Booksy presents a game changing night full of inspiration and entertainment for you and your salon, barber, or beauty business!
Meet fellow entrepreneurs from in and around Sheffield for a night of entertainment, masterclasses and advice on how to not only survive, but thrive and get to the top of your industry. The event is hosted by Booksy UK and is free to attend for Hairdressers, Barbers, Beauty, Nail & Lash businesses.
What you can expect on the night
A masterclass in hairdressing and barbering from Alan Beak and Pedro Plastics
Tips on how to protect and grow your revenue from Alice McNails
Access to exclusive offers and incentives from Booksy and partners
Three-course meal and drinks
Industry networking opportunities
Quality entertainment
Please note this is a private event for the beauty industry for hairdressers, nail/lash salons and barbers. Dress code is smart/casual and please bring ID with you on the evening. If you’d like to bring an industry guest they will need to make sure that they register for their ticket.
45% search online when trying to find a new hair salon
24% of people follow their hair salon on Instagram
Phorest’s 2022 Client Experience Awards celebrate the salons dominating online
According to research from Phorest Salon Software, over a third (34%) of British people say that they were influenced to choose their current hair salon based on the business’ online reviews and online reputation, while 28% look to online reviews when choosing a beauty salon.
When attempting to find a new hair salon to visit, 45% of respondents said they searched for salons on Google, while 30% searched on social media. Other online research methods included searching on Google Maps (13%) and viewing the online listing platform Yelp (6%).
Consumers are also using the internet to search for new beauty salons to visit. Of those surveyed, 32% searched for beauty salons on Google, 42% searched on social media, 9% used Google Maps, and 2% used Yelp to find beauty salons in their area.
UK consumers aren’t just using the internet to search for new service providers, however, 24% of participants said that they follow their regular salon on Instagram, while 25% follow their individual hair stylists’ Instagram pages. Beauty salon clients are even more engaged with their salon online, with 43% of those surveyed saying they follow their beauty salon on Instagram and 35% saying they follow their specific beautician, therapist, or technician. British clients seem to be more connected with their service providers online than consumers in many other regions surveyed. In Canada, for example, 70% said they don’t follow their stylist or salon on any social media platforms.
Commenting on the data, Verna Wall, Lead Researcher at Phorest, notes: “These findings show that British consumers are extremely engaged with hair and beauty service providers online-both when trying to find a new salon and when keeping up to date with their current service provider. As a UK salon business, it’s never been more important to nurture your online presence. Ask for online reviews, engage with your client base on socials, and think seriously about how you’re showing up on the internet to current and potential clients. Those who take their online reputation seriously will clearly win business over those who are not paying attention to their online reviews and social channels.”
This month, Phorest will be sending out their annual Client Experience Awards. These awards reward salons who keep a minimum of 60 online reviews above an average of 4 stars over a 12-month period, presenting them with a physical (and virtual) window sticker for their salon.
Verna continued: “Salons love to collect these awards year-in-year-out and display them on their shopfront to broadcast their exceptional customer service. But the greatest benefit for these award-winning salons is the ability to publish their top reviews to their Google Business and Facebook profiles from Phorest, allowing them to capture the market that, from the above research, clearly puts a lot of weight into online reviews. These reviews are important both when choosing a new salon and sticking with an existing salon. We are delighted for the Phorest CEA award winners for 2022 and hope that both their window stickers and their killer review profiles continue to help fill their seats with new clients over the next 12 months.”
Congratulations to the very first winner of Booksy’s Get Discovered Backstage contest: Eddie Gallegos, the award-winning barber, better known as @monster_eddiejr! Earlier this year,Booksy, the leader in booking and business technology for the beauty industry, partnered with Idle Hand Collective, a group of traveling barbers and hairstylists who provide complimentary haircuts to top performers and artists at music festivals around the world. Together, Booksy and Idle Hand Collective joined forces to give beauty pros the incredible once-in-a-lifetime opportunity to style some of the country’s most popular musicians backstage at top music festivals.
While many extremely talented barbers, stylists, and nail techs competed to showcase their talent at PsychoFest in Las Vegas from August 19th– 21st, Eddie’s freshly sculpted cuts, cosmetology background, and long list of 5-star reviews pushed him to the top of this month’s competition.
