Barbershops are truly the heart of the community and none more so than TRU Fades in Richmond, VA. They have introduced an apprenticeship program that is beneficial to the participants and the community as a whole. 

The program has been approved to perform free haircuts for the less fortunate, apprentices perform these services allowing for regular practice while providing a public service that is in great need. 

Now the program has been rolled out throughout the state and in do so will introduce so many more opportunities.  

Here is a little background about TRU Fades and the program it has created. 

Perry, also known as P Lee, opened TRUFades Barbershop on January 29th, 2022. The ethos here is ‘Each One, Teach One’, which means that the barbers teach and improve one another. In other words, within the shop, ‘iron sharpens iron’. 

The apprentices begin performing the services of barbering and grooming all over the state within the community for the most in need. This is also giving the apprentices an opportunity to practise and also grow their own skillset. P Lee has expanded on this idea by evolving it into a regular program, with various locations in Richmond, and with plans of increasing the number of apprentices, clients, and venues in the upcoming months. 

This program also caters to those who are not able to afford basic necessities, let alone personal grooming. During the events of the program, those that participate are not only provided with a free haircut but are also given a free meal and a safe place to be at peace.  

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This program takes care of a major concern for apprentices, and that is not having an established clientele. With this program, not only are they providing an excellent service to their community, but they are also gaining experience and confidence in their abilities. 

In the words of “Each one, Teach one” hopefully barbershops all over will follow suit and use this program to give an expedited path to success for future barbers, as well as bringing our communities together and making them stronger. 

If you as a barbershop owner or barber would like to get involved with the program, please contact P Lee at Trufades_by_plee

Many congratulations to the newly announced winners of this year’s NAHA awards.  

The North American Hairstyling Awards is the most prestigious professional beauty competition in North America, and honors the salon industry’s top artists.  

The winners are:  

Avant Garde: Migena Furxhi 
Barber of the year: Navin Ramgoolam 
Editorial stylist of the year: Shirley Gordon 
Educator of the year: John Mosley 
Haircolor: Sean Godard 
Haircutting: Reno Prezio 
Hairstylist of the Year: Cassie Carey 
Inspiring salon of the year: Steller Hair Company 
Makeup artist of the year: Jalia Pettis 
Master hairstylist of the year: Ruth Roche 
Student hairstylist of the year: Ali Talamantes 
Styling and finishing: Robin LaChance 
Team of the year: Ulta Beauty Design Team 
Texture: Jamal Edmonds 
#NAHAMOMENT2022: Kim Rivka Elbaz 

GET ready FOR NAHA 2023 

ENTRY OPEN JUNE 6 – SEPTEMBER 14, 2022 

The North American Hairstyling Awards is the most prestigious professional beauty competition in North America and honors the salon industry’s top artists – who push the boundaries of skill and creativity. 
 
For over 30 years, thousands of talented artists have used NAHA as a platform to showcase their work to win a coveted NAHA award. 

To enter click here.

Something incredible has opened in LA. The Bike Shop MOTO opened it’s doors in April. Yes, it’s a barbershop, but it’s so much more. The concept is based on the London strategy of The Bike Shed Moto, the LA location has a full restaurant, café, bar and lounge, multi-brand retail emporium with multiple concessions for gear, apparel, top brands and motorcycle sales, private dining, private members bar and mezzanines, the Paint Shop tattoo studio, event space and galleries AND the Parts and Labour Barbershop.  

With on-site parking for more than 100 motorcycles all set in a building that was built in 1945, it is based in the heart of the LA Arts District. 

 

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UK barber, Paul Hewitt, a consultant on the project, said: “It’s an incredible space, combining all the owner’s passion projects under one roof, motorcycles, tattooing, barbering and great food. It’s huge, with a dedicated retail space, mezzanine platform to overlook the whole location, and it is open to members and non-members.” 

The owners of the new LA location, Vikki and Dutch Van Someren, said: “We are incredibly happy and excited to announce that the Bike Shed Los Angeles is now open.⁠ 
“After years of hard work, not helped by two years of global chaos, and countless messages from excited members of our community asking when we’ll be open, we are incredibly proud of the final results, and cannot wait to welcome you to your new LA home.” 

Parts & Labour Barbers LA are looking for more passionate and driven fully licensed barbers to join their team. All enquiries please email: Dutch@thebiksshed.cc 

BIKE SHED MOTO, 1580 Industrial Street, Arts District DTLA. Follow the progress here.

Green Salon Collective has partnered with sustainability consultancy The Liminality to offer a unique accreditation system for salons and other businesses in the hair and beauty industry. 

As the original authority on holistic sustainability throughout the UK and Ireland, Green Salon Collective is perfectly positioned to offer advice, support and guidance to businesses looking to improve their green credentials. Achieving GSC accreditation demonstrates to clients, staff and the wider industry that a business goes above and beyond when it comes to looking after people and the planet by creating a sustainable salon experience.

The GSC accreditation process comprises six simple steps, beginning with an initial preparation stage designed to ensure that applicants understand what is required of their business to qualify. The measures are stringent, based on everything from a business’s energy provider, waste reduction and food and drink options, to its staff policies and even its approach to diversity and the wider community. 

