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K-Pop Comma to Classic Buzzcuts: What Are Men Asking Barbers For in 2026?

From Korean comma hair, to textured shags, buzzcuts and classic Caesar styles, different generations are gravitating to their own signature looks, according to new data from Fresha.

After analysing recent search data around men’s hair trends, the booking platform has revealed the styles that have seen the biggest spikes in interest over the last year, providing insight into the styles that different generations are booking right now. 

Top 5 Men’s Hair Trends

RankTrend nameYoY change
1Korean comma hair400%
2Buzzcut 175%
3Flow haircut 173%
4Textured shag 164%
5Induction cut83%
5Caesar cut 83%
5Korean two-block haircut83%

“Korean-inspired hairstyles are emerging as a major Gen Z trend,’ said Annabelle Taurua, a beauty expert at Fresha.

“Although we can’t attribute all the search data to Gen Z, there is a 400% YoY increase in searches for Korean comma hair, a style featuring bangs that curve inward toward the forehead, forming a shape like a comma, while Korean two-block haircuts, where the hair is divided into two distinct lengths or ‘blocks,’ saw an increase in interest, too. 

“I can only assume this is due to the influence of K-beauty, K-dramas, K-pop, and social media, as well as a preference for more expensive, textured styles shaping what younger men are asking for at the barbershop. 

Millennials’ hair trends

“Among the top 5 men’s hairstyles, I’d say millennials lean toward a mix of modern fades while still holding onto more nostalgic styles,” added Annabelle.

“For example, flow haircuts, which saw 173% increase in interest, is a style we’re seeing more millennials sporting. A flow haircut is a medium-to-long style with soft, blended layers that sweep naturally back from the face, often tucked behind the ears, similar to a young Brad Pitt. 

“I think millennials are wearing styles that balance looking polished with low day-to-day maintenance, with lots of influence from 90s and early 2000s nostalgia.”

Gen X hair trends

“Gen X are showing a renewed interest in more classic cuts. Of the trending cuts, I’d argue they are mostly wearing buzzcuts or induction cuts, which are the shortest possible hairstyles you can get without actually shaving your head completely,” added Annabelle.

“While younger generations are experimenting with perms, texture, and more niche fades, classic, structured cuts continue to appeal to older generations. This could be due to workplace expectations, like more formal job roles that don’t lend themselves to experimentation, but it could also be down to familiarity, practicality and ease of maintenance desired in later life.”

The Freeze is Coming – Prepare Your Hair!

Spooky season is upon us, but along with pumpkins, candy and ghouls we’re about to see some very, very cold weather.

As the days get colder, your hair will suffer. Frosty winter weather and indoor heating strip moisture from the scalp and hair, leading to dryness, breakage and increased shedding. Not a look you want captured in the family’s Thanksgiving photo.

But by giving your hair some TLC, you can avoid dry scalps and frizzy, dull and lifeless hair for the season. Below, we’ve got the tips from award-winning men’s hairdresser and owner of TONI&GUY Billericay, Jim Shaw, on how to prepare your hair this winter.

Wash According to Your Scalp

Tailoring your wash routine to your specific scalp type prevents the scalp barrier from drying out whilst still managing sweat, oil and fibre buildup.

In winter, cooler outdoor air and dry indoor heat will pull moisture straight from the skin, and when your scalp dries out, it overcompensates by producing excess sebum, leaving roots greasy and the ends brittle.

“Getting your washing routine right can stop the flaking caused by winter dryness, and stop hair strands from becoming weak, dull or static-prone,” said Jim.

“In the winter, opt for gentle formulas like sulphate-free shampoos to clean the roots without drying out the skin.”

Make Hats Work With the Cut

As the days get colder, hats become a central part of our outfits. Aligning your winter haircut with how you wear your hats prevent flat spots, reduces friction damage and keeps your style looking sharp.

Shorter sides, like a fade or crop, keep hair from bunching up uncomfortably under a tight beanie or cap. Leaving the top slightly textured rather than stiffened with gel also stops hats making awkward, immovable dents.

“When you take off your hat indoors, a structured cut bounces back naturally instead of looking matted to your head. For styling, skip the heavy gels and use a light matte past or sea salt spray instead so the hair remains flexible under pressure.”

Condition Condition Condition

To restore moisture lost during the winter freeze, add a deep conditioner to your routine. Cold air strips natural oils from the scalp and hair shaft, but conditioning well helps prevent breakage and makes the hair more flexible, meaning it bends rather than snaps under friction from those big beanies.

