BarberEVO Magazine

Be part of the Barber EVOlution

slider

Andis® Company launches black label collection featuring GTX-EXO® Trimmer with new patent-pending M-Force™ technology

Andis® Company proudly announces the launch of its highly anticipated Black Label Collection. This exclusive lineup features the GTX-EXO® Special-Edition Trimer with M-Force technology and the Master Cordless® Special-Edition Clipper with Phaze blade, setting new benchmarks in cutting performance and precision. 

The GTX-EXO® Special-Edition Trimmer redefines cutting precision with its groundbreaking M-Force magnetic tension system on its GTX-Z® blade with a true zero gap. This patent-pending technology delivers consistent blade speed resulting in cooler, smoother and quieter cutting.

It also provides consistent magnetic tension across the entire blade for more power and cutting precision. The springless design decreases wear and tear on the motor and drive components for longer tool life, while allowing for faster blade removal and reassembly. Plus, the slimmer yoke design enhances visibility for an improved line of sight. 

“We continue to push the limits of cutting performance with M-Force — the industry’s first and only magnetic blade tension system,” said Matt Andis, Co-CEO of Andis Company. “This evolution in technology allows us to deliver more power and precision, plus a cooler, quieter cutting experience from consistent magnetic tension across the upper and lower blades. M-Force hits different.

The Master Cordless® Special-Edition Clipper with new Phaze blade bridges the gap between a Fade and Taper blade, offering unparalleled versatility and precision. This adjustable, carbon-steel blade with a dynamic 22-tooth cutter seamlessly transitions from 0000 to 0A, ensuring smoother blending during fading and tapering.

Built to withstand professional-grade daily use and all wrapped up in sleek, ultra-durable black label housing, the Master Black Label offers a powerful 6,500 SPM rotary motor, run time up to 1.5 hours, and Phaze blade with a true zero gap. The enhanced sound profile improves both barber and client experience, while the included Dual-Magnet OG Size 0 Comb provides added convenience and cutting versatility. 

The Black Label Collection is set to transform the barbering industry, serving as a testament to Andis Company’s continuous drive for innovation and excellence. The GTX-EXO® Trimmer with M-Force is available for pre-order here and the Master Cordless® Clipper is available here. For more information visit www.andis.com and follow them on Instagram, TikTok, and Facebook.

OUT NOW: BarberEVO UK Issue 46 September/October

BARBEREVO UK & IRELAND #46 IS OUT NOW!

The latest issue of BarberEVO UK is OUT NOW! This issue is set to shake things up as we say goodbye to Summer, and get ready for Autumn, while bringing you exclusive content from the best barbers and brands in the business. In this issue, we hear from our expert columnists and esteemed industry leaders on a variety of topics, from textured hair to beard and moustache care, as well as the latest product drops you need to be aware of; all this and more inside.  

IN THIS ISSUE: 

HEINIGER 

Our September-October cover stars are the Heiniger team! Here, we get the insights from Matt Clarke, Artistic Director Robert Braid, and Creative Director, Rex Silver on why Heiniger should be the tool brand every barber has in their kit. We hear from Robert and Matt how they got involved with the Swiss tool brand and became part of the Heiniger family, and why you should too.  

EVENTS 

It’s been an exciting but busy few months for the entire EVO team during event season, and there’s no sign of it slowing down just yet. We kick off the events feature by looking back the debut HairCon, with industry icons like Simon Shaw, Alan Beak, and Josh Lamonaca it’s hard not to think back fondly. We also here from Richie Finney and Xavier Berrell at BarbersRide, Rob Wood from his official Novo Cabelo launch, and look forward to the Scottish Hair and Beauty Awards.  

TEXTURE 

Kicking off the texture feature, we hear from the superstar BaByliss PRO ambassadors Tariq Howes, Ky Wilson, and Lauraine Bailey. BarberEVO gets the inside scoop from the team about their go-to tips and tools for all things texture. We hear from Luke Burgon at SOMEPEOPLE on how he uses Byrd products to embrace his client’s natural texture, while columnist Hayden Cassidy shares her scissor cutting techniques. Columinst, Mark Maciver gives readers a step-by-step for his iconic fade, and STMNT ambassadors Charles Rose and Luke Hartley talk us through their recent collection.  

