Rascals’ Owner and Founder, Sam Bentham, has just been announced as the newest Fresha Ambassador. The #1 Salon Software for booking, analytics, payments and more, has supported Sam through his journey from barber apprentice, to barbershop owner and entrepreneur. Sam spoke to BarberEVO about why he is Fresha’s #1 fan.

“I mean, I’ve been using Fresha before it was called Fresha,” chuckled Sam Bentham. “It just feels pretty full circle to be a Fresha Ambassador now.”

Sam is the owner and founder of the Newcastle barbershops Rascals, haircare line of the same name – and the newly announced Fresha Ambassador. Sam set up his urban city-scape style barbershop in Newcastle in 2018 and Rascals’ second location at the end of 2023 – Sam feels like his career has catapulted. Whilst this type of constant career evolution would bring some people a certain degree of stress, Sam told us he “loves it.”

Smiling, Sam said: “It’s funny, Fresha has been with me throughout my career. When I was just starting out, I got involved with Fresha because it was free, at the time. I’ve stuck with it for the entire time I’ve owned Rascals because it’s just so user-friendly. For me, it’s the perfect application – having two locations; with any other service, I would have to have two subscriptions. With Fresha, I’m able to integrate both stores into the one app. Having access to information about everything going on in my barbershops – from my stock levels to my staff’s commission – on one app, it’s made everything go so much smoother.”

The barber and entrepreneur, who is originally from North Tyneside in Newcastle, spoke to us whilst in the middle of a move to Manchester. While telling us about his plans to leave his barbershops in a managerial capacity, to set up a studio in the Rainy City and focus on creating digital barbering content, he noted that this is where Fresha comes in handy.

He said: “I have an amazing team at both Rascals stores, but I know that because they are such busy stores, the load will sometimes get overwhelming. It’s great to know that even if I’ll be away from the stores, I’ll be able to take on some of that weight. One of my favourite features on Fresha, is the add-on called Team Pay. I’m able to monitor the attendance and hours worked with the clocking in and out time sheets. I can track their commission, wages and tips – and pay it out. All from the app – wherever I am. Before Team Pay was developed, I used to have to sit on a Saturday afternoon and work everything out myself. So, it’s really allowed me to maximise my time and focus on different branches of my career.”

“I mean, there’s a greater benefit to it too, for owners. Before this feature came out, I used to have all of this money paid into my business account and send it out from there, which meant I was taxed on it all. With Fresha, because it’s all paid out via them and the business wallet feature, I’ve ended up saving nearly half my VAT bill, which I can then reinvest into my business,” Sam said.

The young creative, whilst “always having a business mindset,” didn’t always have the barbering bug – but it seemed there was always something trying to reel him in. When he was a child, Sam’s mum worked in a hairdresser – where Sam admittedly “loved the sound of the hair being cut.” After leaving high school, Sam studied Aerospace Engineering at college. Only lasting a year, he dropped out with no clear plan. With more free time on his hands, Sam began modelling hairstyles for his friend, who was undertaking a hairdresser apprenticeship. Fascinated by the colors and styles, Sam decided to make the move into the barbering world.

Sam said: “As soon as I figured out that I was going to give barbering a go, I knew I wanted to have my own shop. I’m someone who likes to do it my own way. When I was working for other barbers, I would always observe their space and visualise what I’d do with it. It’s the same with Rascals hair products. I’d be styling people’s hair and thinking about what ingredient could enhance the formula – even how I could make the packaging look better. So, I knew I had to start it up.”

The entrepreneur notes that launching the Rascals range in the summer of 2023 is one of two “real career highlights,” which reminds him of “just how far” he has come. Opening his second location of Rascals soon after the launch of his product line also gave the budding businessman a huge boost.

“It was so exciting opening the second Rascals. It lets me know I’m doing something right,” Sam nodded, before continuing. “I’m trying to do something different at Rascals. I’m trying to create something that is in between a barbershop and a salon. So, I use a lot of scissor work with a super in-depth consultation. I don’t want it to be your typical barbershop.”

