars.

To dive into the full OSiS product portfolio, diverse new looks and exiting styling know-how, tour the Schwarzkopf Professional website: schwarzkopfpro.com/osis – don’t forget to join the digital OSiS community to be inspired and educated with useful tips & tricks and hair how-to’s across all digital platforms, including @SchwarzkopfProUK on Instagram. Plus, participants can also share their brand-new OSiS looks via the #schwarzkopfpro and #OSiS hashtags.

American Crew partnered with celebrity hairstylists at the 2023 Met Gala

American Crew partnered with celebrity hairstylists Laila Hayani and Kumi Craig to provide sleek and on-theme hair for Succession actors Jeremy Strong and Alexander Skarsgard.

Laila Hayani for Jeremy Strong at Met Gala 2023, by American Crew®

Inspiration: Jeremy’s Met Gala look this year was driven by a classic, clean gentleman’s cut. This hair style has a very precise edge and defined shape which requires just the right amount of product to look polished without weighing it down. Using American Crew Fiber Cream, Grooming Cream, and Alternator allowed us to achieve the exact result we were looking for and prepare Jeremy for the red carpet,” states celebrity groomer, Laila Hayani. 

Look Breakdown

  1. To begin styling the look, I worked a pea-sized amount of American Crew® Fiber™ Cream into the top of Jeremy’s clean, damp hair which helped to thicken the hair and add flexibility and control.
  2. Then, I applied a fingertip amount of American Crew® Grooming Cream and manipulated his hair to the natural direction of his hair grain; I used American Crew® Grooming Cream for high shine, to provide conditioning elements, and repel moisture to keep his style intact for the remainder of the night. 
  3. Next, I lightly diffused the hair on a cool setting to dry it in place. Once fully dry, I spritzed a light amount of American Crew® Alternator Finishing Spray to create additional holding power.
  4. For the last step in his red-carpet regimen, I used American Crew® Revitalizing Toner to soothe the skin around the beard and neck area and add a cooling effect for a refreshed feel. I then applied American Crew® All-In-One Face Balm to the neck and around the side of the hair to moisturize the skin and complete this clean, classic look!

Kumi Craig for Alexander Skarsgard at Met Gala 2023, by American Crew®

Inspiration: For Alexander’s MET Gala look this year, I wanted his hair to be stylish, yet effortless and casual, complementing his recent role in Succession. I was able to achieve this by using American Crew Fiber Grooming Foam, Forming Cream, and Grooming Spray, which provided a strong hold for the red carpet without appearing overly primped and polished,” states celebrity groomer, Kumi Craig 

Look Breakdown

1.  To achieve Alexander’s look, I first applied a moderate dosage of American Crew Fiber Grooming Foam to his damp hair to provide heat protection and manageable volume. I then used a diffuser to reduce frizz and enhance the natural texture of the hair.

2.  Then, I finger combed a small amount of American Crew Forming Cream through the hair for a medium hold, natural shine, and added volume.

3.  To finish the look, I blow dried the hair with a diffuser. Once dry, I sprayed a few spritzes of American Crew Grooming Spray to the styled hair to hold everything in place for the long night ahead and provide the hair with a smooth after feel. With buildable coverage, it’s a go-to for touch ups throughout the night if needed.

Jessica Ortiz and Andis Company Groom Formula 1 Driver Daniel Ricciardo for the 2023 Met Gala

Celebrity men’s groomer Jessica Ortiz uses Andis tools to get Daniel Ricciardio red carpet ready.

HAIR AND GROOMING BY: Celebrity Men’s Groomer Jessica Ortiz for Andis Company 

TIPS/TECHNIQUE: Using the Andis beSPOKE trimmer, I started by tapering the sideburns and applying the clipper-over-comb technique to remove bulk around the temples.

Then I cleaned up around the ears with the same beSPOKE trimmers; I love their design because it makes detailing around the ears less obstructed.

The trimmer’s close blade allows the freedom of creativity. it can provide a very clean finish or, in my case, a natural shape around the neckline. 

Finally, using the Andis reVITE clippers with the fade blade attachment, I faded the beard to flatter his jawline. The compact size and cordless design make it perfect for on-the-go barbering.