“You can incorporate a leave-in treatment to your routine if hair has become especially damaged, these are left in the hair for longer and have a thicker formula, locking in moisture,” said Jim.

Keep Getting Trims

Regular haircuts during the winter can stop the split ends often caused by dry indoor heat from travelling up the hair shaft. Trims remove these weak spots before any structural damage is caused, and they can help maintain your styles shape.

“A fresh trim keeps short cuts, fades and longer layers balanced and polished. Trimmed off damaged, brittle ends also gives the hair a smoother, cleaner look – perfect for those winter parties!”

VMA Hair: The Verdict

The VMAs never disappoint when it comes to hair, and this year’s red carpet brought plenty to talk about. Who nailed it? Who missed the mark? And which looks are worth taking back to the chair? We put this year’s biggest VMA hair moments under the spotlight with our panel of experts.


“Sombr was rocking his tousled medium curly mop last night, really embracing his natural hair texture with volume at the crown, lightweight curls and face framing pieces shaped with even precision, and styled to be relaxed and nonchalant with a real rockstar twist.


“The trick with creating these soft medium-long curls is all in the products you use. Try to use lightweight products. My go-to for the undone relaxed and curly look is the Wella EIMI Ocean Spritz Sea Salt Spray, this texturising product helps defend the hair against dehydration whilst also maintaining a strong hold. I like to work this product into the hair with a scrunching method and shape the curls individually with precision and finish by setting the style with a low heat.”

Baily Snowden, Owner Snowden Hair

“Teyana Taylor was a vision of symmetry at this year’s VMA’s with her space buns mimicking the same shape as her Zuhair Murad dress. The buns are playful and not too perfect, with small pieces flowing down to give the look an undone feel.

“Paired with gorgeous braids, they add even more texture and pattern to the lace dress. Finished off with perfectly executed edges and gorgeous smokey makeup, the whole look gave a luxurious, gothic vibe – one of my favourites from the night!”

Chris Grimley, Owner Fusion Hair Co

“When it comes to hairstyles that are trending, the impact that the ‘pixie’ cut has had in recent years is undeniable. Lisa fused a classic cut with a fresh contemporary approach – lots of choppy layers blended throughout for added texture and definition.

“For this look, I’d recommend using Kérastase Styling Laque Couture – perfect for building touchable texture, without making the hair stiff or sticky. Lisa paired this cut with a set of side swept bangs and an icy platinum blonde colour which elevated the look. The styling was the main focus, from the graduated layers blended throughout to the hair’s dramatic height.”

Tina Farey, Editorial Director at RUSH Hair

“LISA’s long braided ponytail was dreamy on the VMA’s red carpet – the precision, the length, the height.

“There is absolutely no room for flyaways when it comes to styling more intricate looks, so a strong-hold hairspray that lasts all day is a must!

“To re-create this look, I’d recommend using the Goldwell StyleSign Extra Strong Hairspray to ensure the hair stays in place. Start by pulling the hair back into a high ponytail, securing it with bobby pins and a hair accessory. Follow up by braiding the hair and spritzing hairspray to lock the style in place.

“LISA paired this style with a choppy fringe for visual dimension, contrasting the braid’s pristine nature.”

Safy Burton, Owner of Safy B’s

“Paris Hilton’s signature blonde locks were cut into a short, choppy bob, giving an edge to her look.

“The bright blonde colour was nicely blended into her natural colour at the roots to add some dimension.

“To achieve hair this smooth, I recommend the Goldwell Stylesign Smooth range to keep hair sleek and shiny without losing movement. Paris looked gorgeous!”

Brian Leo McCallum, ROAR Hair & Beauty’s Salon Director

“Charli XCX stunned in her signature cool-girl style. Her jet-black hair was styled smooth and silky, with a beautiful shine. The hair was cut in 90’s style long layers, with some face framing pieces.

“To achieve this shine, I would recommend the Schwarzkopf Hair Gloss. This product contains Coconut Oil, helping to keep hair healthy, soft and shiny.”

Suzie McGill, Rainbow Room’s Artistic Director

“Raye’s voluminous hair looked absolutely gorgeous styled in cherry-red tight pin curls. This retro style brought a sense of old Hollywood glamour to the red carpet.