Sam acknowledges that for some clients, this new-wave style of barbershop can feel intimidating. At Rascals, he makes it a priority to have his clients feel comfortable from the get-go.

“It’s about being greeted with a smile,” he said. “It’s about making the effort to give your client that good quality advice, to ensure your client feels listened to. I believe that’s one of the reasons we have such great customer retention rates. We’re able to focus on the service and really engage – a lot of that is because we have Fresha to deal with those important, but honestly, time-consuming tasks. We’re able to create that service that keeps our customers coming back.”

The latest issue of BarberEVO is OUT NOW! 

IN THIS ISSUE: 

REY SCOTT FOR MY SUPPLY GUY 

In every issue of BarberEVO, our cover star, Rey Scott, AKA My Supply Guy, guides us to three booming barber businesses. Always on the lookout for fresh industry talent to shine a spotlight on – Rey not only supplies the barbering industry with their products and tools, but he also bolsters the heart of the industry… the people that fill it. In this issue, we wanted to do something a little bit different. We wanted to shine that spotlight onto Rey, to let you get to know the man behind it all a little bit better.  

L3VEL3  

Kicking off this edition, we have L3VEL3™ – who are, indeed, taking things to the next level. The brand have always showed up in style, but now they are arriving in color. We caught up with the L3VEL3™, Chrystofer Benson, and the Director of Events & Artists, Hannah Benson, who played instrumental roles in the development of their new color line. Sitting down with the pair, we talked all about how the barbering color game is going to see a major shift in the coming months. 

EVENTS 

Events the last few weeks have been popping off. With Rise of Hair bringing the heat in St Petersburg, FL, in August; the LV Barber Expo hitting the jackpot; and JRL heading to China, alongside their ambassador Squeak the Barber. And we can’t forget the STMNT Summit in our event roundup! Held in the beautiful, bustling city of Barcelona – beacons of contemporary barbering got together in a convergence of creativity, culture and community.  

BARBER OF THE EDITION 

As this editions Barber of Edition, we have John Carmona AKA Titan Barber. Known for striking cuts and colors that challenge conformity and encourage individuality, all whilst running his incredibly successful barbershops – Barber Theory – and being a Wahl Future Maker and a STMNT Social Media Ambassador. 

TEXTURE 

Textured hair is hair of diversity – with curls, coils and waves – and it’s more than just a style. It’s a statement of identity and heritage. For barbers, mastering the art of cutting and styling textured hair is essential. Requiring a unique skillset, tools and understanding, we spoke to industry experts to find out more. With words from Lauren The Legend, Zeke Peters, 360 Jeezy and more, we talk everything from braiding, to trimming, to hair care. 

INTERIORS 

Your surroundings have more of an influence on you than you think… call it the placebo effect, or simply good taste! But what you can never do is underestimate the power of a great barbershop, especially with a great interior. Kicking off our interiors section, we have Josh DeMarco of DAPR who believes that true craftmanship is the key to the most elevated experiences. Then we head over to The Gents Place, who’s Collins furniture helps clients coming back, again and again. Heading across the pond to London, we visited Time barbershop – who talk us through why they believe that taking time to curate an experience is what will take you to the next level. Find all this and more I our interiors section… 

BUSINESS 

Kicking off business, we have Sly Huncho – who sits down to discuss why social media is the boost you need in business. Next up we have our esteemed columnists, Tyler Kelbert and Brandi Lashay, who reveal their secrets to a flourishing barbering business. Fresha also popped by the BarberEVO pages with their friend Thaddeus, discussing how to balance different avenues of your career. Following on, we have many more chats about cash flow, tech, recruitment and, of course, retention – with our columnists, such as, Chico Boom and Angie Perino sharing all the insider secrets.  

BEARDS & ‘TACHE 

Last up, we enter the world of beards and mustaches. Transcending their status as mere facial hair trends, they’ve become powerful symbols of personal style and self-expression. From sleek, sculpted beards, to bold statement making ‘taches – today’s grooming landscape has evolved. In this edition we highlight those at the fore, including 18.21 Man Made, Cédric Johnson Jr. from V’s, grooming expert Michael Ryder, and so much more. Our friends at Wellness Pro even popped by to give their top tips to dealing with those pesky nicks (and, of course, how to avoid them). 

