Marie Rainsford has become a trailblazing figure in the barbering world, rising quickly through the ranks with a dedication to her craft and a passion for education. From her early beginnings cutting men’s hair at home to becoming a lead educator at The OP45 Barberschool, Marie’s mission is clear: to shape the future of barbering by empowering others – and never stay stagnant.

Marie Rainsford is the name on everyone’s lips in the barbering world, and for good reason. With a career that has exploded over the past six years, this Irish-born barber has carved out a niche in a traditionally male-dominated industry. But what makes Marie more than just a skilled barber is her profound passion for education. A passion so deep, in fact, that it has transformed her career, from solely being behind the chair to a leading educator on the international stage. And her mission? To empower the next generation of barbers with the tools and mindset needed to succeed.

Curiosity and Courage

Whilst Marie’s journey into the hair world began in salons, where she worked as a stylist for 10 years – she was seemingly always cutting men’s hair… but in a rather unexpected place.

“I was always cutting men’s hair in my mum’s home growing up,” she recalled. “I probably shouldn’t have been doing it at that age, but it just felt right. That was my introduction to barbering.”

Whilst her early start in the craft of barbering wasn’t enough to sway her from starting off in salons, her passion for male grooming always remained – simmering beneath the surface, and waiting for the right moment to emerge. That moment came when she took a chance on a barbering job in Australia.

“It was a new barbershop opening up, and I thought, ‘Why not give it a go?’ I was already cutting men’s hair on my days off, so I thought, let’s see where this takes me!”

Since, she has never looked back. What began as a trial run turned into a full-fledged career in barbering, one that quickly took off when she made the decision to immerse herself fully in the craft, and move back to Limerick, Ireland.

Whilst it may seem that Marie’s rise in the industry has been rapid – with just six years of professional barbering to her name – Marie doesn’t attribute it to luck.

“I’ve been in the industry for 16 years now,” she emphasized. “It’s not just barbering; it’s years of hairdressing too. And really, it’s about never wanting to be stagnant. Honestly, stagnancy is my biggest fear. I constantly strive to get better, and that’s what drives me.”

Drive with a Purpose

For Marie, barbering isn’t just about cutting hair. It’s about nurturing growth in others.

“I really think my purpose in life is to be an educator. I love helping people become better versions of themselves, and showing them a simpler way of cutting hair that can genuinely change their whole career. Education, for me, is really about showing that there is a better way to understand and perform your craft,” she told me.

Marie’s role as lead educator for The OP45 Barberschool, where she champions the D.F.S cutting formula, is a testament to this. The D.F.S formula, according to Marie, is a game changer in the industry – and she noted, it was certainly a game-changer for her.

She said: “It’s an extremely simple formula for cutting hair, but we also work a lot on psychology and mindset. This industry is very much holistic, and I feel it’s time that we really recognise this. You need to know who you are and how you like to work, in order to make the formula work for you. The DSS formula is going to change the barbering industry, honestly. For me, it aligned me with the right people and gave me a deeper understanding of the craft.”

It’s clear that education is at the core of everything Marie does. Whether she’s on stage, in a classroom, or behind the chair, she’s sharing her knowledge and helping to elevate others. Her tours to colleges across the UK are part of this mission, and she’s dedicated to ensuring students are fully prepared for the real-world demands of a barbering career.

“Being in college, it often doesn’t prepare students for the real-life work in the barbershop. They’re there for two years, and then sent out into a strenuous career. I want students to leave our schools ready to be on the shop floor, gaining confidence and making a living – and that comes with a lot more than just practice cutting,” she said. “When you look at any other career path, there are often four-year courses, with follow-ups of internships and many more learning opportunities. Barbering should be taken as seriously as any other craft, and it’s up to us to make sure students are equipped for success. It’s about getting them to capitalise and nourish their potential.”

The Heart of Service

Marie’s commitment to education doesn’t stop at her students – it extends to her clients in the chair, too. For her, barbering is more than just delivering a good cut; it’s about delivering an exceptional service.