Eddie Gallegos is the owner of Monster Eddie Jr. Barber Shop in Henderson, Nevada. When Eddie found out that he would be cutting and styling hair for chart-topping rockstars, he admitted to becoming “a little emotional.” The opportunity to showcase his talents after 10 years of dedication to the barbering and cosmetology industry means so much to him. Over the years, the industry has introduced him to a host of like-minded professionals, opened numerous career doors, and given him the opportunity to set an example for others.
“It’s just been a long journey, and this is just super special for me. It’s a very special moment because people will see my skills, get to hear my story, and know that I come from a good place. I just want to be able to inspire people. Thank you Boosky for this opportunity,” said Eddie through tears of joy.
“Anyone that comes from a rough upbringing knows change can come when you give your all to something positive. It’s not easy, and there’s a lot of hard work behind it, but if you give it your all, you can definitely achieve anything,” said Eddie.
Booksy providers must meet three eligibility requirements:
Must have an active Booksy account
Have at least 10 reviews on your profile
Have cumulative profile review rating of at least a 4.8 or above
Winners will be notified of their win three weeks before the music festival they want to attend. Each winner will also be able to take advantage of an exclusive one-on-one educational opportunity by learning and asking questions about the celebrity styling industry. The opportunity to create a look for your favorite artist or style a bonafide rockstar who’s been at the very top of your playlists doesn’t come around often, so act fast and complete the application form today! Also remember to download the Booksy Biz mobile app for free or visit https://booksy.com/biz/en-us to learn more.
As the world’s #1 booking platform, Fresha continues to lead software innovation and introduce advanced features for hair, beauty, barbering and wellness businesses.
With partners involved in shaping their software experience with Fresha, by requesting the tools and features they need to run their businesses even more efficiently, Fresha has listened and responded by introducing six new automated text notifications. From rescheduled and cancelled appointments to thank you messages, salons can now keep their clients informed like never before.
Making sure clients receive up-to-date information about their appointment while avoiding no-shows and late cancellations is important to keep clients happy, and protect businesses from potential loss. In addition to Fresha’s existing appointment reminder text message, these six new text notifications are now available to Fresha partners.
Appointment confirmation
Send clients an appointment confirmation once they’ve made a booking online or in-store. This important step lets clients know all the important details about the appointment they’ve just made, such as the date, time and address.
Appointment reminders
Enabling reminders for upcoming appointments ensures clients remember their appointment, which also helps to reduce no-shows and cancellations! Salons simply decide what time the reminder goes out, whether it’s one or two hours, or one or two days before.
Rescheduled appointments
If an appointment needs to be rescheduled, partners can send an automated text message to confirm this. Salons will also be able to include any updated information regarding their appointment.
Cancelled appointments
Appointment cancellations are less than ideal, but they do happen. Whether the salon or the client needs to cancel their appointment, a text message can now be sent to confirm the cancellation. If the client cancels, they will also receive information about any late cancellation fees that may apply.
No-shows
What’s worse than a cancellation? A no-show. If a client misses an appointment, businesses can now automate a text message to let them know, along with information about the fees they’ve incurred for not arriving at their appointment.
Say thank you!
As well as helping partners to manage issues, Fresha’s improved text message feature gives salons the option to send a ‘Thank you for visiting’ message once the client has completed their treatment and checked out. At this stage they’ll be prompted to rate and review the salon, and they’ll be given the option to leave a tip. If they do add a tip, businesses can also set up an automated text to thank them for that too.
British professional colour house, OSMO is delighted to announce the appointment of a new Technical Educator, Jamie Twelvetree.
Jamie has over three decades of hairdressing experience, specialising in education. Starting his career at the tender age of fifteen within the renowned Steiner group (later to become part of Regis) and gaining his training at Raymond’s in Birmingham, his passion for knowledge and sharing skills shone through at an early age.
His career direction saw him progress from behind the chair to educating in salons regionally to then training for professional in-salon products.
“I decided early on that education was my preferred focus within hairdressing. I’ve a genuine passion for sharing our craft and I think it’s important for stylists of my generation to share our knowledge and skills. My age group was probably the last to learn our craft over a 5-year apprenticeship. It’s not the way of learning now, so I want to ensure our abilities and expertise are available to new stylists coming through. Being an educator is extremely rewarding and you can help mould the future of hairdressing, too. Having a real understanding of how products and ingredients work to create outstanding results in the salon is a passion of mine and I really enjoy educating others on how to get the best out of products, be that colouring or styling hair. This new role within OSMO will enable me to showcase the OSMO range up close and personal so that even more hairdressers can experience the quality and excellent results of the OSMO product portfolio,” explains Jamie.