At ARROJO’S award-winning school in NYC, new summer start dates present exciting opportunity for future professionals.

ARROJO Academy, Nick Arrojo’s eponymous New York City Beauty School launches new summer start dates for Barbering and Esthetics at celebrated Soho location.

“When we launched the Barber Licensing Program, we knew grooming was verging on a renaissance,” said Nick Arrojo. “Our goal was to improve craftsmanship and creativity for the next generation. We want our students to graduate with modern classic techniques, like scissor cutting, straightedge razor cutting, the ability to create texture and taper. We focus on progressive, contemporary techniques that give our graduates head starts and inspires them to champion an elevated approach for all barbers.”

While it is easy to speak of a commitment to excellence, the ARROJO Barbering Program takes action to ensure their students can go to the top.

Nick continued: “The programs include 20% more hours than is required by NY State because we go beyond the basics. The Barbering Program is 600 hours over 4.5 months. Logistically speaking, we could get more students through the doors if we did the minimum hours, but it’s the extra time which sets our students up with the skills for success.”

Known to be more fashion-forward and creative than a typical barbering curriculum, located in downtown NYC, and with an innate connection to the ARROJO brand name, it’s no surprise the school is attracting future barbers from across America, which necessitates the new summer start dates.

Nick added: “Typically, our Barber (and Esthetics) Programs start in spring or fall. But we’ve seen so much interest in and excitement for these programs, we decided on new summer start dates.“

With class starting on August 14, registration has begun. One additional benefit of the August start date is that for those that missed spring registration, or who are eager to get to work, can become a licensed pro before the end of the year, meaning they can cash in on the lucrative Holiday season.

If you are interested in the August 14 start date for Barbering or Esthetics at ARROJO Cosmetology School, please email Vanessa@arrojonyc.com or call 212 242 7786 x 231 to begin your application or arrange a tour of the school campus in Soho NYC.

Applications can also be submitted online. For more general information about ARROJO Cosmetology School Barbering, Esthetics, or Cosmetology Programs, please contact andrew@arrojonyc.com

This year Wahl expanded its one-of-a-kind program to Houston, now providing barber school students in five under-resourced communities with holistic support, including barber college scholarships, local barber mentors, dedicated tutoring to pass their state licensing exams, transportation stipends, and more. 

Wahl Professional, the leader in professional and home grooming electric hair clippers, trimmers and shavers, recently held celebratory events in St. Louis and Houston, bringing together barber professionals, local leaders, and aspiring barbers. The purpose of these gatherings was to commemorate the awarding of Wahl Professional’s Fade It Forward® scholarships to new barber students. The Wahl Fade It Forward® program is renowned as the most extensive philanthropic initiative in the barber industry. Its primary goal is to alleviate the financial burdens that hinder barber students from achieving their dreams of becoming professional barbers. Since its launch in 2018, The Wahl Fade It Forward® program has granted nearly $500,000 in scholarships and support to more than 30 barber students in Chicago, St. Louis, Cleveland, San Diego, and Houston.

This year marked the expansion of the Wahl Fade It Forward® program to Houston for the first time. Wahl Professional collaborated with Franklin Institute to award a scholarship to Jeremy Adams and joined forces with Texas Barber College to provide scholarships to Warren Duckworth and Ronald Shepherd. In St. Louis, Wahl Professional partnered with St. Charles Barber College to award Michael Johnson a Wahl Fade It Forward® scholarship. These new students are expected to complete their mentorship and graduate from barber college later this year.

Garland “G Whiz” Fox, a Wahl Professional educator, presented the scholarships in Houston and shared his personal connection to the journey of the Wahl Fade It Forward® winners. He expressed, “We read your stories. We know that some applicants are homeless, and they aren’t sure how they are gonna feed their kids. That was me. Barbering changed my life. If it can work for me, it can work for anybody.” Fox emphasized that each recipient should take pride in successfully navigating the rigorous selection process, stating, “The application process is not easy. We dissect every word you say to us, and we research you on social media. We take that into consideration because you all represent Wahl now. You’re one of us. It’s our commitment to you – we are going to be here for you.”