“Service is massive,” she said. “I charge a higher price point, but I can do that because I put in the effort to make my clients feel 100%. Every client gets a full consultation, product recommendations, scalp analysis, and a thorough styling lesson. A lot of barbers focus on doing a great fade, but it’s so important to look after the person in the chair. It’s about the entire service – including the aftercare. I mean, we’re a service industry, after all.”

Marie’s attention to detail and commitment to customer care is one of the many things that make her stand out in the crowded barbering industry. She offers a genderless pricing structure, making her services accessible and inclusive for everyone.

“Whether you have short hair, long hair, or something in between, I’ll take care of it. This approach has really worked for me! Chiefly, because it’s really opened up my clientele. I get a lot of older women coming to me for cool pixie cuts, not your typical ‘old lady’ style,” she explained. “I think it’s important to meet people where they are and give them what they want, not what society expects.”

Inspiring the Future Generation

As a female in an industry still dominated by men, Marie is breaking boundaries. But she was quick to downplay the gender divide.

“I think, whilst the industry is changing – it’s still important for barbers to realise, that gender isn’t relevant. I’m great at barbering! That’s that. I don’t see myself as a ‘female barber,’ I’m just a barber. I don’t put myself in any box. But, I still hope I can inspire other women to get into the industry because it’s such a great career with so many avenues to explore,” she said.

Before our conversation came to a close, and just as her next client was set to arrive, I asked Marie one last question. What’s your greatest piece of advice for aspiring barbers? In short, she told me: Stay open, stay curious, and never stop learning – adding: “You’re not going to be good at everything, and that’s okay. Focus on what you’re good at and get great at that.”

In a world where barbering is constantly evolving, Marie Rainsford is at the forefront, shaping the future of the craft with her scissors, her heart, and her desire to uplift others. With her unwavering dedication to growth and learning, it’s clear that this is just the beginning for Marie. The barbering world better keep watching – because Marie Rainsford is only just getting started.

Sotomi and the vision of Chop Chop London 

In a rapidly evolving world where industries are challenged to be more inclusive, efficient, and sustainable, Kaye Sotomi, the Founder and CEO of Chop Chop London, is transforming the hair industry with his innovative vision.

The guiding principle behind Chop Chop is bold yet simple: “No gender, no texture, just hair.”

This core belief breaks the conventional mould of hair salons and barbershops, offering a fresh approach that transcends traditional norms. 

Kaye Sotomi’s Chop Chop London is more than just a chain of salons; it’s a movement that seeks to reshape the way the hair industry operates, making it more accessible, streamlined, and aligned with modern values. With four Chop Chop locations, Kaye’s vision has found a solid foothold in London. 

No gender, No texture. Just hair 

At the heart of Chop Chop London is the belief that hair care should not be limited by outdated gendered or textured definitions. Sotomi’s mission is to create an environment where everyone, regardless of gender or hair type, feels welcome. The concept of “no gender, no texture, just hair” recognises that personal expression through hair should not be confined by societal expectations. 

Kaye believes that this simple, yet profound approach has the potential to shake up an industry that has often divided its services along rigid lines. Most traditional salons and barbershops categorise their offerings based on gender or ethnicity, creating barriers that exclude or alienate certain customers. Chop Chop’s inclusive ethos removes these barriers and puts the focus where it should be: on delivering exceptional hair care that suits the individual, regardless of who they are. 

A vision for a more efficient and sustainable industry 

But Kaye’s vision goes beyond inclusivity. He’s also determined to make the hair industry more efficient and sustainable. To him, it’s not just about what Chop Chop does for its customers, but how the brand can positively influence the entire industry.

For Kaye, creating a more efficient industry means leveraging modern technology to streamline operations, enhance customer experiences, and reduce waste. 

Efficiency is key in today’s fast-paced world. Kaye wants to offer their clients convenience and quality without compromising on inclusivity or sustainability. Their goal is to push the industry forward, to make it more efficient, more inclusive, and more sustainable. 

This ambition is reflected in every aspect of Chop Chop’s operations, from how appointments are booked to how products are sourced and used. 