INTERIORS 

Having beautiful interiors are just some of the ways you can make your barbershop stand out, which is what our Barbershop of the Edition, time., has done. Elsewhere, we look inside Beardy Beardy in Glasgow to showcase their personalised REM chairs and take a deep dive at Kesman Male Grooming as they highlight their custom Takara Belmont chairs. We also take a trip down under and hear from COMMON Barbershop in Brisbane, Australia, to look at their stunning set-up.  

BUSINESS 

Starting the business feature, we hear from columnist Vikki Harrison Smith as she talks us through her days as a top-class educator and academy owner. BarberEVO also hears from three completely different barbershops – UNDERFOUND, Beardy Beardy, and MR. Barbers – about how they operate their businesses, and ask barbershop owners the important questions of tipping, deposits, and selling retail.  

TECHNOLOGY 

Discussing all things artificial intelligence, we have Barry Stephens weighing up the pros and cons about whether AI systems will kill off conversation in the barbershop. With more and more automated systems out there claiming to make your life easier as a barbershop owner, Barry evaluates whether that is right. Meanwhile, celebrity barber and educator Thaddeus highlights the importance using technology to your advantage and having a booking system that works for you.  

MOUSTACHE AND BEARD CARE 

Showing us how we can all elevate our grooming services, we speak to Ben Goakes, owner of Well Groomed London. Sharing how he goes the extra mile to create a lavish experience in his Shoreditch shop, Ben shares how his experience in luxury services translated to his barbershops. Elsewhere, we hear from Anthony Berriola about bringing traditional Italian beard and moustache grooming to the US, and Morgan’s Pomade identify three iconic styles you can create and maintain with their products. 

PRODUCTS 

This issue, our Product of the Edition is The Shorty, just the latest expert grooming tool from the brains of Gamma+. BarberEVO sat down with expert barber and educator Phil Jarman at HairCon to hear everything about their latest powerhouse tool. Elsewhere, hear from Artero founders Alex and Edu Artero, and Eric Way Lovemore to discuss the premium scissor brand, and highlight the different offerings available with Leaf, Yoi and Tondeo; to ensure you find the right tool brand.  

Get your copy here!

A-ROD – NAHA Barber of the Year 2024

With entries for the North American Hairstyling Awards (AKA NAHA) open for 2025, it’s time to show the industry what you’re made of. When it comes to the Barber of the Year award, which was added in 2022 – it is all about showing the true artistry and talent of which individuals in this industry are capable.

One individual more than deserving of this award was 2024 Barber of the Year, A-Rod (Yadiel Alberto Rodriguez). The elite barber, Co-Founder and CMO of L3VEL 3 Pro, CEO of AROD LLC, and Global Ambassador for BaBylissPRO and Booksy, created a show stopping collection, photographed by Chrystofer Benson, taking home the coveted trophy.

A-ROD’s career in barbering began in Puerto Rico over two decades ago after serving in the military. In his acceptance speech, he said: “I took a chance. I started going to shows, driving for 12 hours, begging brands to educate on their stages so I could be seen. And today, I get to be part of a brand that is leading the men’s grooming industry.”

A-ROD gave a shout out to the wonderful CBC Team for organising the shoot, as well as to Jay Nouri, Co-Founder and CEO of L3VEL3.

A-ROD said: “L3VEL 3 is a brand by the artist, for the artist, and we are doing some amazing things. Barbering is growing so fast, partially because we have spent a lot of time focusing on the barbers and elevating the education available for barbers in this industry.

“This award is very special to me, and I want to thank the Pro Beauty Association for allowing barbers to show the industry what we are capable of!”

“Barbering is not just about having a good time, if you implement a system that works, you educate yourself about the opportunities that are out there, I am proof that it pays off. Now, we are running every show, every main stage, and we are up here getting awards. So, don’t give up!”

In an Instagram post following the NAHA ceremony, A-ROD said: “This NAHA Award Win Goes to Puerto Rico. This award means everything to me and the barbering community. From $3 haircuts in Puerto Rico to this stage, it’s been an incredible journey.

“Never give up on your dreams. The sacrifices, the long nights, and the hard work all pay off. Let’s keep pushing boundaries and lifting each other up. Thank you all for the support!”

A-ROD is no stranger to BarberEVO either, being one of the few barbers to have appeared on the cover of both BarberEVO’s North American and UK& Ireland titles. In-fact, he featured on the second-ever edition of BarberEVO North America. We can’t wait to see what A-ROD achieves next!

Learn more about the NAHAs here and ENTER NOW!

JJ Savani styles celebrity line-up for BS3Live concert in Birmingham

Ne-Yo took to the stage in Birmingham for his headline slot at the BS3Live concert, and showcased the talents of award-winning barber, JJ Savani.