Beyond providing scholarships for barber school, the Wahl Fade It Forward® program offers personalized tutoring to help students pass their state licensing exams. It also connects them with social services if needed. Additionally, the program offers one-on-one mentorships with local professional barbers who are community role models to help students understand how to navigate the business world as a professional. During the mentorship, students learn essential skills such as building a client base, assisting in daily shop operations, and fostering professional relationships with colleagues.

Julie Gustafson, Senior Manager of Marketing at Wahl Professional, commented on the unique aspects of the Wahl Fade It Forward® program, stating, “Giving these students layers of support and mentorship beyond just paying for their barber school education is what makes the Wahl Fade It Forward® program special. Students are paired with barber mentors who teach them how to conduct themselves professionally, how to build their business, and how to ‘Fade It Forward’ to the next person who may need a helping hand like they did, and eventually be a leader in their own barbering community.”

The success of the Wahl Fade It Forward® program serves as a testament to the transformative power of barbering and the dedication of Wahl Professional to invest in the future of aspiring barbers. By providing comprehensive support, mentorship, and scholarships, Wahl Professional is empowering these students to overcome obstacles, achieve their dreams, and become leaders in the barbering community. As the program continues to expand its reach, Wahl Professional remains committed to making a lasting impact and fostering a brighter future for the next generation of barbers. More information can be found at www.wahlpro.com/fade-it-forward.

About Wahl Professional

Since 1919, with the invention of the first practical electric hair clipper, Wahl Clipper Corporation has been the leader in the professional and home grooming categories. Today, with over 3,500 employees worldwide, Wahl is proud to carry forward the tradition of innovation and superior customer service that was created by Leo J. Wahl. Headquartered in Sterling, Illinois, Wahl distributes to 176 countries and has eight global manufacturing facilities as well as 25 sales offices. At Wahl, we are proud of our heritage of excellence as well as our remarkable list of groundbreaking innovations for the present and future for the global market. Visit http://www.wahlpro.com/ for more details.

Daimon Barber has always been committed to creating innovative, luxurious, and results-driven grooming products for men. As part of the brand’s ethos, sustainability has been at the forefront of their product designs and formulations. Daimon Barber’s range of men’s skincare, hair care and grooming products, which recently launched in the United States, embody their vision of creating effective products without compromising their mission to maintain a sustainable packaging and ingredients for their line. 

At the core of Daimon Barber’s philosophy lies their dedication to sustainability. Recognizing the importance of minimizing their environmental footprint, the brand has gradually implemented sustainable packaging to house their luxury line and formulations. Their iconic Yuzu Paste, along with other products in their collection, are encased in ecologically friendly, recyclable jars. This conscious choice not only reduces waste but also ensures that go-to products look great on any bathroom vanity.

Daimon Barber’s commitment to sustainability extends far beyond packaging. Their latest skin care innovation, the Revitalising Moisturiser (1.69oz / $57.00) is formulated with ethically sourced ingredients from the UK. This moisturizing cream is free from parabens, sulfates, and other harmful chemicals. Infused with a harmonious blend of natural oils, including Filagrinol, Propolis extract, Black Seed, Apple Seed, Lime Seed, and Coconut Oils, along with Murumuru Butter, which deeply hydrates and nourishes the skin, leaving behind a soft, smooth, and non-greasy finish.

Louis Hayes-Davies, Owner and Managing Director of Daimon Barber, emphasizes their dedication to sustainability stating, “Our formulations are unique to us, created by us. We meticulously source and trace the origin of every ingredient. In our packaging evolution, we have worked closely with our partners to prioritize eco-conscious materials, utilizing glass jars, recycled plastic lids, water-based inks, and sustainable cardboard for all our boxes.”