“MOOD’s Extra Hold Hairspray is a must-use when styling hair in curls. It’s suitable for all hair types and will help to keep hair held in place all night long.”

Tracey Ann Smith, Creative Director at MOOD

“Sienna Spiro’s deep side parting adds movement and dimension to almost any silhouette. The beauty of the deep side parting is its versatility, working across all hair types and textures. it lifts at the root, creates shape around the face, and can make hair look thicker and fuller even when it is not.

“This parting works just as well on sleek styles as it does on big, bouncy, bombshell silhouettes. At the VMA’s, Sienna’s bouffant was styled into beautiful loose waves, which paired perfectly with her espresso martini brunette.

“For creating any look that needs volume, I always start by prepping the hair with JOICO’s JoiFULL Volumizing Shampoo and Conditioner. When working with partings, don’t dry to the parting. Instead, dry the sections vertically over the parting to maintain natural lift and volume at the root before putting the parting in.”

Bruno Marc Giamattei, JOICO EMEA Creative Director.

The Hair Edit | Sid Da Barber and JJ Savani Define the Look for Justin Cassin

Lewis Gumbrell, AKA Sid Da Barber, and international session stylist JJ Savani co-led the hair for Justin Cassin’s latest show. 

Debuting his Spring/Summer 2027 collection at London Fashion Week, Australian menswear designer Justin Cassin balanced structured control with fluid, wearable lines, while the hair played with contrasting interpretations of contemporary male grooming.

Creating a series of polished, individual looks celebrating modern masculinity, Lewis Gumbrell, AKA Sid Da Barber, and international session stylist JJ Savani co-led the hair direction for Cassin’s showstopping styles, with Gecko Trimz and Bailey Bolden completing the team.

“Justin’s collection gave us the opportunity to explore different expressions of masculinity through the hair,” said Lewis.

“For me, great men’s hair isn’t about forcing everyone into the same look. It’s understanding the individual, their hair and their identity, and then elevating what’s naturally there. Backstage at Fashion Week gives us the freedom to push that idea creatively while still producing hair that feels relevant and wearable.”

The finished looks moved from sleek, high-shine to enhanced natural curls, coils, and Afro textures. For models with longer locks, the team swept the hair from the face, creating a glossy, controlled finish while retaining subtle movement. Those with shorter and Afro-textured hair were worked with individually, enhancing their hair’s natural shape, texture and character.

JJ Savani worked with headline model and former Love Islander Dejon Noel-Williams, creating polished straight-back braids, a razor-sharp hairline, and a sculpted beard with a design built around the collection’s architectural tailoring and open necklines. 

“With clothes this architectural, the grooming has to be graphic and disciplined,” said JJ.

“Tight, polished lines keep the silhouette clean from the neck up, and then the skin becomes part of the outfit. Men’s session hair isn’t about one look anymore. It’s about reading the person in the chair and making them the strongest version of themselves.”

The show was produced and directed by Alice Holland, with styling and backstage management by Melania Peluso.

CREDITS //

Designer//

Justin Cassin


Collection//

Spring/Summer 2027


Venue//

Studio Spaces, London

Producer and Show Director//

Alice Holland

Stylist and Backstage Manager//

Melania Peluso

Head of Hair//

Lewis Gumbrell (Sid Da Barber – @siddabarber / @siddabarber.official)

Hair Co-Lead//

JJ Savani (@jjsavani)

Hair Team//

Gecko Trimz and Bailey Bolden

Headline Model//

Dejon Noel-Williams (look by JJ Savani)

Relentless Part Two

Blonde takes center stage in the latest from the Project Men & Media 2026 Collection, with a series focused on creative cuts, color and curls across a series of striking looks, sponsored by Blonde Solutions and Fast Foils.

Credits //

Team Leader //

Dean Gleeson @dean_gleeson_

Simon Shaw @simonshaw_ss

Project Support//

Marcus Hampton @marcushampton_hair

Billy Ryan @billyryanhair

Project Team//

Bailey Snowden @baileysnowdenhair

Rosie Jones @_rj.hair

Kitty Katana @katanastylez

Jodie Wheeler @jodiemay_hair

Jude Spearing @judespearing

Connor Preston @cwizhisscissors

Kevin Kusmierek @k.kusmierek_cuts

Sponsor//

Blonde Solutions @blondesolutions_uk

Fast Foils @fastfoils_uk

Photography//

Paul Simmons  @happyjack.uk

Videography//

Darenn @happyjack.uk

Stylist//

Stephanie Day @sedalizstyles

MUA//

Ruth Marcella @ruthmarcella.pro

Relentless Part Two

Blonde takes center stage in the latest from the Project Men & Media 2026 Collection, with a series focused on creative cuts, color and curls across a series of striking looks, sponsored by Blonde Solutions and Fast Foils.