The role of technology in streamlining haircare: partnering with Fresha 

A significant aspect of Kaye’s push for efficiency is the salon’s partnership with Fresha, a leading software platform that supports appointment bookings, customer management, and business analytics for the beauty and wellness industries. The switch to Fresha has been transformative for Chop Chop London, allowing Kaye to run his business with precision and ease. 

“The partnership with Fresha was seamless,” Kaye said. “It’s not just about a booking system, it’s about running an efficient business. Fresha understood exactly what I needed for Chop Chop, and the level of detail it provides in terms of analytics has been invaluable.” 

Kaye highlights how Fresha’s platform has been key to understanding client behaviour, optimising services and keeping track of the business’s performance. Having access to real-time data means Kaye has all the details he needs to make informed decisions, whether it’s about staffing, inventory, or client trends. 

Through this integration of technology, Chop Chop London has been able to modernise its operations, providing a better experience for clients while also increasing efficiency behind the scenes. The platform’s intuitive design and robust analytics mean that Kaye can focus on what matters most: providing an exceptional, inclusive haircare experience while growing his business. 

Creating an inclusive and empowered hair care community 

Kaye’s journey with Chop Chop London is not just about building a successful salon chain, it’s about building a community. He believes that the hair industry has the power to bring people together and that salons should be places where everyone feels welcomed and valued. His goal is to cultivate an atmosphere where diversity is celebrated, and every customer walks away feeling seen and heard. 

Kaye’s approach to inclusivity also extends to the stylists he employs. By fostering a team of diverse professionals, Chop Chop London ensures that there is someone for every client, regardless of their hair type or personal style.

Looking ahead: The future of Chop Chop London 

With four Chop Chop locations already established in London, the future looks bright for Kaye and his team. The success of Chop Chop’s inclusive, efficient, and sustainable model is a testament to the power of reimagining what the hair industry can be.

Kaye has proven that it is possible to run a business that is both profitable and purpose-driven, one that meets the needs of modern customers while also pushing the boundaries of the industry. 

As we look to the future, Kaye’s commitment to making the hair industry better for everyone—clients, stylists, and salon owners alike—is unwavering, and his drive to lead with inclusivity, sustainability, and technology ensures that Chop Chop will continue to be at the forefront of the industry’s evolution. 

In an industry that often feels slow to change, Kaye’s Chop Chop London is a breath of fresh air. With its commitment to inclusivity, efficiency, and sustainability, it’s not just setting the standard for what hair care should look like—it’s leading the charge into a better future for the entire industry. 

How do you figure out which style of moustache to go for?

Choosing a moustache style depends on a few factors: your face shape, hair growth pattern, and personal style. For example, those with a rounder face might go for a longer, more structured style like the handlebar, giving the illusion of length to balance out the roundness of the face. While someone with a more angular face could suit a chevron or pencil moustache, as shorter and more defined styles can complement any sharp features. It’s all about experimenting and finding a style that complements your look.

How long will it take to grow? What do you do if it’s patchy?

Typically, it takes around 4-6 weeks to grow a solid moustache, however this will vary person to person and if you’re anything like me, as little as 2 weeks can be enough to have a pretty thick moustache. This can be both a blessing and a curse if you think about the required upkeep and maintenance of fast and thick growing facial hair.

If it’s a bit patchy, patience is key. Let it grow out and see how it fills in, as the hairs may cover sparse areas over time. If not, a touch of beard oil and a bit of light trimming can help create a fuller appearance.

What tools do you need?

A good quality narrow comb and small scissors are essential for trimming and shaping. An electric trimmer with adjustable guards is also handy, as it lets you maintain the desired length and avoid over-trimming, if short symmetry is what you’re looking for.

What products do you need?

A quality beard oil, such as OSMO Beard Complex, keeps the hair soft and nourished. Moustache wax is also useful for adding a bit of hold. Although my pro tip is that any hair wax, such as OSMO Matte Clay Extreme, can be equally, if not more effective than a moustache wax, especially if you’re styling a more structured look.

How do you keep it clean?

Keeping a moustache clean is easy with regular washing, ideally with a gentle beard shampoo. This helps remove any food particles or oils without drying out the hair or skin. Rinse thoroughly and follow up with beard oil to keep it hydrated.