Among their remarkable range, the Yuzu Paste (3.53oz / $30.00)stands as a crowning achievement. Uniting the regenerative properties of the yuzu fruit within the meticulous formula, Daimon Barber has produced a hair styling product that delivers exceptional hold and finish. Crafted from a carefully curated blend of natural waxes and oils, including beeswax, kahai nut oil, and yuzu fruit extract, the Yuzu Pasteoffers a strong hold without weighing down the hair. Enriched with vitamin E, it not only styles but also nourishes and protects the hair from damage.

Daimon Barber proudly formulates all their products with ingredients sourced exclusively from the UK. Moreover, they maintain a steadfast commitment to cruelty-free practices, clean and unique formulations, no nasty chemicals and no parabens or sulphates in any of their products.

Experience the pinnacle men’s grooming with Daimon Barber’s exceptional range of products. To learn more and explore their offerings, visit daimonbarber.co.uk.

ABOUT DAIMON BARBER

Daimon Barber, “The Home of Effortless Grooming”,is a men’s grooming and styling brand that offers a range of high-quality products and accessories. The brand was founded in London and has since become known for its luxurious and innovative approach to men’s grooming. At Daimon Barber, the focus is on using the finest ingredients and materials to create products that are both effective and easy to use. From hair styling products like pomades and waxes, to skincare essentials like moisturizers and cleansers, each product is formulated to deliver results without compromising on quality. With its commitment to quality and attention to detail, Daimon Barber has become a popular choice among discerning men who want the best for their grooming routine.

In the past couple of months, we have been overloaded with inspiration and passion fromattending events like Premiere Anaheim, NAHA, ABS, CT Barber Expo, and the Barber Grammys in these last couple of months. From interviews on the NAHA red carpet to showcasing our iconic photo booth at ABS, and interviewing industry legends in our EVOmedia zone, you can say the team are a little star-struck. 

In this issue, you can check out EVO’s thoughts, reviews, and all the fun we had in this issue. We also offer some sage advice from BaByliss experts onhow to excel as a platform artist.

Grooming is simply about taking care of oneself and personal aesthetic. But as barbers, it’s your job to help your clients embark on their grooming journey and to give them an elevatedand luxurious experience. We talk to grooming experts such as the folk at House ofHandsome, Michelle Mitchell, Elliot Chester, Chico Boom and so many more.

Next, we talk about education. We kick off the feature with Rodrick Samuels, the NAHA Educator of the Year and Director of Hair Lab Detroit Barber School. We also share our experience of attending the ribbon cutting of the Wahl Barber Academy in Chicago. And wetalk to so many inspiring educators who are helping lead the next generation of barbers.

Finally, we deep dive into all things tech. We start by sharing the story behind Shearshare, an innovative app thatcan help any barbershop owner… some even call it ‘HairBNB’! We also speak to 12Pell, the barber shop of Generation Z – leading the industry forward through tech.

We hope you enjoy this issue! Order your beautifully presented print copy here.

Welcome to styling with character. Developed to keep pace with every individual and their hair – unleashing creativity whatever their energy – Schwarzkopf Professional’s core styling range, has been revamped to fully embrace self-expression and styling crafted ‘your way’. 

OSiS provides hairdressers and their clients with a modern and more intuitive assortment featuring beloved heroes and must-have innovations. Everything is packaged in a new design, yet with the same reliable performance – trusted for over 20 years!

• Modern and intuitive assortment
• Inclusive and unique design 
• More sustainable, with improved recyclability
• Primarily vegan formulas free from animal-derived ingredients (25 out of 28 are vegan)

OSiS – JUST ADD YOU.

The relaunch of Schwarzkopf Professional’s much-loved styling brand, OSiS showcases a campaign featuring the diverse range of individuals that OSiS helps to express – whatever the situation or scenario.

Arguably, hair is the epitome of self-expression and true character – OSiS understands that none of us are one-dimensional – we all hold a trove of identity, style and personality within us, ready to be released. OSiS is a celebration of this unbound character and the products that allow us to create it. From messy to styled, to backcombed, to straight and sleek. 

The concept is simple: this is styling with character; all you need to do is just add you.

OSiS – Packaging Design and Products.

New design. Same performance.