Following this, applicants should select the relevant fee (£199 for salons, £99 for freelancers) and complete an online questionnaire at a time to suit. GSC’s Accreditation Programme Director will then arrange to visit the primary business location for a personalised audit, during which they will verify the applicant’s claims. If for any reason all criteria is not fulfilled, they will offer personalised guidance on what further steps are required to earn accreditation.

‘We are thrilled to be able to offer salons a thorough and authentic assessment that helps highlight the efforts they have made to take sustainability seriously’ says Fry Taylor, GSC co-founder. ‘Our accreditation process is stringent but easy to understand, with advice that is simple to implement – our aim is to enable as many businesses as possible to become more socially and eco-conscious.’ 

To find out more about GSC accreditation or to apply for accreditation, please click here 

Launching April 2022

Features & Benefits 

• Can be used over tint. Hi-Lifts cut through tint where normal reds won’t. 
• Achieves maximum lift without the need for bleach. 
• Formulated with high levels of colour pigment deliver intensely rich and vibrant results. 
• Contains higher ammonia content for reach supreme lightening levels. 
• Can be used on a darker level to create a vibrant red. 
• Can be added to other reds in the range as a booster. 
• Available in 3 intensely rich and wearable shades. 

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SALON PRICE: £4.25 + VAT each per 100ml 

MIXING RATIO: 1 : 2 Hi –Lift tint can be mixing with 10 Vol / 20 Vol or 30 Vol depending on how much lift is required. Processing time – between 35 and 45 minutes. 

“The NEW OSMO IKON Hi-Lift Red series, give a bright, intense look to darker natural shades that we would typically have to pre-lift or mix into the other red copper choices on the chart to provide the results with a more vivid boost. Being able to add a red lifting choice into an already tinted brown without the need to pre-lift will be a real plus to any salon in busy times. Offering more options and choices to our clients with minimum fuss? Who doesn’t love to over-deliver when going for that loyal customer base! 

Partner this with the OSMO IKON Elevation Additives in Red, which can be added to any favourite shampoo or conditioner choice or even add into the Intense Copper, Radiant Red, and Purple Rouge in Colour Revive. OSMO has gone all out with this launch and have you covered for every red trend, technique wants, and desires for the season ahead.” 

OSMO® Ambassador, Adele Clarke and owner of Spectrum Hair, St Helens.

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The latest issue of BarberEVO North America is OUT NOW.

Get your copy here!

Headline

Check out ‘The King of the Ring’ Jay Majors on our front cover as we focus in on the barber’s Super Bowl, the CT Barber Expo, which is getting everything a little too excited. There are some huge names on the bill and this year’s event is set to knock it out the park. Read all about who is there, what to look forward to and what you can get involved in… are you up for a barber battle? There’s some amazing prizes to be won.

RETAIL

Talk of selling home care products either has barbers raving about the advantages or set them off on a rant about being pushy. That’s why we have focused on the advice from experts like Ivan Zoot who has a bunch of tips and tricks to make adding $$s to your bottom line as easy as snipping off a bad ‘tache.

BARBERCHAIRS

The throne of the barbershop, the barber chair is a place of safety and relaxation for your client, as well as being a big expenditure. We take a deep dive into what should be on your checklist when you go shopping for chairs, talking to those that have learned a few lessons… particularly the old one of you get what you pay for. We do some research on your behalf so that you buy once and buy well.

HAIR ART

Straight from the minds of the industry’s creative geniuses, the patterns, the intricate lines, the combination of hair and art that produces envious patterns, that’s what we are celebrating in this issue. Those barbers that treat the head like a canvas and produce the wildest of creations. We talk techniques, tools and products to take designs to a whole new level.

We hope you enjoy this issue! You can order your print copy here. 

Leaf Scissors is helping future stylists get the most out of hairdressing education by donating its scissors to aground-breaking training initiative.

Renowned across the globe for his exceptional education, Paul Falltrick is reigniting a UK-based training academy, in partnership with Ministry of Hair. Leaf Scissors understands that achieving higher levels of change starts at the root and so have agreed to gift repurposed scissors to ensure the students can learn with the best possible equipment.

There are few factors more important in hairdressing than having access to high quality tools which help produce the most professional results. Scissors are one of the biggest and most important investments in a hairdresser’s kit bag–yet many young stylists simply can’t afford the premium price point. Leaf Scissors recognise that powerful partnerships and the willingness to work together is an integral part of what makes the professional hair industry such an amazing place to be, and hope that this brand-new collaborative approach will encourage a knock-on effect.

“As a leading educator, there is nothing worse than teaching new techniques and precision cutting only to watch the hair ‘bend’ because of poor equipment,” says Paul Falltrick. “This donation from Leaf Scissors will give young underprivileged stylists a huge step forward in their career, helping them learn with the best possible equipment and in turn, helping to boost confidence during their training.”