To order OSMO for your salon contact your local OSMO wholesaler at www.osmo.uk.com

The first Labour Budget since taking office was presented today, 30 October 2024, by the first female Chancellor, Rachel Reeves, in the Commons. 

Responding to the Budget statement, Caroline Larissey, Chief Executive of the National Hair & Beauty Federation said:

‘We asked the government for support for employers to counteract rising wages so we’re pleased that they have listened and responded with a rise in the Employment Allowance which will benefit some sector businesses, despite the rises to employers National Insurance contributions.

However, with 16%+ rises in the youth wage rates there was nothing on interim support for businesses training young people. The only ‘youth guarantee’ for our sector will be that small and micro employers won’t be able to afford to take on apprentices. This makes it even more vital that Skills England is responsive to the needs of our sector and the new Growth & Skills levy channels major support to incentivise small and micro businesses training apprentices.

We will engage constructively with the consultation around business rates reform and the decision to keep at least some support through a 40% Retail business rates discount and freeze of the small business multiplier is welcome and important in the interim. The government was silent on VAT but we will continue to push for reform which is the sector’s number one issue

While the Employment Allowance increase offers some breathing room, the dramatic rise in apprentice wages threatens to disrupt the traditional pathway into our Sector. Without targeted intervention, we risk creating a skills gap that could take years to bridge. The government’s approach to retail business rates shows they’re listening, but more comprehensive support is needed to ensure the sustainability of apprenticeships in hair and beauty.”

The summary of the Budget:

• Wage rates; 6.7% increase in National Living Wage, 16.3% increase in 18-20 rate, single adult rate ‘over time’
• Freeze on fuel duty in 2025 for another year
• Employers National Insurance contributions (NICs) increased by 1.2% to 15% from April 2025
• Reduce NICs threshold from £9,000 to £5,000  
• Increase Employment Allowance from £5,000 to £10,500
• Business rates: 40% relief for Retail and hospitality in 2025/26 and small business multiplier freeze
• Cap on corporation tax for the duration of this parliament
• National Insurance thresholds: No extension to freeze on personal tax thresholds from 2028-29; will rise in line with inflation in the future
• Largest real-term funding increase since devolution; £3.4 bn to Scotland through the Barnett formula, £1.7 bn to Welsh government and £1. 5bn to Northern Ireland in 2025/26
• £1.3 billion investment into connectivity in regional transport

The full details of the Budget can be found here. 

The Hair and Beauty Industry Authority (HABIA) have recently made the exciting appointment of Director and Co-Owner of Matakki, Emma Curd, to their team.

Emma will be joining the team as an ambassador with a focus on standards, in addition to Matakki being a HABIA official working partner.

Joan Scott, CEO of HABIA, said: “HABIA focus on standards, Education, Excellence, and careers. We are delighted to welcome Emma as an ambassador, with a focus on standards. Her experience and professional status in addition to the Matakki brand values, alongside their focus on industry standards and practices, align with those of HABIA perfectly.

“We appreciate the work that James, Emma and the Matakki team undertake to support the industry and work with hair professionals, educators and learners to champion technical excellence and high industry standards. We are excited to partner with such an initiative-taking brand, who offer such excellence to the industry.”

“Habia are truly about high standards and technical excellence, and I am thrilled to assume an additional role alongside my roles at AHT and world skills, with the backing of the Matakki brand to achieve that,” Emma enthused. “Standards has been the core of my professional career, it does not matter what uniform I have worn or what title I have held, I have pursued excellence in all.

“At Matakki we continue to promote and support these values to elevate the hair and beauty industry and maintain the professional status it deserves. As a senior manager and Director with experience in varying sectors, it is my belief that structured and accredited training with assessment in any industry, provides better outcomes and safer working.

“I am incredibly lucky to be a part of the Matakki brand formed by my husband back in 2003. James is an authority on steel, an expert technician, and an outstanding marketeer. This combination of varied skills being at the centre of our brand, ensure a holistic business model.

“Collaborating with our amazing team internally, our global ambassadors and official partner salons, allows us to strive to promote safe, secure, and equitable working environments through accredited training from FE through to CPD for all.”