OSiS has a modern and inclusive design that screams character, oozes uniqueness and boasts an irresistible shelf appeal. Each range now sports a stylish matte finish and a fresh colour revamp that allows for easy differentiation between products with relevance to all genders. The original, iconic elements hairdressers and their clients know and love are still prominent, allowing the perfect balance between welcoming new values and staying true to classic nostalgia. 

Product categories and styling assortment at a glance:

OSiS provides a collection of hairstyling products that empower self-expression. It’s time for hairdressers and their clients to further embrace authenticity and creativity through hair – discover styling with character:

SMOOTH & SHINE

• OSiS Flatliner 200ml

Heat Protection Spray – OSiS Flatliner provides heat protection up to 230°C, with proven efficiency. Specially designed for daily use of heated hair appliances.

• OSiS Glow 50ml 

OSiS Glow is an anti-frizz shine serum that combats rough, dull hair without weighing it down.

• OSiS Sparkler 300ml

OSiS Sparkler is a silicone-free shine spray that provides light conditioning and instant shine for frizz-free, glamourous hair. 

• OSiS Super Shield 300ml 

OSiS Super Shield is a multi-purpose protection spray, especially formulated for long hair.

VOLUME & BODY

• OSiS Grip 200ml

OSiS Grip is an extra strong hold mousse that keeps even coarse hair in its place.

• OSiS Hairbody 200ml 

OSiS Hairbody is a light hold volume spray that gives limp hair the illusion of thickness without being sticky or stiff.

• OSiS Air Whip 200ml 

OSiS Air Whip is a flexible, light hold mousse that can be layered to increase hold.

• OSiS Soft Dust 10g

OSiS Soft Dust is a soft volume powder that is especially designed for long hair.

• OSiS Upload 200ml 

OSiS Upload is a light hold, bodifying hair cream that provides the perfect level of manageability for blow-drying – even on porous hair structures – without a hint of crispiness.

• OSiS Pump Up 85ml

OSiS Pump Up is a multi-use paste that works wonders on any hair length, whether you want to enhance texture or increase volume… or both! 

• OSiS Volume Up 300ml 

OSiS Volume Up is a hair boosting volume spray – an instant trouble-shooter if long hair lacks volume, hold and texture.

CURLS & WAVES

• OSiS Bounty Balm 150ml 

OSiS Bounty Balm enhances curls and waves by reducing frizz, whilst adding shine and softness. It also works to tame straight hair too.

• OSiS Tipsy Twirl 300ml 

OSiS Tipsy Twirl is a lightweight curl jelly that enhances natural waves and curls with medium hold.

• OSiS Curl Jam 300ml

OSiS Curl Jam enhances natural curls and coils with light hold, whilst leaving hair hydrated and soft without heaviness.

TEXTURE

• OSiS Dust It 10g

OSiS Dust It is a mattifying hair powder for invincible volume. 

• OSiS Flexwax 85ml

OSiS Flexwax is a strong hold hair wax that provides natural shine and strong definition.

• OSiS G. Force 150ml 

OSiS G. Force is a classic, extra strong hold gel to achieve multiple styles.

• OSiS Mess Up 100ml 

OSiS Mess Up is a medium hold, matte paste – the perfect go-to styling product for laid-back, short hair styles.

• OSiS Mighty Matte 100ml 

OSiS Mighty Matte is a strong hold styling cream with a matte finish that keeps even coarse hair in its place.

• OSiS Rock Hard 150ml 

OSiS Rock Hard is an extra strong hold hair glue that doesn’t let you down when creating those demanding styles.

• OSiS Velvet 200ml

OSiS Velvet is a wax-effect, light hold spray, creating soft definition and natural shine.

• OSiS Texture Craft 300ml 

OSiS Texture Craft is a dry texture spray that gives long hair texture, subtle grip and volume.

• OSiS Thrill 100ml 

OSiS Thrill is a shine-enhancing elastic fibre hair gum that accentuates all hair textures. 

HOLD

• OSiS Elastic 300ml, 500ml

OSiS Elastic ensures the right balance between workability and style maintenance.