The renowned stylist, known for his precision and creativity, was responsible for creating the signature looks for Ne-Yo and other performers, to add an elevated style to the event. Ne-Yo took the stage with his trademark cool, sporting a traditional hot towel head shave and perfectly sculpted goatee.

JJ started by cleansing with the American Crew Foam Cleanser and finished with American Crew Moisturising Face Cream before beginning blade work to remove any excess hair. He then used the American Crew Ultra Glide Shave Oil around Neyo’s goatee to tidy up the shape before finishing with American Crew SPF15 Face Balm all over the face.

Terrence Green, star of Netflix’s popular Step Up series, wowed the crowd with a sleek and modern style. JJ delivered low and natural skin tapers, expertly retaining the C-cup shape-ups while keeping a natural-looking front shape-up.

The top of Green’s head was styled and shaped with freehand clipper work using STMNT Grooming Spray to shape the hair before applying STMNT Curl Cream to bring out and enhance Terrence’s natural curls and then dried using the Diva Pro Styling Tools Dryer with the diffuser attachment to set the product. Maintaining a balanced and dynamic finish that captured his energetic presence on stage. 

Pudge Tribbett, the acclaimed producer and lead musician, also received a fresh look from JJ Savani. Pudge debuted a full head shave paired with a freehand beard fade. Using enhancements to create a fuller, thicker beard, JJ delivered a commanding yet refined look that perfectly matched Tribbett’s powerful performance. 

JJ Savani’s masterful work at BS3Live not only highlighted his talent as an award-winning barber but also reinforced his reputation as a go-to stylist for A-List musicians.  

Rewind It 10 announces major expansion into over 7,000 CVS stores

Rewind It 10, the revolutionary at-home hair color brand, is proud to announce its retail expansion into over 7,000 CVS stores nationwide.

From October 4th, 2024, consumers will be able to find Rewind It 10 products displayed across the shelves of CVS locations across the country, making professional-grade hair and beard coloring solutions more accessible than ever before. 

The brand made waves in the market following its launch in December 2023, where it was sold exclusively at Sally Beauty and Rewindit10.com. Rewind it 10 offers professional-grade, easy-to-use hair and beard coloring solutions enriched with high-quality ingredients, designed to empower individuals to redefine their style and feel confident in their own skin. T

o decrease the stigma surrounding men’s hair coloring, co-founders, rapper, Fat Joe, Carolyn Aronson and Jeff Aronson, have teamed up with a diverse range of renowned celebrities from various fields. These include NFL Tight End Travis Kelce, R&B singer/songwriter Tank, model Tyson Beckford, music mogul DJ Khaled, professional MMA fighter Stephen “Wonderboy” Thompson, singer Jencarlos Canela, tattoo artist/model/musician Kevin Creekman, and co-founder Fat Joe. 

“This expansion into CVS, one of the largest retailers in the U.S., is truly a massive milestone for a brand not even at its one-year mark. This retail partnership is one we are incredibly proud to announce and is a testament to the amazing success we’ve achieved so far,” said Jeff Aronson, co-founder of Rewind It 10. “Our mission has always been to redefine men’s grooming, making men more confident with their routines. With CVS behind us, we can now reach a wider audience and introduce them to our high-performing formulations.”

The product line was specifically designed to meet the needs of modern men who value convenience without compromising on quality. With a diverse range of shades and endorsements from high-profile celebrities, Rewind It 10 is the perfect choice for every man who is looking to achieve salon-quality results from the comfort of their home.

Rewind It 10 is currently available at Sally Beauty, Rewindit10.com, Amazon, and from October 4th, 2024, CVS locations across the US. For more information about Rewind It 10, please visit rewindit10.com

Barber Boxing Official’s debut set for epic showdown in Telford

Barbering and boxing might not seem like two industries that would naturally merge, but David Lloyd set out to change that. This unique and exciting event, which is the first of its kind, is bringing together barbers across the country to get involved in a vibrant community – while offering barbers an opportunity to pick up a new hobby.

“Our first event will take place on 24 August in Telford before our second event in November,” David explained. “We are planning to hold at least five events next year, and host in different cities across the UK in Cardiff, London, Glasgow, and Leeds. The support so far has been unbelievable, we have Matakki, TPOB, and Players Boxing who are supplying the professional equipment.

“So far, we have 18 barbers across the UK taking part to raise money individually for a charity close to their heart.”