PRODUCTS: Andis reSURGE Shaver ($110), Andis reVITE Clipper ($180), and the Andis beSPOKE Trimmer ($250). You can purchase all Andis Company products from authorized Andis® dealers and at andis.com. To learn more about Andis® Company, follow them on InstagramTikTok, and Facebook

About Andis® Company

Andis® Company is a fourth-generation, family-led business and a market leader in barbering, styling and animal grooming founded in 1922. Its industry-leading clippers, trimmers and styling accessories are used by both professionals and DIYers across the globe.  The #1 preferred brand for textured hair, Andis remains committed to leading the category while ensuring quality, durability and innovation. Andis believes that creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way. To find a local distributor or retailer, call 800-558-9441 or visit www.andis.com.

Andis® Company’s Global Education Team Proud to Welcome Two New Female Barbers

Andis® Company, a leader in professional tools and education for the barber and beauty industry, is excited to introduce Sabra Clark and Brea Retic as the latest additions to its Global Education Team!

Now consisting of 44 educators across four continents, the Global Education Team could not be more thrilled to welcome the two educators and barbershop owners.

Angie Perino, Andis® Global Education Manager, said: “I’m thrilled to add such incredible barbering talent to our roster of global educators.”

She continued: “Not only are Sabra and Brea fantastic advocates for barbering education locally, but, most importantly, they are committed to bettering the next generation of barbers and stylists, no matter where they’re from or what stage in their career.”

Sabra (@Saaabra) was born and raised in San Diego and owns Straight to the Cut Barbershop. She has been fascinated with barbering ever since she was three years old and cut her bangs off after getting a comb tangled in them. She received her barbering license in 2017. 

Sabra is also founder of the SoCal Lady Barber Expo, the Lead Barber Educator for Bellus Academy from 2021-2022, and a six-time award-winning competitive barber. One of her goals is to start a non-profit organisation to empower women and femme people in the barber industry, creating a safe space for all to feel beautiful while developing hair and their craft. Now a part of the Andis team, Sabra will share her mission with a global audience.

Brea (@Breajcuts) made a drastic career change in 2009, moving to Atlanta to attend barbering school. Now the owner of the Brea J Cuts Studio and part of the SalonCentric It Takes a Pro Team, she has taken her calling in stride. Discovering her passion for barbering made her realise it was the perfect field to enjoy flexibility, family time, and a better quality of life. 

Brea is passionate about helping others and is a volunteer for A Different Cut, which helps barbers style young adults and children on the autism spectrum who can find the sensory aspect of getting a haircut overwhelming. Giving barbers the tools to be thoughtful and prepared in a sensorily-sensitive environment, A Different Cut offers as much peace of mind to barbers as it does to their clients.

Brea will be a powerful addition to the Andis team, fostering encouragement and community while sharing her craft. 

For more information about Andis Company or the brand’s educational offerings, visit andis.com. To keep up with Andis Global Educators, look to #CREATEYOURWAY and follow Andis on InstagramTikTok and Facebook.

OUT NOW: BarberEVO North America Issue #30 – April/May 2023

Get your copy here!

The newest issue of BarberEVO North America is OUT NOW! We have the latest in product launches, marketing, event updates, and new year trends. Packed full of ace designs and awesome features that give you everything you need to know to reach success in 2023 and beyond.

IN THIS ISSUE

It’s always our pleasure to feature the industry’s biggest brands – keep an eye out for gorgeous shoots and the latest incredible looks from American Crew and JRL’s Victor Lopez collection.

ON THE COVER

As seen on this issue’s front cover we are delighted to announce BaByliss Pro’s Influencer Collection. The latest group of barbers who will be the faces of the limited-edition Influencer Collection are Nicole Renae, Van Da Goat and Andy Authentic. What a line-up!

BaByliss has been busy! We also share the details of BaByliss’ latest set of UV Foil Shavers with new UV-Disinfecting Lid and a host of new technological innovations.

STYLING

The industry’s best and brightest barbers reveal their styling secrets in this special feature. David Marulanda, stylist to sports stars, shares how he has incorporated color into his styling repertoire. 

STMNT co-creator Julius Caesar, and ambassadors Jovan Figueroa and Zach Ignacio explains the challenges that creating low maintenance, live-in looks throws up. Patrick Butler from Floyd’s 99 tells us why longer hair should be viewed as the barber’s playground of creativity.