Emma’s career spans almost 25 years as a qualified and registered clinician, including roles as a senior manager, Treasurer at the RCN union in Yorkshire and Humber and active senior clinician, prescriber, and mentor in her field of expertise.

This experience means Emma holds valuable knowledge, and a skill set which includes key areas such as risk assessment, prevention of cross infection, health and safety in the workplace and ergonomics. This is unbelievably valuable to affecting change around industry standards for learners and employers.

Emma has been a respected lead in the NHS, managing both teams and services, and is an advocate of qualification and continuing professional development. Since 2016, Emma has transferred those skills into Matakki alongside her husband James Curd, founder of Matakki, whilst retaining her qualified and accredited clinical status to function as a resource around user health in both equipment, its maintenance, ergonomics and working environments.

Emma’s role as ambassador will see her supporting HABIA across the hair and beauty industry alongside other experts, to develop national occupational standards which are incremental to professional qualification.

Jude Taylor has been announced as the new brand ambassador for OSMO. The Newcastle upon Tyne stylist has swiftly rose to the top of the industry after kickstarting his career in 2019.

Starting his apprenticeship just before the pandemic, Jude’s dedication and passion saw him qualify with a Level 3 diploma in 2023. As a new ambassador for OSMO, Jude will be focusing his expertise on curly hair and vibrant colour creations.

“I’m very excited to share my passion and expertise to the wider OSMO Family,” June enthused. “Curly hair is a real love for me (even for my own curly hair!) and I already love working with the OSMO Curl Revival range in the salon with my clients, so it’ll be great to demonstrate my cutting style to my peers. I also love working with vibrant colours, and the OSMO Color Pyscho and OSMO IKON shades and bleaches really help me achieve standout looks for my clients. I’m really looking forward to sharing my enthusiasm and skills in this new role.”

“We caught Jude’s creativity at a show and were so impressed with his expertise and passion for our craft. We know Jude will bring energy and new technical creativity within the OSMO Family, and we’re all excited to be working with Jude,” said OSMO Senior Brand Manager, Sinéad McLaughlin.

Jude’s style is characterised by his super creative and alternative approach to hairdressing, often bending the traditional rules. He thrives on creating bold, unconventional colours that are rarely seen in everyday life, making his work stand out in a crowd.

Jude’s talent has not gone unnoticed within the industry. He has placed in the top 10 for three consecutive years in the apprenticeship category of the UK Hair and Beauty Awards, and more recently, he secured 7th place at the same awards for Stylist of the Year.

Jude also just won “Unique Colourist of the Year” in the North East Hair and Beauty Awards. One of Jude’s favourite aspects of his career is performing on stage. He collaborates with incredible creatives through electronics brand, Diva Pro Styling, and recently had the opportunity to showcase his skills at HairCon, an experience he cherishes.

BarberEVO UK columnist and industry icon Alan Beak has been appointed as the new Global Ambassador for Booksy, marking a significant milestone for both the platform and the barbering community.

Known for his precision, creativity, and passion for education, Alan’s partnership with Booksy positions him as a driving force in promoting innovation and digital solutions within the industry.

As Director and Co-Founder of RUGER., Alan has always been at the forefront of cutting-edge barbering techniques. His new role with Booksy will see him championing the integration of technology into barbershops worldwide.

Through this collaboration, Alan will play a pivotal role in showcasing how digital tools can streamline operations, enhance client experiences, and help barbers elevate their businesses to new heights.

“The impact that Booksy had on RUGER. was phenomenal because we were the only people in our area that were taking our bookings,” Alan explained. “Now your time is your money, and our time is our money, and we would have people come to the shop at 8 a.m. on a Saturday and sit there for 4 or 5 hours waiting. Now, we’ve respected their time, and they’ve respected ours just waited anyway. But having that streamline of clients knowing full well who you have in the chair all day made us much more professional.”

As Booksy expands globally, Alan Beak’s influence will undoubtedly strengthen its presence in the barbering industry, inspiring professionals to embrace modern solutions that maximize efficiency and customer engagement. His ambassadorship signals a bright future where artistry meets innovation, setting a new standard for the industry.