The event is set to be an unforgettable night, promising attendees the chance to watch some thrilling fights, live DJs, and an unbeatable atmosphere to bring together the barbering industry. Kicking off at 4pm on 24 August, with tickets starting at £26.99, this is not to be missed!

Sponsoring the event, co-founder and director of Matakki, James said: “Matakki scissors is a family run brand, Emma, and I, believe that community spirit is a real foundation to success. This is a value we have enforced within the company for over twenty years, through our own teams. Competing in events like this requires focus and discipline, the participants adopt a focused approach and in doing so give their time and effort selflessly for the benefit of the charity they represent.”

Co-founder and director of Matakki, Emma added: “Events like barber boxing provide a real social opportunity to contribute to a positive cause in a fun and healthy way.”

James continued: “It’s the coming together of people to support the idea that competition can be physically and mentally healthy when done in a respectful way, to reach common goals. A fantastic aspect of barber boxing, is that multiple charities have and will benefit from the event, as each fighter chooses their own beneficiary to represent in the fight”

When asked why it is important for brands like Matakki to get involved in these events, James replied: “At Matakki, we recognise the importance of giving back, we feel a social responsibility to embrace that”

Emma continued: “It’s a nice feeling when somebody sees your brand as a marker of quality and wants to work with you, it’s our way of thanking the industry and customer base that has supported our family business and brand”

David added: “Barber Boxing was born out of a desire to bring the barbering industry together in a unique and exciting way. So many barbering events are all the same, year in year out, so with this, I wanted to offer a different opportunity for networking while allowing the barbers the chance to give back to society, get a new hobby, and a new challenge.”

Speaking to one of the barbers taking part on the night, Rhys Phelps – also known as Ninja Trimmer – enthused: “I’ve been on a weight loss journey since November 2023 and have since lost five stone. I’m raising money for the Stroke Association as it is a cause close to my heart after my stepdad suffered a stroke last year. David has done a great job on organising this show so far can’t wait to showcase my talent and skills!”

Stay up to date with Barber Boxing Official on Instagram. To buy tickets for Barber Boxing in Telford, visit here.

Wahl Professional Launches New Kuno Clipper

The leading and trusted brand in professional grooming and styling,
Wahl Pro, announced the launch of the new Kuno Clipper.
Designed with stylists in mind, the new clipper pairs innovative blade technology, refined materials for a soft touch, and a compact lightweight design intended for stylists with an eye for detail.

With salons across the world becoming the forefront of cultural trends, stylists can no longer take the one-size-fits-all approach for their cuts or client experience. The Kuno Clipper ensures stylists can serve each client with a premium style that fits their
individual needs.

“With the launch of the Kuno Clipper, we combined our 104 years of trusted expertise and technology with what stylists need – high performance off-scalp cutting, the option for a click or free-form taper lever, and thoughtful design,” said Lance Wahl, Global SVP of Sales & Marketing for Wahl Professional. “The German-engineered Kuno is sleek, lightweight, and quiet. We’ve created a luxury clipper for stylists seeking refined results.”

Crafted from high-end materials, the Kuno features an easily detachable Diamond Blade, which boasts an innovative carbon coating with diamond-like properties that increases durability and keeps blades sharp. With the option for a 3-click taper lever or a free flow taper, stylists will be able to achieve beautiful off-scalp cutting results with the utmost control and a design easy on the wrists. Operating at 7200rpms, the Kuno’s durable and quiet brushless motor includes a long-lasting lithium-ion battery that boasts 100 minutes of styling.

The Kuno Clipper is available for $299.99 on Wahl Pro’s official website and includes the Professional Cord/Cordless Clipper, Six Premium Cutting Guides, Power Cord, Styling Comb, Oil, Cleaning Brush, Operating Instructions and a Red Blade Guard. For more information, visit Wahlpro.com and follow @Wahlpro on Instagram, TikTok and
Facebook. 

About Wahl Professional 

Since its invention of the first practical electric hair clipper in 1919, Wahl Clipper Corporation has remained on the cutting edge of the professional and home grooming category and is the leading brand for barbers, groomers, and stylists around the world.

The family-owned brand embraces traditions and legacy, with its headquarters still rooted in Sterling, Illinois where it was founded and its global manufacturing located in the U.S. Wahl believes that hair has a profound ability to connect those and the world around them.

They are on a mission to support, educate, and inspire the future of grooming, resulting in the On-Demand barber education platform, free and accessible to professionals everywhere, and the first-of-its-kind, fully-accredited Wahl Barber Academy.