Experienced in all areas of hairdressing from colouring, cutting to styling, Jamie brings a wealth of experience and education passion to the OSMO family. Based in Leicester, his role within OSMO will see Jamie focused within the UK to provide education for OSMO wholesalers and distributor partners.
“We’re so excited to welcome Jamie to the OSMO family as our Technical Educator alongside our Global Educator, Lesley Stitt. His passion for education and our industry is great to see and we’re very much aligned with his enthusiasm for the importance of education and his ability to inspire others. Jamie will be a real asset to our team, and we’re thrilled to be able to share his training skills with our customers,” OSMO Brand Manager, Sinéad McLaughlin concludes.
Say hello to the new additions of the cult OSMO Wonder 10 product range; a shampoo and conditioner designed to address the specific needs of damaged and dry hair.
NEW OSMO Wonder 10 Shampoo & Conditioner take the guesswork out of finding the perfect hair care regime. Everyone deserves healthy, naturally shiny hair, and OSMO Wonder 10 Shampoo & Conditioner will help you achieve this.
The OSMO Wonder 10 product duo has been specially formulated with the OSMO Fibre Bond Technology to strengthen and repair hair, with noticeable transformative results to nourished hair that is strong and visibly healthier for longer.
OSMO Wonder 10 Shampoo & Conditioner joins the OSMO Wonder 10 Leave-In Treatment, a cult classic loved by stylists, hairdressers, and barbers alike, creating a powerful trio of essential hair care to dry, damaged and over-processed hair leaving it feeling shiny, silky, and transformed.
OSMO® NEW Wonder 10 Collection will ensure the 3-step regime will cleanse, condition, and protect the hair, transforming hair to its former glory.
10 Wonderful Benefits:
Wonder 10 Wonderful Shampoo
Wonder 10 Wonderful Conditioner
Gently cleanses both hair and scalpFormulated with Fibre Bond TechnologyHelps strengthen and protect the hairNourishes both hair and scalpHelps reduce hair breakageSmooths split endsWeightless formulaHelps control frizzPromotes shineLeaves hair silky, soft, and manageable
Intensely hydrating formulaFormulated with Fibre Bond TechnologyHelps strengthen and repair the hairProtects against damage Smooths split endsHelps control frizzIncredible detanglerWeightless formulaCreates natural body and movementPromotes incredible shine
How to Use for Wonderful Results:
Apply OSMO Wonder 10 Shampoo to wet hair concentrating on the mid-length and ends. Lather and then rinse thoroughly. For best results follow with OSMO Wonder 10 Conditioner. Apply evenly to towel dried hair, concentrating on the mid-lengths and ends. Comb through and leave for approximately 1-3 minutes before rinsing thoroughly. Apply OSMO Wonder 10 Leave-In Treatment for strengthening, moisturising, and protective elements.
Prices: OSMO WONDER SHAMPOO (400ml, RRP £8.50, Salon £4.25 + VAT) OSMO WONDER CONDITIONER (400ml, RRP £8.50, Salon £4.25 + VAT) OSMO WONDER 10 LEAVE-IN TREATMENT (250ml, Salon £6.50 + VAT) To request OSMO for your salon, contact your local wholesalers or visit www.osmo.uk.com for all stockist details
Manufacturer backed scheme introduced to support the industry during challenging times
Just as the damaging economic effects of the COVID-19 pandemic have started to subside with salons and barbers reopening, welcoming clients back and returning to near-normality, new and unwelcome economic threats have started to emerge. As hair, beauty and grooming businesses continue to recover from what has been a difficult two-years, rising costs, inflationary pressures and the cost-of-living crisis have all combined to create a perfect storm that undermines their recovery by imposing fresh challenges to the running of a profitable hair salon or barbershop.
A Positive Outlook
However, against this gloomy economic backdrop there are many positives too. Demand for hair, beauty and men’s grooming services is growing exponentially, clients are investing more in their image and well-being than ever, and the potential outlook is one of hope for businesses that have decided to invest and create new and more luxurious service experiences for their clients.
The Industry’s First 0% and Zero Deposit Finance Lease Scheme
In response to all these issues and opportunities, Takara Belmont has taken the lead with the launch of the industry’s first manufacturer backed 0%, zero deposit Finance Lease scheme. This means there’s never been a better time to invest in new equipment. Launched today (18/7/22), the company has backed the scheme with its leasing partner to support the industry, as it continues to recover and invest for the future. Now, businesses can invest with complete peace of mind and build success into the future with renewed optimism and confidence.