FURNITURE AND EQUIPMENT

Investing in comfort should be the priority for your guests and as Sofi Pok explains, choosing Takara Belmont as her chair of comfort has been an awesome decision.   

Grab your copy of the magazine to see Chris (CJ) Foreman talk about his Instagram account that features standout barbershops all across the country – if you need some interiors inspiration, he’s your guy. 

SUSTAINABILITY

Challenging the throwaway society we have become, Danny Larry, the Salon Chair Guys, talks about how his business provides eco-friendly salon and barbershop equipment repair and maintenance products, with an aim of promoting sustainability in the barbering and beauty industry.

Read how Uplift Provisions Co. has produced a product line that is clean, fresh and perform well – all in the name of producing products that are clean and safe for the skin.

NEWS

As always, you can count on us to give you the latest news in the industry, from event calendars and product launches to business updates and inspirational stories. 

In this issue, we give you the industry updates on the plans for Wahl Clipper Corporation’s Barber Academy, and Elliot Chester’s big-hearted mission to give back to his community by hosting a day of mentoring to give back to kids in the foster care system. Hats off to Mr Chester!

We hope you enjoy this issue! You can order your print copy here.

Jayson Tatum Pays Homage to Barbershops with new JT1’s Colorway

Celtics F Jayson Tatum debuted a new colorway for the Jordan Tatum 1s titled “Barbershop,” which draws inspiration for his love of keeping up with his fresh cut. The JT1 “Barbershop” colorway officially releases in April on Nike’s website and in select retailers, but the Celtics forward gave fans a peak of the new shoe recently in a game against the Pacers.

After signing with Jordan in 2019, Tatum finally debuted his first line of signature shoes with the Jumpman brand during 2023 All-Star Weekend, where he wore both the “Zoo” and “Pink Lemonade” colorways in a historic performance during the All-Star Game. The “Barbershop” colorway features a knit-mesh upper in various hues of tan and brown with a black overlay. On both heels is a red Jumpman logo on the shoe’s back straps, which are detailed in red, white, and blue, similar to a barber’s pole you would see outside of a barbershop. The colorway is finished with Tatum’s “JT” logo in gold on both tongues, as well as the shoe’s side. 

A SHOE-IN: In terms of specs, the “Barbershop” colorway is equipped with a reinforced TPU frame and an uncaged Zoom Air unit in red and blue in the midsoles to provide energy return. Other specs includes plate technology in the outsoles that is designed to help with quick transitional movements and supported comfort in the outsoles, making it one of Jordan Brand’s lightest basketball shoes. According to data from Zoomph, Tatum’s social post showcasing the new colorway drew a social value of about $77,000 from close to 2 million impressions online.

Samson’s Haircare Showcases 2023 Men’s Trending Styles

New hairstyles and hair trends for women are easy to find, as they’re always emerging online, in magazines and on celebrities. For men’s trending hairstyles are not always as prominent – and they should be! Men’s hair deserves just as much attention as women’s, and that means delivering not only the hottest hair trends, but the best hair products to support them. 

With the help of Samson’s Haircare, an artisanal men’s hair and beard care range and Ethan De Nolf (@denolf), and barber and owner of DeNolf’s Barbershop, we have identified year’s trending men’s hairstyles. 

Messy Crop: Crop top fades have been increasingly trending! The sharp contrast between buzzed sides and longer hair on the top helps any man make a big style statement. One of the best things about this hairstyle is the versatility, no matter what texture hair a man has. Samson’s Haircare Volumizing Matte Powder (1.4 oz. / $19.00) can help you achieve an unstructured, full yet controlled crop. A few quick sprays will help mattify hair, while providing volume, dimension, and texture. 

Grown Out Curls: Men are embracing their natural texture and growing out curls for more styling versatility. Samson’s Haircare Foster the Curl (5 oz. / $26.00) is perfect for curly and textured hairstyles. It nourishes, defines, and holds curls all day long thanks to its low shine, light hold, protein-packed crème. The name Foster the Curl is representative of Samson Haircare founders, Jake Hamlet and Adam Muncy’s passion and advocacy for the foster care system. A portion of the revenues from Foster the Curl will be donated to Foster the Family to provide self-care products for multicultural children entering the foster care system. 