Andis^® Company proudly announces the launch of the Envy II Clippers, available in Standard or Premier edition options.

Essential to the Envy II Clippers is the all-new Phaze blade, an adjustable carbon-steel blade that transitions seamlessly from 0000 to 0A. This blade bridges the gap between fade and taper blends, offering unmatched versatility and precision.

Additionally, the Envy II Clippers’ perfectly balanced design reduces hand strain, ensuring effortless use during extended barbering sessions. The textured housing provides a secure grip, and innovative features ensure a smooth learning curve and professional-grade results, empowering the next generation of barbers.

The Envy II Clipper (standard) features a more powerful motor than the first-edition Envy Li Cordless Clipper, running at 6,500 SPM, with a lithium-ion battery for up to two hours of run time. The kit includes 11 attachment combs, providing a wide range of cut lengths for versatile styling options. 

For those seeking an extra touch of luxury, the Envy II Clipper Premier edition features elevated technology in elegant gold housing and includes a matching charging stand and six attachment combs, combining sophistication with practicality. The Envy II Premier Clipper features an even more powerful motor, running at 6,700 SPM, with a lithium-ion battery for up to two and a half hours of run time. The Phaze blade on the Premier edition also features a dynamic, 22-tooth ceramic cutter that runs cooler and stays sharper longer, enhancing durability and performance.

“The Envy II Clippers embody Andis Company’s commitment to innovation and improvement,” said Matt Andis, Co-CEO of Andis Company. “With unmatched versatility, inclusivity and performance, we are excited to see how both new and experienced barbers will benefit from these next-level tools.” 

The user-friendly design and precision capabilities of the Envy II Clippers set a new benchmark for professional grooming tools. New and seasoned barbers alike can elevate their skills with the innovation of the Envy II Clippers.

The Envy II Clipper (standard) is available here.

The Envy II Premier Clipper is available here.

For more information visit www.andis.com and follow them on Instagram, TikTok, and Facebook.

Andis^® Company proudly announces the launch of its highly anticipated Black Label Collection. This exclusive lineup features the GTX-EXO^® Special-Edition Trimer with M-Force^™ technology and the Master Cordless^® Special-Edition Clipper with Phaze blade, setting new benchmarks in cutting performance and precision. 

The GTX-EXO^® Special-Edition Trimmer redefines cutting precision with its groundbreaking M-Force^™ magnetic tension system on its GTX-Z^® blade with a true zero gap. This patent-pending technology delivers consistent blade speed resulting in cooler, smoother and quieter cutting.

It also provides consistent magnetic tension across the entire blade for more power and cutting precision. The springless design decreases wear and tear on the motor and drive components for longer tool life, while allowing for faster blade removal and reassembly. Plus, the slimmer yoke design enhances visibility for an improved line of sight. 

“We continue to push the limits of cutting performance with M-Force^™ — the industry’s first and only magnetic blade tension system,” said Matt Andis, Co-CEO of Andis Company. “This evolution in technology allows us to deliver more power and precision, plus a cooler, quieter cutting experience from consistent magnetic tension across the upper and lower blades. M-Force^™ hits different.”

The Master Cordless^® Special-Edition Clipper with new Phaze blade bridges the gap between a Fade and Taper blade, offering unparalleled versatility and precision. This adjustable, carbon-steel blade with a dynamic 22-tooth cutter seamlessly transitions from 0000 to 0A, ensuring smoother blending during fading and tapering.

Built to withstand professional-grade daily use and all wrapped up in sleek, ultra-durable black label housing, the Master Black Label offers a powerful 6,500 SPM rotary motor, run time up to 1.5 hours, and Phaze blade with a true zero gap. The enhanced sound profile improves both barber and client experience, while the included Dual-Magnet OG Size 0 Comb provides added convenience and cutting versatility. 

The Black Label Collection is set to transform the barbering industry, serving as a testament to Andis Company’s continuous drive for innovation and excellence. The GTX-EXO^® Trimmer with M-Force^™ is available for pre-order here and the Master Cordless^® Clipper is available here. For more information visit www.andis.com and follow them on Instagram, TikTok, and Facebook.