Credits //

Team Leader //

Dean Gleeson @dean_gleeson_

Simon Shaw @simonshaw_ss

Project Support//

Marcus Hampton @marcushampton_hair

Billy Ryan @billyryanhair

Project Team//

Bailey Snowden @baileysnowdenhair

Rosie Jones @_rj.hair

Kitty Katana @katanastylez

Jodie Wheeler @jodiemay_hair

Jude Spearing @judespearing

Connor Preston @cwizhisscissors

Kevin Kusmierek @k.kusmierek_cuts

Sponsor//

Blonde Solutions @blondesolutions_uk

Fast Foils @fastfoils_uk

Photography//

Paul Simmons  @happyjack.uk

Videography//

Darenn @happyjack.uk

Stylist//

Stephanie Day @sedalizstyles

MUA//

Ruth Marcella @ruthmarcella.pro

Aveda Steps Up Support for Climate Resilience in the Amazon

Aveda have announced a $50,000 grant in support of the Yawanawá Climate Adaptation plan unveiled at the Rooted in Partnership: Advancing Climate Resilience through Indigenous Leadership panel, co-hosted by UNDP Forest Guardians Invest during the UN General Assembly & Climate Week NYC earlier this month.

Launched in July 2026, the UNDP’s Forest Guardians Invest platform is designed to mobilize private finance directly to Indigenous-led forest conservation and bioeconomy initiatives. Meanwhile, Aveda’s Rooted in Partnership panel provides a blueprint for how brands can support climate solutions by partnering directly with Indigenous leaders and communities.

Taking place at Goals House at Tavern on the Green in NYC, the panel featured Tashka Yawanawá, Chief of the Yawanawá People from the Rio Gregório Indigenous Territory in Acre, Brazil; Laura Yawanawá, Executive Director of the Yawanawá Sociocultural Association (ASCY); Eric Raymond, Executive Director of Mission and Sustainability, at Aveda; and moderator Nina Kantcheva, Global Advisor for Indigenous Peoples and Local Communities Engagement and Partnerships, UNDP.

The discussion included insights from Indigenous leaders and land protectors about how long-term, rights-based partnerships can strengthen livelihoods, advance climate resilience, protect biodiversity and create sustainable economic opportunity, and showcased the success of Aveda’s long-term partnership with the Yawanawá People as an example.

“Indigenous communities steward nearly one third of the world’s tropical rainforests, and they are uniquely positioned to influence climate, biodiversity and sustainable land management,” said Nina Kanthcheva.

“As Forest Guardians Invest works to support conservation efforts by connecting these communities with private funding, we are proud to spotlight the innovative and impactful long-term relationship between Aveda and the Yawanawá as a best-in-class example for how brands and Indigenous peoples can work together to build a partnership that achieves climate outcomes while centering the rights, priorities and knowledge of these communities.”

As part of the brand’s mission of care, Aveda has nurtured relationships with Indigenous communities around the world for more than 30 years, and worked closely with the Yawanawá since 1992. Aveda said that partnership has evolved beyond an initial need for ingredient sourcing to encompass larger community priorities and environmental stewardship.

As the Yawanawá communities continue to feel the effects of climate change in their rainforest homeland, the tribe has developed the Yawanawá Climate Adaptation Plan, a community-led effort reflecting their priorities for building resilience in the face of a changing climate. Aveda’s founding grant will support the Yawanawá’s priorities and recognizes their role as protectors and stewards of the rainforest.

“Climate resilience begins with the strength of our communities and our relationship to our land,” said Chief Tashka Yawanawá.

“The Yawanawá Climate Adaptation Plan reflects our own priorities and knowledge, and it is important that Indigenous communities have the voice and authority to define the solutions that affect our future. Our partnership with Aveda has spanned more than 30 years because it has continued to evolve through shared learning and a respect for our community,”

The panel discussed what distinguishes a true partnership from a transactional relationship, including the importance of trust, sovereignty, shared priorities and respect for Indigenous knowledge. The panelists explored the cultural dimensions of partnership, from authentic representation and Indigenous storytelling to the role of artists and creators in shaping how Indigenous communities are represented in global beauty, fashion and media.