Leaf Scissors Founder, Steve McManus says: “At Leaf, we believe that every hairdresser should have access to the highest quality tools and equipment. We offer our tools on a subscription basis, which makes them more affordable to all. At the end of the subscription, people usually upgrade and return their old pair to us, for us tore-use and help others. We are excited to be working with Paul Falltrick and the MOH academy by gifting their students some of our re-purposed scissors, which can help them learn and grow their hairdressing skills. We hope this initiative will enable the future stars of the industry to appreciate the importance of amazing tools!”

The Project Men team, a project that is run by the Fellowship of British Hairdressing, recently spent the day with barber Sam Campagna, learning barbering techniques as well as presentation skills.  

The day, which was held at Milton Keynes college, was split into two parts; the morning was all about refined fades from Sam, founder of Alternative Barbering Co, then Project Men team leader Simon Shaw joined Sam to take the team through the intricacies and challenges of being in front of the camera, learning about being interviewed and being in the spotlight!  Sam went through the principles of creating the perfect fade, while Simon talked about how to present yourself in front of the camera, how to handle media questions and the does and don’ts of talking to the media.  

Team member, Janene Hawkins, commented: “What an amazing day and great hospitality from Milton Keynes College. A day of demonstrations from Sam, learning the most refined fades I have ever seen, the need to be better just got bigger! Media was the subject for the afternoon with Simon, we received some brilliant advice and guidance and his ability to relax you and teach at the same time is enviable.” 

Emma Simmons added: “We had an absolutely amazing day, there are so many things I’ve taken away, I feel so much more confident both with my presentations and fades and now feel like I could take on anything.” 
Ian Young said: “We had a great day with Simon thinking global not local, and Sam learning new cutting techniques. Sam is a world class educator, and we had such an amazing day.” 

Project Men Team Leader  
Project Men Members 
Alex Burt – Teddy Edwards Cutting Rooms  
Emma Simmons – Salon 54 
Sophie Fedoriw – Safy B’s 
George Smith – Toni&Guy 
Tammy Reynolds – Tammy Reynolds for Hair 
Leanne Jones – Leanne Jones Hair Studio 
Janene Hawkins Bush – Sir & Co Barbers 
Blayre Turnbull – Urban Hair & Beauty 
Scott Musgrove – Scott Musgrove Hair 
Ian Young – Pompadour 
Roisin Murphy – Hairven Salon Group 
Lucy Melvin – Diamond Appearance 

Denman Brush Professional has partnered with PlasticBank® to help stop ocean plastic while improving collectors’ lives in vulnerable coastal communities. The partnership is part of Denman International’s mission to make a positive environmental, social and economic impact. PlasticBank ® is on a mission to stop ocean plastic by gathering a billion people across the globe to monetise waste while improving lives. Plastic Bank builds ethical recycling ecosystems in coastal communities and reprocesses the materials for reintroduction into the global supply chain as Social Plastic® feedstock. Collectors receive bonuses for the materials they collect which helps them provide basic family necessities such as groceries, cooking fuel, school tuition, and health insurance. The company is creating a structure that will revolutionise recycling ecosystems to create sustainable, inclusive, circular economies.  

Now when you choose a Denman tool, you actively contribute to the prevention of over 45 metric tonnes of plastic from entering the ocean through our partnership with PlasticBank – that’s the equivalent of over 2.2 million single-use plastic bottles! To build on our mission of positive environmental impact, the Original Denman D3 Styler is now completely recyclable and at the end of its life it can be popped into the domestic recycling bin OR to extend the life of the brush, the pin pad can be purchased separately. John Rainey, Chairman of Denman International says “Plastic Bank is the most incredible initiative and we feel so privileged to partner with them. Enabling communities to improve their circumstances while giving industry an opportunity to reduce their environmental impact is transformative.”

To find out more go to Plasticbank.com or Denman International CSR.  

Award-winning hairdresser Andrew Barton has been named as Patron of Honour for the Hair & Barber Council – only the third person to be rewarded the title in the Council’s 58 -year history.

Andrew follows in the footsteps of Vidal Sassoon CBE and Daniel Galvin OBE to hold the title, and is as passionate about raising standards and gaining recognition for the industry in the eyes of consumers and the Government.

Andrew–who has a glittering career spanning some 30 years and is the Creative & Communications Director for Headmasters–will spread the word about State Registration and work closely with Registrar Keith Conniford, liaising with Government and officials to get the Act of Parliament for industry regulation made mandatory.

Andrew says: I’m delighted to accept the appointment to work closely with the Hair & Barber Council and it’s cause to represent the industry and its people. I’m extremely honoured to be appointed this role following in the footsteps of such hairdressing legends. Throughout my career I have championed the professionalism of the industry and am fiercely protective of its reputation and look forward to working with the Hair & Barber Council to continue its great work.”

Keith Conniford adds: “Andrew’s role within the Council will be to front the organisation to inspire, consolidate, and lead the creative and career possibilities of the industry to new entrants, and those already working within the industry. In addition, we are working together to create a new and vibrant group of ‘ambassadors’ to work with him and the Council, to help bring our industry together as a united voice.”