• OSiS Freeze 300ml, 500ml

OSiS Freeze fixes hair in place all day without flaking.

• OSiS Freeze Pump 200ml 

OSiS Freeze Pump is a fast-drying strong hold styling mist, perfect for defining and fixing curls in place. 

• OSiS Session 100ml, 300ml, 500ml

OSiS Session is an extra strong hold hairspray that allows you to protect and maintain long-lasting styles without compromise. 

2ND DAY

• OSiS Refresh Dust 300ml 

OSiS Refresh Dust is a bodifying dry shampoo that reliably combats greasiness to refresh any style.

OSiS Online, Social and Education.

As a hairdresser’s partner in craft, Schwarzkopf Professional takes a service-centred approach to salon business, which always puts the hairdressers at its heart – providing the education and support needed today, to become the hairdresser you want to be tomorrow. Immerse into the world of OSiS either online through the ASK Education eAcademy – Schwarzkopf Professional’s FREE online training portal: schwarzkopfpro.com/eacademy or join one of the dedicated OSiS Seminars and learn how the latest styles come to life! Explore more: schwarzkopfpro.com/askseminars.

To dive into the full OSiS product portfolio, diverse new looks and exiting styling know-how, tour the Schwarzkopf Professional website: schwarzkopfpro.com/osis – don’t forget to join the digital OSiS community to be inspired and educated with useful tips & tricks and hair how-to’s across all digital platforms, including @SchwarzkopfProUK on Instagram. Plus, participants can also share their brand-new OSiS looks via the #schwarzkopfpro and #OSiS hashtags.

American Crew partnered with celebrity hairstylists Laila Hayani and Kumi Craig to provide sleek and on-theme hair for Succession actors Jeremy Strong and Alexander Skarsgard.

Laila Hayani for Jeremy Strong at Met Gala 2023, by American Crew®

Inspiration: Jeremy’s Met Gala look this year was driven by a classic, clean gentleman’s cut. This hair style has a very precise edge and defined shape which requires just the right amount of product to look polished without weighing it down. Using American Crew Fiber Cream, Grooming Cream, and Alternator allowed us to achieve the exact result we were looking for and prepare Jeremy for the red carpet,” states celebrity groomer, Laila Hayani. 

Look Breakdown

1. To begin styling the look, I worked a pea-sized amount of American Crew® Fiber™ Cream into the top of Jeremy’s clean, damp hair which helped to thicken the hair and add flexibility and control.
2. Then, I applied a fingertip amount of American Crew® Grooming Cream and manipulated his hair to the natural direction of his hair grain; I used American Crew® Grooming Cream for high shine, to provide conditioning elements, and repel moisture to keep his style intact for the remainder of the night. 
3. Next, I lightly diffused the hair on a cool setting to dry it in place. Once fully dry, I spritzed a light amount of American Crew® Alternator Finishing Spray to create additional holding power.
4. For the last step in his red-carpet regimen, I used American Crew® Revitalizing Toner to soothe the skin around the beard and neck area and add a cooling effect for a refreshed feel. I then applied American Crew® All-In-One Face Balm to the neck and around the side of the hair to moisturize the skin and complete this clean, classic look!

Kumi Craig for Alexander Skarsgard at Met Gala 2023, by American Crew®

Inspiration: For Alexander’s MET Gala look this year, I wanted his hair to be stylish, yet effortless and casual, complementing his recent role in Succession. I was able to achieve this by using American Crew Fiber Grooming Foam, Forming Cream, and Grooming Spray, which provided a strong hold for the red carpet without appearing overly primped and polished,” states celebrity groomer, Kumi Craig 

Look Breakdown

1.  To achieve Alexander’s look, I first applied a moderate dosage of American Crew Fiber Grooming Foam to his damp hair to provide heat protection and manageable volume. I then used a diffuser to reduce frizz and enhance the natural texture of the hair.

2.  Then, I finger combed a small amount of American Crew Forming Cream through the hair for a medium hold, natural shine, and added volume.