The conversation also turned to the potential of the bioeconomy to create economic opportunity while ensuring forests stay standing, connecting themes of Indigenous enterprise, livelihoods, biodiversity and climate resilience. Together, the panelists challenged business leaders to consider not simply what they can do for Indigenous communities, but how they can build partnerships with them that endure.

“For Aveda, partnership is a responsibility that is built over time. Our decades-long relationship with the Yawanawá has taught us that meaningful partnership starts with listening, respecting Indigenous leadership and supporting priorities defined by the community itself,” said Shane Wolf, Aveda Global Brand President.

“Bringing this conversation to Climate Week is an opportunity to share what we have learned and to challenge our industry to think differently about how business can contribute to resilient communities, thriving ecosystems and a more responsible future. This is Aveda’s mission of care in practice: care for the world we live in, care for the communities connected to it, and care for the natural resources on which beauty depends.”

What Do the UK’s New Health Plans Mean for Barbers?

The National Hair & Beauty Federation (NHBF) has welcomed proposals to help more people stay healthy and in work, while calling for practical support that recognises the realities facing small and microbusiness employers.

Responding to the UK Government’s Keep Britain Working: A National Growth Opportunity report, the NHBF said the proposed Workplace Health System could be a positive initiative for the hair, beauty and barbering sector, particularly if it gives smaller employers access to occupational health services, specialist advice and resources that would normally be beyond their reach.

However, the organisation says it is essential that the development of the proposals does not result in additional costs, administration or responsibilities being transferred to small employers.

Hair and beauty businesses can play an important role in providing inclusive employment and supporting people throughout their working lives. But their ability to do so depends on businesses having the financial capacity and practical resources to employ, retain and train staff.

The NHBF’s latest Employer Survey underlines the pressure already facing businesses in the sector, with 39.7% of respondents reporting that they had reduced their workforce during the previous three months and only 13% saying they were definitely or likely to recruit over the following three months.

The NHBF welcomed the report’s focus on making workplace health provision accessible to SMEs and microbusinesses, but believes salon, barbershop and beauty business owners must be directly involved in shaping how those proposals work in practice.

This is particularly important as employers prepare for changes to Statutory Sick Pay and the associated costs and administration of managing sickness absence. The NHBF said that any new workplace health measures need to make it easier for businesses to support employees rather than adding another layer of complexity.

The NHBF also believes the proposals need to be considered alongside the wider employment landscape within hair and beauty. The organisation has highlighted how the current tax structure can incentivise self-employment over employment, warning workplace health system centred primarily around the employer-employee relationship risks having limited impact on a significant self-employed section of the sector.

“Keeping Britain working means the government backing the small businesses that provide the jobs,” said Fiona Johnston, President of the National Hair & Beauty Federation.

“This could be a really positive initiative if it genuinely gives small employers access to the occupational health support, advice and resources that many simply cannot access at the moment. Helping a member of staff manage a long-term health condition and remain in work is good for that individual, good for the business and good for the wider economy.

“But we have to make sure that solving a national challenge does not mean transferring additional cost and responsibility onto small employers. They’re already adapting to changes around Statutory Sick Pay and managing the cost and administration associated with sickness absence. If we want businesses to employ more people, any new system must make that easier, not inadvertently add further barriers.

“Our sector is increasingly being pushed towards self-employment by the current tax system. If it becomes progressively more expensive or administratively difficult to employ somebody, more businesses will naturally consider self-employed models – exactly the opposite direction to the ambition of keeping people securely in employment.”

Johnston added that this is why it’s important organisations such as the NHBF are involved as proposals develop, ensuring the voice and practical experience of microbusiness employers are heard.

The NHBF’s Budget submission calls for a 10% VAT rate on qualifying hair and beauty services, targeted employment support and greater help with apprenticeships. The organisation said that creating the conditions in which businesses can afford to employ people has to sit alongside measures designed to help those employees remain healthy and in work.

“We want to work with Government to make inclusive employment achievable for even the smallest businesses. Our sector can make a real contribution to keeping Britain working, but employers need the capacity and support to do it,” said Johnston.

Could Your Next Photoshoot Change Your Career?

Creating a strong collection can do more than showcase a great haircut. Here, Chris Foster, co-founder of Mentored by Menspired, offers his advice on creating meaningful men’s hair imagery, and shares how it can open new career possibilities.