Here’s how Danny Smith, owner of BarberSmiths, uses Fresha to manage his three bustling barber shops across London.  

Danny opened his first BarberSmiths in Angel, North London, with the aim to create a traditional barbershop with a warm atmosphere and highly skilled barbers. All at an affordable price. Now open in Shoreditch and Marylebone, too, Danny’s brand is ever growing. 

BarberSmiths have been using Fresha as their chosen software to help keep track of the day-to-day running of the studios, and help the business continue to grow. With over 100,000 partner venues in more than 120 countries, Fresha’s software simplifies business operations and has a spread of features so business owners can tap into marketing, payment processing and have their own place on the Fresha marketplace. 

Fresha sat down with him to talk about what it’s like being a business owner, and how he’s found working with their software to grow his barbershop into what it is today. 

“I started the business about five years ago. We grew very quickly in Angel, which allowed us to open another studio in Shoreditch. And then Marylebone. I was inspired by being in London in general and seeing all the lovely barber shops. I wanted to be a part of it.” 

“What makes BarberSmiths different is the incredible atmosphere, and the very high-end service. It’s our premium service that remains at an affordable price.” 

Fresha asked Danny about his experience opening his own business, and if he had any advice for anyone starting out as a business owner. “The best way to learn is to throw yourself in at the deep end.” 

After falling in love with barbering and London, Danny opened BarberSmith with only three years’ experience working in the industry. So, it wasn’t all smooth running when Danny decided to make the jump. “I found that there was a lot I didn’t know. I probably went into it slightly too quickly: but sometimes that’s the best way to learn.” 

His favourite part of being a small business owner is the community he became a part of as soon as he opened his first studio. “There are people I’ll speak to on a daily basis,” he tells Fresha, “whether that’s the 90-year-old woman who’s lived here for years, or maybe someone new to the area. You tend to build relationships with so many people.” 

What made him the proudest, though, is the fact that his clients just keep coming back. “I can walk into every store and see first-hand that clients are coming in and keep coming in. Not just for the brand, but for the barbers themselves.” 

As Danny began to look into opening his other studios, he realised that running BarberSmiths across London was going to be a challenge and he needed software that was going to be able to keep up with his business as it grew. “I chose Fresha because I realised it was super simple to use. 

“I heard about Fresha through my sister, who’s a hairdresser. Her salon has been using it since they opened,” Danny told Fresha. “And once I started using it, I haven’t looked back. And it’s been a very nice partnership because I have been able to grow my business as Fresha has grown too.” 

Fresha gives business owners the chance to see everything that’s going on even when they have multiple shops. It saves them time and allows their team to have a little more independence. Fresha Reporting and insights also allows Danny to keep an eye on “the finer details of the business” which means he can use that time he saves investing in the business, rather than spending his whole working week trying to keep track of everything. 

“Each barber has their own profile which allows them to look after their own schedule. And they can make edits when needed. So, I have more freedom to concentrate on other things within the business. 

“My favourite feature is the retention rate: each individual barber has their own, so every month you can see what percentage people are running at. And I look at my own retention rate and male sure that I’m keeping the standard as high as possible.” 

Danny adds another of his favourite features: the ability to set up cancellation and no-show policies to either ask for an upfront payment or charge a client’s card on file when they don’t show up. “Before the no-show feature, we had a lot of issues with people not letting us know when they were going to turn up and we lost money. The feature allowed us to be able to charge people for not letting us know within a certain timeframe. 

“I would 100% recommend Fresha to anybody in barbering or anybody in the beauty industry. It’s been superb and it’s helped me sort of grow from the bottom to where I am now.” 

If you want results like these for your business, check out what the Fresha, the world’s #1 online booking platform for barbershops can do for your business. 

About Fresha 

Fresha is the world’s #1 beauty and wellness marketplace powered by all-in-one free business software with integrated payments. With over 100,000 partner venues in more than 120 countries, Fresha simplifies business operations and enhances customer experiences.

To learn more, visit fresha.com, download Fresha on the App Store and 

Google Play, or follow Fresha on Instagram and Facebook.