Modernized Mullet: The ‘80s have made a comeback with the modernized mullet haircut. More and more celebrities – men and women – have been rocking this blast from the past look, and Samson’s Haircare Matte Styling Cream (4 oz. / $19.00) can help elevate this edgy hairstyle. Use it to nourish and hold loose, textured hairstyles, but if you’re feeling a more slicked back, sleek look, you can also use it on your towel dried hair, combing it through, for a firm holding, satin finish. 

All Samson Haircare products are available online at www.samsonshaircare.com

ABOUT SAMSON’S HAIRCARE:

Largely embedded in the foster care community, Jake and Adam strive to do everything with good intent and purpose, and their character is built within their hard work and dedication to delivering the best hair care products possible.

The Creation of the Captain – Celebrating 13 Years of Top-Class Styling Products with Captain Fawcett

Captain Fawcett has an outstanding brand identity. As well as creating award-winning gentleman’s grooming products, the writing, design and social media have a unique narrative flair, combining British humour and heritage with a contemporary take on what it means to be a gentleman in the 21st century. 

SO, what’s the secret to creating an iconic brand? Captain Fawcett founder, Richie Finney, spilled the beans… 

The journey began, quite literally, with beans! I was using empty baked bean cans (thoroughly washed!) to blend my own Moustache Wax, intended purely for personal use. My wife, Christine Greenwood, an Emmy & BAFTA award-winning hair and make-up artist, took the wax on set. People loved it but I had no sense of any commercial value. I started with 100 jars, little did I know what wonders would follow! 

Richie shared his top 10 tips for building a brand that is memorable and iconic.

1: Be authentic

25 years in the Sound Department of the British Film Industry gave me an understanding of immersive experience. If you believe in a world from the inside out, you can be true to it without affectation. When an actor is immersed in their character, even if they’re improvising off script, they say what their character would say. So, by living your brand, you can’t really go wrong.

2: Deliver superb customer service

When people are delighted, they talk about it and your customers become your cheerleaders. Word of mouth recommendations are of huge value. 

3: Build a trusted team

Early on, you have complete control but when you expand you need some humility. Find people with skills you don’t have, who really get what you’re doing.

4: Be consistent

Reinforce your brand with repeated images and phrases. Create your own catchphrases, such as ‘Keeping A Stiff Upper Lip Regardless’®. With repetition they’ll become widely recognised. Arguably, that familiarity is when a brand starts to become iconic.

5: Collaborate

Instead of paying influencers, work with colleagues and ambassadors who have a vested interest and genuine belief in your brand. It brings integrity to your relationships and helps extend your customer base.

6: Be philosophical

The stronger your brand identity the more polarising it can be. Some people will be attracted, some repelled. You can’t be all things to all men. To thine own self be true.

7: Blend product branding with aesthetic

Your logo, colour palettes, and tone of voice should be recognisably yours. These might evolve so there’s room for poetic licence! But don’t dilute your core storyline.

8: Utilise social media

Barbers are about the shop, the physical experience. So be what you say you are, and deliver what you promise on social media or you’ll be found out. 

Don’t be afraid to share lows as well as highs. Humans buy from other humans. And stick to platforms you can manage, better to show up consistently on one platform than drive yourself crazy creating content for everything. Social media is a tool, not your master.

9: Quality is king

It has to be a top-quality product. Fancy packaging and a terrible product immediately lose trust. Get the product right, then work on beautiful presentation. Share samples with respected experts in your field and earn their genuine endorsement. Again, it’s about conviction and trust.

10: Have fun!

Profit is but a result of your initial and enduring idea. However, it’s never guaranteed, so make sure you enjoy the ride. Money should not be the motivation although, with a combination of hard work, surrounding yourself with excellent people, a pinch of good luck and an element of success, it may well be the consequence.

Final tips?

Enjoy the journey because fuck knows what the destination is.” 

Curious about the legacy of the Captain? Or fancy trying some products? Find out more at captainfawcett.com, the home to a simply delectable range of first-class gentleman’s grooming requisites. 

For wholesale enquiries please email sales@captainfawcett.com & mention BarberEvo for 10% off your first order. 