As the creators behind the ground-breaking annual Future Makers™ platform and the trusted name for leaders in the industry and those who are transforming it, Wahl exists to unlock the power of connection – one haircut at a time. For more information on Wahl Clipper Corporation and its products, please visit www.wahlpro.com.  

The latest issue of BarberEVO North America is OUT NOW!

This edition brings only the best in the business – from the top barbers in the game, new-age tech, and interiors, to top of the range tools and even an appearance from rap legend Fat Joe! We’ve brought together a collection of content from our esteemed columnists and industry leaders, whilst also highlighting those rising stars of the industry. All this and more in our summer shake-up issue – it’s one for the books!

IN THIS ISSUE:

WAHL 

Our cover stars for this issue are from the professional grooming brand, WAHL Professional, from the Future Maker’s collection. Followed by the exclusive insider info about WAHL’s new ‘Make it with WAHL’ platform. The brand, who are always in pursuit of connection in the barbering community, has unveiled the platform – with the goal to further the deep-seated belief that powerful connections are forged with each haircut. The networking and uplifting platform is set to make waves within the industry, no matter what level you’re at. 

Events

In our events section – we have no shortage of fun! BarberEVO columnist Byrd Mena is back on BarberEVO’s pages, giving you a BTS look at the RISE of Hair 2024, while we also look forward to the LV BarberExpo at the end of August. With these events on the horizon – the BarberEVO team have not long arrived back from Premiere Orlando and V’s Barbershop Summit in Phoenix, AZ – and we’re taking a look back at the amazing experiences. Our founders, David Foster and Andrew Brewster also made the trip to Bordeaux, France, for American Crew’s All Star event, as well as the STMNT Summit in Barcelona.  

Barber of the Edition

Our Barber of the Edition is Jimmy Fadez. His inspirational story of resilience, and genuine passion, is one that will change your perspective on the value of this industry. We sat down with the barber to learn more about his journey, and how the barbering community have rallied around him – unwavering in their support. 

Interiors

In BarberEVO’s interior section – we have no shortage of trailblazers in the barbering world. Kicking off the section, we have Skillz Kutz as our barbershop of the Edition. Owner and founder Kim Thomas has rocked the barbering community in Ashburn, VA – and she has no plans of stopping. Following on from Skillz Kutz catalyst, Kim, are the crew at Common Barbershop – from all the way in Australia. We also feature our columnist CJ from Barberville, who brought with him a very special guest – Jay Majors! Chatting about everything, from property, to design – Jay talks all things suites, offering up his top tips and seasoned perspective on shifting your business model.

Business

Leading our business section, we have Chico Boom who told us why you need to ensure your cash cow never goes hungry. Following on from Chico, we have our Diary of a CEO – where we get an insider peek into Joe Miller’s story with Beard Octane. From CT to Switzerland, we head to grooming-tool brand, Heiniger HQ to go Behind the Brand. We also put Fresha under the BarberEVO spotlight, to find out all the essential info AND more about the salon and barber software. With even more features tackling subjects, such as retailing and services – you don’t want to miss it.

Client Comfort

Kicking off client comfort, we caught up with Proraso Maestro Barbiere, Anthony Berriola from Razors, MA, talking about providing a service with a smile. One stop shop for barbering, tailoring and a whiskey – Jaxson Maximus, FL – shares how Collins chairs bring the ultimate comfort to the space. Rolda Ambassador Alejandra tells why products quality and formulation matters. BarberEVO will then take you to Las Vegas, circa. 1920, where The Barbershop Cuts & Cocktails talks about how they created their roaring twenties, prohibition aesthetic – with the help of 18.21 Man Made. 

Color

Lastly, we tackle bringing color into the barbershop. We talked top tips for coloring, with Blonde Solutions’ Esbebe. Goldwell also make an appearance – with their newest product that is going to rock your business, and, well, you client’s world! Victor Hugo shares how to hone your whole hair art skillset, with the help of JRL tools. Renowned rapper Fat Joe also popped by EVO at CT Barber Expo – and we’ve gathered his thoughts on Rewind It 10. Spoiler alert – he loves it! All this and even more in the latest issue of BarberEVO!

Final Countdown to SHABA 2024: Scotland’s Premier Hair and Beauty Awards

The Scottish Hair and Beauty Awards (SHABA), the most anticipated and prestigious event in the hair and beauty industry, will be held at the Hilton in Glasgow on the 1st of September 2024. As Scotland’s biggest and only industry-recognized hair and beauty awards event, SHABA promises an unforgettable evening of celebration, recognition, and entertainment.