When you create a collection of men’s hair imagery, whatever stage you are at in your career, start with the ethos that you want to contribute to an overall raising of standards and perceptions of men’s hairdressing and barbering.

As you gain experience and your budgets grow, this contribution will become more visible and your influence greater, but it’s never too early to start documenting your work and making it count.

Photoshoots are a professional development tool

To succeed in this industry, you’ll need more than creativity. The great thing about overseeing a photoshoot is that it unlocks numerous skills that will help you navigate a successful career.

I see creating collections as a professional development tool; as you progress from the basics, creating collections will involve managing a budget, taking creative control, and leading a team.

Once you have a collection, you also need to learn about how to utilise the finished result — how can you use the collection to market yourself or your business; do you plug into PR and get the collection out to industry and consumer media? Do you enter the collection or individual images into competitions?

All of these elements of creating a collection are going above and beyond the basic idea of cutting hair; they are pushing you beyond working behind the chair and into potentially career-changing directions.

Experience will open new doors

Pushing yourself to be creative and documenting that work is important.

As time goes on, and budgets increase, you’ll develop an understanding of how to work with individual models, how their features will translate into an image, how to control the shapes that the hair is taking on, and how each look will complement each model and their specific vibe.

This level of understanding only happens when somebody has taken time out to create collections. And this experience could open doors into working on professional shoots, in advertising or editorial, for example.

Developing an understanding of what a photoshoot involves and familiarity with the environment of a shoot is vital for a creative career progression.

Every photoshoot you undertake is part of a training ground that could lead to some incredible opportunities.

Always aim for the highest standards

If you, as a creative, want to be seen and treated as someone who can operate at the highest level, the standard of work you create needs to be of the highest level possible. Of course, in the early days, budgets will be a factor, but don’t be put off from creating your first collection because you think you can’t afford to do it. You need to have self-belief; if the intention is to create great imagery and you believe you can do that, the resources will follow.

Reframe the thought that you have no resources to ‘I need to be resourceful.’

So the first question is, how can I get the resources, or who can I work with to make this happen?

It Can Create New Opportunities

Our industry is image led, and extremely influenced by creativity. When you show your creativity, it sends signals to the hairdressing world that you are part of the club. This creates visibility, and being visible will open up new opportunities. If you want to create opportunities in this industry, the first thing you have to do is show your work.

Look at the level of work out there

While it’s vital to create work that you love, it’s also important to be aware of the work your contemporaries and those you aspire to emulate are putting out. If they want to join the club, you need to create work that looks like you’re a part of the club.

That means professional models, clean backgrounds, a great photographer, and creative compositions. All of these elements have to tie together for your work to be seen in a positive way and perceived as professional. 

Phorest CEA's

Phorest Takes to the Streets to Celebrate 2026 Client Experience Awards

Phorest is taking its Client Experience Awards (CEAs) directly to the businesses that have earned them, with team members heading out across the UK & Ireland to personally congratulate some of this year’s winners.

The software firm, which specialises in salon, spa and clinic management, has been running the CEA’s since 2015 to recognise businesses that consistently put clients first. Personal delivery has become a key part of the initiative, with the Phorest team volunteering to visit winners in their local regions.

Part of a global Phorest initiative, the annual awards recognise salons and clinics that consistently deliver a great experience, with 640 awards awards hand-delivered worldwide in 2025.

There are no entry forms, judging panels or votes. Instead, winners are determined by verified client reviews collected through Phorest’s system, with businesses required to maintain an average rating of at least four out of five stars across the calendar year.

With the 2026 deliveries now taking place, Phorest CEO and founder, Ronan Perceval, personally joined in, taking to the streets of Dublin to surprise four Phorest customers with their 2026 awards.

His visits included Eoin Wright at Foundation, Tamar Chambers at Robert Chambers, Aidan O’Connell at Fade Laser and Kimika at Maru Hair Tokyo, where he congratulated each business.

“It was great to have Ronan out in Dublin delivering some of the awards himself this year. It shows that however much Phorest grows, staying close to our customers is still incredibly important to us,” said Luke Doolin, UK & Ireland Country Manager at Phorest.

“What I love about the Client Experience Awards is that they come directly from client feedback. There’s no application to complete or judging panel to impress. It’s simply recognition that these businesses are giving their clients a consistently great experience.”