“This scheme gives salons and barbershops access to 0% Finance with zero deposit over 2 years,” says Katie Wrighton, Takara Belmont’s National Sales Manager. “It’s so exciting, as it means they can invest to build their business for the future without large capital outlay. As the number one equipment brand, it makes our world-leading products even more accessible and affordable, plus it’s tax efficient and will help salons and barbershops manage their cashflow too. Many products cost as little as the price of a haircut per week, so why wait?”
Delivered through a quick and easy application process, hair and beauty businesses can now fast-track an equipment upgrade to improve their client experience, introduce new service opportunities and even redesign their space with Takara Belmont’s free* Salon Design service. Katie Wrighton: “Recently we’ve reduced delivery times on some of our most iconic equipment to just a few weeks, and our salon design team can help businesses reimagine their space. The combination of this with 0% finance makes now the perfect time to invest and grow.”
Key benefits of the 0%, zero deposit Finance Lease scheme are:
Opportunity
With 0%, zero deposit Finance Lease, there’s never been a better time to invest. This scheme gives your business the scope to maximise your business potential, enhance the service experience for clients, and transform the working environment for your team
Better cashflow management
This scheme enables salons and barbershops to purchase equipment in a way that improves cash flow by retaining cash in the business for other important investments such as training, staff recruitment and marketing
Flexibility
At the end of the agreement, your salon or barbershop can own the goods outright for one extra monthly payment, or upgrade again and start a new agreement
Quality and value
As the number one salon furniture and equipment brand, this scheme means you can benefit from the world’s best equipment at a price you can afford
Tax relief
Lease Purchase is the sensible way to invest as you receive tax relief for the full duration of the lease agreement
Make your life easy
A single fixed monthly payment means you can budget and enjoy complete peace of mind. Once you have everything in place, you can focus on providing great service and on your business without worrying about your equipment
In its latest effort to support the industry, the NHBF has responded to its Members’ concerns about energy costs by partnering with leading energy consultancy Direct Business Solutions (DBS) to help them save on their utility bills.
The new partnership comes in direct response to the NHBF’s State of the Industry survey in March reporting that 94% of salon owners across the UK had seen an increase in utility bills compared to the same period last year, with 32% stating that utility bills were their largest overhead.
Energy is essential for most businesses, especially for salons and barbershops, from charging hair clippers or hairdryers to running high tech body and face treatments, as well as lighting and heating your salon. Your needs differ from an average household and, as energy prices continue to rise, this adds to the pressure that salons are feeling across the UK.
With energy prices skyrocketing over the past year, finding the best deal for your salon is now essential. The new NHBF partnership with DBS aims to help salon owners manage the energy pricing crisis as simply as possible by finding the energy contract best suited to the individual business’s needs.
The new Members only partnership provides:
• Great prices and deals on your utilities
• A choice of like for like quotes, putting you firmly in control
• Simplicity – your dedicated account person will make this process hassle-free.
• Clarity on your energy pricing and broker costs
• Fit – Matching the supplier with your business needs
Richard Lambert, NHBF chief executive said: “Rising electricity and gas costs are a real concern to salons across the hair and beauty industry. Coming on top of already increasing staff and business costs, they are pushing many salons at breaking point. We’ve partnered with DBS to help salon owners manage their rising energy costs by finding the energy supplier and tariff that suits them best. We hope that this will help to alleviate some of the pressure that the sector is feeling whilst it is still making a slow and steady recovery from covid.”
Liam Spence, DBS Environment and Sustainability Operations Manager said: “Direct Business Solutions are excited with our partnership with the NHBF and look forward to assisting it’s members with their ongoing energy and carbon reduction requirements.”
The fabulous founder of Stylebook Directory, Sarah Yorke has been recognised as one of the best in the business after being named a finalist in the Great British Entrepreneur Awards!
Sarah is one of the shortlisted business leaders from across the nation to have been selected out of over 5,300 entrants – the most the awards has ever had. A well deserved announcement we think!
The Great British Entrepreneur Awards, in partnership with Starling Bank, acknowledges and champions the hard work and uplifting stories of business owners across the UK, with an emphasis on their journey and resilience over financial achievements.