Andis Unveils New “Creative Collab” with Award-Winning Educator John Mosley, the “Popular Nobody”

Benefitting a change is coming scholarship program, this collaboration highlights one of the industry’s top creators and gives kids support for college & vocational programs.

Andis® Company, a leading manufacturer of barbering and styling tools and education for professional barbers and hair stylists, has joined forces with award-winning barber and educator John Mosley, known professionally as “Popular Nobody,” to launch its most unique collection yet. One of Andis’ leading Global Educators and 2022 NAHA Educator of the Year, John uses his influence to inspire creativity among professionals and this new collaboration, featuring three limited-edition tools, highlights his artistry and encourages others to create their way. 

“Kicking off our Creative Collab Series with John and his Popular Nobody brand is incredibly exciting. Andis is always looking to inspire and encourage others to create their way, so when we spoke with John about the idea of creating a custom clipper with a common vision to support a great cause, we were excited to bring it to life,” said Angie Vlasaty Peterson, Andis VP of Marketing. “We think people will really love what we’ve done with John and B. Clark Customs.”

Branded with the signature Popular Nobody “Atlas” Gorilla logo and a design based on a one-of-a-kind, hand-painted colorway by B. Clark Customs™, this special-edition release includes custom versions of the Master® Cordless Li Clipper, the Cordless Envy® Li Clipper, and the Slimline® Pro Li Trimmer. Each tool for this collaboration was chosen by John with professional creators in mind. It combines some of Andis’ best-selling tools with the imagination and style of the Popular Nobody brand wrapped using fresh, modern colors, and a surprise black light glow design. Tools in the collection include:

Master Cordless Lithium-Ion Clipper

Andis Company’s most popular professional clipper, The Master Cordless, offers high-speed power, constant speed technology, and an adjustable blade for unbeatable precision that make it perfect for skin-tight fades and tapers. With a 90-minute cordless runtime and a durable aluminum housing, the Master Cordless Clipper delivers premier-quality cuts with the aesthetic edge of Popular Nobody style. 

Cordless Envy Li Adjustable Blade Clipper

With 2 hours of cordless runtime on a 90-minute charge, the super lightweight Cordless Envy Adjustable Blade Clipper is designed with the craft in mind. The lightweight design is ideal for smaller hands and for comfortable all-day use. Decked in a unique Popular Nobody colorway, this clipper embodies creative freedom. 

Slimline Pro Li T-Blade Trimmer

A sleek, lightweight profile and extra-sharp carbon-steel T-blade mean this trimmer was built for ultra-close, precision detailing. The Slimline Pro Trimmer boasts an ergonomic design perfect for controlled outlining, designing and touchups on the neckline. Also showcasing the Popular Nobody graphics, this trimmer completes this incredible, artful set of tools. Dedicated to giving back to his community, John has pledged $10,000 of the proceeds from this collaboration to A Change is Coming, a Texas-based 501c non-profit foundation that provides scholarships to Black and Brown youth. Andis will also be making a matching grant of $10,000 through its Andis Foundation to support the group’s work.

Of the donation, John said: “There comes a point in your career where you realize your success wouldn’t have been possible without someone else helping you. As an Andis Global Educator, I have seen how teaching others to be successful makes a difference. This creative collab with Andis is a great expression of artistry and giving back and A Change Is Coming is the perfect partner to benefit from this project.”

Available while supplies last, these limited-edition tools will be sold separately on the Popular Nobody website. To learn more about Andis® Company, follow them on Instagram, TikTok and Facebook. To keep up to date with John Mosely and Popular Nobody, follow him on Instagram

We are inspired by the dreamers and visionaries remaking our world today, because creativity makes the world a better place. We are creators and together we shape the world.For more information, visit the Creative Collaboration page on the Andis website.

About Andis® Company

Andis® Company is a fourth-generation, family-led business and a market leader in barbering, styling and animal grooming founded in 1922. Its industry-leading clippers, trimmers and styling accessories are used by both professionals and DIYers across the globe.  The #1 preferred brand for textured hair, Andis remains committed to leading the category while ensuring quality, durability and innovation. Andis believes that creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way. To find a local distributor or retailer, call 800-558-9441 or visit www.andis.com.