Event Highlights:

  • Venue: Hilton Glasgow
  • Date: 1st September 2024
  • Kick-off: 5:30 PM

The extravaganza begins with a luxurious champagne reception, setting the tone for an evening of elegance and glamour. Guests will then indulge in a sumptuous three-course meal, complete with fine wine, before the awards ceremony commences.

Awards Ceremony and Entertainment: The first half of the awards ceremony will honor the outstanding achievements of our talented finalists. The celebration will continue with an exhilarating performance by Natalie James, who is set to get everyone on the dance floor with her electrifying act. The second half of the awards will follow, culminating in a night of celebration and joy.

Exclusive After Party: Following the awards, luxury buses will transport guests to an exclusive after party at Kong in Royal Exchange Square, Glasgow. This VIP event will offer an opportunity for guests to unwind and celebrate their successes in style.

VIP Attendees: The night will be graced by the biggest names in the hair and beauty industry, along with VIPs and special guests.

Sponsors and Partners: We are proud to be partnered with leading industry names including Osmo, Wahl, Hair & Beauty World, Revlon, Crazy Angel, The Fellowship for British Hairdressing, Apraise, and Kaseo. A special thanks to our media partners, Barber Evo and Salon Evo, for their invaluable support.

Goodie Bags: All guests will receive a premium goodie bag filled with top-quality products from our generous sponsors, ensuring the night is memorable long after it ends.

Tickets: A limited number of tickets are still available for this spectacular event. Don’t miss your chance to be a part of Scotland’s most prestigious hair and beauty awards night. Secure your tickets now and join us for an evening of glamour, recognition, and entertainment.

For ticket purchases and more information, visit our website at www.scottishhairandbeautyawards.com or contact our event team.

Contact:

Join us at SHABA 2024 for a night to remember, as we celebrate the very best in the hair and beauty industry!

Follow us on social media:

#SHABA2024 #HairandBeautyAwards #GlasgowEvents

Wahl Professional unveils global brand evolution with ‘Make it With Wahl’ platform

For over a century, Wahl Professional has stood as the pinnacle of excellence in barbering, styling and grooming tools, leading the industry with innovation and quality. Today, the brand proudly debuts its ‘Make it With Wahl‘ platform, celebrating the global evolution of the Wahl Professional brand to empower the next generation of future makers.  

“When my great-grandfather, Leo Wahl, invented the first electric clipper, he could hardly imagine the profound influence and impact that he would later have on the culture and craftsmanship of countless professionals who would go on to forge successful careers, build communities, and foster connections, all with a Wahl tool in hand,” said Lance Wahl, Global SVP of Sales & Marketing for Wahl Professional. “Through education and the provision of high-quality products, our family-brand has remained steadfast in our commitment to empowering more professionals to realize their dreams. The possibilities are endless when you ‘Make it With Wahl’ and this is our open invitation to all professionals, at any stage of their career, to become part of the Wahl family.” 

The ‘Make it with Wahl‘ campaign is not just a launch; it’s the genesis of a broader platform, to showcase the fervor and connection shared between industry professionals and Wahl. Since its inception, Wahl Professional has become more than just a provider of exceptional products. The brand has played a pivotal role in cultivating a vibrant barbering community, empowered artists to achieve their dreams, and catalyzed transformation in countless lives, both in and beyond the barber chair. The introduction of ‘Make it with Wahl‘ underscores that with a Wahl tool, anything becomes achievable. 

At the core of Wahl Professional’s brand evolution lies a deep-seated belief in the power of connection in every haircut created. It is grounded in the understanding that hair isn’t just hair—it’s a conduit that links us to ourselves and the world around us. ‘Make it with Wahl’ is the brand’s commitment to ushering in another century of trusted excellence, equipping professionals with the tools to accomplish remarkable feats, shape culture, change lives, and foster meaningful careers. 

“Our brand evolution embodies humility, intentionality, and a deep understanding of people’s needs,” stated Garrett McGuire, Global Brand Director. “It ignites connections, fosters growth, fearlessly propels individuals forward, and fuels the future of professionals worldwide.” 

Wahl Professional invites all industry professionals to embark on this transformative journey—a journey defined by quality, passion, and the enduring bonds forged through Wahl.  

For more information on Wahl Professional and the ‘Make it With Wahl’ platform, please visit www.WahlPro.com.