Twelve awards will be given out per region for categories including Disruptor of the Year, Entrepreneur for Good Award, and the Great British Entrepreneur of the Year. Notable winners from previous years include Social Chain founder Steven Bartlett, who went on to become the youngest ever investor on BBC’s Dragon’s Den.
Sarah is super ecstatic about being shortlisted for such a fantastic award and is over the moon to have been selected out of thousands of entrants! She looks forward to attending the awards in autumn to build her ever-growing network and cheer on other fellow finalists too.
This year’s awards will also feature a brand new award highlighting the organisations investing in the training and development of young people. The John Caudwell Blaze Your Own Trail Award looks to recognise outstanding examples of businesses offering apprenticeships, vocational training, and diversity and inclusion initiatives, all in the name of improving young people’s access to work.
The winners will be announced at a Grand Final, held at the Grosvenor Hotel in London on 21st November.
This year is the 10th anniversary of the Great British Entrepreneur Awards. The alumni has collectively generated over £30 billion in revenue and employed more than 450,000 people.
To mark the milestone year for the programme, entrants will have the chance to win over £30,000 worth of marketing support and a tree will be planted for every application submitted with the support of Ecologi.
Founder of the Great British Entrepreneur Awards, Francesca James, said the quality of this year’s entrants exemplified the strength of entrepreneurship across the UK: “The quality of applications is consistently excellent year on year, but we have been especially blown away by the innovation, drive and determination demonstrated this year. Shortlisting from so many inspiring contenders has been more challenging than ever, with many deserving cases put forward and an ever-growing business community thriving across the country.
“From the pandemic to the ongoing cost of living crisis, business owners haven’t had it easy over the past few years, but it’s a testament to the tenacity and perseverance of these entrepreneurs that they have continued on their path and refused to give in.
“This year’s finalists should be so proud of what they’ve already achieved both in business and in being shortlisted for an award – we’re looking forward to seeing everyone at the Finals and unveiling the winners!”
Anne Boden MBE, Founder of Starling Bank, headline partner of the Awards, said: “Congratulations to all those businesses who have made the shortlist. It’s great to see the passion, resilience and amazing ingenuity from entrepreneurs across so many categories.” For the full list of finalists, visit greatbritishentrepreneurawards.com
Following a phenomenally successful and impactful O.P Awards 2021 the team is back this year with an even bigger and better O.P Hairshow & Awards 2022. Held on Sunday 25th September in the centre of Birmingham.
“The energy you put into what you do is the energy it will be received with,” – is a quote often used by Josh and never more relevant than when planning this event.
He said: “The O.P Hairshow 2022 will be an event like no other in the UK. An event dedicated to you. Each and every one of you. No sales, no vendors, no marketing, no gimmicks. Just pure, organic energy, education, information and inspiration. The O.P Hairshow is your day. To surround yourself with like-minded, motivated individuals. To network. To learn. To leave a more confident, determined and better you.”
The O.P Hairshow will consist of a full day’s education. Fully representative of Barber.josh.o.p Education in covering every single aspect of our industry:
– Cutting demonstrations – Long, Medium & Short hair. Modern & Classic. Scissor work, Fading, Styling and Creativity.
– Cutting theory presentations – The D.F.S Formula, Line Theory and much more.
– Business seminars
– Social media growth and marketing seminars
– Photography and content creation seminars
– Mindset and motivation seminars
– Self Study seminars
– Networking
Light refreshments will be provided.
This will then be followed by the second annual O.P Awards. Josh said: “Last year was an unbelievably powerful evening where our online academy members from across the globe came together for an evening of joy, inspiration and emotion. The evening was described by many members as ‘a family reunion’. All our finalists got the opportunity to take the stage and share their story, their journey and their inspirations and in doing so each finalist lit up and inspired the entire room. This year will not be the same. No. This year will be even better!
“The O.P Hairshow & Awards 2022 will undoubtedly be the event of the year and we are delighted to say that you are invited.
“Our differences are the most beautiful thing we have in common and here at Barber.josh.o.p Education we look to ensure that no matter who you are, what ‘category’ you fit into within our industry, that you are celebrated. That you have a place to come to learn, to grow, to network, to share, to laugh and to most importantly be fulfilled. We make it our mission to help every individual find what makes them fulfilled and build a life where they can maximise their fulfillment and in doing so maximise their success.” Head to barberjoshop.com to purchase your tickets and we’ll see you there!