3.  To finish the look, I blow dried the hair with a diffuser. Once dry, I sprayed a few spritzes of American Crew Grooming Spray to the styled hair to hold everything in place for the long night ahead and provide the hair with a smooth after feel. With buildable coverage, it’s a go-to for touch ups throughout the night if needed.

Celebrity men’s groomer Jessica Ortiz uses Andis tools to get Daniel Ricciardio red carpet ready.

HAIR AND GROOMING BY: Celebrity Men’s Groomer Jessica Ortiz for Andis Company 

TIPS/TECHNIQUE: Using the Andis beSPOKE trimmer, I started by tapering the sideburns and applying the clipper-over-comb technique to remove bulk around the temples.

Then I cleaned up around the ears with the same beSPOKE trimmers; I love their design because it makes detailing around the ears less obstructed.

The trimmer’s close blade allows the freedom of creativity. it can provide a very clean finish or, in my case, a natural shape around the neckline. 

Finally, using the Andis reVITE clippers with the fade blade attachment, I faded the beard to flatter his jawline. The compact size and cordless design make it perfect for on-the-go barbering.

PRODUCTS: Andis reSURGE Shaver ($110), Andis reVITE Clipper ($180), and the Andis beSPOKE Trimmer ($250). You can purchase all Andis Company products from authorized Andis® dealers and at andis.com. To learn more about Andis® Company, follow them on Instagram, TikTok, and Facebook. 

About Andis® Company

Andis® Company is a fourth-generation, family-led business and a market leader in barbering, styling and animal grooming founded in 1922. Its industry-leading clippers, trimmers and styling accessories are used by both professionals and DIYers across the globe.  The #1 preferred brand for textured hair, Andis remains committed to leading the category while ensuring quality, durability and innovation. Andis believes that creativity makes the world a better place and takes pride in developing tools and educational resources that help everyone create their way. To find a local distributor or retailer, call 800-558-9441 or visit www.andis.com.

Andis® Company, a leader in professional tools and education for the barber and beauty industry, is excited to introduce Sabra Clark and Brea Retic as the latest additions to its Global Education Team!

Now consisting of 44 educators across four continents, the Global Education Team could not be more thrilled to welcome the two educators and barbershop owners.

Angie Perino, Andis® Global Education Manager, said: “I’m thrilled to add such incredible barbering talent to our roster of global educators.”

She continued: “Not only are Sabra and Brea fantastic advocates for barbering education locally, but, most importantly, they are committed to bettering the next generation of barbers and stylists, no matter where they’re from or what stage in their career.”

Sabra (@Saaabra) was born and raised in San Diego and owns Straight to the Cut Barbershop. She has been fascinated with barbering ever since she was three years old and cut her bangs off after getting a comb tangled in them. She received her barbering license in 2017. 

Sabra is also founder of the SoCal Lady Barber Expo, the Lead Barber Educator for Bellus Academy from 2021-2022, and a six-time award-winning competitive barber. One of her goals is to start a non-profit organisation to empower women and femme people in the barber industry, creating a safe space for all to feel beautiful while developing hair and their craft. Now a part of the Andis team, Sabra will share her mission with a global audience.

Brea (@Breajcuts) made a drastic career change in 2009, moving to Atlanta to attend barbering school. Now the owner of the Brea J Cuts Studio and part of the SalonCentric It Takes a Pro Team, she has taken her calling in stride. Discovering her passion for barbering made her realise it was the perfect field to enjoy flexibility, family time, and a better quality of life. 

Brea is passionate about helping others and is a volunteer for A Different Cut, which helps barbers style young adults and children on the autism spectrum who can find the sensory aspect of getting a haircut overwhelming. Giving barbers the tools to be thoughtful and prepared in a sensorily-sensitive environment, A Different Cut offers as much peace of mind to barbers as it does to their clients.

Brea will be a powerful addition to the Andis team, fostering encouragement and community while sharing her craft. 

For more information about Andis Company or the brand’s educational offerings, visit andis.com. To keep up with Andis Global Educators, look to #CREATEYOURWAY and follow Andis on Instagram, TikTok and Facebook.